Colégio William Carey

What Colégio William Carey does

Colégio William Carey is a private Christian classical school located at R. Estevão Leão Bourroul, 2069, Centro, Franca – SP, Brazil. Founded in 2018 by members of Igreja Aliança do Calvário (Alliance of Calvary Church) and financially supported by Sociedade Missionária Defesa do Evangelho, the school offers a continuous educational pathway from Educação Infantil (Early Childhood, age 2) through Ensino Fundamental Anos Iniciais (1st–5th grade) and Ensino Fundamental Anos Finais (currently 6th–7th grade), with Ensino Médio (High School) targeted for 2028. The institution's pedagogical core is the classical Christian Trivium framework — grammar, logic, and rhetoric — paired with the phonics-based literacy method (Método Fônico) and a Seven Liberal Arts (Trivium plus Quadrivium) curriculum that integrates classical music and fine art appreciation throughout the facilities.

The school serves Christian families in Franca concerned with functional illiteracy, ideological concerns in Brazilian public education, and the desire for character formation grounded in a Christian worldview. Its product set comprises three core programs: Educação Infantil, Ensino Fundamental Anos Iniciais, and Ensino Fundamental Anos Finais, each with structured daily routines and 40-minute class periods as documented in the published grade curricular. Operations are delivered exclusively on-site at the single Franca campus, with no online or distance learning components; the 2023 purpose-built facility includes a sports court, parking, and a drive-thru for student drop-off and pick-up. Marketing and admissions run through WhatsApp (55 16 99950-5965), website inquiry forms, organic social, and word-of-mouth referrals from the founding church community.

Revenue is generated through recurring monthly tuition and school fees, with pricing not publicly disclosed and obtained via direct contact. There are no disclosed funding rounds, no external venture or private equity capital, and no public listing; the institution operates as a privately held, mission-driven educational entity under church leadership. Reported headcount is 9 (administrative), reflecting a micro-scale operation typical of small Brazilian private schools that rely on contracted teaching staff for instructional delivery.

Name

Colégio William Carey

Legal name

Colégio William Carey

Website

https://colegiowilliamcarey.com.br

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Colégio William Carey is a private Christian classical school in Franca, São Paulo, Brazil, serving evangelical families with phonics-based literacy, the classical Trivium curriculum, and fine arts appreciation from age 2 through 7th grade, with High School planned for 2028.

Ownership category

akta.pro rank

Product category

Private K-12 Christian Classical Education

NAICS

Elementary and Secondary Schools (6111)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Charter Montessori/Waldorf/Classical/Expeditionary (Pedagogical Models) (EDAJACAL)

Keywords

• Christian classical education
• Phonics literacy method
• Early childhood education
• Elementary school education
• Private school tuition

Headquarters

HQ city

Franca

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Tuition and School Fees: The school generates revenue through tuition fees charged to families for educational services at different levels (Infant Education, Elementary School Initial Years, Elementary School Final Years). Pricing is not publicly disclosed on the website.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Colégio William Carey is a private Christian classical school delivering in-person K-12 education (currently Educação Infantil through 7th grade) in Franca, São Paulo, Brazil. Its core offering is a tuition-based educational service built on phonics-based literacy instruction, classical Trivium pedagogy (grammar, logic, rhetoric), and the Seven Liberal Arts, integrated with systematic fine arts appreciation. The school is delivered entirely at a single physical campus with no online or distance learning options.

Product overview

Colégio William Carey is a Christian classical school offering a unified educational service structured across three main programs: Educação Infantil (Early Childhood Education), Ensino Fundamental Anos Iniciais (Elementary School Initial Years), and Ensino Fundamental Anos Finais (Elementary School Final Years). The institution implements the Phonics Method for literacy, incorporates the Trivium pedagogical approach (grammar, logic, and rhetoric), and integrates fine arts appreciation including classical music and master paintings throughout its curriculum. All programs are grounded in Christian classical education philosophy, emphasizing the pursuit of Truth, Goodness, and Beauty.

Differentiator

Problem solved

Functional benefit

Products and services

• Educação Infantil Early childhood education program for children from age 2, comprising Maternal (Phases 1 and 2) and Pré-Escola (Phases 1 and 2), focused on oral and written language development, mathematical knowledge, arts, music, body and movement, nature and society, English, and Christian education within a classical pedagogy framework.
• Ensino Fundamental Anos Iniciais Elementary school program covering 1st through 5th grade, implementing the Phonics Method for literacy and emphasizing classical education with a Christian worldview; subjects include Portuguese Language, Mathematics, Sciences, Social Studies, English, Music, and Physical Education.
• Ensino Fundamental Anos Finais Upper elementary school program for 6th and 7th grade, featuring specialized teachers, study organization skills, classical logic training, and rhetoric practices, with curriculum including Portuguese Language, Mathematics, Sciences, History, Geography, English, and Christian Education.

Quantifiable outcome

• Development of complete readers through phonics method, considered the most effective literacy approach according to international research

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Igreja Aliança do CalváriocoreStrategic or Co-development Partner · 1 January 2018The founding church community that initiated the school in response to concerns about Brazilian education quality. Church members including parents, pastors, and teachers came together to understand the roots of educational problems and seek solutions in Christ. The church community was deeply involved in the project for approximately five years before the school's inauguration, providing ongoing support, volunteers, and spiritual guidance. The school is described as a true missionary work in the hearts of children and families.

Scale indicators7 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• Colégio Positivo: One of Brazil's largest private K-12 chains headquartered in Curitiba with national presence. Comparable as a high-end private K-12 operator with established curriculum and brand, though a secular mass-market chain rather than classical/Christian.
• Colégio Rio Branco: Traditional São Paulo private school with strong academic reputation. Comparable as an established São Paulo-area private K-12 competitor for academically-minded families in the same regional market.
• Colégio São Bento: Historic Benedictine Catholic K-12 school with units in São Paulo and Rio de Janeiro, known for traditional pedagogy and values formation. Comparable as a values-based, classically-oriented private school using structured pedagogical frameworks.
• Colégio Marista: Brazil-wide Marist Brothers Catholic K-12 network with multiple campuses. Comparable as a faith-based private school network with structured pedagogy and family-oriented values, competing for similar values-driven families.
• Colégio Notre Dame: Catholic religious K-12 network with multiple campuses across Brazil's South region. Comparable as a faith-based private school with structured pedagogy targeting similar value-oriented families.
• Colégio Bandeirantes: Traditional high-end private K-12 school in São Paulo with decades of brand recognition. Comparable as a premium São Paulo private school competing for the same upper-middle-class family segment in the broader São Paulo state region.
• Colégio Mackenzie: Presbyterian-affiliated university and K-12 system based in São Paulo with multiple campuses. Comparable as a Christian-tradition private K-12 operator in the Brazilian market, though at much larger scale and broader scope than William Carey.
• Colégio Adventista: National Adventist K-12 network operating across Brazil with a values-based, religion-integrated curriculum. Comparable as a large religious private school operator targeting similar family segments, though nationwide rather than single-city.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/col%C3%A9gio-william-carey

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Colégio William Carey