Collectief Natuurinclusief

What Collectief Natuurinclusief does

Collectief Natuurinclusief is a Dutch public-private partnership coordination body, formally established with Agenda Natuurinclusief 2.0 in November 2023, working toward a nature-inclusive Netherlands by 2050. It operates across ten domains — Agriculture, Water, Energy, Health, Education, Leisure Economy, Financial Sector, Construction, Infrastructure, and Business Sites — convening and activating governments, businesses, knowledge institutions, youth, and civil society through NiNO (Natuurinclusief Nationaal Overleg) oversight and a ~12-person Programmabureau led by programmamanager Wytze de Vries and chaired by Ambassador Jannemarie de Jonge. Its core outputs are strategic frameworks (Agenda 2.0 for 2024-2026, the Investment Perspective), practical knowledge products (Inspiratiekaart interactive map, guidelines for insect-friendly cities, Netto Natuurwinst instrument), and domain-specific programs including Green Escape (youth mental health) and Natuur op Recept.

The business model is non-commercial and grant-funded. Primary funding flows from the Ministry of Agriculture, Nature and Food Quality (LNV) as multi-year budget for domain subsidies, the Programme Bureau, the Investment Agenda, and the Measuring & Monitoring consortium, supplemented by project-tied contributions such as the nearly 2 million euros from the Nationale Postcode Loterij for greening GGZ healthcare terrains and smaller co-funding from partners like GGD Hart voor Brabant. Distribution occurs through domain networks, working groups, NiNO member organizations, IPAN intergovernmental coordination, and freely accessible digital platforms (website, newsletter, LinkedIn, Inspiratiekaart). There is no commercial pricing model, no paying customers in the conventional sense, and no software product; the "product" is coordination, framework-setting, and convening authority embedded in Dutch national policy.

Name

Collectief Natuurinclusief

Legal name

Collectief Natuurinclusief

Website

https://collectiefnatuurinclusief.nl

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Collectief Natuurinclusief is a Dutch public-private partnership coordinating nature-inclusive transition across ten domains via Agenda 2.0, funded primarily by the Ministry of LNV and governed by NiNO.

Ownership category

akta.pro rank

Headquarters

HQ city

Netherlands (national coordination)

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Government Subsidies and Grants: The primary revenue stream is public funding. The Ministry of Agriculture, Nature and Food Quality (LNV) provides multi-year budget to fund domain subsidies (subsidies for domain leads from 1 January 2024), strengthen the Programme Bureau, and support the Investment Agenda and the Measuring & Monitoring consortium. This is not commercial revenue but rather governmental grant funding for the public-private partnership.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Collectief Natuurinclusief is a national public-private partnership collective that coordinates and convenes parties across ten domains (Agriculture, Water, Energy, Health, Education, Leisure Economy, Financial Sector, Construction, Infrastructure, and Business Sites) to drive the nature-inclusive transition in the Netherlands by 2050. It produces and disseminates strategic frameworks including Agenda Natuurinclusief 2.0 (2024-2026), thematic programs such as Green Escape (youth mental health) and Natuur op Recept (Nature on Prescription), an interactive Inspiratiekaart platform, and Investment Agenda perspectives, functioning as a catalyst, facilitator, and coordinator rather than a commercial product vendor.

Product overview

Collectief Natuurinclusief is a public-private coalition network that does not offer a traditional software product but rather serves as a coordination platform for the nature-inclusive transition in the Netherlands. The core offering consists of strategic frameworks (Agenda 2.0), an interactive inspiration map, and various thematic programs including Green Escape for youth mental health and Natuur op Recept for health interventions. The organization is structured around ten domains (health, education, financial sector, water, leisure economy, construction, business sites, agriculture, energy, and infrastructure), each with domain leaders and trackers coordinating activities. Governance is provided through NiNO (Natuurinclusief Nationaal Overleg) with execution supported by the Programmabureau.

Differentiator

Problem solved

Functional benefit

Products and services

• Agenda Natuurinclusief 2.0 A strategic roadmap document for 2024-2026 providing vision and strategy for ten public-private domains, with inspiring examples and action points for achieving a nature-inclusive society in the Netherlands by 2050.
• Inspiratiekaart (Inspiration Map) An interactive digital map showcasing nature-inclusive initiatives across the Netherlands, allowing users to discover and submit examples that contribute to a nature-inclusive society.
• Green Escape A youth mental health program that uses nature-based activities to help young people aged 16-30 build mental resilience, with locations in natural areas such as Van Gogh Nationaal Park.
• Natuur op Recept (Nature on Prescription) An initiative that encourages general practitioners and physiotherapists to prescribe nature-based activities to patients, promoting health benefits through nature exposure.
• Oogstmaand (Harvest Month) An annual event series running from September 14 to October 30, 2026, where partners organize activities across the Netherlands to raise visibility of the nature-inclusive movement.
• Programmabureau Natuurinclusief The coordination and facilitation body of Collectief Natuurinclusief that functions as a catalyst, coordinator, and facilitator for Agenda Natuurinclusief 2.0, supporting communication, participation, and behavioural change strategies.
• Natuurinclusief Nationaal Overleg (NiNO) The ownership body of Agenda Natuurinclusief 2.0 that ensures impact and acceleration for the nature-inclusive transition, monitoring progress and evaluating results.

Quantifiable outcome

• Nature can resolve more than 30% of climate problems on its own and has a positive effect on the economy.
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

26 partnerships are on record, tiered core and minor.

• Deltaplan BiodiversiteitsherstelcoreStrategic or Co-development PartnerThe Deltaplan Biodiversiteitsherstel is a movement in which nature organizations, farmers, citizens, knowledge institutions, governments, and businesses intensively cooperate to turn biodiversity loss into recovery and realize system change. The two organizations collaborate on working groups such as the Verdienvermogen (Earning Capacity) working group.
• Groene CirkelscoreStrategic or Co-development PartnerFrom seven Groene Cirkels (Green Circles), this initiative works on major transition themes including nitrogen, CO2 emissions, food, biodiversity, health, climate adaptation, energy transition, and the circular economy.
• IVN NatuureducatiecoreStrategic or Co-development PartnerIVN Natuureducatie connects people and nature, helping young and old experience how fun, healthy, and important nature is. It is a key partner in domains such as Health (Green Escape, Groene GGZ, Natuur op Recept) and Education, and co-coordinates the 'Groen voor Gezondheid' programme.
• Levend LandschapminorStrategic or Co-development PartnerWithin this programme, the government works together with local partners on what is needed per area for a future-proof living landscape with strong nature, clean water, and clean air.
• Vogelbescherming NederlandminorStrategic or Co-development PartnerVogelbescherming Nederland advocates for wild birds and their habitats in the Netherlands and worldwide, contributing to nature preservation and a livable world.
• Natuur & MilieucoreStrategic or Co-development PartnerNatuur & Milieu is the environmental organization working on solutions for climate and nature problems in the Netherlands, bringing about changes in government policy, business, and people's behaviour through partnerships.
• Jonge KlimaatbewegingminorStrategic or Co-development PartnerThe Jonge Klimaatbeweging (Young Climate Movement) advocates for youth to have a voice in their own future and for caring for the earth to become self-evident. They influence climate and sustainability policy through dialogue with politicians and campaigns.
• De VlinderstichtingminorStrategic or Co-development PartnerKnowledge, public support, and people are the main pillars of De Vlinderstichting (The Butterfly Foundation). Their ultimate goal is more butterflies than now, both in nature areas and in everyone's garden.
• Nest NatuurinclusiefminorStrategic or Co-development PartnerNest Natuurinclusief helps make 'nature-inclusive' concrete for a project area or entire municipality by leveraging the many possibilities that building projects and area development offer for people's living environment and biodiversity.
• Nature for HealthcoreStrategic or Co-development PartnerNature for Health (NFH), founded in 2013, aims to improve quality of life and living environment by connecting health and nature. It helps deploy the 'natural medicine' more for health, in healthcare, neighbourhoods, nature areas, and parks. It co-coordinates Green Escape and the 'Groen voor Gezondheid' programme.
• MVO NederlandcoreStrategic or Co-development PartnerMVO Nederland believes in an economy adapted to the limits of nature and society. It stimulates and supports companies to contribute to a sustainable economy and urges the government to make sustainable business the standard. Key partner in the 'Oogsten van Gezondheid' (Harvesting Health) initiative.
• Eco-Schools NederlandminorStrategic or Co-development PartnerEco-Schools is a programme for schools that work on sustainable thinking and doing with students. Students are invited to take action and experience what contribution they can make to a sustainable society.
• Vereniging van Nederlandse Gemeenten (VNG)coreStrategic or Co-development PartnerThe VNG bundles the forces of municipalities and acts jointly in the interest of local government and its inhabitants by influencing national level and keeping societal challenges central.
• Alliantie SchooltuinenminorStrategic or Co-development PartnerThe Alliantie Schooltuinen advocates for every child to have access to a school garden during primary school years. Self-sowing, caring for, and harvesting vegetables, fruit, and flowers contributes to more knowledge about and involvement with food and nature.
• Interprovinciaal Overleg (IPO)coreStrategic or Co-development PartnerThe IPO represents the interests of the twelve Dutch provinces in The Hague and Brussels, working for a regionally strong economy, setting the agenda on societal challenges, and advocating for good public governance.
• Interbestuurlijk Platform Agenda Natuurinclusief (IPAN)coreStrategic or Co-development PartnerIPAN reflects and acts on the contribution of government layers in the transition to a nature-inclusive society. It ensures intergovernmental and interdepartmental cooperation for the public contribution to Agenda Natuurinclusief.
• Rijksdienst voor Ondernemend Nederland (RVO)coreStrategic or Co-development PartnerRVO collaborated with Collectief Natuurinclusief, Deltares, and Regenesis to organize a webinar on financing and investing in Nature-based Solutions for water challenges.
• DeltarescoreStrategic or Co-development PartnerDeltares is an independent, Dutch institute for applied research in the field of water, subsurface, and infrastructure. Collaborated on the webinar about financial advantages of Nature-based Solutions in the water sector.
• EIS KenniscentrumminorStrategic or Co-development PartnerEIS Kenniscentrum (Insect Knowledge Centre) co-published the guidelines for an insect-friendly city with Collectief Natuurinclusief and Natuur & Milieu.
• Nationale Parken BureauminorStrategic or Co-development PartnerCollaborated with Collectief Natuurinclusief to produce the 'Handreiking Nationale Parken als Katalysator voor Gezondheid' (Guide: National Parks as Catalyst for Health).
• RegenesisminorStrategic or Co-development PartnerRegenesis collaborated with Collectief Natuurinclusief, RVO, and Deltares on the webinar about financial advantages of Nature-based Solutions for water challenges.
• Het KadasterminorStrategic or Co-development PartnerHet Kadaster conducted research on land use by healthcare institutions in the Netherlands on behalf of Collectief Natuurinclusief, finding that healthcare institutions collectively manage more than 50,000 hectares.
• RebelminorStrategic or Co-development PartnerRebel collaborated with Regenesis and Collectief Natuurinclusief to research the financial advantages of Nature-based Solutions (NbS) in water management compared to traditional grey infrastructure.
• Naturalis Biodiversity CentercoreStrategic or Co-development PartnerNaturalis is part of the consortium (with IUCN, MVO-NL, PBL, and RIVM) that works on products to measure and monitor the state of nature-inclusive policy. Also publishes the annual Statusrapport Biodiversiteit.
• PBL (Planbureau voor de Leefomgeving)coreStrategic or Co-development PartnerPBL is part of the consortium that develops products to measure and monitor the state of nature-inclusive policy in the Netherlands.
• RIVMcoreStrategic or Co-development PartnerRIVM is part of the consortium developing products to measure and monitor the state of nature-inclusive policy in the Netherlands.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Natuur & Milieu: Dutch environmental organization focused on climate and nature policy, business engagement, and public campaigns. Comparable as a Dutch environmental NGO operating in adjacent space; an explicit Collective partner and co-publisher of insect-friendly city guidelines.
• Natuurmonumenten: Largest nature conservation organization in the Netherlands, managing nature reserves and advocating for biodiversity. Comparable as a major Dutch nature NGO operating in the same domain, though it focuses on land ownership and reserves rather than cross-sector coordination.
• LandschappenNL: Federation of 20+ Dutch regional landscape organizations managing natural and cultural landscapes. Comparable as a Dutch nature/landscape umbrella organization working across sectors; broader geographic remit but narrower than Collectief's 10-domain scope.
• IUCN National Committee Netherlands: Dutch national committee of the International Union for Conservation of Nature, convening nature organizations and government on biodiversity policy. Comparable as a Dutch convening body for nature policy, though anchored to IUCN's international framework.
• Staatsbosbeheer: Dutch governmental organization managing state-owned nature areas, forests, and national parks. Comparable as a major Dutch nature management institution with policy embeddedness; though its primary role is land management rather than cross-sector convening.

Direct peers

• Urgenda: Dutch sustainability organization driving innovation and climate action across sectors in the Netherlands. Comparable as a Dutch multi-stakeholder convening and action organization in the sustainability transition space, with similar coalition-driven model.
• Deltaplan Biodiversteitsherstel: Dutch coalition of nature organizations, farmers, citizens, knowledge institutions, governments, and businesses working on biodiversity recovery. Directly comparable as a multi-stakeholder convening body in the Dutch nature space, and an explicit partner via the Verdienvermogen working group.
• MVO Nederland: Dutch sustainable business network that convenes companies and pushes government policy. Comparable as a Dutch convener bridging business and government around sustainability themes; an explicit Collective partner in the Harvesting Health initiative.
• Groene Cirkels: Dutch initiative of seven regional 'Green Circles' working on nitrogen, CO2, food, biodiversity, health, climate adaptation, energy transition, and circular economy. Directly comparable as a multi-domain Dutch public-private transition coalition and an explicit Collective partner.

Emerging players

• IVN Natuureducatie: Dutch nature education organization connecting people and nature through programs for schools and youth. Comparable as a Collective partner in Health (Green Escape) and Education domains; comparable in nature-civic engagement but narrower thematic scope.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/collectiefnatuurinclusief

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Collectief Natuurinclusief