THE KERALA STATE COIR CORPORATION LTD

What THE KERALA STATE COIR CORPORATION LTD does

The Kerala State Coir Corporation Ltd (KSCC), operating as "CoirCraft," is a public limited company fully owned by the Government of Kerala, established in 1969 when the state took over the assets of the British trading firm Major Volkkalt Brothers to rescue the coir industry and its workforce. Headquartered in Alappuzha with manufacturing divisions at Adoor, Beypore (Calicut), Cherthala, and a Mattress Furnishing Unit at Kanichukulangara, KSCC describes itself as the largest and most diversified coir manufacturing facility in India. Its product portfolio spans coir mats and mattings (fiber, creel, rod, corridor, rope, loop, mesh, sinnet, PVC tufted), rubber mats, jute and sisal products, Sani Mats, rubberised coir mattresses, coir geo-textiles, and nature solutions (coco peat, cocolog, needle felt), supported by an in-house Computer Aided Design Centre and three specialized laying services (geo-textile, coir tile, and sound proofing). KSCC also acts as the nodal agency for the Kerala Government's Purchase Price Stabilization Scheme, channeling handmade coir products from 70 cooperative societies and ~6,500 small-scale producers (~35,000 workers) to exporters and end markets.

Revenue is generated through a mix of channels: 11 company showrooms (8 in Kerala, 3 outside), hyper-mall partnerships with D-Mart, Vishal Mega Mart and Reliance, 28+ Sani Mat dealers, MNREGS geo-textile contracts with Kerala Grama Panchayaths, and exports through ~150 exporters to Australia, Brazil, the USA, Poland, France, Kuwait, Kazakhstan, and Guatemala; an online storefront at shop.coircraft.com supplements the physical footprint. Turnover was Rs. 144 crores in FY2018-19 and Rs. 135 crores in FY2019-20, with exports and MNREGS each contributing Rs. 25 crores in FY2019-20 (versus Rs. 12 crores each the prior year). The company is ISO 9001 certified since 2001 (upgraded to ISO 9001:2015) and holds SEDEX and CT-PAT certifications supporting export compliance.

Name

THE KERALA STATE COIR CORPORATION LTD

Legal name

THE KERALA STATE COIR CORPORATION LTD

Website

https://coircraft.com

Company type

Public

Founded year

1969

Operating status

Operating

Headcount range

11–50 employees

Short description

The Kerala State Coir Corporation Ltd (CoirCraft), founded in 1969 and owned by the Government of Kerala, manufactures and sells coir mats, mattresses, geo-textiles, and natural fiber products via 11 showrooms, hyper-mall partnerships, MNREGS contracts, and approximately 150 exporters.

Ownership category

akta.pro rank

Product category

Coir and Natural Fiber Floor Coverings Manufacturing

NAICS

Other Textile Product Mills (3149), Nonwoven Fabric Mills (313230)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Home Textile Filling & Stuffing Manufacturing (Polyfill/Down/Feather/Batting) (IMAOAKAH)

akta.pro secondary industry

Substrates & Growing Media (Coco, Rockwool, Peat Alternatives) (AFAAAHAF)

Keywords

• Coir mats manufacturing
• Natural fiber products
• Coir geotextiles
• Rubberised coir mattresses
• Floor coverings wholesale

Headquarters

HQ city

Alappuzha

HQ country

India

HQ region

Asia

Offices12 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Manufacturing and Sales of Coir Products: KSCC manufactures and sells a wide range of coir products including mats, mattings, rubber products, mattresses, and geo-textiles through its own showrooms and retail partnerships.
2. Export Sales: Export of coir products to various countries including Australia, Brazil, USA, Poland, France, Kuwait, Kazakhstan, and Guatemala. Export turnover was Rs. 25 crores in 2019-20.
3. Government Contract - MNREGS: Supply of coir Geo-textile to various panchayaths across Kerala under MNREGS. Turnover under this scheme was Rs. 25 crores in 2019-20.
4. Outsourcing and Trading: Outsources coir and non-coir products from village artisans and small-scale manufacturers, bringing products to end customers, primarily exporters.
5. Service Contracts: Geo-textiles laying solutions, coir tile laying solutions, and sound proofing solutions provided as project-based services.
6. Nodal Agency Operations: Implements Purchase Price Stabilization Scheme - procures handmade coir products through coir cooperative societies at approved rates and supplies to exporters at fair price.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

The Kerala State Coir Corporation Ltd manufactures and sells a diversified range of coir-based and natural fiber products including coir mats and mattings (fiber, creel, rod, corridor, rope, loop, mesh, sinnet, PVC tufted), rubber mats, jute products, sisal rugs, foot sanitizing mats (Sani Mats), rubberised coir mattresses, coir geotextiles, and nature solutions (coco peat, cocolog, needle felt). The company also offers professional installation services for geo-textiles laying, coir tile laying, and sound proofing solutions. Products are sold through 11 company showrooms, hyper mall partnerships, dealer networks, government contracts, and exporters.

Product overview

The Kerala State Coir Corporation Ltd operates as a diversified manufacturer of coir-based and natural fiber products. The core product portfolio includes Coir Mats and Mattings (Fiber Mats, Creel Mats, Rod Mats, Rope Mats, Loop Mats, PVC Tufted Mats), Rubber Mats (Pin Mats, Iron Mats, Stable Mats, Hollow Mats), Jute Products, Sisal Rugs, Sani Mats (foot sanitizing mats), and Coir Mattresses (Rubberised Coir Mattresses and Spring Mattresses). Additional offerings include Nature Solutions (Coco Peat, Cocolog, Needle Felt), Garden Articles (Coco Pots, Plant Poles), Custom Design Coir Logo Mats, and Geo Textiles for erosion control. Services include Geo Textiles Laying Solutions, Coir Tile Laying Solutions, and Sound Proofing Solutions. The company operates showrooms across Kerala and exports to international markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Coir Mats and Mattings

Quantifiable outcome

• Rs. 144 crores turnover achieved in 2018-19
• +4 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• D-MartcoreChannel Partner/ Reseller/ DistributorD-Mart (Avenue Supermarts) is a major retail chain partnership for distributing KSCC coir products through hyper mart stores across India. This partnership increases market reach for KSCC's consumer products.
• Vishal Mega MartcoreChannel Partner/ Reseller/ DistributorPartnership with Vishal Mega Mart for retail distribution of coir products across the retail chain's stores in India.
• ReliancecoreChannel Partner/ Reseller/ DistributorPartnership with Reliance Retail for distribution of KSCC coir products through Reliance's extensive retail network.
• Kerala Grama Panchayaths (LSGD)coreStrategic or Co-development PartnerKSCC is a nodal agency implementing MNREGS geo-textiles projects across Kerala panchayaths. The company supplies and lays coir geotextiles for soil erosion control and slope protection in public infrastructure projects.
• Coir Cooperative SocietiescoreStrategic or Co-development Partner70 co-operative societies constitute the backbone of KSCC's supply chain, providing handmade coir products. Under the Purchase Price Stabilization Scheme, KSCC procures entire quantity of handmade coir products through these societies.
• Federation of Indian Export OrganisationsminorGTM or Marketing PartnerPartnership for participation in export promotions and international trade events.
• Kinfra Small Industries ParkminorStrategic or Co-development PartnerKSCC's Adoor division is located in Kinfra Small Industries Park, Elamanoor, indicating a partnership with Kerala Industrial Infrastructure Development Corporation for manufacturing facility location.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Interface, Inc. Global modular carpet and flooring manufacturer with a strong sustainability/ESG narrative around recycled and natural fibers. Comparable to KSCC as a natural-fiber, ESG-positioned floor-covering manufacturer selling into commercial and institutional customers worldwide.
• Tarkett SA: Global flooring and surface solutions company with a portfolio of resilient flooring, carpet, and natural-fiber products. Comparable to KSCC's commercial matting, tile-laying, and acoustic solutions businesses, and shares the institutional/B2B customer base.
• Bombay Dyeing & Manufacturing Company: Diversified Indian manufacturer with a long heritage in home textiles, bedding, and flooring. Comparable to KSCC as a heritage Indian home-textile brand with established retail and institutional channels, though much larger and with broader product categories.

Direct peers

• Techfab India Industries Ltd: Indian manufacturer of geosynthetics including geotextiles used in infrastructure, road, and erosion-control applications. Directly comparable to KSCC's geo-textile segment competing for the same MNREGS, road, and infrastructure tenders in India.
• Trident Limited: Indian integrated home-textile manufacturer producing towels, bed linen, and yarn with significant US/European export exposure. Comparable to KSCC in being a vertically integrated Indian textile exporter with broad product lines and similar B2B export channels.
• Welspun India Limited: One of India's largest home textile manufacturers (towels, bedding, rugs, mats) with global retail and export reach. Directly comparable to KSCC as an Indian-made, export-oriented home-textile and natural-fiber floor-covering producer, but at much larger scale and with private-sector governance.
• Kurl-on Limited: India's leading mattress manufacturer, including coir and rubberised-coir mattresses. Directly competes with KSCC's mattress product line in the same channels (retail showrooms, institutional, dealer networks) and in the same price-sensitive Indian market.
• Maccaferri India (Officine Maccaferri Group): Global manufacturer of geo-synthetics and erosion-control solutions including natural and synthetic geotextiles. Directly comparable to KSCC's coir geo-textile business for slope stabilization, riverbank protection, and road/infrastructure projects.
• Duroflex Private Limited: Major Indian mattress and sleep-products company. Comparable to KSCC's mattress business and competes for the same institutional and retail bedding customers, including a coir-based product line.
• Travancore Cocotuft Pvt Ltd: Kerala-based manufacturer and exporter of coir products (mats, mattings, rugs) with comparable heritage, raw-material base, and export channels. Most direct Indian competitor to KSCC in the coir mats and mattings category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-kerala-state-coir-corporation-ltd

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about THE KERALA STATE COIR CORPORATION LTD