Kanui
- Company typePrivate
- Founded2011
- HeadquartersSão Paulo, Brazil
- Headcount501–1,000
- GTM typeB2C
- OfferingDigital Commerce or Content
Kanui firmographics
Firmographics- Name
- Kanui
- Legal name
- Not found in source - the source data provided is about Dafiti, not Kanui
- Website
- https://kanui.com.br
- Company type
- Private
- Founded year
- 2011
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Kanui industry classification
Industry- Product category
- Sporting Goods E-commerce
- NAICS
- Sporting Goods Retailers (45911), Sporting Goods Retailers (459110)
- akta.pro primary industry
- Sporting Goods, Outdoor & Fitness Marketplaces (CRAFABAI)
Keywords
Where Kanui is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Kanui business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- E-commerce Sales: Direct retail sales of fashion products including clothing, footwear, accessories, and beauty products through the Dafiti.com.br platform
- Marketplace Commission: Commission-based revenue from third-party sellers operating on the platform
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard retail pricing with installment payment options |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Kanui product offering
Product offeringCore offering
Kanui.com.br operates as a Brazilian e-commerce virtual store specializing in sporting goods, offering the greatest variety of sports-related products in Brazil. The company sells athletic apparel, sports footwear, and sports equipment directly to consumers through its online storefront, with installment payment options and home delivery across Brazil.
Product overview
The source data does not contain information about Kanui's products and services. The content provided is entirely about Dafiti, a Brazilian fashion e-commerce platform operating as a 'fashiontech' company in Latin America, founded in 2011 with operations in Brazil and Colombia. No information about Kanui as a company was found in the provided source data.
Differentiator
Problem solved
Functional benefit
Products and services
- Kanui Sporting Goods E-commerce Store Online retail platform offering the greatest variety of sporting goods in Brazil, including athletic apparel, sports footwear, and sports equipment, sold directly to individual consumers with installment payment options and nationwide delivery.
Companies that use Kanui
Customer profileSegments1 record
Ideal customer profiles1 record
Kanui technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Kanui partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- ABVTEX (Moda com Verso)minorPartnership with ABVTEX association for sustainable fashion initiative 'Moda com Verso' supporting responsible fashion practices and supply chain transparency.
- Eu ReciclominorEnvironmental partnership supporting recycling initiatives in the fashion industry through the Eu Reciclo program.
Scale indicators3 records
Recent moves1 record
Expansion highlights1 record
Kanui competitors and assessment
Company assessmentDirect peers
- Netshoes: Brazil's leading dedicated online sporting goods retailer selling footwear, apparel, and equipment across multiple sports. Closest direct competitor to Kanui in the Brazilian sporting goods e-commerce vertical with overlapping brand portfolio and target customer.
- Centauro: Major Brazilian sporting goods omnichannel retailer with strong e-commerce presence and large physical store footprint. Competes head-to-head with Kanui across footwear, apparel, and equipment, often with greater physical retail scale.
- Decathlon Brazil: Global sporting goods retailer with growing Brazilian store base and online channel. Competes on breadth of sporting assortment and private-label value pricing directly against Kanui's "greater variety" positioning.
- World Tennis: Brazilian specialty athletic footwear and apparel retailer with a growing e-commerce presence. Targets a similar athletic footwear customer and competes directly on assortment of major sneaker brands.
- Authentic Feet: Brazilian multi-brand sneaker and athletic footwear retailer with strong e-commerce channel. Specializes in premium and lifestyle sneakers, overlapping with Kanui's athletic footwear assortment.
Broad incumbents
- Mercado Livre: Latin America's largest e-commerce marketplace operating across all categories in Brazil. Increasingly carries sporting goods listings from third-party sellers, competing on logistics (Mercado Envios) and breadth against specialist retailers like Kanui.
- Amazon Brazil: Global e-commerce incumbent with a growing Brazilian marketplace presence. Carries sporting goods from major brands and competes on Prime delivery speed and pricing, applying pressure to specialist sporting goods retailers.
- Magazine Luiza (Magalu): Major Brazilian omnichannel retailer with a multi-category marketplace including sporting goods. Competes with Kanui via its installed base of physical stores, marketplace seller network, and MagaluPay financial services.
- Americanas: Large Brazilian omnichannel retailer with marketplace operations carrying sporting goods among many categories. Applies general-merchant competitive pressure on specialist sporting goods e-commerce players.
Others
- Dafiti: Brazil's largest fashion e-commerce platform and sister/affiliated company within the same corporate group. Comparable as a Brazilian e-commerce operator sharing operational infrastructure, but addresses a different category (fashion vs. sporting goods).
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Kanui social profiles
Digital presenceKanui financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kanui leadership team
Management profileNumber of profiles
Profiles1 record
Kanui funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kanui M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kanui
What does Kanui do?
Kanui.com.br operates as a Brazilian e-commerce virtual store specializing in sporting goods, offering the greatest variety of sports-related products in Brazil. The company sells athletic apparel, sports footwear, and sports equipment directly to consumers through its online storefront, with installment payment options and home delivery across Brazil.
When was Kanui founded?
Kanui was founded in 2011. It employs 501 to 1,000 people.
Where is Kanui based?
Kanui is headquartered in São Paulo, Brazil, in the Latin America region.
How does Kanui make money?
Two revenue lines are on record. E-commerce Sales are the primary driver. The others are marketplace Commission.
Who are Kanui's main competitors?
Direct peers on record are Netshoes, Centauro, Decathlon Brazil, World Tennis and Authentic Feet. Broad incumbents are Mercado Livre, Amazon Brazil, Magazine Luiza (Magalu) and Americanas. Dafiti is listed as an others.
Does Kanui have an API?
No public API is recorded for Kanui.
What industry is Kanui in?
Kanui's product category is Sporting Goods E-commerce. Its primary akta.pro industry code is CRAFABAI, Sporting Goods, Outdoor & Fitness Marketplaces. Its NAICS code is 45911.