Comeback Yoga
Comeback Yoga is a Denver-based 501(c)(3) nonprofit founded in 2014 that provides free, trauma-informed yoga classes to veterans, active-duty service members, and their families in Colorado and online.
- Company typePrivate
- Founded-
- HeadquartersDenver, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Comeback Yoga does
Comeback Yoga is a Denver-based 501(c)(3) nonprofit (EIN 47-2369098) founded in 2014 by Ned and Margot. The organization delivers free, trauma-informed yoga classes to veterans, active-duty service members, and their families, operating more than 50 classes per week across Colorado and online through YouTube and Google Meet. The leadership team comprises Executive Director Kelly Wulf, Program Director Cole Schlam, and Program Coordinator Mercedes Rodriguez, supported by a board chaired by Mike, with Oscar as Treasurer, Justin as a member, and the co-founders serving as Co-Founders Emeritus; day-to-day instruction is delivered by contracted and volunteer teachers alongside three paid staff.
The organization's revenue model combines individual donations, four tiers of corporate membership priced from $1,200 to $10,000 per year, corporate yoga sessions at $150 or more per class with a one-for-one model linking paid classes to free veteran classes, and event sponsorships. Named corporate partners include Liberty Energy, Trailhead Wealth Management, and Pueblo Bank & Trust. Comeback Yoga maintains operational partnerships with the Colorado VA Healthcare System, VFW Posts, local military installations, the Veterans Crisis Line, and The River Yoga, and holds GuideStar Gold Status for nonprofit transparency. Recent strategic initiatives include the 2020 formation of a DEI committee, a 2022 DEI Strategic Plan, and 2023 launches of the Battle Buddy and After Class Pass campaigns alongside the Bateman Scholarship for trauma-informed teacher training.
Comeback Yoga firmographics
Firmographics- Name
- Comeback Yoga
- Legal name
- Comeback Yoga
- Website
- https://comebackyoga.org
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Comeback Yoga is a Denver-based 501(c)(3) nonprofit founded in 2014 that provides free, trauma-informed yoga classes to veterans, active-duty service members, and their families in Colorado and online.
- Ownership category
- akta.pro rank
Comeback Yoga industry classification
Industry- Product category
- Veteran Wellness Services
- NAICS
- Vocational Rehabilitation Services (62431), Civic and Social Organizations (813410)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Therapeutic/Adaptive Yoga & Clinical Pilates (HSADACAE)
- akta.pro secondary industries
- Restorative Yoga, Yin Yoga & Yoga Nidra (HSADACAF), Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA)
Keywords
Where Comeback Yoga is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Comeback Yoga business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Donations and Fundraising: Individual donations from supporters. The organization states that over 75 cents of each dollar donated goes directly to programming. EIN # 47-2369098.
- Corporate Memberships: Four-tier corporate membership program: Four Star ($10,000/year), Three Star ($5,000/year), Two Star ($2,500/year), One Star ($1,200/year). Benefits include logo placement, social media mentions, and private yoga classes for employees.
- Corporate Yoga Services: Bring yoga to workplaces with a one-for-one model: for every corporate yoga class at a workplace, one trauma-informed yoga class is provided to the military community. Prices begin at $150 per class.
- Event Sponsorships: Corporate sponsorships for annual breakfast fundraiser and private fundraising events, with logo visibility and recognition.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Corporate Yoga - Per Class |
| Subscription | Annual | Four Star Corporate Membership - $10,000/year |
| Subscription | Annual | Three Star Corporate Membership - $5,000/year |
| Subscription | Annual | Two Star Corporate Membership - $2,500/year |
| Subscription | Annual | One Star Corporate Membership - $1,200/year |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Comeback Yoga product offering
Product offeringCore offering
Comeback Yoga is a 501(c)(3) nonprofit that delivers free, trauma-informed yoga classes to veterans, active duty military personnel, and their families. Classes are offered in-person across Colorado at VA facilities, VFW Posts, and military installations, and online daily via YouTube live streams and Google Meet, supplemented by a one-for-one corporate yoga program, tiered corporate memberships, and event sponsorships.
Product overview
Comeback Yoga is a Denver-based 501(c)(3) nonprofit that provides free, trauma-informed yoga classes to the military community. The organization operates a multi-channel service model consisting of: (1) Free Yoga Classes offered both in-person across Colorado at VA facilities, VFW Posts, and military installations, and online via YouTube and Google Meet streaming; (2) Corporate Yoga Program offering workplace yoga services using a one-for-one social enterprise model where corporate classes fund free military community classes; (3) Corporate Membership Tiers providing tiered sponsorship benefits for businesses; (4) Event Sponsorship for fundraisers; and (5) Bateman Scholarship program funding yoga teacher training for veterans and military family members. The organization provides over 50 free trauma-informed yoga classes weekly to veterans, active duty military, and their families.
Differentiator
Problem solved
Functional benefit
Products and services
- Free Yoga Classes (In-Person) FREE trauma-informed yoga classes provided in-person across Colorado at VA Healthcare System facilities, VFW Posts, military installations, and community locations wherever veterans gather. Classes are tailored with awareness of seen and unseen injuries and are designed specifically for veterans, active duty service members, and their families.
- Online Yoga Classes (YouTube & Google Meet) Daily online live yoga classes streamed free of charge through the Comeback Yoga YouTube channel and Google Meet, with an on-demand library, providing accessible virtual options for veterans, active duty service members, and their families nationwide.
- Corporate Yoga Program Workplace yoga service for businesses with a one-for-one social impact model: for every corporate yoga class purchased, one trauma-informed class is provided free to the military community. Expert instructors deliver on-site sessions ranging from meditation to yoga for fitness, with prices beginning at $150 per class.
- Corporate Membership Program Four-tier corporate sponsorship membership providing brand visibility and employee wellness benefits in exchange for annual contributions: One Star ($1,200/year), Two Star ($2,500/year), Three Star ($5,000/year), and Four Star ($10,000/year), with tiered logo placement, social media mentions, newsletter acknowledgement, and private yoga/meditation classes for employees.
- Event Sponsorship Sponsorship opportunities for Comeback Yoga's annual breakfast fundraiser and private fundraising events, with logo visibility and recognition seen by hundreds of attendees.
- Bateman Scholarship Competitive scholarship program for service members, veterans, or their partners to attend a Yoga Alliance certified 200-hour Teacher Training, supporting their path to becoming yoga teachers serving the veteran and military community.
Quantifiable outcome
- Over 75 cents of each donated dollar goes directly to programming.
- +1 more outcomes
Companies that use Comeback Yoga
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles2 records
Comeback Yoga technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Comeback Yoga partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Liberty EnergycoreThree Star Corporate Member. Logo and link on comebackyoga.org website for one year, 6 social media mentions, and 6 private yoga/meditation classes for employees.
- Trailhead WMcoreTwo Star Corporate Member with logo placement on website and social media mentions.
- Pueblo Bank & TrustminorOne Star Corporate Member supporting the military community through organizational sponsorship.
- Veterans Crisis LinecoreReferral partnership providing 24/7 crisis support to veterans. Comeback Yoga prominently displays the Veterans Crisis Line (1-800-273-8255 Press 1 or 988 Press 1) on their website and class pages as a resource for students in need.
- Colorado VA Healthcare SystemcoreIn-person yoga classes offered at VA facilities across Colorado as part of the organization's mission to serve veterans.
- VFW PostscoreIn-person yoga classes hosted at VFW (Veterans of Foreign Wars) Post locations throughout Colorado, bringing services directly to veteran communities.
- Military InstallationscoreYoga classes offered on military installations across the Denver Metro Area, serving active duty personnel including Colorado Army National Guard members.
- The River YogacoreCommunity partner hosting Battle Buddy Month kick-off classes and regular Comeback Yoga sessions at their Golden Triangle location (1212 Delaware St, Denver, CO 80204).
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Comeback Yoga competitors and assessment
Company assessmentOthers
- Yoga Alliance: National yoga teacher credentialing body referenced in Comeback Yoga's teacher training requirements. Adjacent ecosystem player whose standards shape Comeback Yoga's teacher pipeline.
Broad incumbents
- Wounded Warrior Project: Large, established veteran services nonprofit offering a wide portfolio of mental health, physical, and career programs. Yoga and wellness is one of many service lines, and competes for the same donor and beneficiary pool.
- Team Red White & Blue: Veteran community-building nonprofit offering physical, social, and wellness programming nationwide. Comparable veteran-focused mission and donor base, with broader programmatic scope.
- Semper Fi & America's Fund: Established nonprofit supporting critically wounded, ill, and injured service members and families. Shares the military-family beneficiary base and donor pool, though services extend well beyond yoga.
- Headspace Health: Commercial mindfulness and mental wellness platform with a dedicated veterans program. Overlaps with Comeback Yoga's mental wellness value proposition at a national, scalable, technology-enabled level.
Direct peers
- Veterans Yoga Project: National nonprofit providing trauma-informed yoga specifically to veterans, active duty, and families. Directly comparable mission, methodology, and beneficiary population to Comeback Yoga.
- Give Back Yoga: Yoga-focused nonprofit with giving-oriented model and yoga-based service programs for underserved populations. Comparable nonprofit structure and use of yoga as a vehicle for community impact.
- Warriors at Ease: Nonprofit organization offering specialized yoga and meditation programs for military veterans, active duty service members, and their families. Closely overlapping mission and trauma-informed approach.
Emerging players
- Prison Yoga Project: Nonprofit bringing trauma-informed yoga to incarcerated and returning citizens, including veterans in correctional settings. Highly comparable trauma-informed methodology applied to an overlapping population.
- Military Veterans Yoga Project: Veteran-focused yoga initiative providing free or low-cost yoga to service members. Narrower geographic focus but directly overlapping beneficiary group.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights8 records
Customer concentration
Comeback Yoga social profiles
Digital presenceComeback Yoga financial estimates
Financial estimateRevenue estimate
Valuation estimate
Comeback Yoga leadership team
Management profileNumber of profiles
Profiles8 records
Comeback Yoga funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Comeback Yoga M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Comeback Yoga
What does Comeback Yoga do?
Comeback Yoga is a 501(c)(3) nonprofit that delivers free, trauma-informed yoga classes to veterans, active duty military personnel, and their families. Classes are offered in-person across Colorado at VA facilities, VFW Posts, and military installations, and online daily via YouTube live streams and Google Meet, supplemented by a one-for-one corporate yoga program, tiered corporate memberships, and event sponsorships.
Is Comeback Yoga a public or private company?
Comeback Yoga is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Comeback Yoga founded?
Comeback Yoga was founded in -1. It employs 1 to 10 people.
Where is Comeback Yoga based?
Comeback Yoga is headquartered in Denver, United States, in the North America region.
How does Comeback Yoga make money?
Four revenue lines are on record. Donations and Fundraising is the primary driver. The others are corporate Memberships, corporate Yoga Services and event Sponsorships.
Who are Comeback Yoga's main competitors?
Yoga Alliance is listed as an others. Broad incumbents are Wounded Warrior Project, Team Red White & Blue, Semper Fi & America's Fund and Headspace Health. Direct peers are Veterans Yoga Project, Give Back Yoga and Warriors at Ease. Emerging players are Prison Yoga Project and Military Veterans Yoga Project.
Does Comeback Yoga have an API?
No public API is recorded for Comeback Yoga.
What industry is Comeback Yoga in?
Comeback Yoga's product category is Veteran Wellness Services. Its primary akta.pro industry code is HSADACAE, Therapeutic/Adaptive Yoga & Clinical Pilates, with a secondary code of HSADACAF, Restorative Yoga, Yin Yoga & Yoga Nidra. Its NAICS code is 62431 and its SIC code is 7997.