Combat Krav Maga
Combat Krav Maga SF is a veteran-owned San Francisco martial arts studio founded in 2005 that teaches reality-based Krav Maga, MMA, BJJ, and scenario-based self-defense seminars to Bay Area civilians, women, children, and law-enforcement/military clientele.
- Company typePrivate
- Founded2005
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Combat Krav Maga does
Combat Krav Maga SF is a veteran-owned, community-focused martial arts training studio founded in 2005 by Sensei N. Joel Brown in San Francisco, California. The company teaches reality-based self-defense based on Israeli Krav Maga, drawing on instructor lineage that includes training with IDF/Mossad-affiliated Kravists Moshe Katz and Eli Avikzar in Israel. Core offerings span Krav Maga (intro through advanced, including weapons defense), Mixed Martial Arts, Brazilian Jiu-Jitsu, Women's Self Defense, Kids Self Defense, and the Family Fortress and HeroIX programs. Its differentiated product is the Survivor Series — a catalog of 17+ scenario-based seminars covering real-world situations such as vehicle ambushes, bar/restaurant attacks, public transit threats, crowd/riot scenarios, SERE training, and multiple-attacker encounters.
The underlying technology is human-delivered physical instruction rather than software; the defensible asset is the codified scenario curriculum and instructor credentials. Operational infrastructure is light: Wodify handles class scheduling and memberships, Odoo powers the e-commerce shop, and the company maintains an active social/content presence on Instagram, TikTok, YouTube, blog, and email.
The business model is a hybrid of recurring subscription and transactional revenue. Members pay monthly or commit to annual memberships (March Madness tier at $233.33/month with a one-year commitment) that include unlimited classes and Survivor Series access. Non-members pay per-seminar ($50 single, $175 all-events Survivor Series package) or per-trial ($149 for two weeks of unlimited training). Premium external-instructor seminars (e.g., Gun Defense & Retention with John Whitman) command $99-$299. Ancillary revenue comes from an e-commerce shop selling BJJ gis (via an EliteSports partnership) and a published book. Customers are individual Bay Area residents across four primary segments: general civilians, women, children/families, and law enforcement/military — with an emerging corporate seminars B2B channel. The company operates from 1455 Bush St, San Francisco, with a secondary San Carlos training presence and a staff of approximately 7.
Combat Krav Maga firmographics
Firmographics- Name
- Combat Krav Maga
- Legal name
- Combat Krav Maga SF
- Website
- https://combat-krav.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Combat Krav Maga SF is a veteran-owned San Francisco martial arts studio founded in 2005 that teaches reality-based Krav Maga, MMA, BJJ, and scenario-based self-defense seminars to Bay Area civilians, women, children, and law-enforcement/military clientele.
- Ownership category
- akta.pro rank
Combat Krav Maga industry classification
Industry- Product category
- Martial Arts and Self-Defense Training
- NAICS
- Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394), Other Schools and Instruction (6116)
- akta.pro industry
- Reality-Based Self-Defense Programs (Krav Maga, Combatives)Women’s Self-Defense ClassesLaw Enforcement / Military / Security Defensive Tactics Training
Keywords
Where Combat Krav Maga is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Combat Krav Maga business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Membership Subscriptions: Monthly/annual membership programs providing unlimited access to regular classes. The 'Kravist Unlimited Members' tier includes all Survivor Series events.
- Seminar Fees: Single seminar registrations at $50 for non-members, or $175 for all Survivor Series events. Advanced seminars like Gun Defense with John Whitman priced higher at $99-299.
- Class Fees: Per-class or trial class fees. First class is free for new students. Two Weeks of Unlimited Training available for $149.
- Product Sales: E-commerce shop selling training products including BJJ gis through EliteSports partnership, and the Black Belt Krav Maga book ($25).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Single Seminar - Non-member |
| One time/ perpetual license | Pay-as-you-go | Survivor Series All Events Package |
| Subscription | Monthly | Kravist Unlimited Members |
| Subscription | Monthly | March Madness Unlimited Membership |
| Subscription | Pay-as-you-go | Two Weeks Unlimited Training |
| One time/ perpetual license | Pay-as-you-go | Gun Defense & Retention VIP |
| One time/ perpetual license | Pay-as-you-go | Gun Defense & Retention General |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Combat Krav Maga product offering
Product offeringCore offering
Combat Krav Maga SF is a community-focused martial arts training studio that teaches reality-based self-defense, primarily Krav Maga, along with Brazilian Jiu-Jitsu (BJJ), Mixed Martial Arts (MMA), and specialized women's and kids' self-defense programs. The studio delivers in-person group, private, and kids' classes, plus a recurring seminar series called the Survivor Series, at its San Francisco facility and San Carlos training site.
Product overview
Combat Krav Maga SF offers a comprehensive martial arts and self-defense training ecosystem with Krav Maga as the core discipline, supplemented by Mixed Martial Arts (MMA) and Brazilian Jiu-Jitsu (BJJ). The program portfolio includes Krav Maga classes (intro through advanced levels covering weapons defense and scenario training), Women's Self Defense, Kids Self Defense, and a Family Fortress program. The Survivor Series provides advanced scenario-based seminars covering specialized situations like vehicle defense, crowd/riot survival, tactical anatomy, and SERE training. Additional offerings include private lessons for BJJ, the HeroIX program, and a coming soon Fitness Program. Physical products include training packages (Two Weeks of Unlimited Training at $149) and the Black Belt Krav Maga advanced training book. The training center is veteran-owned and community-focused, located in San Francisco with operations in San Carlos.
Differentiator
Problem solved
Functional benefit
Products and services
- Krav Maga Training Intro, intermediate, and advanced Krav Maga classes teaching practical self-defense techniques, progressing to defenses against guns, knives, weapons, and makeshift tools, with realistic scenario training for real-world situations. For Bay Area residents of all skill levels.
- Women's Self Defense Women's self-defense program led by a female instructor, focused on building confidence, strength, calmness under pressure, and practical self-defense skills in a supportive, safe, community environment. Marketed as the only Women's Self Defense class in the Bay Area led by a female instructor.
- Kids Self Defense Comprehensive kids program covering combat skills alongside self-control, discipline, de-escalation techniques, and bully prevention strategies, designed to develop essential life skills and physical activity for children.
- Mixed Martial Arts (MMA) Classes tailored for individuals new to mixed martial arts, teaching essential techniques from muay thai, boxing, wrestling, and jiu-jitsu through focused technical exercises and live practice scenarios.
- Brazilian Jiu-Jitsu (BJJ) In-depth, technically focused no-gi jiu-jitsu class covering ground combat techniques, with private lessons available for personalized training.
- Survivor Series Seminar Program Scenario-based seminar series covering real-world survival situations including Bar/Restaurant, Vehicle, Bus/Muni, Tactical Anatomy, Strategic Surrender, Crowd/Pre-riot, Fighting Injured, Multiple Aggressors, Mind Your Business, and SERE scenarios. Sold per-event or as an all-events bundle, with separate pricing from regular memberships.
- Family Fortress Family-focused training program designed to build protective skills and confidence for all family members together.
- HeroIX Program Specialized program offering training for specific demographics or skill development tracks beyond the core curriculum.
- Gun Defense & Retention Seminar Instructor-led seminar by John Whitman covering advanced gun defense techniques, retention tactics, and team response to armed threats. Priced at $99–$299 depending on tier.
- Corporate Self-Defense Seminars Group self-defense and safety training seminars delivered for businesses in the Bay Area, available on-site or at the San Francisco facility.
Quantifiable outcome
- First class is free for all new students to experience training before commitment
Companies that use Combat Krav Maga
Customer profileSegments4 records
Ideal customer profiles5 records
Combat Krav Maga technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature1 record
Combat Krav Maga partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- EliteSportsminorProduct partnership for BJJ gi sales. Combat Krav Maga SF recommends and sells EliteSports BJJ gis through their online shop, describing them as 'a trusted BJJ gi provider we stand behind.'
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
Combat Krav Maga competitors and assessment
Company assessmentBroad incumbents
- Gracie University: Global online and certified-training BJJ institution founded by the Gracie family, offering structured curricula, instructor certifications, and home-study programs. Comparable to Combat Krav Maga on the BJJ instruction side, though Gracie University operates at significantly larger scale and uses online/distance learning as a core delivery model.
- Title Boxing Club: Large national boxing/kickboxing fitness franchise offering group classes centered on striking and fitness. Comparable as a recurring-subscription martial-arts-adjacent fitness business serving consumers, though without the self-defense or Krav Maga specialization of Combat Krav Maga.
- UFC Gym: National fitness and martial arts franchise offering MMA, BJJ, boxing, and conditioning classes under the UFC brand. Overlaps with Combat Krav Maga in MMA, BJJ, and fitness instruction, but at much larger scale, broader curriculum, and consumer membership positioning rather than self-defense specialization.
Direct peers
- Krav Maga Worldwide: One of the largest Krav Maga training organizations globally, offering Krav Maga instruction across multiple U.S. and international schools. Directly comparable to Combat Krav Maga as a Krav Maga instruction provider targeting civilians, law enforcement, and military students.
- Krav Maga Alliance: Multi-school Krav Maga organization with affiliated academies across the U.S. offering Krav Maga classes, seminars, and instructor training. Comparable to Combat Krav Maga as a Krav Maga instruction brand with multiple programs and a community/seminar-driven engagement model.
- 10th Planet Jiu-Jitsu: No-gi Brazilian Jiu-Jitsu system with affiliated schools worldwide, founded by Eddie Bravo. Combat Krav Maga's MMA instructor holds a 10th Planet black belt and the studio teaches BJJ, making this a direct peer on the grappling/jiu-jitsu side of the offering.
- IMPACT Bay Area: Bay Area self-defense training organization offering scenario-based personal protection and instructor certifications. Highly comparable to Combat Krav Maga given shared geographic market (SF/Bay Area), realistic scenario training methodology, and similar civilian/professional student base.
- Ralph Gracie Jiu-Jitsu: Long-standing Bay Area Brazilian Jiu-Jitsu academy with multiple Bay Area locations and a lineage producing black belt instructors. Highly comparable to Combat Krav Maga's BJJ program — Combat's BJJ instructor Seiji is Ralph Gracie lineage, and both serve SF/Bay Area students with technical BJJ.
Emerging players
- ShivWorks: Reality-based self-defense education brand built around the ECQC (Extreme Close Quarter Concepts) curriculum and scenario-based instructor courses led by Craig Douglas. Direct philosophical peer to Combat Krav Maga's Survivor Series — both emphasize scenario training over sport martial arts and serve civilian/self-defense students.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Combat Krav Maga social profiles
Digital presenceCombat Krav Maga financial estimates
Financial estimateRevenue estimate
Valuation estimate
Combat Krav Maga leadership team
Management profileNumber of profiles
Profiles6 records
Combat Krav Maga funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Combat Krav Maga M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Combat Krav Maga
What does Combat Krav Maga do?
Combat Krav Maga SF is a community-focused martial arts training studio that teaches reality-based self-defense, primarily Krav Maga, along with Brazilian Jiu-Jitsu (BJJ), Mixed Martial Arts (MMA), and specialized women's and kids' self-defense programs. The studio delivers in-person group, private, and kids' classes, plus a recurring seminar series called the Survivor Series, at its San Francisco facility and San Carlos training site.
Is Combat Krav Maga a public or private company?
Combat Krav Maga is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Combat Krav Maga founded?
Combat Krav Maga was founded in 2005. It employs 1 to 10 people.
Where is Combat Krav Maga based?
Combat Krav Maga is headquartered in San Francisco, United States, in the North America region.
How does Combat Krav Maga make money?
Four revenue lines are on record. Membership Subscriptions are the primary driver. The others are seminar Fees, class Fees and product Sales.
Who are Combat Krav Maga's main competitors?
Broad incumbents on record are Gracie University, Title Boxing Club and UFC Gym. Direct peers are Krav Maga Worldwide, Krav Maga Alliance, 10th Planet Jiu-Jitsu, IMPACT Bay Area and Ralph Gracie Jiu-Jitsu. ShivWorks is listed as an emerging player.
Does Combat Krav Maga have an API?
No public API is recorded for Combat Krav Maga.
What industry is Combat Krav Maga in?
Combat Krav Maga's product category is Martial Arts and Self-Defense Training. Its primary akta.pro industry code is HSADADAE, Reality-Based Self-Defense Programs (Krav Maga, Combatives), with a secondary code of HSADADAH, Women’s Self-Defense Classes. Its NAICS code is 61162.