What Relax does

Relax operates a two-sided online marketplace connecting consumers with wellness professionals (massage therapists, beauticians, personal trainers, osteopaths, makeup artists, hairdressers) at partner spas in luxury hotels, headquartered in London with primary operations in Paris. Founded in 2005, the company has built a curated network of 100+ qualified, multilingual practitioners delivering 30+ massage modalities at marquee Paris palace hotels including Ritz Paris, Le Meurice, Mandarin Oriental, Shangri-La, and Hotel Costes, with practitioner training and audits aligned to Forbes and Leading Hotels of the World (LQA) standards and a self-reported 94%+ quality evaluation success rate.

The platform layer comprises a consumer-facing booking website (relax-massage.com, English/French/Spanish), an E-shop (relax-massage.shop), a digital gift card product (€100/€200/€350 denominations), and a Pro Space (EspacePro) partner portal for spas and practitioners. The technology stack is conventional marketplace infrastructure: Stripe for payments, Matomo and Microsoft Clarity for analytics, Klaviyo for email, and Axeptio for GDPR-compliant consent management. There is no disclosed AI/ML capability, no API surface, and no proprietary model.

Relax monetizes through five streams: (1) commission/transaction fees on consumer spa bookings; (2) multi-year B2B spa management contracts with luxury hotels including quality control, staff training, and outsourced operations; (3) on-demand subcontracting staffing (24/7) supplying practitioners to partner spas and hotels; (4) professional services for corporate wellness, events, weddings, and concierge clients; and (5) consulting and design services for new spa concepts and pre-opening support. Customer segments are dominated by enterprise luxury hospitality, supplemented by corporate wellness and a smaller consumer long-tail. The company is privately held, registered as RELAX MASSAGE UK LTD (PLC #06701703, £66,000 share capital), with no disclosed institutional funding.

Name

Relax

Legal name

RELAX MASSAGE UK LTD

Website

https://relax-massage.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Relax is a privately held Paris-based wellness marketplace operating since 2005, connecting consumers and luxury hotels with a curated network of 100+ certified practitioners for massage, beauty, and spa services, supplemented by B2B spa management, subcontracting, and consulting.

Ownership category

akta.pro rank

Product category

Wellness Marketplace & Spa Services

NAICS

Fitness and Recreational Sports Centers (713940), Accommodation (721)

SIC

Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC)

akta.pro secondary industries

Luxury Wellness & Spa Resorts (THAGACAG), Wellness, Spa & Retreat Travel Agencies (THAKAFAI), Private Wellness & Retreat Experiences (Personalized Spa, Yoga, Healing) (THAJALAI), Destination Spas & Spa Resorts (HSALAFAC)

Keywords

• Spa marketplace platform
• Wellness booking services
• Luxury hotel spas
• Corporate wellness programs
• Spa management consulting

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Spa Treatment Bookings: Commission or service fees from facilitating bookings between customers and partner spas. Customers pay for massages, beauty treatments, and wellness services through the platform.
2. B2B Spa Management Contracts: Full-service spa management and operation contracts with luxury hotels including quality control, staff training, and operational support. Includes annual operational support and outsourced management contracts.
3. Spa Subcontracting Services: On-demand staffing services providing qualified practitioners (massage therapists, beauticians, hairdressers, fitness trainers) to partner spas and hotels on a 24/7 basis.
4. Event and Corporate Wellness Services: On-site wellness services for corporate events, team building, weddings, and private events including beauty, massage, and fitness sessions.
5. Gift Cards: Sale of digital gift cards with preset amounts (€100, €200, €350) redeemable for spa treatments. Valid for 12 months from purchase.
6. Consulting Services: Spa consulting and design services including concept creation, project management, pre-opening support, and operational excellence guidance for new or existing hotel spas.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Relax operates a curated online wellness marketplace that connects individual consumers with partner spas and certified massage, beauty, and fitness practitioners for booking massage and spa treatments, primarily at luxury hotels in Paris. The platform also provides B2B services including full spa management and outsourcing, practitioner subcontracting, spa consulting and design, corporate wellness, event wellness, and concierge services for luxury hospitality clients.

Product overview

Relax is a wellness marketplace platform operating a two-sided marketplace connecting consumers with partner spas and wellness professionals. The core platform includes an online booking website (relax-massage.com), an E-shop (relax-massage.shop), digital gift cards, and a professional partner portal (Pro Space/EspacePro). The B2B division provides services for hotels, spas, event agencies, and corporations including spa management and consulting, subcontracting of practitioners, room services, corporate wellness programs, event services, and concierge services. The offering combines a consumer-facing booking marketplace with enterprise wellness services for luxury hospitality partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Relax Booking Platform (relax-massage.com) Consumer-facing online marketplace where users browse partner spas, select treatments, choose practitioners, and book massage, beauty, and wellness appointments. Available in English, French, and Spanish with integrated Stripe payment processing.
• Wellness Gift Cards Digital gift cards sold at €100, €200, €350, or custom amounts, valid for 12 months from purchase and redeemable for any spa treatment at partner establishments.
• Pro Space (EspacePro) Partner Portal B2B portal enabling partner hotels, spas, and practitioners to register, manage bookings, view availability, and access professional resources from Relax's network.
• Relax E-shop Online retail store for wellness products and merchandise operated as a separate storefront from the booking platform.
• Spa Management Services B2B full-service spa management and operation support for luxury hotels, including annual operational support for autonomous spas and outsourced management contracts with quality control and staff training.
• Spa Subcontracting On-demand staffing service providing qualified, multilingual, certified practitioners for massages, beauty, hairdressing, and fitness within partner spa facilities on a 24/7 basis.
• Spa Consulting Consulting and project management services for spa creation and design, including concept development, market analysis, financial evaluation, and pre-opening operational support for new or existing hotel spas.
• Corporate Wellness Services B2B on-site wellness services for companies, including chair massages, beauty treatments, and fitness sessions for employees, management, and corporate events.
• Event Wellness Services On-site wellness and beauty services for corporate events, weddings, photo shoots, team-building activities, and private celebrations.
• Hotel Room Services In-room massage and wellness services for hotel guests who prefer treatments delivered in their accommodations rather than visiting the hotel spa.
• Concierge Services Wellness services offered through hotel concierge desks and private concierge services for high-end clientele seeking on-demand beauty and massage treatments.

Quantifiable outcome

• 94%+ quality evaluation success rate
• +3 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature4 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Leading Hotels of the World (LQA)coreStrategic or Co-development PartnerQuality standards partner. Practitioner training and audit standards inspired by Leading Hotels of the World criteria for luxury hospitality excellence.
• ForbescoreStrategic or Co-development PartnerQuality standards partner. Service delivery and training standards aligned with Forbes travel and luxury hospitality criteria.
• GuerlainminorOthersLuxury French cosmetic brand used by partner spa practitioners for facial and body treatments.
• ShiseidominorOthersJapanese cosmetic brand providing skincare products for spa treatments at partner establishments.
• ValmontminorOthersSwiss luxury skincare brand used for anti-aging and rejuvenating facial treatments.
• SisleyminorOthersFrench botanical skincare brand providing products for spa treatments.
• The Organic PharmacyminorOthersOrganic and natural cosmetic brand for eco-conscious spa treatments.
• ManucuristminorOthersFrench nail care brand providing products for hand and foot beauty treatments.
• Kure BazaarminorOthersFrench eco-friendly nail polish brand for beauty treatments.
• Too FruitminorOthersChildren's skincare brand partner for 'Kid Spa' treatments and parent-child spa experiences.
• StripecoreTechnology or IntegrationPayment processing technology provider enabling secure credit card transactions and payment processing through the booking platform.
• Matomo AnalyticscoreTechnology or IntegrationSelf-hosted web analytics platform for traffic measurement, user behavior tracking, and GDPR-compliant data collection (EU-hosted).
• Clever CloudcoreTechnology or IntegrationWebsite hosting provider based in Nantes, France, providing cloud infrastructure for relax-massage.com.
• AxeptiocoreTechnology or IntegrationCookie consent management platform (CMP) enabling GDPR-compliant cookie tracking and user consent collection.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Zeel: Zeel pioneered on-demand massage therapy booking with a network of vetted therapists serving homes, hotels, and offices across the US. Comparable to Relax's marketplace-plus-practitioner-network model with similar hotel and corporate wellness positioning.
• Soothe: Soothe is an on-demand massage booking app connecting consumers with licensed therapists for in-home, hotel, and office treatments in major US cities. Closely comparable to Relax's on-demand marketplace model with similar hotel and corporate concierge use cases.
• Urban Company (formerly UrbanClap/Urban Massage): Urban Company operates a global marketplace for at-home and on-demand wellness services including massage, spa, and beauty treatments, with a professional practitioner network. Highly comparable to Relax's marketplace + practitioner matching model, though it spans multiple geographies including the UK.
• Booksy: Booksy is a global booking and management platform for beauty, wellness, and spa professionals with consumer marketplace functionality. It is comparable to Relax's marketplace + partner portal (EspacePro) approach, though its model is broader SaaS rather than luxury-focused.
• Spabreaks.com: Spabreaks.com is a UK-based online marketplace for booking spa days, spa breaks, and wellness experiences at hotels and day spas nationwide. Direct marketplace peer to Relax's consumer booking platform with overlapping UK customer base.
• Treatwell: Treatwell is the leading European online marketplace for booking hair, beauty, and wellness treatments, connecting consumers with partner salons and spas across the UK and continental Europe. It is a direct marketplace peer to Relax's consumer booking platform, though its positioning is broader and less luxury-focused.

Broad incumbents

• Vagaro: Vagaro is a cloud-based salon, spa, and fitness management platform with consumer marketplace and booking tools. Comparable to Relax's booking and partner portal capabilities, though Vagaro serves a much broader customer base rather than a luxury niche.
• WellnessLiving: WellnessLiving is an all-in-one business management platform for spas, salons, fitness studios, and wellness practitioners. Comparable to Relax's EspacePro partner portal and booking technology, though it is software-only and serves a much broader mid-market.
• Mindbody: Mindbody is a large-scale SaaS platform for spas, salons, and wellness studios, providing booking, management, and marketplace functionality. Comparable to Relax's platform capabilities (booking, practitioner management, payments) though Mindbody is a much broader, established incumbent serving the wider wellness industry.
• Mandara Spa: Mandara Spa is a global hotel spa operator managing spa facilities at luxury and resort properties worldwide. Directly comparable to Relax's B2B spa management contracts for luxury hotels, though Mandara operates at significantly larger scale across multiple continents.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/RELAXMASSAGEPARIS
• LinkedInlinkedin.com/company/relax-massage
• Instagraminstagram.com/relaxmassageparis

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Relax