CENTRO EDUCATIVO PEÑALAR SL

What CENTRO EDUCATIVO PEÑALAR SL does

Colegio Peñalar is a private concerted (privado concertado) K-12 school located on a 17,000 m² campus with 14,000 m² built area and 52 classrooms in Torrelodones, an affluent suburb northwest of Madrid. Founded in the 2006-2007 academic year by Grupo Educare (Educare Inversión en Centros Educativos S.L.), which operates a network of eight schools across the Madrid region, the school serves students from early childhood through baccalaureate (ages ~3-18) and employs approximately 30 staff. Its academic program follows the Spanish national curriculum with bilingual instruction under the Community of Madrid Bilingual Program and includes international certification pathways through Cambridge, the Goethe Institut and APTIS (British Council).

The school's product portfolio centers on the core academic offering (Infantil, Primaria, ESO and Bachillerato), augmented by the 'Proyectos Educare' extracurricular catalog (English projects, mathematics workshops, oratory and debate), the One to One digital device program integrated with classroom digital boards, robotics and computational thinking (KUBO GO) for younger students, and a Plan Digital de Centro aligned with the national CompDigEdu program. Complementary add-on services include a school canteen with nutritionist-designed menus, sports activities (football, basketball, taekwondo, skating, chess) delivered through local partner clubs, artistic activities (dance, art, music), summer camps (Montesclaros language immersion), an alumni program, an online school store and an 'Escuela de Padres' parent education program.

The business model combines regulated public funding typical of the concerted school framework with recurring tuition paid by families, recurring fees for extracurricular activities, and one-time fees for summer camp programs. Distribution is direct-to-consumer through on-campus enrollment administered via the Alexia education platform, with marketing conducted through the school's website, a quarterly newsletter ('Preparados para el Futuro'), a WhatsApp parent channel, community events and earned media from Forbes and El Mundo national rankings. Pricing is not publicly disclosed, and the school operates a scholarship program covering large-family discounts, economic hardship grants and tuition assistance for children of school employees.

Name

CENTRO EDUCATIVO PEÑALAR SL

Legal name

COLEGIO PEÑALAR SL

Website

https://colegiopenalar.es

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Colegio Peñalar is a private concerted K-12 school in Torrelodones, Madrid, part of the Grupo Educare network of eight schools, serving students from infant through baccalaureate with bilingual programs, digital learning, and extracurricular activities.

Ownership category

akta.pro rank

Product category

Private K-12 Education

NAICS

Elementary and Secondary Schools (6111), Elementary and Secondary Schools (611110)

SIC

Services-Educational Services (8200)

akta.pro primary industry

International/Global Curriculum Schools (IB, Cambridge, etc.) (EDAJABAG)

Keywords

• K-12 private education
• Bilingual schooling
• Extracurricular programs
• Language immersion camps
• Personalized tutoring

Headquarters

HQ city

Torrelodones

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Tuition and School Fees: As a private concerted school, the college generates revenue primarily through tuition fees paid by families. The school offers Projects Educare (extracurricular activities) for an additional fee approved by the School Council and reported to the Education Department.
2. Extracurricular Activities (Projects Educare): Hourly activities including English Projects, calculation workshops, and literacy/oratory workshops offered during the school day for an additional fee
3. Summer Camps: Summer camp programs including language immersion at Montesclaros Summer Camp for students from 3rd grade primary to 1st ESO

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Centro Educativo Peñalar SL operates Colegio Peñalar, a mixed private concerted (privado concertado) K-12 school located in Torrelodones, Madrid. The school delivers complete education from Infantil through Bachillerato with bilingual Spanish-English instruction, international certifications (Cambridge, Goethe Institut, APTIS), personalized tutoring, and a broad portfolio of extracurricular activities under the Proyectos Educare umbrella. Additional paid services include the Montesclaros Summer Camp language-immersion program, sports, arts, robotics, and a school canteen.

Product overview

Colegio Peñalar offers a comprehensive private/concerted educational system spanning Education Infantile, Primary, Secondary (ESO), and Baccalaureate levels. The institution operates as part of Grupo Educare and combines core academic programs with supplementary offerings including Proyectos Educare (English Projects, Math Workshops, Speech/Oratory), technological activities (Robotics), artistic programs (Dance, Art, Music), and sports activities. Key programs include the One to One digital learning initiative and the Summer Camp Montesclaros language immersion camp. Additional services include personalized tutoring, parent education (Escuela de Padres), alumni programs, school canteen, and an online store. The school maintains a strong focus on values education, internationalization, digitalization, and sustainability.

Differentiator

Problem solved

Functional benefit

Products and services

• Educación Infantil, Primaria, ESO y Bachillerato
• Proyectos Educare (Extracurricular Activities)
• Summer Camp Montesclaros

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Grupo EducarecoreStrategic or Co-development PartnerParent educational group that promotes and manages Colegio Peñalar along with 7 other schools in the Madrid region. Founded to develop intellectual capacities and human values in students through quality processes and personalized attention.
• Cambridge English Language AssessmentcoreOthersProvides internationally recognized English language certifications including B1, B2, C1 levels for students
• Goethe InstitutminorOthersProvides German language certification and support for bilingual programs
• APTIS British CouncilcoreOthersEnglish proficiency testing certified by the British Council for student assessment
• Community of Madrid Bilingual ProgramcoreOthersOfficial bilingual education program participant of the Madrid regional government
• Fundación Madrid por el DeporteminorStrategic or Co-development PartnerPartnership through Grupo Educare membership as Impulsor Partner, supporting sports values and healthy habits among students
• ADEFAMminorOthersFamily association of Educare schools supporting parent involvement and school community
• FACEPMminorOthersFamily association partner supporting school community activities
• Escuela de Minifútbol de TorrelodonesminorStrategic or Co-development PartnerPartner for football extracurricular program integrating local community values
• Escuela de Baloncesto de TorrelodonesminorStrategic or Co-development PartnerProvides basketball sports program developing teamwork and motor skills
• Club Deportivo Artes Marciales La SierraminorStrategic or Co-development PartnerProvides Taekwondo classes from age 3, teaching Korean martial arts philosophy and techniques
• Club de Patinaje TorrelodonesminorStrategic or Co-development PartnerSkating club founded 2013 with 150+ students, providing lessons from age 3 to adults
• ZonemusicminorStrategic or Co-development PartnerMusic school in Torrelodones providing guitar and piano lessons with dedicated methodology
• Madrid Chess AcademyminorStrategic or Co-development PartnerProvides chess classes developing concentration, reasoning, and problem-solving skills

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Gredos San Diego: Large Spanish private school network with multiple Madrid campuses offering concertado-style K-12 education. Comparable in concertado funding model and bilingual curriculum positioning, though operating at greater network scale.
• Attendis Group (Colegio Las Tablas, etc.): Spanish network of concertado private schools in the Madrid area with bilingual/international focus. Operates multiple campuses and competes for the same concertado-bilingual family segment as Colegio Peñalar.
• SEK International Schools: Large network of international schools across Spain (Civica, Atlantic, etc.) offering IB, Cambridge, and bilingual tracks. Operates a broader portfolio than Colegio Peñalar but competes for the same affluent bilingual-family segment in Madrid.
• CEU San Pablo (Universidad/CEU Schools): Large Spanish educational institution with K-12 schools and university programs. Operates a broader educational portfolio including teacher training that overlaps with the bilingual-values K-12 segment served by Colegio Peñalar.

Direct peers

• King's College Madrid: British-curriculum international school in Madrid (part of King's Group). Comparable international Cambridge/IGCSE/A-Level pathway and similar target audience of expatriate and affluent Spanish families.
• Brains International School: Madrid-based bilingual/international school with strong academic reputation, IB programmes, and a similar focus on international university preparation. Directly comparable in academic outcomes and Cambridge/IB positioning.
• British Council School: British curriculum international school in Madrid serving affluent and expatriate families with bilingual instruction and Cambridge pathways. Comparable international-curriculum positioning and similar high-income Madrid catchment.
• Highlands School Madrid: Private bilingual K-12 school in the Madrid area offering Cambridge/IB curriculum with a values-based approach. Highly comparable to Colegio Peñalar in target families (affluent Madrid suburb), academic positioning, and bilingual concertado-like delivery model.
• International School of Madrid: Madrid-based international school offering IB and Cambridge programmes with English-language instruction. Competes directly for international and bilingual-track families in the same metropolitan area.
• Colegio Retamar: Madrid concertado Catholic K-12 school with strong university-preparation track record and bilingual programming. Closely comparable in concertado funding model, values-based identity, and Madrid-concertado competitive set.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/centro-educativo-pe%C3%B1alar-sl

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CENTRO EDUCATIVO PEÑALAR SL