What Color Sports does

Color Sports is a privately held Brazilian e-commerce retailer operating exclusively through its branded online storefront at colorsports.com.br. Headquartered in Juiz de Fora, Minas Gerais, the company sells athletic footwear, apparel, and accessories across six sports categories — running, football/soccer, adventure/outdoor, training and walking, swimming, and court sports — plus casual fashion footwear. The company is organized under the legal entity COLOR SPORTS COMERCIO LTDA (CNPJ 34573796000193) and operates with a lean team of 14 employees. It serves Brazilian end consumers directly through a D2C model, carrying 18+ international and national brands including Adidas, Nike, New Balance, Asics, Puma, Olympikus, The North Face, Fila, Columbia, Mizuno, Skechers, Oakley, Penalty, and Umbro, alongside fashion footwear brands (Democrata, Usaflex, Vizzano, Kenner) and its own private-label Color Sports brand.

The company's revenue model is straightforward one-time retail product transactions priced in Brazilian Reais, with no subscription or recurring revenue component. Pricing ranges from approximately R$69.90 for sale items to over R$1,600 for premium footwear and apparel. Customer value propositions include installment payments up to 10x interest-free, free shipping above R$299.88, a 5% first-purchase discount coupon (COLOR5), free first exchanges, and a 90-day warranty against manufacturing defects. The company differentiates through a product authenticity guarantee (100% original products with Nota Fiscal on all sales), a broad multi-brand assortment, and a dedicated outlet section for discounted merchandise. Customer support operates via WhatsApp and email.

The underlying technology is a proprietary e-commerce platform (hosted on the Fbits retail platform infrastructure, based on asset CDN patterns) with no disclosed mobile application, no API, and no AI/ML features. The go-to-market motion is conversion-focused digital retail through the e-commerce storefront itself, supported by embedded promotional banners, featured product sections, customer reviews, and first-purchase coupons. The company has no disclosed funding rounds, no institutional investors, no parent company, no management team publicly listed, no patents, no awards, and no partnerships — operating as an independent, bootstrapped Brazilian e-commerce business.

Name

Color Sports

Legal name

COLOR SPORTS COMERCIO LTDA

Website

https://colorsports.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Color Sports is a Brazilian D2C e-commerce retailer selling athletic and casual footwear, apparel, and accessories across multiple sports categories from 18+ international and national brands, serving end consumers in Brazil through its proprietary online storefront.

Ownership category

akta.pro rank

Product category

Sports Retail

NAICS

Sporting Goods Retailers (45911), Shoe Retailers (45821)

SIC

Retail-Shoe Stores (5661), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Athletic Footwear & Sport Apparel Retail (CRAMABAC)

Keywords

• Sports footwear retail
• Athletic apparel ecommerce
• Multibrand sportswear sales
• Brazilian sports retail
• Running and football gear

Headquarters

HQ city

Juiz de Fora

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Retail Product Sales: Color Sports generates revenue through direct retail sales of branded sports footwear, apparel, and accessories. Revenue is derived from one-time product transactions across categories including running, football, adventure, swimming, training, and court sports. The company carries multiple third-party brands (Nike, Adidas, New Balance, Puma, Asics, Olympikus, The North Face, Fila, and others) as well as its own Color Sports brand, selling to end consumers via its e-commerce platform. No subscription or recurring revenue model is apparent.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Color Sports operates a Brazilian direct-to-consumer e-commerce storefront selling sports footwear, apparel, and accessories across categories including running, football, adventure, training, swimming, and court sports. The assortment spans international and national brands (Adidas, Nike, New Balance, Asics, Puma, The North Face, Olympikus, Fila, Mizuno, Columbia, Skechers, Oakley, Penalty, Rainha, Kenner) alongside its own Color Sports private-label line. The company emphasizes product authenticity, Nota Fiscal on every sale, installment payments, free shipping thresholds, and a free first exchange policy.

Product overview

Color Sports is a Brazilian online sports retailer operating an e-commerce platform that sells athletic footwear, apparel, and accessories across multiple sports categories including running (Corrida), football (Futebol), adventure (Aventura), training and walking (Treino e Caminhada), swimming (Natação), and court sports (Quadra). The platform offers products for men (Masculino), women (Feminino), and children, with dedicated sections for various sports disciplines and an outlet section for discounted items. The product portfolio includes running shoes, football cleats, adventure gear, training apparel, swimwear, and casual fashion footwear. Color Sports carries numerous international and national brands including Adidas, Asics, New Balance, Nike, Puma, The North Face, Olympikus, Mizuno, Fila, and its own private label Color Sports, as well as fashion footwear brands like Democrata, Usaflex, and Vizzano. The platform features secure checkout, installment payment options (up to 10x interest-free), and free shipping on orders above R$299.88.

Differentiator

Problem solved

Functional benefit

Brands

• Color Sports: The company's own branded product line sold alongside third-party brands on its e-commerce platform.

Products and services

• Color Sports E-commerce Storefront Brazilian online sports retailer platform selling athletic footwear, apparel, and accessories across multiple sports categories including running, football, adventure, training, swimming, and court sports.
• Color Sports Outlet Discounted and clearance section of the storefront offering reduced-price sports footwear, apparel, and accessories from the brand portfolio.
• New Balance 1080v15 Running Shoe Men's running shoe from New Balance engineered for maximum comfort and consistent performance in daily runs, with Infinion Foam midsole for enhanced cushioning, high durability, and energy return.
• Democrata Pace 653101 Leather Sneaker Men's classic leather dress sneaker combining sophistication and comfort, with an easy-on hands-free system and a micro-expanded sole for lightness and stability.
• Vizzano 6291.927 Crossed-Strap Sandal Women's elegant casual sandal made of pelica (suede-like material) with crossed straps, soft insole for comfort, buckle closure with elastic for easy fit, and block heel for stability.
• Usaflex AN26005 Comfort Sneaker Women's comfortable casual sneaker with Easy Fit technology featuring elastic laces, antibacterial lining, cushioned insole, and Sola+Leve Ultra midsole for lightweight cushioning and impact absorption.
• Adidas Essentials 3 Stripes Hoodie Men's hoodie sweatshirt made of brushed fleece (55% cotton, 36% recycled polyester, 9% viscose) with kangaroo pocket, ribbed cuffs and hem, adjustable hood with drawstring, and signature three stripes on sleeves.
• Asics Gel-Kayano 32 Platinum Running Shoe Premium women's running shoe with GEL technology cushioning system engineered for high-performance stability and comfort during runs.

Quantifiable outcome

• Free shipping on orders above R$299.88
• +3 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Amazon Brasil: Global e-commerce leader with a growing Brazilian operation selling branded athletic footwear and apparel alongside general merchandise. Competes on logistics, Prime delivery, and price across the same sports categories.
• Magazine Luiza (Magalu): Major Brazilian omnichannel retailer (and owner of Netshoes) selling sporting goods alongside general merchandise. Overlapping assortment of athletic footwear and apparel, but operates as a broad general-merchant rather than a sports specialist.
• Lojas Renner: Largest Brazilian fashion and lifestyle department-store chain with growing sportswear and athleisure assortment. Adjacent competitor for casual and athleisure apparel purchases that overlap with Color Sports' lifestyle categories.
• Mercado Livre: Dominant Brazilian e-commerce marketplace where many of the same brands are sold by third-party sellers and increasingly direct. Competes directly on price, assortment, and logistics for the same athletic footwear and apparel shoppers.
• Decathlon Brasil: Global sporting goods mass retailer with a major Brazilian footprint, offering own-brand and third-party athletic gear across all sports categories. Broader incumbent operating at much larger scale with a wider product portfolio.

Direct peers

• Netshoes: Brazilian online sports and lifestyle retailer (now under Magazine Luiza/Magalu) selling athletic footwear, apparel and accessories from Nike, Adidas, Puma, Olympikus and others. Closely comparable multi-brand, multi-category sports e-commerce model.
• Authentic Feet: Brazilian sneaker and athletic footwear specialty retailer with strong e-commerce presence focused on premium global sneaker brands. Comparable multi-brand athletic footwear e-commerce positioning targeting Brazilian consumers.
• Kanui: Brazilian online sports and lifestyle retailer offering athletic footwear, apparel, and surf/skate categories from global brands. Comparable digital-first multi-brand sports retailer serving Brazilian consumers.
• World Tennis: Brazilian sporting goods retailer with both physical stores and e-commerce selling athletic footwear, apparel, and equipment. Comparable multi-channel Brazilian sports retailer with overlapping brand portfolio.
• Centauro: Largest Brazilian sporting goods specialty retailer operating both physical stores and a robust e-commerce platform selling athletic footwear, apparel, and equipment from the same global brands Color Sports carries. Directly comparable multi-brand sports retail proposition in Brazil.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/color-sports

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Color Sports