ColleMassari Estates

What ColleMassari Estates does

ColleMassari Estates is a privately-held integrated wine estate in the Montecucco denomination of the Maremma region in Tuscany, Italy. Founded in 1998 by the Tipa-Bertarelli family, the company manages 115 hectares of organically certified vineyards within a 1,230-hectare agricultural estate that also encompasses 650 hectares of forest, 400 hectares of arable land, and more than 16,000 olive trees. The estate produces a portfolio of DOC and DOCG wines led by Sangiovese, complemented by Vermentino whites, rosé, Vin Santo dessert wine, and grappa, and produces IGP Toscana extra virgin olive oil from its on-site mill established in 2012.

The estate's core production technology is a gravity-flow winery designed by architect Edoardo Milesi in 2002, integrated into the hillside across three levels and supported by rock-carved aging chambers that use natural soil thermal inertia for temperature and humidity regulation. The cellar is powered by 80% photovoltaic energy and uses cedar wood interiors with integrated nitrogen conduits as natural antibacterial elements. ColleMassari has been certified organic since 2003 and has cataloged 15 distinct genetic families of Sangiovese, including 70+ year-old vines from the Poggio Lombrone vineyard, preserved through a massale selection field in partnership with the Universities of Pisa and Florence. The estate was named Gambero Rosso's "Cantina dell'Anno" (Winery of the Year) in 2014.

ColleMassari generates revenue through three primary streams: direct-to-consumer wine sales via estate visits and distribution channels, wine tourism experiences (guided cellar tours, winemaker encounters, and agronomist-led estate tours), and hospitality operations under ColleMassari Hospitality (Wine Relais Montecucco, Villa Pecora Vecchia, and Villa Case Nuove). The estate sells primarily to individual consumers and small hospitality accounts in Italy, with international reach not disclosed. Pricing for wine, olive oil, and tourism experiences is not publicly disclosed. Marketing is conducted through social media (Instagram, Facebook, LinkedIn), participation in the Toscana Wine Architecture circuit, and the estate's own booking platform. In 2024, ColleMassari became a founding member of the Distretto Biologico del Montecucco, a Tuscany Region-recognized organic district covering nearly 9,000 hectares.

Name

ColleMassari Estates

Legal name

ColleMassari SpA Società Agricola

Website

https://collemassari.it

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Privately-held Tuscan wine estate in the Montecucco denomination producing organic DOC/DOCG wines, IGP extra virgin olive oil, and wine tourism hospitality. Founded 1998 by the Tipa-Bertarelli family, it manages 115 hectares of vineyards within a 1,230-hectare integrated estate in Maremma, Tuscany.

Ownership category

akta.pro rank

Product category

Premium Wine and Olive Oil Production

NAICS

Tour Operators (56152)

SIC

Agricultural Services (700)

akta.pro industry

PRIMARYAFAGAKAI

Organic Vineyard & Wine Grape Farming

Agriculture & Food Production/Crop Farming/Organic Crop Farming

SECONDARYAFAGAJAL

Vineyard Certification & Sustainability Programs (Organic, Biodynamic, Regenerative, GAP)

Agriculture & Food Production/Crop Farming/Viticulture & Vineyard Operations (Grapes for Wine/Table)

SECONDARYAFAGACAG

Olive Groves (Olives for Oil & Table)

Agriculture & Food Production/Crop Farming/Fruit & Tree Nut Orchards (Citrus, Apples, Berries, Almonds, Walnuts)

SECONDARYTHAMAEAG

Luxury Farmhouses, Country Houses & Vineyard Estates

Travel & Hospitality/Vacation Rentals & Short-Term Stays/Luxury Villas & Premium Rentals

SECONDARYTHAGADAG

Gastronomy & Wine-Focused Boutique Hotels

Travel & Hospitality/Lodging & Accommodation/Boutique & Lifestyle Hotels

Keywords

• Organic wine production
• Tuscan wine estate
• Montecucco wine
• Extra virgin olive oil
• Wine tourism hospitality

Headquarters

HQ city

Cinigiano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Wine Sales: Production and sale of DOC/DOCG wines including Sangiovese-based reds, Vermentino whites, Rosato, Vin Santo, and Grappa. Direct sales through winery visits and potentially through distribution channels.
2. Wine Tourism and Hospitality: ColleMassari Hospitality operates Wine Relais Montecucco (historic hamlet), Villa Pecora Vecchia (olive grove setting with pool), and Villa Case Nuove (biological and wildlife oasis). Offers guided tours with tastings, winemaker and agronomist experiences.
3. Olive Oil Production: Extra virgin olive oil certified IGP Toscana from 16,000+ olive trees including centuries-old specimens. Harvested manually, cold-pressed within 2-4 hours at on-site mill established in 2012.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

ColleMassari Estates is an integrated organic agricultural estate that produces and sells Montecucco DOC/DOCG wines (Sangiovese-based reds, Vermentino whites, Rosato, Vin Santo dessert wine) and Grappa ColleMassari spirits, alongside IGP Toscana certified extra virgin olive oil from over 16,000 olive trees. The estate also operates ColleMassari Hospitality, offering Wine Relais Montecucco, Villa Pecora Vecchia, and Villa Case Nuove accommodations plus guided winery visits and tasting experiences as part of its direct-to-consumer offer. Production is anchored in a gravity-flow winery designed by architect Edoardo Milesi, with 80% solar-powered operations and organic certification held since 2003.

Product overview

ColleMassari Estates is a wine-producing agricultural estate in the Maremma Toscana region, operating as an organic, integrated farming ecosystem. The company produces a portfolio of wines led by Sangiovese (60% of vineyards) alongside Vermentino whites, with products including Poggio Lombrone (Cru Sangiovese Riserva DOCG), ColleMassari Riserva (Montecucco Rosso Riserva DOC), Irisse and Melacce (Vermentino whites), Rigoleto and Grotto lo (entry-level reds and rosé), and Scosciamonaca (Vin Santo dessert wine). The portfolio extends to Grappa ColleMassari spirits and Olio ColleMassari Biologico IGP Toscana extra virgin olive oil from over 16,000 olive trees. Hospitality services encompass the Wine Relais Montecucco, Villa Pecora Vecchia, and Villa Case Nuove accommodations. The estate also participates in enotourism experiences including guided winery tours, winemaker meetings, and agronomist-led estate tours.

Differentiator

Problem solved

Functional benefit

Brands

• ColleMassari Hospitality: Wine Relais and villa accommodations offering Tuscan hospitality experiences in the Maremma region.
• Melacce
• ColleMassari Riserva
• Poggio Lombrone
• Irisse
• Rigoleto
• Grottolo
• Scosciamonaca
• Grappa ColleMassari
• Olio ColleMassari Biologico IGP Toscana

Products and services

• Poggio Lombrone Montecucco Sangiovese Riserva DOCG red wine made from 100% Sangiovese sourced from one of the estate's oldest vineyards, planted over 70 years ago on sandstone and limestone-marl soils. Vinified in wooden tini with traditional methods including manual punching down and aged over two years in large Slavonian oak barrels. Aimed at collectors and connoisseurs of benchmark Tuscan Sangiovese.
• ColleMassari Riserva Montecucco Rosso Riserva DOC red wine, the symbol wine of the estate, made from a blend of 80% Sangiovese, 10% Ciliegiolo, and 10% Cabernet Sauvignon from organic vineyards at 300m altitude. Produced with spontaneous fermentations, long macerations, and aging in large barrels. Targeted at consumers seeking the flagship Montecucco expression of the estate.
• Irisse Montecucco Vermentino DOC white wine, the reference white of the estate, made from a blend of 85% Vermentino and 15% Grechetto cultivated in the highest vineyards. Fermented in wood and aged on lees for eight months, offering structure, minerality, and depth. Positioned as a vertical, long-lived Vermentino for white wine collectors.
• Melacce Vermentino Maremma Toscana DOC white wine from 100% Vermentino grapes cultivated at 300m altitude on ventilated sandstone soils with high thermal ranges. Harvested to preserve freshness, fermented in steel at low temperature, and aged on fine lees to gain vivacity, salinity, and softness. Aimed at consumers seeking a tense, brilliant Maremma white.
• Rigoleto Montecucco Rosso DOC red wine made from a blend of 70% Sangiovese, 15% Ciliegiolo, and 15% Montepulciano from sandstone and marl-clay soils. Fermented and aged in steel with brief passage in barrel, designed to preserve freshness and drinkability. Positioned as a fragrant, savory, immediate organic red.
• Grottolo Montecucco Rosato DOC rosé wine from a blend of Sangiovese, Ciliegiolo, and Montepulciano grown on fractured sandstone and marl-clay soils. Vinified with soft pressing and low-temperature fermentation in steel, aged three months in tank, preserving fragrance, clarity, and varietal precision. Targeted at consumers seeking an organic Tuscan rosé.
• Scosciamonaca (Vin Santo Occhio di Pernice Montecucco) Vin Santo Occhio di Pernice Montecucco dessert wine obtained from naturally dried grapes and vinified according to the ancient Tuscan method. Fermented in open barrels containing previous vintage wine and aged 54 months in wood, revealing notes of raisins, cocoa, sweet spices, and dried fruit. Targeted at collectors of traditional Tuscan dessert wines.
• Grappa ColleMassari Distilled grappa produced only in special vintages from the pomace of Sangiovese, Ciliegiolo, and Montepulciano. Distilled in copper bain-marie stills and aged two years in barriques, producing a light amber spirit with scents of raisins and vanilla. Limited to 2,500 bottles per release, targeted at spirits collectors.
• Olio ColleMassari Biologico IGP Toscana Extra virgin olive oil certified IGP Toscana and produced according to organic agriculture principles, sourced from over 16,000 olive trees including native and millennial specimens. Manual and selective harvest followed by milling within 2-4 hours at the estate's on-site mill, cold-pressed to preserve freshness and aroma. Olive varieties include Frantoio, Olivastra Seggianese, Leccino, Moraiolo, and Pendolino. Targeted at gourmet food consumers seeking authentic Tuscan olive oil.
• ColleMassari Hospitality (Wine Relais Montecucco, Villa Pecora Vecchia, Villa Case Nuove) Wine tourism and accommodation services comprising Wine Relais Montecucco (ancient village finely restored), Villa Pecora Vecchia (with pool set in olive grove), and Villa Case Nuove (within the biological and wildlife oasis of Castello di ColleMassari). Includes guided tours with tastings and direct immersion in the estate's vineyards, olive groves, and forests. Targeted at travelers seeking authentic Tuscan hospitality.

Quantifiable outcome

• Winery of the Year (Cantina dell'Anno) 2014 awarded by Gambero Rosso Vini d'Italia

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Distretto Biologico del MontecuccocoreStrategic or Co-development Partner · 1 January 2024ColleMassari is among the founding companies of the Distretto Biologico del Montecucco, formally established by Regione Toscana in 2024. The district covers nearly 9,000 hectares across Grosseto and Siena provinces with Cinigiano as its beating heart. One of Italy's first integrated agroecology experiences where farmers, public entities, associations, and local communities work together for a healthier, shared, and conscious agricultural landscape.
• Alinghi Sailing TeamminorGTM or Marketing Partner · 1 January 2007Wine partner of Alinghi sailing team, which won the America's Cup twice. ColleMassari confirmed as wine partner in 2007 when Alinghi won America's Cup for the second time.
• Università di Pisa e FirenzecoreStrategic or Co-development Partner · 1 January 1998Research partnerships with University of Pisa and University of Florence for Sangiovese genetic reconstruction and adaptation of historic biotypes. Long-term research program starting over 70 years ago with Poggio Lombrone vineyard.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Argiano: Argiano is a historic Montecucco wine estate also based in the Maremma, producing Brunello di Montalcino and Montecucco wines. Direct geographic and category overlap with ColleMassari within the same Montecucco DOC/DOCG denomination.
• Mastrojanni: Mastrojanni is a premium Brunello di Montalcino producer with a single-estate focus on Sangiovese Grosso. Comparable to ColleMassari as a focused, estate-based, Sangiovese-led premium Tuscan wine property.
• Le Pupille: Le Pupille is a leading Maremma wine producer based in Grosseto province, focused on premium Sangiovese-based wines including Morellino di Scansano. Comparable to ColleMassari in Maremma location, premium Tuscan positioning, and Sangiovese-led portfolio.
• Tenuta San Guido: Tenuta San Guido produces the iconic Sassicaia Bolgheri DOC and operates as a single-estate premium Tuscan wine property. Comparable to ColleMassari in its estate-centric, terroir-driven, premium positioning within a coastal Tuscan region.
• Castello Banfi: Castello Banfi is a major Tuscan wine estate in Montalcino with integrated vineyard, winery, hospitality (Castello Banfi il Borgo), and restaurant operations. Highly comparable to ColleMassari in combining premium DOC/DOCG production with luxury wine tourism on a large Tuscan estate.
• Planeta: Planeta is a family-owned Sicilian wine estate combining multiple vineyard sites, an on-site olive operation, and hospitality across regions. Comparable to ColleMassari in being a vertically integrated, family-run Italian wine estate with olive oil and tourism components.
• San Felice: San Felice is a Chianti Classico producer with integrated agritourism (Borgo San Felice relais) and a research-driven approach to Sangiovese clones. Comparable to ColleMassari in Tuscan premium wine production combined with hospitality and Sangiovese viticultural research.

Broad incumbents

• Ruffino: Ruffino is a large Tuscan wine producer with a broad portfolio across Chianti, Brunello, and other Tuscan denominations, owned by Constellation Brands. Comparable as a Tuscan incumbent with overlapping Sangiovese-based products, though with mass-market rather than estate-boutique positioning.
• Frescobaldi: Frescobaldi is a historic Tuscan wine family operating multiple estates across Tuscany including Nipozzano and CastelGiocondo. Comparable as a broad Tuscan incumbent in premium Sangiovese-led wines and integrated hospitality, with significantly larger scale and distribution.
• Marchesi Antinori: Antinori is one of Italy's largest and most established wine dynasties, with a broad Tuscan and Italian portfolio including Tignanello and Guado al Tasso. Comparable as a broad Tuscan incumbent overlapping with ColleMassari's Sangiovese and Super Tuscan category, though at much greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ColleMassari
• LinkedInlinkedin.com/company/collemassari-estates
• Instagraminstagram.com/collemassari

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ColleMassari Estates