Colégio MaryWard

What Colégio MaryWard does

Colégio Mary Ward is a private Catholic K-12 school founded in 1939 in São Paulo's Tatuapé district (Zona Leste) and operated by a religious congregation of sisters. The school delivers a continuous educational pathway spanning Educação Infantil (G2–G5), Ensino Fundamental I (grades 1–5), Ensino Fundamental Anos Finais (grades 6–9), and Novo Ensino Médio (grades 10–12), complemented by Integral/Semi-Integral extended-day programs and a broad extracurricular portfolio including sports, cultural events, exchange programs (e.g., Intercâmbio Chile 2025), and pastoral/social projects.

The core offering is human-delivered classroom instruction supported by physical infrastructure (science laboratories, computer labs, library, language lab, covered sports court, chapel, and Cultural Center). Technology is conventional EdTech rather than proprietary: third-party platforms handle pedagogy (Sistema Bernoulli), parent communication and school administration (ClassApp, Serconet portals), adaptive learning and ENEM preparation (Geekie), specialized tutoring (Mathema), and English instruction (Cultura Inglesa). A 360° virtual tour and YouTube content support enrollment marketing.

The business model is direct-to-consumer, tuition-driven, and geographically concentrated. Families pay recurring monthly tuition across grade levels, with additional revenue from one-time materials sales and optional extracurricular and integral programs. Admissions run through the school's website, phone, WhatsApp, and in-person consultation, using limited-availability messaging to drive urgency. There are no disclosed financials, no external funding, and no parent company; the institution is independently governed by the religious congregation and is part of the international Mary Ward school network.

Name

Colégio MaryWard

Legal name

Colégio Mary Ward

Website

https://colegiomaryward.com.br

Company type

Private

Founded year

1939

Operating status

Operating

Headcount range

1–10 employees

Short description

Colégio Mary Ward is a private Catholic K-12 school in São Paulo's Tatuapé district, serving families from Educação Infantil through Novo Ensino Médio with integral programs, extracurricular activities, and pastoral formation under the international Mary Ward network.

Ownership category

akta.pro rank

Product category

Private K-12 Catholic Education

NAICS

Elementary and Secondary Schools (6111), Educational Services (61)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAJABAC

Faith-Based (Religious) K–12 Schools

Education/K–12 / Primary & Secondary Education/Private & Independent K–12 Schools

Keywords

• Private K-12 education
• Catholic school programs
• Early childhood education
• High school education
• Extended day programs

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Tuition Fees: Monthly tuition payments from enrolled students across Educação Infantil, Ensino Fundamental I e II, e Ensino Médio programs. Families pay school fees on a recurring monthly basis.
2. School Materials: Sale of school supplies and materials lists organized by grade level from G2 through 3rd year of Ensino Médio
3. Extracurricular Activities: Revenue from optional extracurricular programs and integral/semi-integral extended day programs

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Colégio Mary Ward delivers private Catholic K-12 education on a single campus in São Paulo's Tatuapé district, offering sequential programs from Educação Infantil (early childhood) through Novo Ensino Médio (high school). Core offerings include Educação Infantil (G2-G5), Ensino Fundamental I and II (grades 1-9), Novo Ensino Médio with specialization tracks, full-day/semi-integral extended care programs, and a range of extracurricular activities (sports, arts, cultural events, exchange programs, pastoral and social projects).

Product overview

Colégio Mary Ward is an educational institution offering a comprehensive K-12 program. The core portfolio includes Educação Infantil (early childhood), Ensino Fundamental I (elementary), Ensino Fundamental Anos Finais (middle school), and Novo Ensino Médio (high school). Extended care is available through Integral e Semi-Integral programs, with additional enrichment through extracurricular activities including cultural events, exchange programs, and social projects. The institution operates as part of the Rede de Educação Mary Ward network, with a focus on holistic education rooted in Catholic values.

Differentiator

Problem solved

Functional benefit

Products and services

• Educação Infantil (Early Childhood Education) Early childhood education program for children ages 2-5, covering Mini Maternal, Maternal, Jardim and Pré levels with focus on foundational learning, socialization and holistic development. Targeted at families in São Paulo's East Zone seeking Catholic early childhood education.
• Ensino Fundamental I (EFAI) Elementary school program covering grades 1 through 5 with focus on foundational literacy, numeracy, study habits formation and holistic development for children in São Paulo's East Zone.
• Ensino Fundamental Anos Finais (EFAF) Upper elementary/middle school program covering grades 6 through 9, with emphasis on deepening academic knowledge, exam preparation and readiness for high school.
• Novo Ensino Médio (NEM) High school program aligned with the Brazilian Novo Ensino Médio reform, covering grades 10-12 with flexible curriculum tracks, specialization areas and explicit preparation for ENEM and university admission.
• Integral e Semi-Integral (Extended Day Programs) Full-day and part-time extended care programs offering supervised academic and recreational activities beyond standard school hours, designed for working families needing childcare continuity.
• Atividades Extracurriculares (Extracurricular Activities) Optional extracurricular program portfolio including sports, arts, cultural events, international exchanges (e.g., Chile 2025), Mostra Cultural, Feira das Profissões, and social/pastoral projects complementing the core academic curriculum.

Quantifiable outcome

• Successful university admissions for graduates - evidenced by 'Aprovados 2025' student gallery

Named customers1 record

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• ClassAppcoreTechnology or IntegrationClassApp partnership for digital communication with parents, providing app-based school management, announcements, and parent engagement tools
• Sistema BernoullicoreTechnology or IntegrationPartnership with Sistema Bernoulli educational system for academic content and pedagogical resources
• International SchoolcoreStrategic or Co-development PartnerPartnership with International School for global education programs and international exchange opportunities
• ProerdminorStrategic or Co-development PartnerPartnership with Programa Educacional de Resistência às Drogas e à Violência (PROERD) - São Paulo Military Police drug resistance and anti-violence educational program for students
• Teatro Eva WilmaminorStrategic or Co-development PartnerPartnership with Teatro Eva Wilma for cultural events and performing arts experiences for students
• Oficina Academia AcquaminorChannel Partner/ Reseller/ DistributorPartnership with Oficina Academia Acqua for sports and physical activity programs for students
• Cultura InglesaminorChannel Partner/ Reseller/ DistributorLanguage learning partnership with Cultura Inglesa for English language education

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/colegiomaryward
• Facebookfacebook.com/colegiomaryward
• Instagraminstagram.com/colegiomaryward
• LinkedInlinkedin.com/company/col%C3%A9gio-maryward

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Colégio MaryWard