Museum Collectie Brands

What Museum Collectie Brands does

Museum Collectie Brands is a non-profit regional heritage museum founded on November 17, 2011, in Nieuw-Dordrecht (municipality of Emmen, province of Drenthe, Netherlands). It is operated under a dual-foundation structure: Stichting Nieuw-Dordrecht Historisch en Cultureel Brands (NDHC, founded 1991) handles daily operations, while Stichting tot Behoud van de Culturele en Historische Collectie Brands (BCB, founded 2003) owns the collection originally assembled by founder Jans Brands (1932-2019) over 65 years. The collection comprises approximately 70,000 books and objects organized into 15 themed groups covering Drenthe history, Netherlands history, World War II, industrial heritage, coins and medals, manuscripts, archaeology, and related topics. The museum is housed in the founder's original farmhouse with a modern extension, includes the Janny Jalving Zaal exhibition hall (opened 2021), Museum Café Eempie, and a museum shop, with operating hours Tuesday-Sunday. Headcount stands at 8 employees, with the organization being primarily volunteer-run under Museumsmanager Gerhard Exel, Conservator Thomas Bruins, and Communications employee Marianne Bakker.

The museum's core products are permanent and rotating exhibitions (De Wereld van Jans, Janny Jalving Zaal, industrial heritage pilots, and the 2026 anniversary exhibition 'Iedereen Verzamelt'), supplemented by a digital collection portal (hierkomjijweg.nl, launched January 2025), smartphone audio guides, guided tours, and an immersive projection-based experience feature. Educational offerings include heritage education aligned with Dutch core objectives 44, 51, and 56, the Leskist Tweede Wereldoorlog WWII lesson kit, and borrowable learning suitcases (including the cross-border Internationale Reiskoffer with German partner museums). Visitor experience enhancements include themed arrangements (nostalgia, walking, children's, Van Gogh Huis combined), guided tours, business venue rental, and an on-site café.

The business model is multi-stream and consumer-facing. Revenue derives from entry fees (€9.75 adults, €2.75 children 6-14, €7.75 groups of 10+, with free Museumkaart entry), per-student school fees (€3-€8.50), corporate venue rental (€86 room plus €5.75 per person), learning suitcase rentals (€25/week), café and shop sales, themed packages (€5.70-€22.95), and annual supporter memberships (€30) plus tiered Bronze/Silver/Gold sponsorship packages (€1,500-€5,000/year). The go-to-market is direct-to-consumer via the multilingual collectie-brands.nl website, newsletters, social media (Facebook/Twitter/Instagram), YouTube, regional press (ZO!34, Dagblad van het Noorden), and event participation (Uitmarkt Emmen, Open Monumentendagen, Hello Festival). No e-commerce or digital product delivery exists; all value is consumed in-person.

Name

Museum Collectie Brands

Legal name

Museum Collectie Brands

Website

https://collectie-brands.nl

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Museum Collectie Brands is a Dutch non-profit cultural museum in Nieuw-Dordrecht, Drenthe, operating since 2011 from a 70,000-item private collection. It serves regional visitors, school groups, and corporate clients through exhibitions, educational programs, themed arrangements, and venue rental.

Ownership category

akta.pro rank

Product category

Cultural Heritage Museum

NAICS

Museums (712110), Historical Sites (71212), Museums, Historical Sites, and Similar Institutions (7121)

akta.pro primary industry

History Museums (THAJADAB)

akta.pro secondary industries

Museums & Heritage Sites (History, Science, Specialty) (BPAGAHAA), Specialty Museums (e.g., Maritime, Aviation, Sports, Music, Film) (THAJADAF), Museum, Zoo & Attraction Gift Shops (CRALAJAG)

Keywords

• Cultural heritage museum
• Heritage education programs
• Regional history exhibits
• Museum visitor services
• Collection preservation

Headquarters

HQ city

Nieuw-Dordrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Entry Fees: Museum charges admission fees for individual visitors, groups, and offers free entry with Museumkaart
2. Arrangements and Packages: Various packages including nostalgia arrangements, walking arrangements, Van Gogh Huis combination, children's arrangements, and business networking arrangements with per-person pricing
3. Venue Rental and Business Events: Zaalhuur (room rental) at €86 plus €5.75 per person for business networking, meetings, and events
4. Museum Shop Sales: Souvenirs and gift items sold at the museum entrance shop
5. Donations and Sponsorships: Annual supporter memberships at €30/year, bronze/silver/gold sponsorship packages ranging from €1,500 to €5,000 annually, and general donations
6. Catering and Café Services: Museum café Eempie offers food and beverages; lunch arrangements and buffets for groups
7. Education Programs: School programs at €3 per student for primary/secondary up to 15 years, €5 per student for secondary 15+, and €8.50 per student for vocational/HBO
8. Learning Suitcase Rentals: Educational suitcases loaned for €25 per week; international travel suitcase also €25 with additional delivery costs

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Museum Collectie Brands operates a cultural-history and regional heritage museum in a former farmhouse in Nieuw-Dordrecht, Drenthe, Netherlands, displaying the 65-year private collection of approximately 70,000 books and objects assembled by founder Jans Brands (1932-2019). The museum offers permanent and rotating exhibitions, smartphone audio guides, guided tours, group arrangements (nostalgia, walking, children's, business networking, and Van Gogh Huis combination), heritage education programs with curriculum alignment, borrowable learning suitcases, an on-site café (Eempie) and gift shop, and digital collection access via the hierkomjijweg.nl portal.

Product overview

Museum Collectie Brands operates as a cultural history museum offering a unified visitor experience centered on its permanent collection of approximately 70,000 books and objects accumulated by founder Jans Brands (1932-2019). The museum presents multiple interconnected offerings: core museum admission with permanent exhibitions including 'De Wereld van Jans' (the founder's collection), the Janny Jalving Zaal for Drenthe art and history, and rotating exhibitions; educational programs including heritage education, WWII lesson kits, and borrowable learning suitcases for schools; visitor experience enhancements including audioguides, guided tours, and an on-site café and shop; and special arrangements including walking tours, nostalgia packages, children's activities, and business networking venue rental. The museum also maintains a digital collection portal and has developed immersive experience technology for special exhibitions.

Differentiator

Problem solved

Functional benefit

Products and services

• Museum Admission
• De Wereld van Jans (The World of Jans) Permanent Exhibition
• Janny Jalving Zaal (Janny Jalving Hall)
• Nostalgie Arrangement (Nostalgia Arrangement)
• Wandelarrangement (Walking Arrangement)
• Van Gogh Huis Combination Ticket

Quantifiable outcome

• 70,000 books and objects preserved in permanent collection
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Emslandmuseum LingencoreStrategic or Co-development PartnerPartner museum in Germany showcasing county and city history from medieval times to present. Located in Lingen, Germany.
• Emsland MoormuseumcoreStrategic or Co-development PartnerLargest peat museum in Europe located in Geeste, Germany. Features exhibits on peat colonization in 18th and 19th centuries with modern exhibition halls and outdoor areas.
• Schloss ClemenswerthcoreStrategic or Co-development PartnerHunting lodge built 1737-1747 for Clemens August, Elector and Archbishop of Cologne. Unique star-shaped avenue structure with eight pavilions surrounding the castle.
• Internationales Holzschuhmuseum (Klompenmuseum Eelde)minorStrategic or Co-development PartnerMuseum in Eelde, Drenthe, dedicated to wooden shoes. Collection includes 3,000+ pairs of wooden shoes and other wood-soled footwear from 45+ countries.
• Museum Klooster Ter ApelminorStrategic or Co-development PartnerCultural-historical museum in Westerwolde housed in a former 1465 monastery of the Crusaders. Features unique collection and changing exhibitions.
• Platform Drentse MuseacoreGTM or Marketing PartnerUmbrella organization uniting 50+ museums in Drenthe province for shared promotion and museum pass benefits.
• MuseumverenigingcoreGTM or Marketing PartnerDutch Museum Association - professional association for museums in the Netherlands.
• Natu(u)rpark Moor-VeenlandminorGTM or Marketing PartnerGerman-Dutch nature reserve area. One of eight 'Moorpoorten' (peat gates) entrance points to the protected area. Includes Veenpark, Emsland Moormuseum, and other regional attractions.
• Stichting Het Drentse VeenlandminorGTM or Marketing PartnerFoundation uniting various day attractions and accommodations in southeastern Drenthe.
• AKE Emmen (Atelier Kunstvereniging Emmen)coreStrategic or Co-development PartnerArt association whose artists create works for museum exhibitions. Collaborative exhibitions on collecting themes.
• Van Gogh Huis DrentheminorGTM or Marketing PartnerPartner museum in Drenthe related to Vincent van Gogh's time in the region. Combined tickets available.
• Geopark De HondsrugminorGTM or Marketing PartnerUNESCO Global Geopark partner covering the Hondsrug area in Drenthe and Groningen.
• ErfgoedNetwerk EmmencoreTechnology or IntegrationHeritage network providing digital collection access through hierkomjijweg.nl portal for the municipality of Emmen.
• NHL Stenden HogeschoolminorStrategic or Co-development PartnerHigher education institution partnership for educational programs and student involvement.
• Drenthe CollegeminorStrategic or Co-development PartnerRegional vocational college partnership for educational collaboration.
• Gemeente EmmencoreStrategic or Co-development PartnerMunicipality of Emmen, the local government authority that has supported the museum's development and recognizes its cultural-historical significance.

Scale indicators8 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• Fries Museum: Provincial heritage and art museum in Leeuwarden, Friesland. Comparable as a Dutch regional museum combining historical and art collections with education programming, though at much larger institutional scale than MCB.
• Drents Museum: The provincial flagship museum of Drenthe located in Assen, covering art, history, and archaeology. It is comparable as the dominant regional museum in the same province, competing for the same tourist and school audiences as MCB, but at substantially larger scale and with broader institutional backing.
• Zuiderzeemuseum: Major open-air heritage museum in Enkhuizen preserving Dutch maritime and cultural history. Comparable as a regional heritage museum using a similar mix of permanent collection, educational programs, café, and shop, but at substantially larger scale and visitor volumes.
• Openluchtmuseum Het Hoogeland: Open-air heritage museum in Westerbork, Drenthe. Comparable as a Drenthe-based heritage museum with similar rural location, school programs, and nostalgic visitor experiences, though operating with a broader outdoor format.

Direct peers

• Emslandmuseum Lingen: German partner museum in Lingen showcasing county and city history. Closely comparable as a cross-border small regional history museum with similar educational programs and an existing collaboration (International Reiskoffer).
• Klompenmuseum Eelde: Specialty museum in Eelde, Drenthe, dedicated to wooden shoes with 3,000+ pairs from 45+ countries. Comparable as a small Drenthe specialty museum with similar volunteer-driven operations and platform membership.
• Museum Klooster Ter Apel: Cultural-historical museum housed in a 1465 monastery in Westerwolde, just across the provincial border. Closely comparable in scale and mission to MCB, and an existing partner via cross-promotion and Platform Drentse Musea membership.
• Stedelijk Museum Coevorden: Regional history and art museum in Coevorden, Drenthe. Directly comparable as a small Drenthe museum with regional heritage focus, and an existing partner offering combined-ticket packages with MCB.
• Van Gogh Huis Drenthe: Small heritage museum in Drenthe dedicated to Vincent van Gogh's time in the region. Directly comparable in scale, location, and target audience, and an existing partner via combined ticket offerings with MCB.
• Hunebedcentrum Borger: Prehistoric and archaeological heritage museum in Borger, Drenthe, focused on the megalithic hunebedden (dolmens) and regional prehistory. Directly comparable as a small-to-mid-sized Drenthe cultural-heritage museum serving similar school, family, and tourist segments.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MuseumCollectieBrands
• Xx.com/CollectieBrands
• Instagraminstagram.com/museumcollectiebrands
• LinkedInlinkedin.com/company/museum-collectie-brands

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Museum Collectie Brands