What ClassApp does

ClassApp (legal entity ClassApp Sistemas LTDA) is a Brazilian SaaS company founded in 2014 and headquartered in Limeira, São Paulo, that builds a mobile-first school-to-family communication platform for private K-12 institutions across Brazil. The core product is a "digital school agenda" available on iOS and Android that replaces fragmented channels (WhatsApp groups, paper agendas, email) with a single official channel offering text/audio/video messaging, read-receipt confirmation, controlled operating hours, and staff phone-number protection. Around this core, the company has layered a broad module set: Matrícula Digital (online enrollment), Financeiro Escolar with the ClassPay payment feature (billing and collection via Pix, card, and boleto, including international exam fees such as TOEFL/SAT), plus Autorizações, Momentos, Enquetes/Formulários, Rotina, Calendário, Cheguei (dismissal management), and a five-language bilingual-school edition. The platform is cloud-based with an API-first architecture and a public API (api.classapp.com.br/doc) supported by a dedicated integration team, connecting to major Brazilian school-management systems (SIS) including TOTVS, isaac, Activesoft, Sponte, GVDasa, and Eskolare.

Commercially, ClassApp operates a subscription SaaS model with three quote-based tiers differentiated by school size and feature scope, billed annually with an activation fee at onboarding; pricing is not publicly disclosed. Go-to-market is sales-led — specialized consultants conduct personalized Google Meet demos following inbound inquiries — reinforced by event-driven demand generation (the branded "Impulsiona" workshop series), content marketing, SEO, and a structured referral program (Amigo ClassApp) that rewards referring administrators and waives activation fees for referred schools. The product also spreads bottom-up as parents and staff download the free app, though a functional environment requires a contracted school. ClassPay adds a likely transactional/payments revenue layer on top of subscriptions.

At scale, the company reports 2,500+ partner schools (up from roughly 900 in the 2019–2020 period), 2M+ users, and 4.8-star app-store ratings across 200,000+ reviews, with a stated 20-day implementation cycle and 87% support-satisfaction rate. Multiple signals — the careers portal hosted under isaac's Greenhouse board, the "Meu isaac" parent-portal product, and headcount notes describing ClassApp as part of the Arco Educação group — indicate ClassApp is affiliated with or owned by isaac/Arco Educação, though the structured ownership fields in the source data are inconsistent and assert independence. Headcount is 11–50.

Name

ClassApp

Legal name

ClassApp Sistemas LTDA

Website

https://classapp.com.br

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

ClassApp is a Brazilian SaaS company providing a mobile school-to-family communication platform for private K-12 schools, bundling messaging, digital enrollment, and payment collection (ClassPay). It serves 2,500+ partner schools and appears affiliated with the isaac/Arco Educação group.

Ownership category

akta.pro rank

Product category

Education Communication Software

NAICS

Educational Support Services (611710)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Classroom Communication & Messaging Platforms (EDAFAGAA)

Keywords

• School communication platform
• Digital school agenda
• Education communication software
• School family engagement
• K-12 messaging app

Headquarters

HQ city

Limeira

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription-based SaaS (School Communication Platform): ClassApp operates on a subscription SaaS model where schools pay recurring fees to access the platform. The company offers three pricing tiers tailored to different school sizes and needs. Revenue is recurring on a monthly or annual billing cycle, with enterprise schools receiving personalized contracts. Schools also pay an activation fee upon onboarding.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

ClassApp develops and sells a mobile-first school communication platform that connects private K-12 schools with families via text, audio, and video messaging, digital announcements, student routine reports, and integrated enrollment and financial management modules. The platform is offered as a subscription SaaS product with tiered plans and serves over 2,500 schools and 2 million users in Brazil.

Product overview

ClassApp is a unified digital communication platform for schools consisting of a core mobile app (ClassApp) and modular add-on solutions. The core app serves as the digital school agenda connecting schools with families through messaging, announcements, and routine tracking. Add-on modules include Matrícula Digital (enrollment), Financeiro Escolar with ClassPay (financial management), Enquetes/Formulários (surveys and forms), Autorizações (digital permissions), Momentos (photo/video sharing), Calendário (scheduling), Conversas/Canais (direct messaging), Meu Isaac (parent portal), and Cheguei (student pickup management). A specialized bilingual education sub-brand extends the platform to international schools with multi-language support.

Differentiator

Problem solved

Functional benefit

Products and services

• ClassApp (Core App) — Digital School Agenda Core mobile application (iOS and Android) that connects schools with parents and students through text, audio, and video messaging, official announcements with read-receipt confirmation, student routine reports, calendars, polls, digital authorizations, and a photo/video sharing feed. Sold as a subscription SaaS to private K-12 schools in Brazil.
• Matrícula Digital End-to-end digital enrollment solution that streamlines the student registration and re-registration process for private schools, replacing paper-based enrollment workflows.
• Financeiro Escolar (School Financial Management) Integrated financial module for managing accounts receivable, sending billing notifications, and processing payments via Pix, credit card, or boleto. Schools can send invoices for tuition, international exam fees (TOEFL, FCE, SAT, ACT), events, and materials.
• ClassPay Payment processing feature allowing schools to receive payments for events, activities, materials, and international proficiency exam fees (TOEFL, FCE, SAT, ACT) directly through the ClassApp platform via Pix, credit card, or boleto.
• ClassApp for Bilingual Education Specialized version of ClassApp for bilingual schools, available in 5 languages (Portuguese, English, Spanish, Japanese, Chinese), with customizable job titles and roles, international exam payment support, and culture-specific event calendars to support bilingual immersion.

Quantifiable outcome

• 20-day rapid implementation — schools can be fully operational on the platform within 20 days of contract signing
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature10 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• isaaccoreTechnology or Integrationisaac is a school management system (SIS) that integrates with ClassApp. Through the integration, schools using isaac can synchronize student data, enrollment information, grades, and financial records with the ClassApp platform, enabling a seamless experience for families.
• ActivesoftcoreTechnology or IntegrationActivesoft is a school management system integrated with ClassApp, allowing schools that use Activesoft to connect their student and financial data with the ClassApp communication platform.
• SpontecoreTechnology or IntegrationSponte is a school management system that has been integrated with ClassApp, enabling data synchronization between Sponte's administrative functions and ClassApp's communication features.
• TOTVScoreTechnology or IntegrationTOTVS is a major Brazilian enterprise software company providing school management solutions. ClassApp is integrated with TOTVS systems, allowing larger institutions to connect their TOTVS-managed data with the ClassApp communication platform.
• GVDasacoreTechnology or IntegrationGVDasa is a school management system integrated with ClassApp, facilitating the exchange of student information, grades, and financial data between the two platforms.
• EskolarecoreTechnology or IntegrationEskolare is a school management system integrated with ClassApp, enabling connected schools to streamline administrative and communication workflows.
• Amigo ClassApp Referral Partner NetworkcoreChannel Partner/ Reseller/ DistributorClassApp has built a network of referral partners through its Amigo ClassApp program, where existing school administrators and managers refer new schools to ClassApp in exchange for rewards (tablets, gift cards, training sessions, and module access). This community of referrers functions as an informal channel partner ecosystem.
• Maple Bear (Brazil)coreStrategic or Co-development PartnerMaple Bear is a major international bilingual school network operating in Brazil. Multiple Maple Bear schools (Alphaville, Florianópolis, Teresópolis) are referenced as ClassApp customers. ClassApp features specific functionality for Maple Bear schools including multilingual interface support and international exam payment collection. The relationship involves co-development of best practices and content (e.g., a joint e-book on bilingual school communication).
• Escolas ExponenciaisminorStrategic or Co-development PartnerEscolas Exponenciais is an educational consulting firm referenced as a ClassApp event co-host and content partner. They co-support the ClassApp Impulsiona events and provide research data on school management topics. They also host ClassApp's recruitment processes and produce joint educational content.
• Arco Educação (Parent Company)coreOthersArco Educação is the parent company of ClassApp, operating as an educational technology group that transforms teaching through innovative solutions for schools. ClassApp is part of the Arco Educação ecosystem and benefits from the group's brand, distribution, and operational infrastructure across the Brazilian education market.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Livingtree: School-home engagement platform with messaging, directories, payments, and sign-ups for K-12 districts. Comparable feature surface to ClassApp (communication plus payments plus forms) targeting schools as paying customers.
• Bloomz: Parent-teacher communication and engagement platform offering messaging, calendars, sign-ups, and student portfolios to K-12 schools. Comparable mobile-first, family-engagement positioning with feature overlap on announcements, photos, and two-way communication.
• Remind: School messaging app connecting teachers, students, and families, historically a leading US K-12 communication tool. Comparable two-way messaging and announcement value proposition with similar positioning around replacing informal channels like SMS/WhatsApp.
• ClassDojo: Classroom-to-home communication and engagement platform serving K-12 teachers and families globally. Closely comparable in spirit—mobile-first, messaging-centric, family engagement focus—although ClassDojo's center of gravity is teacher-led classroom communication rather than school-level admin communication like ClassApp.
• SchoolMessenger: K-12 mass notification and school-home messaging platform used widely across North American school districts. Directly comparable on messaging, notifications, and read-receipt/contact-direction capabilities that ClassApp emphasizes as its differentiator.
• ParentSquare: US-based K-12 school-home communication platform offering mass notifications, two-way messaging, and family engagement tools. Most direct comparable to ClassApp's core messaging, announcements, and family-engagement proposition, scaled across US districts rather than Brazilian private schools.

Others

• WhatsApp Business: Meta's free/low-cost business messaging platform that Brazilian schools currently rely on via informal groups. Not a paid product competitor but the primary alternative ClassApp must displace at the low end of the private K-12 market.

Broad incumbents

• Sponte: Major Brazilian school management system serving private K-12 with administrative, financial, and enrollment modules. Overlaps with ClassApp on enrollment and financial workflows, and is already a ClassApp integration partner—making it a channel for distribution but also a potential competitor.
• TOTVS Educacional: Brazil's largest education-vertical enterprise software provider, offering SIS, finance, and administration for K-12 and higher education. ClassApp already integrates with TOTVS, but TOTVS is also the most credible incumbent that could bundle competing communication features directly into its SIS.

Emerging players

• Seesaw: Student-driven digital portfolio and school-to-home communication platform widely adopted in K-12. Comparable in family communication and student activity sharing but with a stronger learning/portfolio focus rather than admin-grade comms infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/ComunicacaoClassApp
• Facebookfacebook.com/classappbr
• LinkedInbr.linkedin.com/company/classapp
• Instagraminstagram.com/classappbr
• Xx.com/classapp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ClassApp