Colégio Maximo

What Colégio Maximo does

Colégio Maximo is a private K-12 school operating from a single campus in Agudos, a small municipality in interior São Paulo state, Brazil. Founded in February 1995 by its current director, "Tia Zi," the institution began with early-childhood education and has expanded to cover the complete Brazilian Basic Education cycle from berçário (4 months old) through ensino médio (18 years old), serving approximately 1,200 students with a staff of around 35. The school runs on a tuition-based subscription model, with fees not publicly disclosed and enrollment handled through direct contact (phone, WhatsApp, in-person visits) via the school's administrative office.

The school's academic platform is built on two third-party curriculum systems: Sistema Maxi for Educação Infantil through the 1st year of ensino fundamental (anchored in "Pedagogia Afetiva" — an affective-pedagogy framework incorporating socio-emotional skills and neuroscience) and Sistema Anglo de Ensino for 2nd grade through 3rd year of ensino médio, a system the school markets as having strong vestibulares (university entrance exam) performance. A bilingual program is offered in partnership with Wizard English school, extending school hours for daily English immersion, and a technology/robotics track begins in the 1st year of elementary. The digital layer consists of off-the-shelf communication and learning tools — ClassApp, Plurall, Árvore de Livros, and Portal do Aluno — used for parent-school interaction rather than as proprietary platform infrastructure.

Commercially, Colégio Maximo is a single-site, single-geography, B2C family-education business with no disclosed parent company, no external investors, no funding rounds, and no M&A activity. Marketing is organic (Facebook, Instagram, website, WhatsApp) and growth is driven by community reputation in Agudos rather than paid acquisition. The differentiated extracurricular slate (theatre, karate, circus, music, futsal, basketball) and the full-cycle K-12 offering — keeping families from infancy through high school under one roof — are the primary retention mechanics, alongside the Sistema Anglo credentials for exam preparation.

Name

Colégio Maximo

Legal name

Colégio Maximo

Website

https://colegiomaximo.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

K-12 Private Education

NAICS

Elementary and Secondary Schools (6111), Elementary and Secondary Schools (611110), Elementary and Secondary Schools (61111)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Full-Day Nursery Programs (EDACACAD)

akta.pro secondary industry

Nursery School Programs (2–4 Years) (EDACACAB)

Keywords

• K-12 private education
• Early childhood education
• Bilingual education programs
• Extracurricular activities
• Robotics and technology education

Headquarters

HQ city

Agudos

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Tuition and School Fees: Colégio Maximo generates revenue through tuition fees charged to families for educational services spanning from nursery (berçário) through high school (ensino médio). The school offers a complete basic education cycle, serving children from 4 months to 18 years old. Additional revenue comes from extended bilingual program fees and extracurricular activity fees.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Colégio Maximo is a private K-12 school in Agudos, São Paulo, Brazil, providing the complete Educação Básica cycle from nursery (children aged 4 months) through high school. The school delivers instruction through the Sistema Maxi and Sistema Anglo curriculum systems, and supplements core academics with bilingual education delivered in partnership with Wizard, technology and robotics instruction, and extracurricular activities including theatre, karate, and music.

Product overview

Colégio Maximo is a private K-12 school offering comprehensive Basic Education from nursery (4 months) through high school (Ensino Médio). The school operates on a unified educational platform combining Sistema Maxi (for early childhood through 1st grade) and Sistema Anglo de Ensino (for 2nd grade through high school), complemented by specialized programs including Bilingual Education (via Wizard partnership), Technology/Robotics education, and extra-curricular activities. The institution serves approximately 1,200 students in a full-day program emphasizing modern educational practices, socio-emotional development, and preparation for university entrance exams.

Differentiator

Problem solved

Functional benefit

Products and services

• Educação Infantil (Early Childhood Education)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• Sistema MaxicoreStrategic or Co-development PartnerSistema Maxi is the educational system adopted for early childhood education through 1st grade of elementary school. It is described as a teaching system that privileges quality education, values human interactions, and improves educators' vision to incentivize students. The system is developed in partnership with the school.
• Sistema Anglo de EnsinocoreStrategic or Co-development PartnerSistema Anglo is adopted for students from 2nd grade of elementary through 3rd year of high school. Described as having a methodology focused on learning where student growth is the main objective, and is noted for strong performance in Brazilian university entrance exams (vestibulares).
• Wizard by Minds English SchoolcoreChannel Partner/ Reseller/ DistributorPartnership with Wizard English school provides bilingual education program at Colégio Maximo. Students opting for bilingual education stay at school for extended hours and have daily contact with English language through exclusive materials, in addition to the regular curriculum English instruction.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Colégio Dante Alighieri: Traditional São Paulo private K-12 school with full basic education cycle, bilingual track, and strong vestibular outcomes. Comparable as a long-established independent private school competing for fee-paying families seeking comprehensive education and university prep.
• Colégio Bandeirantes: Premium private K-12 school in São Paulo city offering full basic education with strong extracurricular and bilingual programs. Comparable as a benchmark for what a top-tier private K-12 brand can offer in the same product category and target segment (fee-paying families seeking comprehensive K-12 education).
• Colégio São Bento: Long-established private K-12 school in São Paulo offering full basic education with bilingual and extracurricular programs. Comparable as a traditional independent private K-12 institution that benchmarks what comprehensive private K-12 delivery looks like in the Brazilian market.

Others

• Sistema Anglo de Ensino: Curriculum and content system used by Colégio Maximo from 2nd grade through high school. As the direct provider of academic content, Sistema Anglo is a critical ecosystem partner rather than a competitor, but materially shapes student outcomes and is comparable as a brand the school leverages.
• Sistema Maxi de Ensino: Curriculum provider for early childhood through 1st grade at Colégio Maximo, including the proprietary 'Pedagogia Afetiva' approach. It is a content/infrastructure partner — not a direct competitor — but shapes the school's product offering.
• Wizard by Minds English School: Bilingual education partner that delivers daily English immersion at Colégio Maximo. It is a channel/co-delivery partner rather than a competitor, but the Wizard brand and methodology are part of the school's value proposition to families.

Broad incumbents

• Cogna Educação: Largest Brazilian private education group (K-12 brands Pitágoras, Maxi, and others, plus higher-ed). Operates a broad portfolio of curriculum brands and schools nationwide; comparable because Maxi is also used by Colégio Maximo — making Cogna both a competitor and an indirect partner in the same content ecosystem.
• Somos Educação: Large Brazilian K-12 and editorial education group (Anglo and pH among brands) that operates Sistema Anglo, the very curriculum used by Colégio Maximo. Indirect incumbent that defines academic standards the school must compete against.
• Colégio Positivo: Major Brazilian private K-12 network headquartered in Curitiba, operating multiple campuses across the country with bilingual and technology-focused programs. Comparable as a scaled private K-12 operator pursuing similar full-cycle, STEM-rich positioning.
• Pitágoras (Kroton / Cogna network): National Brazilian K-12 franchise network under Cogna Educação, operating in numerous cities with a standardized curriculum and technology-rich model. Comparable as a national K-12 brand that competes for similar middle-class fee-paying families, particularly in interior cities like Agudos.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/colegiomaximo
• Instagraminstagram.com/colegio.maximo
• LinkedInlinkedin.com/company/col%C3%A9gio-maximo

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Colégio Maximo