ALEXANDRA

What ALEXANDRA does

Colección Alexandra Intl. S.L. is a privately-held Spanish luxury furniture manufacturer headquartered in Burriana (Castellón, Valencia region), founded in the 1990s by interior and furniture designer María J. Guinot. The company designs and produces high-end residential and contract furniture organized across three stylistic collections — Forwards (modern/avant-garde), Evolution (contemporary), and Heritage (classic, inspired by Baroque, Neoclassical, Empire, and Elizabethan European traditions). Manufacturing combines traditional Spanish craftsmanship (master cabinetmakers/ebanistas, furriers/peleteros, and upholsterers/tapiceros) with contemporary production techniques, and the company is certified to UNE-EN-ISO 9001:2015. Its products span living rooms, dining rooms, bedrooms, bathrooms, home offices, and entertainment spaces, and it manufactures bespoke custom-made pieces as well as signature sub-collections such as Cricket (by José Manuel Ferrero of estudi{H}ac), Tempo (by Ramón Esteve), and the Traveler high-security safe collection (Grade IV EN-1143/1 certified, by Jacobo Ventura).

The company operates a hybrid go-to-market: a direct-to-consumer e-commerce channel at coleccionalexandra.com with a quote-based purchasing system; a registered professional accounts program for architects, interior designers, decorators, and furniture stores that provides access to pricing, 2D/3D CAD libraries, HD image libraries, and downloadable price quotes; and a dedicated contract/project sales division that delivers end-to-end scope — interior design, technical office development, manufacturing, logistics, installation, and after-sales service — for luxury hotels, restaurants, embassies, official residences, government offices, retail spaces, and luxury yachts. Revenue is generated primarily through one-time project and product sales, with a recurring component via the professional accounts platform; pricing is quote-based and not publicly disclosed. Geographic reach is anchored in Spain and extends through contract projects into the Middle East (Dubai) and other worldwide deployments.

Notable commercial markers include ISO 9001:2015 certification, participation in the Valencia regional KIT DIGITAL program funded by Next Generation EU (digital transformation and export promotion grants), and the absence of any disclosed parent company, institutional investors, funding rounds, or leadership changes in the source data. Distribution is supported by website-led content marketing, downloadable catalogs for the three style lines, and editorial features in the on-site magazine. The operating entity is registered as Colección Alexandra Intl. S.L. with CIF B12980421, headquartered at C/ Del Coure, s/n, 12530 Burriana, Spain.

Name

ALEXANDRA

Legal name

Colección Alexandra Intl. S.L.

Website

https://coleccionalexandra.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Colección Alexandra is a Spanish luxury furniture manufacturer in Burriana producing bespoke and contract furniture across three design lines (Forwards, Evolution, Heritage) and sub-collections including the Traveler safe line, serving private luxury consumers, hospitality, government, marine, and retail clients worldwide.

Ownership category

akta.pro rank

Product category

Luxury Furniture

NAICS

Household and Institutional Furniture Manufacturing (33712), Furniture Retailers (449110)

SIC

Household Furniture (2510), Retail-Furniture Stores (5712)

akta.pro primary industry

Industrial/Product & Furniture Design (BPAHAKAM)

akta.pro secondary industry

Luxury Home & Lifestyle (Tableware, Decor, Home Textiles) (CRAKAFAI)

Keywords

• Luxury furniture manufacturing
• Custom made furniture
• Contract furniture services
• High end home furnishings
• Interior design furniture

Headquarters

HQ city

Burriana

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Direct Furniture Sales (B2C): Direct sales of luxury furniture to private consumers through the e-commerce website. Customers can browse products, create personalized quotes, and submit quote requests to Alexandra's sales department.
2. Contract Furniture Projects: Project-based sales to hospitality sector including luxury hotels, restaurants, official residences, embassies, government offices, retail spaces, and yachts. Includes comprehensive services from design consultation through installation and after-sales support.
3. Custom/Bespoke Furniture Manufacturing: Made-to-measure furniture production for individual clients and interior design projects, offering complete customization of dimensions, materials, finishes, and design development from client concepts.
4. Professional Account Services: Subscription-like professional accounts for architects, interior designers, decorators providing access to pricing, CAD libraries, marketing assets, and dedicated support services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Alexandra (Colección Alexandra Intl. S.L.) is a Spanish luxury furniture manufacturer that designs, crafts and sells high-end furniture across three signature decorative style lines — Forwards (modern/avant-garde), Evolution (contemporary), and Heritage (classic/timeless). The company sells its own collections directly to consumers through e-commerce and to trade professionals, and additionally provides custom-made furniture manufacturing and full contract furniture services for hospitality, government, embassy, yacht and luxury residential projects worldwide.

Product overview

Colección Alexandra is a Spanish luxury furniture manufacturer with three main product lines: FORWARDS (modern/avant-garde designs by international designers like Ramón Esteve and Francesc Rifé), EVOLUTION (contemporary furniture with refined materials), and HERITAGE (classic/timeless furniture inspired by European tradition). The company offers comprehensive services including custom-made furniture, contract furniture for hospitality projects (hotels, restaurants, yachts), and interior design support with 3D visualizations. Notable sub-collections include Cricket (by JMFerrero-estudi{H}ac), Tempo (by Ramón Esteve), and Traveler (by Jacobo Ventura). Products span living rooms, dining rooms, bedrooms, bathrooms, home offices, and entertainment spaces.

Differentiator

Problem solved

Functional benefit

Brands

• Forwards: Modern and avant-garde luxury design furniture line featuring cutting-edge materials and international designers such as Ramón Esteve, Francesc Rifé, and others.
• Evolution
• Heritage

Products and services

• Forwards Collection Modern and avant-garde luxury furniture line featuring innovative designs from international designers such as Ramón Esteve, Francesc Rifé and Yonoh Studio. Covers living room, dining room, bedroom and home office furniture for luxury residences.
• Evolution Collection Contemporary elegance collection with refined lines and sophisticated materials, combining modernity, tradition and refinement. Covers living rooms, dining rooms, bedrooms, entertainment spaces, home offices and bathrooms.
• Heritage Collection Classic and timeless luxury furniture inspired by European tradition including Baroque, Neoclassical, Empire and Elizabethan styles. Features noble wood structures, fine ornamentations and artisanal craftsmanship, with contributions from founder María J. Guinot.
• Custom Made Furniture Service Bespoke furniture design and manufacturing service allowing clients to customize dimensions, materials and finishes (wood, metals, textiles, leather, marble, stone, ceramics) and create unique pieces tailored to specific project requirements.
• Contract Furniture Service Global contract furniture service for luxury hotels, government residences, embassies, restaurants, private residences, luxury yachts and retail spaces. Includes technical office support, interior design, project management, manufacturing, installation and after-sales service.
• Interior Design Support Service Professional support for interior designers and decorators including 3D photorealistic visualizations, custom furniture development, procurement services, and logistics including transportation and installation.
• Traveler Safe High-security luxury safe (Grade IV EN-1143/1 certified) featuring leather exterior finishes (50+ colors), electronic lock, double-bitted key lock, and customizable interior layouts. Designed by Jacobo Ventura for protecting jewelry, watches, documents and valuables.

Quantifiable outcome

• Over 30 years of experience in luxury furniture market
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Ramón Esteve (Architect and Designer)coreStrategic or Co-development PartnerRamón Esteve is a key collaborator who designed the Tempo collection for the Forwards line. An architect and designer, he founded RE_E studio in 1991 with a transversal vision where architecture and design form a single concept. His Mediterranean-inspired designs with a focus on essential spaces are a hallmark of Alexandra's modern collection.
• Francesc Rifé (Designer)coreStrategic or Co-development PartnerFrancesc Rifé is an interior and industrial designer who founded his own studio in Barcelona in 1994. Influenced by minimalism and family traditions linked to craftsmanship, his work focuses on material honesty, spatial order, and geometric proportion. He has contributed designs to Alexandra's Forwards collection.
• Jacobo Ventura (Designer)coreStrategic or Co-development PartnerJacobo Ventura is a multidisciplinary designer who leads the Evolution collection. With a restless mind and boundless creativity, he creates versatile personal style adapting to project needs. He designed the Traveler safe collection and various Evolution pieces, focusing on creating living spaces that generate emotions.
• José Manuel Ferrero / estudi{H}accoreStrategic or Co-development PartnerJosé Manuel Ferrero, founder of estudi{H}ac, designed the Cricket collection for Alexandra's Forwards line. With 20 years of career inspired by Savile Row tailoring and the textile industry of Ontinyent, his work combines conservatism and transgression in industrial design. He brings English-inspired designs to Alexandra.
• María J. Guinot (Founder and Designer)coreStrategic or Co-development PartnerMaría José Guinot is the founder of Colección Alexandra, serving as an interior designer and furniture designer. She is a pioneer who opened her path in a world dominated by men, where her passion, creativity, and ingenuity soon earned her worldwide recognition. Her projects champion elegance and good taste, integrating textures, forms, volumes, and color as her personal signature. She contributes to the Heritage collection.
• Valencia Regional Government (KIT DIGITAL Program)minorOthersAlexandra participated in the KIT DIGITAL program funded by Next Generation EU recovery funds, receiving grants for digital transformation projects (Digitaliz CV Teletrabajo 2020: €3,033.34) and export promotion (Suport a la promoció exterior de la Comunitat Valenciana 2022: €29,478.10).

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Christopher Peacock Cabinetry: Bespoke British/European luxury cabinetry and furniture brand serving ultra-high-net-worth private clients and luxury developers — overlaps with Alexandra's bespoke home segment at the top of the market.

Broad incumbents

• Minotti: Italian contemporary luxury furniture brand with flagship showroom network and strong hospitality contract business — a larger incumbent and direct competitor in the high-end interior space.
• Poltrona Frau: Established Italian luxury furniture group (part of Lifestyle Group) with deep global dealer network across residential and contract — a broader incumbent operating in the same premium design furniture space as Alexandra.

Direct peers

• Cornelio Cappellini: Italian luxury furniture maker offering classic and contemporary collections with deep contract/hospitality experience — strong parallel to Alexandra's Heritage/Evolution/Forwards multi-line strategy.
• Luxxu: Portuguese luxury home furniture and lighting brand emphasizing designer collaborations, bespoke production, and D2C e-commerce — a closer peer to Alexandra's mid-size artisan luxury model.
• Promemoria: Italian luxury furniture maison with artisanal craftsmanship, signature materials (pewter, exotic woods), and contract capability — high comparability to Alexandra's premium bespoke and contract segments.
• Boca do Lobo: Portuguese luxury furniture brand producing statement and bespoke pieces with strong designer-artisan positioning, serving both private clients and high-end hospitality — directly comparable to Alexandra across luxury home and contract segments.
• Arketipo: Italian contemporary luxury furniture brand combining designer-led collections with custom manufacturing for residential and hospitality — comparable scale and design-driven model to Alexandra.
• BDDW: American luxury handmade furniture maker offering bespoke production, signature designer collaborations, and a designer-maison brand model parallel to Alexandra's artisanal positioning.
• Baldi Home Firenze: Italian luxury furniture maison combining artisan craftsmanship with bespoke production and the iconic Baldi safe line — directly comparable to Alexandra's Traveler safe + luxury furniture positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=08xq2ka0pMg
• LinkedInlinkedin.com/company/coleccion-alexandra-s.l.

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ALEXANDRA