The River Yoga
- Company typePrivate
- Founded2013
- HeadquartersDenver, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
The River Yoga firmographics
Firmographics- Name
- The River Yoga
- Legal name
- The River LTD, River Five Points LLC, and River Sunnyside LLC
- Website
- https://weseektheriver.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
The River Yoga industry classification
Industry- Product category
- Yoga and Wellness Studio Services
- NAICS
- Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)
- akta.pro secondary industries
- Power Yoga & Athletic Yoga Conditioning (HSADACAG), Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA), Kids & Family Yoga (HSADACAK)
Keywords
Where The River Yoga is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
The River Yoga business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Studio Memberships: Monthly recurring membership plans providing unlimited access to all three Denver studio locations. Memberships include complimentary mat and towel rentals, priority booking windows, and flexible cancellations. Can be suspended for 1-4 months annually.
- Drop-in Classes: Individual class purchases for non-members with $20 late cancellation and no-show fees
- Introductory Offer: $59 for 14 days of unlimited movement including yoga, pilates, sculpt, and deep stretch across all three studios
- Online Streaming Membership: $29/month subscription for unlimited access to live stream classes and video-on-demand library. Minimum one-month commitment.
- Yoga Teacher Training: 200-hour Yoga Teacher Training at $3,400 with early bird discount of $250. Includes unlimited yoga during training and comprehensive manual.
- Pilates Teacher Training: 100-hour Mat Pilates Teacher Training at $2,500 with early bird and teacher discounts available
- Retreats: Domestic and international wellness retreats including Colorado mountain retreats ($800-850), Mexico retreats ($2,835-5,880 depending on accommodation), and Panama retreats ($3,100-5,000)
- Private Classes: Private and small group classes with 10% discount for Metta Members. 24-hour cancellation policy for full refund.
- Retail and Rentals: Mat rentals ($3 for non-members), face/bath towel rentals (Hand Towel $2, Shower Towel $3), boxed water ($2.50), boutique retail at studio locations
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Intro Offer - 14 Days Unlimited |
| Subscription | Monthly | Online Stream Membership |
| One time/ perpetual license | Pay-as-you-go | 200-Hour Yoga Teacher Training |
| One time/ perpetual license | Pay-as-you-go | 100-Hour Pilates Teacher Training |
| One time/ perpetual license | Pay-as-you-go | Mountain Retreat - Duncan Park |
| One time/ perpetual license | Pay-as-you-go | Mexico Retreat - Xinalani |
| One time/ perpetual license | Pay-as-you-go | Panama Retreat - Sansara |
| Transaction based/ take rate | Pay-as-you-go | Private/Small Group Classes |
Go-to-market motion3 records
Distribution channels10 records
Marketing channels7 records
The River Yoga product offering
Product offeringCore offering
The River Yoga operates three physical yoga and wellness studios in Denver, Colorado, offering multi-format classes (River Flow vinyasa, River Sculpt strength, Hot Pilates, Deep Stretch & Meditation, Yin, and Children's Yoga), plus an online streaming platform, certified teacher training programs, domestic and international wellness retreats, and signature community events such as Yoga on the Rocks at Red Rocks Amphitheatre. Customers purchase monthly memberships, drop-in classes, private instruction, retreats, and teacher training certifications.
Product overview
The River Yoga is a yoga and wellness studio offering in-person and online classes across three Denver, Colorado locations (Golden Triangle, Sunnyside, Five Points). The core offering consists of in-studio yoga classes including River Flow (vinyasa), River Sculpt, River Mat Pilates/Hot Pilates, River Deep Stretch & Meditation, River Yin, and Children's Yoga. The studio extends its offerings through an online platform with Stream Membership for livestream and on-demand video access ($29/month). Educational programs include 200-Hour Yoga Teacher Training and 100-Hour Mat Pilates Teacher Training. The studio also offers wellness retreats including the Duncan Park Mountain Retreat (Colorado), The Reset: Mexico Retreat (Xinalani), and The Reset: Panama Retreat (Sansara), plus special events like Yoga on the Rocks at Red Rocks Amphitheatre. Additional services include Private & Small Group Classes, introductory membership offers ($59 for 14 days), and gift cards. All offerings are managed through integrated booking platforms including Mindbody, Walla App, and ClassPass.
Differentiator
Problem solved
Functional benefit
Products and services
- River Flow (Vinyasa Yoga)
Quantifiable outcome
- Teacher training programs running since 2013
- +2 more outcomes
Companies that use The River Yoga
Customer profileNamed customers5 records
Segments7 records
Ideal customer profiles7 records
The River Yoga technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature2 records
The River Yoga partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered flagship, core and minor.
- Denver Arts & VenuesflagshipPartnership with Denver Arts & Venues for Yoga on the Rocks at Red Rocks Amphitheatre. This flagship annual event celebrates 10 years in 2026, hosting multiple sessions throughout June with The River's teachers leading sunrise yoga at the iconic venue.
- Red Rocks Park & AmphitheatreflagshipHost venue for annual Yoga on the Rocks series. The partnership began in 2016 and has grown to include the full month of June 2026 celebrating 10 years of sunrise yoga at the iconic amphitheater.
- Love Your BraincoreNon-profit partnership offering LoveYourBrain Friendly classes for traumatic brain injury survivors and caregivers. Classes include long holds, supported postures, and intentional stretches. Steph Winsor leads programming since 2016.
- Comeback YogacorePartnership making yoga accessible to the entire military community through specialized programming.
- Lydian ResidencesminorApartment complex partnership offering residents 10% off Unlimited Rise Membership. Located in same building as Five Points studio.
- Zia ApartmentsminorResidential partnership offering Zia residents 10% off Unlimited Rise Membership. Located near Sunnyside studio.
- Patten GrayminorResidential partnership offering Patten Gray residents 10% off Unlimited Rise Membership. Located near Golden Triangle studio.
- BeYogi InsuranceminorInsurance partnership providing #1 rated yoga teacher liability insurance for River teachers. Covers in-person, live online, and on-demand video with professional/general liability $2M per occurrence.
- HABITAT: Pilates + StrengthcoreCo-developed 100-hour Mat Pilates Teacher Training led by Xander Smith. HABITAT is a Denver-based Pilates studio offering one-on-one training and group Mat Pilates with classical Pilates foundation.
- Xander SmithcoreLead instructor for 100-hour Mat Pilates Teacher Training. Owner of HABITAT studio, classically trained comprehensively certified Pilates Instructor teaching since 2017.
- Roe WellbeingminorMassage services offered inside The River Golden Triangle location. Booking through roewellbeing.as.me schedule system.
- High Ride CycleminorLocal Denver wellness partner offering complementary fitness services to River community.
- Fitness in the CityminorLocal Denver fitness partner, part of River partner ecosystem.
- Mission Fitness ClubminorFitness partner in the River community network.
- Discover Peace WithinminorMental health group practice for women, co-located in River partner community.
- Reah AgencyminorVideography partner providing professional video production for The River's marketing and brand content.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
The River Yoga competitors and assessment
Company assessmentDirect peers
- Y7 Studio: Boutique heated yoga chain offering flow, sculpt, and yin classes with strong community and event-driven branding. Closely comparable in class format, heated/non-heated mix, and third-space community positioning.
- Yoga Six: Boutique yoga franchise offering heated vinyasa, sculpt, and Pilates formats similar to River Flow, River Sculpt, and Hot Pilates. Both target a comparable consumer seeking variety in heated class formats with membership-based access.
Broad incumbents
- CorePower Yoga: National heated yoga chain with 200+ studios focused on vinyasa flow and HIIT-style sculpt classes. Overlaps directly with River Yoga's format mix (River Flow, River Sculpt, Hot Pilates) and Denver market presence, but operates at much greater scale as a private-equity-backed chain.
- Equinox: Premium fitness brand offering heated yoga (incl. subscription-based Precision Run and signature YogaFlow), pilates, and digital content via Equinox+. Comparable premium positioning and class variety to The River Yoga's signature formats.
- YogaWorks: Multi-format yoga and fitness brand offering classes, teacher training, and retreats across multiple US studios. Closely comparable to River Yoga's mix of in-studio classes, 200-hour YTT certification, and retreat programming.
- LifeTime Fitness: National luxury fitness club operator offering yoga, pilates, and signature group classes as part of broad fitness membership. Comparable on yoga/pilates/sculpt class formats and group instruction model, though anchored in a full-scale club rather than specialty studio.
Emerging players
- Alo Moves: Subscription-based online yoga and movement platform from apparel brand Alo Yoga. Directly comparable to The River's $29/month Stream Membership offering live and on-demand classes.
- Glo (Yoga, Pilates, Meditation): Premium online yoga, pilates, and meditation streaming subscription. Direct comparable for the online/digital subscription arm of The River Yoga's business.
Regional players
- Kind Yoga (formerly Denver's aha Yoga): Denver-based multi-location yoga studio offering flow, sculpt, hot, and yin formats. Regional competitor with overlapping class formats, pricing tiers, and Denver-area member base.
- Mountain Soul Yoga (Boulder/Denver-area regional): Colorado-based boutique yoga and movement studio offering retreats and teacher training. Comparable regional positioning and retreat/teaching-training mix to The River's Mountain Retreat and 200-hour YTT.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
The River Yoga social profiles
Digital presenceThe River Yoga financial estimates
Financial estimateRevenue estimate
Valuation estimate
The River Yoga leadership team
Management profileNumber of profiles
Profiles4 records
The River Yoga funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The River Yoga M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The River Yoga
What does The River Yoga do?
The River Yoga operates three physical yoga and wellness studios in Denver, Colorado, offering multi-format classes (River Flow vinyasa, River Sculpt strength, Hot Pilates, Deep Stretch & Meditation, Yin, and Children's Yoga), plus an online streaming platform, certified teacher training programs, domestic and international wellness retreats, and signature community events such as Yoga on the Rocks at Red Rocks Amphitheatre. Customers purchase monthly memberships, drop-in classes, private instruction, retreats, and teacher training certifications.
Is The River Yoga a public or private company?
The River Yoga is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The River Yoga founded?
The River Yoga was founded in 2013. It employs 11 to 50 people.
Where is The River Yoga based?
The River Yoga is headquartered in Denver, United States, in the North America region.
How does The River Yoga make money?
Nine revenue lines are on record. Studio Memberships are the primary driver. The others are drop-in Classes, introductory Offer, online Streaming Membership, yoga Teacher Training, pilates Teacher Training, retreats, private Classes and retail and Rentals.
Who are The River Yoga's main competitors?
Direct peers on record are Y7 Studio and Yoga Six. Broad incumbents are CorePower Yoga, Equinox, YogaWorks and LifeTime Fitness. Emerging players are Alo Moves and Glo (Yoga, Pilates, Meditation). Regional players are Kind Yoga (formerly Denver's aha Yoga) and Mountain Soul Yoga (Boulder/Denver-area regional).
Does The River Yoga have an API?
No public API is recorded for The River Yoga.
What industry is The River Yoga in?
The River Yoga's product category is Yoga and Wellness Studio Services. Its primary akta.pro industry code is HSADACAA, General Yoga Instruction (Hatha/Vinyasa/Flow), with a secondary code of HSADACAG, Power Yoga & Athletic Yoga Conditioning. Its NAICS code is 71394 and its SIC code is 7997.