Coldwell Banker Charles Marsh Real Estate, Brokerage

What Coldwell Banker Charles Marsh Real Estate, Brokerage does

Coldwell Banker Charles Marsh Real Estate, Brokerage is a privately held residential real estate brokerage headquartered at 1090 Lasalle Blvd in Sudbury, Ontario. Operating since 1960 under the Marsh family (Doug Marsh as Broker of Record, Dennis Marsh and Jeff Marsh as Partners), the firm holds a Coldwell Banker franchise under parent Anywhere Real Estate Corp and conducts business through the legal entity Innovate Real Estate Group of Canada Inc. The brokerage serves home buyers, sellers, and real estate investors across Greater Sudbury and an extensive footprint of Northern Ontario communities including Hanmer, Capreol, Espanola, Manitoulin Island, West Nipissing, and Iroquois Falls.

The company offers three interconnected service lines: full-service brokerage for buying, selling, and listing residential homes, farms, income-generating properties, multi-family buildings, and land; a MoxiWorks-powered website displaying active MLS® listings with search, mapping, Walk Score, and INRIX drive-time tools; and personalized agent team services including CMA, negotiation, and transaction support from 27+ licensed REALTORS®. The technology stack is built on the MoxiWorks platform, integrated with MLS data via CREA, third-party consumer data from Infutor, and analytics via Google Analytics. The firm also wholly owns Guiding Star Mortgage Group Inc., an adjacent mortgage services subsidiary.

The revenue model is transaction-based real estate commission, with rates negotiated individually between agents and clients and not publicly disclosed. Go-to-market is sales-led via agent-based representation, supplemented by digital presence through the company website, Facebook, Instagram, and organic social profiles. Customer concentration is a long tail of individual SMB/consumer transactions; no enterprise or institutional clients are referenced. There are no disclosed funding rounds, M&A activity, patents, certifications, or AI/ML capabilities in the input data.

Name

Coldwell Banker Charles Marsh Real Estate, Brokerage

Legal name

Innovate Real Estate Group of Canada Inc.

Website

https://coldwellbankersudbury.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

11–50 employees

Short description

Coldwell Banker Charles Marsh Real Estate, Brokerage is a Sudbury, Ontario-based residential real estate brokerage franchise serving home buyers, sellers, and investors across Greater Sudbury and Northern Ontario since 1960. It operates through 27+ agents on the MoxiWorks platform with an affiliated mortgage subsidiary.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Residential real estate brokerage
• Property listing services
• Buyer agent representation
• Real estate marketing
• Property transaction services

Headquarters

HQ city

Sudbury

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Real Estate Commission: Traditional real estate brokerage earning commissions on property transactions. Agents represent buyers and sellers in residential and investment property transactions, with commissions typically split between listing and selling agents and the brokerage.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Coldwell Banker Charles Marsh Real Estate, Brokerage is a traditional full-service residential real estate brokerage in Greater Sudbury, Ontario. The brokerage represents buyers and sellers in transactions involving single-family homes, farms, income-generating properties, multi-family buildings, and land, with a team of 27+ licensed agents providing personalized service, comparative market analysis, negotiation, and transaction support. Revenue is earned through commissions on closed property transactions, with the Coldwell Banker franchise brand and MoxiWorks-powered website supporting listings and lead generation.

Product overview

Coldwell Banker Charles Marsh Real Estate, Brokerage operates as a traditional real estate brokerage offering a single integrated suite of services centered on residential and commercial property transactions in the Sudbury, Ontario region. The company's offering consists of three interconnected service components: (1) Brokerage Services — the core offering enabling clients to buy, sell, and list residential, multi-family, and land properties; (2) a Property Listings Platform — an MoxiWorks-powered website displaying active MLS® listings with property details, agent information, and mapping/drive-time tools; and (3) Agent Team Services — a team of licensed REALTORS® providing personalized guidance through the transaction process. The company has no separate SaaS products, add-on modules, or developer-facing offerings; it is a service-based brokerage rather than a technology product company.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate Brokerage Services Full-service residential and commercial real estate brokerage providing buying, selling, and listing services for properties in the Sudbury, Ontario region, including single-family homes, farms, income-generating properties, multi-family buildings, and land.
• Property Listings Platform Interactive website displaying active MLS® property listings with detailed descriptions, photos, pricing, and agent contact information, including search, filtering, and map view capabilities for residential, commercial, and land properties.
• Real Estate Agent Team Services Team of 27+ licensed real estate professionals offering personalized client services including property search assistance, comparative market analysis (CMA), negotiation, and transaction support for buyers and sellers.

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature1 record

Partnerships

One partnership is on record.

• Coldwell Banker (Anywhere Real Estate Corp)coreChannel Partner/ Reseller/ DistributorThe brokerage operates as a Coldwell Banker franchise under Anywhere Real Estate Corp. The franchise provides brand recognition, marketing support, technology platforms, and access to the Coldwell Banker network and MLS services.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Sotheby's International Realty Canada: Sotheby's International Realty Canada is a premium residential brokerage franchise serving luxury and unique properties. Overlaps with Charles Marsh's higher-end residential and waterfront listings in Northern Ontario but specializes in a different price tier.
• Keller Williams Realty Canada: Keller Williams is one of the largest real estate franchises globally and operates in Ontario. Comparable agent-led residential brokerage model, but at much larger scale and with a heavier focus on agent training and productivity systems than regional independents.
• Engel & Völkers Canada: Engel & Völkers is a global real estate franchise with Canadian operations. Comparable franchise structure and residential brokerage focus, but oriented toward premium/lifestyle properties versus Charles Marsh's broader mainstream residential book.

Regional players

• Right at Home Realty (Ontario): Right at Home Realty is a large Ontario-based independent brokerage with a strong agent-focused model. Comparable in business model (residential brokerage with high commission splits) but primarily concentrated in the GTA rather than Northern Ontario, making it more of a brand/operating-model peer than a direct Sudbury competitor.

Emerging players

• eXp Realty Canada: eXp Realty is a cloud-based brokerage with a low-overhead, agent-centric model that competes on commission split rather than franchise support. Emerging threat in Canadian markets including Ontario, attracting independent agents away from traditional franchises like Coldwell Banker.

Direct peers

• Royal LePage Northern Ontario: Royal LePage is Canada's largest residential real estate franchise and operates competing brokerages across Northern Ontario, including Sudbury. Directly competes for the same agents, sellers, and buyers in the region with a similarly agent-led franchise model.
• RE/MAX Sudbury: RE/MAX operates competing franchise brokerages in Sudbury and Northern Ontario with the same traditional residential resale and investment-property focus. Directly comparable model: agent-led, commission-based, franchise-affiliated brokerage serving the same geography.
• Century 21 Northern Ontario: Century 21 runs franchise offices throughout Ontario including Northern markets. Directly comparable: residential brokerage franchise competing for the same buyer/seller pool in Sudbury with traditional agent-based service.
• Sutton Group Northern Ontario: Sutton Group is a Canadian residential real estate franchise with offices across Ontario. Competes directly for Sudbury/Northern Ontario residential listings and buyer representation using a similar commission-based franchise model.

Others

• Guiding Star Mortgage Group Inc. Guiding Star Mortgage Group is actually the company's own wholly-owned mortgage subsidiary rather than a third party. Listed here to acknowledge the embedded mortgage origination capability adjacent to the brokerage, but it is not a separate competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/coldwellbankercharlesmarshrealestate
• LinkedInlinkedin.com/company/coldwell-banker-charles-marsh-real-estate-brokerage

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coldwell Banker Charles Marsh Real Estate, Brokerage