Colchones.es
Colchones.es is a Spanish specialty mattress and sleep-products retailer, operating since 1968 via a hybrid online-and-offline model with 135 directly operated stores and 165 authorized dealer points of sale — the largest physical mattress retail network in Spain. It serves individual consumers across Spain plus a smaller B2B hospitality/contract channel, distributing third-party brands alongside its own private-label lines.
- Company typePrivate
- Founded1968
- HeadquartersAlicante, Spain
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Colchones.es does
Colchones.es is a Spanish specialty retailer of mattresses and sleep products, operating since 1968 (under the current legal entity ZIA6 S.L.U., registered in Alicante in 2019). The company runs a hybrid omnichannel model combining a national e-commerce storefront with the largest physical mattress store network in Spain — 135 directly operated stores plus 165 authorized dealer points of sale — covering all of Spain including the Balearic and Canary Islands, Ceuta, and Melilla. Customers can browse, compare, and purchase online, visit a physical store to test products, or buy in-store at identical prices, supported by free phone advisory, WhatsApp, chat, free delivery, installation, and old mattress removal.
The product catalog spans mattresses in viscoelastic, pocket spring, traditional spring, HR foam, and latex constructions across multiple firmness levels and sizes, plus canapés (storage bed bases), upholstered bases, slatted frames (somieres), headboards, pillows, duvets, and bed linen. The assortment combines distributed third-party brands — Sonpura, Emma, Hilding Anders, Relax, Flex, Pikolín, Hukla, Astral, and Farmaflex — with the company's own private-label lines (Five Áreas, Plein, Effetà, Suite Confort). Pack bundles (mattress + base/canapé) are sold at a 5–15% discount versus individual purchase, and interest-free financing is offered through Cetelem and Pepper Money.
The primary revenue stream is one-time mattress and sleep-product sales to individual consumers, supplemented by a smaller B2B contract/hospitality channel (hotels, vacation rentals, care homes) and ancillary transaction fees from financing partnerships. The company is privately held, family-operated, and self-funded, with no disclosed venture or institutional investment, no headcount disclosed, and no financial reporting.
Colchones.es firmographics
Firmographics- Name
- Colchones.es
- Legal name
- ZIA6 S.L.U.
- Website
- https://colchones.es
- Company type
- Private
- Founded year
- 1968
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Colchones.es is a Spanish specialty mattress and sleep-products retailer, operating since 1968 via a hybrid online-and-offline model with 135 directly operated stores and 165 authorized dealer points of sale — the largest physical mattress retail network in Spain. It serves individual consumers across Spain plus a smaller B2B hospitality/contract channel, distributing third-party brands alongside its own private-label lines.
- Ownership category
- akta.pro rank
Colchones.es industry classification
Industry- Product category
- Sleep Products Retail
- SIC
- Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Mattress & Bed Retail (Innerspring, Foam, Hybrid) (CRAIABAA)
- akta.pro secondary industry
- Pillows & Pillow Systems Retail (CRAIABAC)
Keywords
Where Colchones.es is headquartered
LocationHeadquarters
- HQ city
- Alicante
- HQ country
- Spain
- HQ region
- Europe
Offices5 records
Markets served
Colchones.es business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Mattress and sleep product sales: Primary revenue from selling mattresses, bed bases, pillows, bedding, and related sleep products directly to consumers through online and physical retail channels.
- Financing partnerships: Revenue partially generated through financing arrangements with Cetelem and Pepper Money, enabling customers to purchase on credit with interest-free options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level mattresses |
| Unit Pricing | Pay-as-you-go | Mid-range mattresses |
| Unit Pricing | Pay-as-you-go | Premium mattresses |
| Transaction based/ take rate | Pay-as-you-go | Pack discounts |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
Colchones.es product offering
Product offeringCore offering
Colchones.es is a Spanish specialty sleep products retailer that sells mattresses, bed bases, pillows, and bedding accessories through 135 company-owned physical stores across Spain and an online store. The assortment combines the company's own private label brand with multiple third-party mattress and sleep brands, targeting individual household consumers and, to a lesser extent, hospitality and contract buyers.
Product overview
Colchones.es is an online mattress and sleep products retailer operating since 1968, offering a comprehensive portfolio of rest and bedding products across 135 physical stores in Spain. The core offerings include mattresses in various technologies (viscoelastic, pocket springs, springs, HR foam, latex), bed bases (canapés with storage, upholstered bases, slatted frames), and complete sleep solutions through branded packs. The company also sells complementary products including pillows, duvets, bed linens, and headboards. They distribute multiple third-party brands including Sonpura, Emma, Hilding Anders, Relax, Flex, Hukla, Astral, and Pikolín, alongside their own private label products.
Differentiator
Problem solved
Functional benefit
Brands
- Colchones.es (marca blanca): Private label brand of mattresses, bed bases, canapés, and sleep products sold exclusively through colchones.es stores and website.
Products and services
- Mattresses Core product category offered by Colchones.es, available in private label and multiple third-party brands, sold through 135 physical stores across Spain and the company's online store to household consumers.
- Bed bases
- Pillows
- Bedding accessories
- Hospitality and contract sleep product supply
Quantifiable outcome
- 98.25% customer satisfaction rate (4+ stars)
- +2 more outcomes
Companies that use Colchones.es
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
Colchones.es technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Colchones.es partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, major and minor.
- SonpuracoreSpanish mattress manufacturer whose products are sold through Colchones.es network of 135 physical stores and online. Major brand in their portfolio with multiple product lines including pocket spring mattresses.
- RelaxmajorSpanish mattress and bedding brand distributed through Colchones.es retail network. Products include Relax Magnum, Relax Everest, and various pocket spring models.
- EmmamajorEuropean mattress brand (originally German) sold through Colchones.es. Known for Direct-to-Consumer model; Colchones.es provides physical retail presence for the brand.
- Hilding AndersmajorInternational mattress manufacturer whose products including Hilding Polar are distributed through Colchones.es network.
- FlexmajorSpanish bedding manufacturer with products like Flex Multielastic Visco featured in Colchones.es catalog with OCU recommendations.
- HuklaminorInternational bedding brand with articulated bed systems and packs distributed through Colchones.es.
- FarmaflexminorAuthorized distributor of Farmaflex mattresses in Spain. Farmaflex specializes in mattresses for healthcare and medical use.
- PikolínmajorSpanish mattress manufacturer with extensive retail presence; products distributed through Colchones.es physical store network.
- Astral / Astral BedsminorSpanish bed and mattress manufacturer whose products are available through Colchones.es retail and online channels.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Colchones.es competitors and assessment
Company assessmentDirect peers
- Relax: Spanish mattress brand whose products (Relax Magnum, Relax Everest) are stocked by Colchones.es. Relax operates its own retail channels and competes in the same premium pocket spring segment.
- Maxcolchón: Spanish online-first mattress retailer selling mattresses, bases, and sleep products direct to consumer. Closest digital-native peer to Colchones.es, competing on price and assortment without a comparable physical store footprint.
- Sonpura: Spanish premium mattress brand distributed through Colchones.es. Sonpura sells directly via its own website and authorized dealers, making it both a supplier and a direct competitor for pocket spring and viscoelastic mattresses in Spain.
- Pikolín: Spanish mattress manufacturer with significant retail presence. Pikolín both supplies Colchones.es and competes through its own branded stores and dealer network, making it a vertical-integrated competitor in the same Spanish market.
- Emma Sleep: European DTC mattress brand (originally German) that Colchones.es itself distributes. Emma competes directly in the Spanish mattress market through its own online store, offering similar foam/hybrid products and challenging the multi-brand retail model.
- Flex: Spanish bedding manufacturer featured in Colchones.es's catalog. Flex operates its own retail and dealer network selling spring and viscoelastic mattresses, competing head-on in the same product categories and Spanish geography.
Broad incumbents
- IKEA: Global furniture retailer with significant Spanish store footprint selling mattresses as part of a broader home furnishings assortment. Competes with Colchones.es on mattress category but offers far wider product scope and brand-agnostic showroom model.
- El Corte Inglés: Spain's leading department store chain selling mattresses and sleep products alongside an enormous general merchandise assortment. A broad incumbent that captures mattress demand without specializing in the category.
- Conforama: Large-format furniture and home furnishings retailer with multiple Spanish locations. Sells mattresses alongside sofas, kitchens, and decor, competing in the mattress category as part of a broader assortment rather than as a specialist.
Others
- Hilding Anders: International mattress manufacturer whose products are distributed by Colchones.es. Hilding Anders is primarily a B2B supplier and OEM partner rather than a direct retail competitor, but its scale and brand presence make it ecosystem-relevant to Colchones.es's assortment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Colchones.es social profiles
Digital presenceColchones.es compliance and trust
Trust signalCompliance4 records
Colchones.es financial estimates
Financial estimateRevenue estimate
Valuation estimate
Colchones.es leadership team
Management profileNumber of profiles
Colchones.es funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Colchones.es M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Colchones.es
What does Colchones.es do?
Colchones.es is a Spanish specialty sleep products retailer that sells mattresses, bed bases, pillows, and bedding accessories through 135 company-owned physical stores across Spain and an online store. The assortment combines the company's own private label brand with multiple third-party mattress and sleep brands, targeting individual household consumers and, to a lesser extent, hospitality and contract buyers.
Is Colchones.es a public or private company?
Colchones.es is a private company. It is classified as family owned and is currently operating.
When was Colchones.es founded?
Colchones.es was founded in 1968. It employs 11 to 50 people.
Where is Colchones.es based?
Colchones.es is headquartered in Alicante, Spain, in the Europe region.
How does Colchones.es make money?
Two revenue lines are on record. Mattress and sleep product sales are the primary driver. The others are financing partnerships.
Who are Colchones.es's main competitors?
Direct peers on record are Relax, Maxcolchón, Sonpura, Pikolín, Emma Sleep and Flex. Broad incumbents are IKEA, El Corte Inglés and Conforama. Hilding Anders is listed as an others.
Does Colchones.es have an API?
No public API is recorded for Colchones.es.
What industry is Colchones.es in?
Colchones.es's product category is Sleep Products Retail. Its primary akta.pro industry code is CRAIABAA, Mattress & Bed Retail (Innerspring, Foam, Hybrid), with a secondary code of CRAIABAC, Pillows & Pillow Systems Retail. Its SIC code is 5712.