Éco-motion

What Éco-motion does

Éco-Motion is a Sherbrooke, Quebec-based non-profit social enterprise (OBNL, NEQ 1176051077) founded in 2020 by environmental psychologist Isabelle Béliveau. It provides psychosocial support focused on eco-anxiety and the mental-health dimensions of environmental and polycrisis challenges, serving two customer segments: environmentally engaged individuals experiencing burnout or existential distress, and organizations seeking to support collective mental health and develop more sustainable workplace practices. Its offering is delivered as services rather than via a technology platform — there is no proprietary software, AI, or digital product underlying the business.

The core offerings are a structured 10-week paid group program for individuals, fee-for-service organizational trainings (Formations) delivered to enterprise teams, and a tier of free or low-cost introductory workshops ('Commence ici') that functions as a community-led acquisition funnel. The methodology is rooted in environmental psychology, ecopsychology, somatic therapy, and communication psychology, applied through facilitated group work and workshops rather than through a software product.

Go-to-market is community-led and trust-first: free introductory workshops convert participants into the paid 10-week program or into organizational engagements. Marketing relies on organic social (Instagram, LinkedIn), earned media via interviews and a TEDx platform, and word-of-mouth referrals within Quebec and broader Canada. Revenue mechanics combine professional services fees with charitable donations collected via the Zeffy platform, consistent with the organization's non-profit structure.

Name

Éco-motion

Legal name

Éco-Motion

Website

https://collectif-ecomotion.org

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Éco-Motion is a Quebec-based non-profit social enterprise that delivers facilitated workshops, a 10-week group program, and organizational trainings to help environmentally engaged individuals and teams process eco-anxiety and develop sustainable engagement practices.

Ownership category

akta.pro rank

Product category

Eco-anxiety psychosocial support services

NAICS

Other Individual and Family Services (624190)

SIC

Services-Social Services (8300)

akta.pro primary industry

Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)

akta.pro secondary industries

Meditation Retreats, Workshops & Immersive Programs (HSADAJAF), Sustainability Engagement, Training & Behavior Change Programs (On-site) (BPABALAK), Wellness & Mindfulness Classes (Yoga Workshops, Meditation, Breathwork) (THAJAKAK)

Keywords

• Eco-anxiety support
• Environmental psychology services
• Psychosocial wellness programs
• Group therapy workshops
• Organizational mental health training

Headquarters

HQ city

Sherbrooke

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Group Programs: Éco-Motion generates revenue through its 10-week group program for individuals seeking to process eco-anxiety and find meaning. This appears to be a structured paid offering delivered over 10 weeks.
2. Organizational Trainings: Training services for organizations and teams who want to address collective mental health challenges and develop more sustainable ways of working. This B2B revenue stream targets organizations rather than individuals.
3. Donations: Accepts donations through Zeffy platform, suggesting a social enterprise model that supplements paid offerings with charitable contributions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Éco-Motion delivers in-person and live group-based psychosocial support services centered on eco-anxiety and environmental mental health. Its paid core offerings consist of a 10-week group program for individuals and organizational training packages for teams, with free introductory workshops serving as the community-led entry point to its methodology.

Product overview

Éco-Motion is a social enterprise (OBNL) based in Quebec that provides psychosocial support and wellness services focused on environmental mental health. The company offers three interconnected programs: the Programme de groupe (a 10-week intensive journey), Formations (organizational training), and Commence ici (free/affordable entry-level workshops). All offerings center on eco-anxiety support, environmental psychology, and helping individuals and organizations navigate the polycrisis with mental health intact.

Differentiator

Problem solved

Functional benefit

Products and services

• Programme de groupe

Quantifiable outcome

• 82% global satisfaction rate among participants
• +2 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Climate Psychology Alliance: UK-based alliance of psychologists and therapists offering training, workshops, and groups for climate-distress — a direct peer in mission, methodology (psychology-based group support), and target population, though operating in a different geography.
• Climate Mental Health Network: US-focused network building a community of practice around climate mental health, offering resources, training, and events for practitioners — closely comparable to Éco-Motion's training and community-building work, with a US rather than Quebec focus.
• The Work That Reconnects (Joanna Macy): International network offering group facilitation training and workshops based on Joanna Macy's framework for facing ecological crisis — a direct peer on methodology and group-program format, with broader global reach.
• Good Grief Network: US-based nonprofit running peer support programs (e.g., 10-session "Good Grief" groups) specifically for people processing eco-distress and climate emotions — the closest direct functional peer to Éco-Motion's 10-week group program.

Emerging players

• The All We Can Save Project: US-based nonprofit curating community, circles, and resources for climate-engaged people to support well-being and collective action — overlaps with Éco-Motion's audience and community-led model but focuses more on curated content and circles than structured paid programs.

Others

• Smartist (Centre for Addiction and Mental Health – climate resources): Large Canadian mental health institution publishing climate-related mental health resources and guidance — adjacent, ecosystem-level player whose public content could substitute for some of Éco-Motion's free awareness work.

Broad incumbents

• Headspace: Large digital mental health and mindfulness platform with B2B (Headspace for Work) and B2C offerings — a broad incumbent whose workplace-wellness product competes for the same organizational-training budget and individual mindfulness share as Éco-Motion.
• BetterHelp: Largest online therapy platform offering individual counseling subscriptions — a broad incumbent competing for individual willingness-to-pay on mental health, with infrastructure and marketing scale that a service-only nonprofit cannot match.
• Calm: Major consumer and enterprise meditation and mental wellness app — a broad incumbent with overlapping meditation/mindfulness content and a B2B Calm Business product aimed at organizational buyers, similar to Éco-Motion's "Formations" line.

Regional players

• Centre for Ecopsychology & Wellbeing (Canada): Canadian practitioners and projects advancing ecopsychology and nature-based well-being work — a regional peer sharing the Canadian/Eco-anxiety context but more research/training oriented than direct-service.

Market position

Strengths2 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/%C3%A9co-motion
• Instagraminstagram.com/eco.motion.co

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Éco-motion