colora de verfwinkel Nederland

What colora de verfwinkel Nederland does

Colora (De Verfwinkel) is the consumer-facing retail brand of Belgian paint manufacturer BOSS paints NV, operating a franchise network of 56 stores across Belgium and the Netherlands. The core offering centers on interior and exterior wall paint, primers, and wood-finishing products, extended into adjacent categories including wallpaper, vinyl flooring, window decoration, decorative moldings (via partner NOËL & MARQUET), and painting supplies. The Netherlands market is served through the wholly-owned entity Colora Nederland BV, headquartered in Uden, alongside regional franchise operating entities in Belgium (Winkelkring Oost, West, Antwerpen, Limburg, Wallonië, Brabant).

The commercial platform combines a physical store network with an e-commerce storefront (colora.be / colora.nl) and a set of digital and on-site services. The Inkleurtool uses computer vision to let customers upload interior photos and virtually apply paint colors before purchase, and a recommendation engine suggests coordinating colors per SKU. A 'Color Advice at Home' service sends advisors to customer residences, workshops teach painting techniques, and the 'vind je schilder' directory connects customers with vetted professional painters, who in turn drive bulk paint purchases into the network. Content assets include a quarterly Colora Magazine, an SEO-driven inspiration image library, and a trend color program (2026: 'Connecting Blue').

The business model is primarily transactional retail (one-time paint and supplies purchases) supplemented by fee-bearing professional services (in-home color advice, workshops) and a referral-driven professional-painter channel. Pricing is not publicly disclosed. Customer segments are two-fold and roughly co-primary: DIY homeowners executing interior and exterior projects, and professional painters purchasing bulk paint who also act as a referral funnel back to Colora. The webshop carries a geographic restriction limiting delivery to Belgian addresses, while the Dutch storefront (colora.nl) operates separately. The franchise structure means revenue is shared between the BOSS paints NV brand entity and independent franchise operators, and no consolidated revenue is publicly disclosed.

Name

colora de verfwinkel Nederland

Legal name

BOSS paints NV

Website

https://colora.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Colora (De Verfwinkel) is a Benelux paint and home decoration retail franchise with 56 stores across Belgium and the Netherlands, selling paint, wallpaper, flooring, and moldings to DIY homeowners and professional painters under parent BOSS paints NV.

Ownership category

akta.pro rank

Product category

Paint and Home Decoration Retail

NAICS

Paint and Wallpaper Retailers (444120)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Paint, Stain & Finishes Retail (Coatings, Sundries) (CRAIADAF)

Keywords

• Paint retail
• Home decoration
• Color consultation
• Interior wall paint
• Wallpaper and flooring

Headquarters

HQ city

Uden

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Paint and supplies retail: Sale of paint (interior, exterior, wood products), painting accessories, wallpaper, decorative elements, vinyl flooring, and window treatments through 56 physical stores and online shop
2. Color advice services: On-site color consulting services provided at customer homes, offering personalized color recommendations based on lighting and existing furniture

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Colora operates a network of 56 physical retail stores across Belgium and the Netherlands selling paint (interior, exterior, wood products), primers, wallpaper, vinyl flooring, window decoration, decorative moldings, color samples, and painting supplies. The company complements physical retail with an e-commerce platform, an in-store and at-home color advice service, a digital color visualization tool (Inkleurtool), painting workshops, and a professional painter referral network.

Product overview

Colora is a paint retail chain operating 56 stores across Belgium and the Netherlands, offering a comprehensive range of paint products and home decoration solutions. The core offering centers on interior and exterior paint (Binnenmuurverf, Gevel- & buitenmuurverf), primers (Grondlaag), and wood products (Houtproducten). The product ecosystem extends to complementary products including color samples (Kleurstalen), color cards (Kleurkaartje), color testers (Kleurtester), gift vouchers (Cadeaubon), wallpaper (Behang), vinyl flooring (Vinylvloer), window decoration (Raamdecoratie), decorative strips and moldings (Sierlijsten), and paint supplies (Verfbenodigdheden). Colora differentiates through digital services like the Inkleurtool (virtual color visualization tool) and in-store/home color consultation services (Kleuradvies aan huis), alongside workshops and a painter referral service. The company partners with Belgian decorative brand NOËL & MARQUET for premium moldings and wall solutions, and publishes the Colora Magazine as a customer engagement and inspiration resource.

Differentiator

Problem solved

Functional benefit

Brands

• NOËL & MARQUET: Belgian family business partner brand for decorative profiles and wall solutions including ceiling moldings, baseboards, wall panels and other stylish details. Products are designed and produced in Belgium.

Products and services

• Interior Wall Paint (Binnenmuurverf)

Quantifiable outcome

• 56 stores serving customers across Belgium and Netherlands

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability3 records

Feature1 record

Partnerships

One partnership is on record.

• NOËL & MARQUETcoreStrategic or Co-development PartnerBelgian family company with over 50 years of experience in decorative profiles and wall solutions. Partnership covers ceiling moldings, skirting boards, wall panels, and other decorative elements that complement Colora's paint offerings. Products are designed and manufactured in Belgium with focus on quality craftsmanship and contemporary aesthetics. Collaboration enables Colora to offer complete interior finishing solutions.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Gamma: Major Dutch home-improvement chain with a large paint and wallpaper assortment sold through a network of owned and franchised stores. Directly competes with Colora for DIY and professional painter customers in the Netherlands on paint, color advice, and accessories.
• Hubo: Belgian hardware and home-improvement franchise chain selling paint, tools, and decorating supplies. Comparable store model and customer base to Colora's Belgian winkelkring entities.
• Karwei: Dutch DIY home-improvement retailer operating a comparable store network to Colora, with paint, wallpaper, flooring and decoration categories. Overlaps directly with Colora's DIY homeowner segment and product range in the Netherlands.
• Brico: Belgian DIY home-improvement chain with extensive paint and wallpaper ranges. Directly competes with Colora in Belgium across DIY homeowners and small contractors, with similar physical store density.
• Praxis: Large Dutch/Benelux home-improvement chain selling paint, tools, wallpaper, flooring and decoration through physical stores and online. Directly competes on assortment breadth, paint range, and DIY/pro customer segments.

Emerging players

• Verfwinkel.nl: Online-first Dutch paint specialist offering broad paint brands with direct-to-door delivery. Competes with Colora on convenience and price for paint purchases, particularly where customers are willing to skip in-store color advice.
• Wijzonol: Dutch paint manufacturer that also sells directly through its own retail and dealer channels. Adjacent because Wijzonol both supplies competing retailers and competes at the brand level with Colora's parent BOSS paints.

Broad incumbents

• Leroy Merlin: Global home-improvement retailer with stores in Belgium and the Netherlands selling paint, wallpaper, flooring, and window decoration. Competes with Colora on full interior-finishing categories and DIY convenience.
• Sikkens Center (AkzoNobel): Network of specialist paint retailers across the Netherlands and Belgium carrying the Sikkens professional paint brand. Direct competitor in the professional painter segment that Colora also targets via its "vind je schilder" channel.
• Hornbach: Pan-European home-improvement megastore chain with a strong paint and coatings category. Operates broad assortment beyond Colora's specialty but competes for the same DIY and professional renovation spend in the Netherlands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/colora
• LinkedInlinkedin.com/company/colora

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about colora de verfwinkel Nederland