Coldwell Banker Sellers Realty

What Coldwell Banker Sellers Realty does

Coldwell Banker Sellers Realty is a privately held, locally owned residential real estate brokerage operating as a Coldwell Banker franchise in Humboldt County, California. Founded in 1971 and headquartered at 985 G Street, Arcata, the firm was purchased in 2018 by brokers Elly Roversi and Bryn Coriell, who run it as Broker/Owners alongside a roster of 20+ licensed agents. The brokerage is described as a top-producing Coldwell Banker office in Humboldt County and serves buyers and sellers across Arcata, Trinidad, McKinleyville, Eureka, Willow Creek, and surrounding communities, with a specialty in coastal, oceanfront, and lifestyle-driven properties.

The firm's core offerings are buyer and seller representation delivered through individual agent relationships. The technology layer is industry-standard and franchise-supplied: an IDX property-search platform supporting city, map, address, and listing-ID queries (including separate land and commercial verticals), a self-service home valuation tool, market reports, and email new-listing alerts. Buyer services include property search, financing referrals, negotiation, and closing coordination; seller services include competitive market analysis, custom marketing plans, professional photography, virtual videography, staging, MLS listing, offer negotiation, and full transaction management through escrow. The brokerage also operates under the DBA Redwood Coast Brokers.

Coldwell Banker Sellers Realty earns transaction-based revenue through commissions on closed deals. Pricing is negotiated per transaction rather than publicly disclosed, and the firm benefits from the parent Coldwell Banker brand, marketing infrastructure, and award programs (its agents have won multiple International President's Circle, Diamond, and Sterling awards). The firm holds no disclosed patents, no external partnerships, and no proprietary AI or data assets; its competitive position is built on agent tenure, local market expertise, and franchise affiliation rather than differentiated technology.

Name

Coldwell Banker Sellers Realty

Legal name

Coldwell Banker Sellers Realty

Website

https://coldwellbankersellersrealty.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

11–50 employees

Short description

Coldwell Banker Sellers Realty is a privately held Coldwell Banker franchise brokerage in Arcata, California, serving residential buyers and sellers across Humboldt County through 20+ licensed agents using standard IDX property search and commission-based transaction services.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Seller Representation & Listing Services (BPAJAAAK), Buyer Representation Services (BPAJAAAJ)

Keywords

• Residential real estate brokerage
• Buyer representation services
• Seller representation services
• Property listing search
• Home valuation services

Headquarters

HQ city

Arcata

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Real Estate Sales Commission: The company earns commissions on residential property transactions. For sellers, services include competitive market analysis, marketing action plans, professional photography, virtual videography, staging, MLS listing, offer negotiation, and full transaction management through escrow. For buyers, agents provide property search assistance, market analysis, negotiation, and guidance through the entire purchase process including lender referrals and closing coordination.
2. Buyer Representation Services: Commission-based buyer representation services including property search, market analysis, negotiation, and transaction coordination through closing.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Coldwell Banker Sellers Realty is a residential real estate brokerage operating under the Coldwell Banker franchise, serving buyers and sellers in Humboldt County, California since 1971. The firm offers buyer and seller representation, MLS-based property search, home valuation tools, market reports, and new-listing notifications delivered through 20-plus licensed agents out of its Arcata, California office.

Product overview

Coldwell Banker Sellers Realty is a residential real estate brokerage operating in Humboldt County, California. The company offers a platform combining property search and MLS listing access (Property Search & MLS Listings) with home valuation (Home Valuation Tool) and market intelligence (Market Reports). Core services include buyer representation (Buyer Services) guiding clients through property search, financing, and closing, as well as seller representation (Seller Services) encompassing pricing strategy, professional photography, virtual videography, staging, MLS marketing, negotiation, and escrow management. The company leverages over 20 agents to serve buyers and sellers across communities including Arcata, Trinidad, McKinleyville, Eureka, and Willow Creek.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Search (MLS Listings)

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• RE/MAX: Large residential real estate franchise network operating thousands of agent-owned offices. Closely comparable in business model, agent-based revenue split structure, and franchise dynamics.
• Coldwell Banker Realty: Operates the broader Coldwell Banker franchise network across the U.S., including other residential brokerage offices. Directly comparable as a Coldwell Banker-franchised residential real estate brokerage targeting home buyers and sellers with commission-based revenue.
• Better Homes and Gardens Real Estate: Residential real estate franchise leveraging a recognized consumer brand. Comparable as a residential brokerage franchise targeting suburban and secondary markets with similar commission economics.
• Sotheby's International Realty: Luxury-focused residential real estate franchise serving premium and coastal markets. Comparable as a residential brokerage franchise where multiple Humboldt-area agents hold specialty credentials (e.g., Global Luxury Specialist).
• Century 21 Real Estate: Global residential real estate franchise with thousands of independently owned offices. Directly comparable as a franchise-based residential brokerage serving local markets with commission revenue and similar agent-based delivery model.
• Keller Williams Realty: Largest residential real estate franchise by agent count, with a market-center model. Directly comparable as a residential real estate franchise emphasizing agent collaboration, local market focus, and commission revenue.
• Berkshire Hathaway HomeServices: Residential real estate franchise network affiliated with Berkshire Hathaway, offering brand-equity-driven brokerage services. Comparable as a premium franchise brand serving local markets with similar agent and revenue structure.

Emerging players

• eXp Realty: Cloud-based residential real estate brokerage with a rapidly expanding agent base and revenue-sharing model. Comparable as an alternative brokerage model increasingly recruiting agents from traditional franchises like Coldwell Banker.

Broad incumbents

• Redfin: Tech-enabled residential brokerage with a national footprint and lower-fee model. Comparable in the same residential brokerage industry, competing for buyer/seller representation with a differentiated technology and pricing approach.
• Compass: Large, technology-forward national residential brokerage. Comparable as a competitor in residential real estate brokerage, though broader in geographic footprint and tech investment than a single Coldwell Banker franchisee.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/coldwell-banker-sellers-realty

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coldwell Banker Sellers Realty