Coming Up

What Coming Up does

Coming Up is a privately held Israeli boutique video production company founded approximately a decade ago by Asaf Ofek and headquartered in Bnei Brak, with a roughly nine-person in-house team of writers, directors, photographers, editors, After Effects specialists, musicians, illustrators, and animators. The company produces promotional films and commercials, digital courses, mobile podcast and live broadcast content, HR internal-communications programming (HRTV), biography and memorial documentaries, and virtual-studio productions, using a green-screen (chroma key) studio, two editing stations, 4K cameras, and mobile podcast and broadcasting vans that allow on-location capture. A collaborative 'workshop method' engages the client throughout creative and production stages, and Hebrew/English output enables course distribution on international platforms such as Udemy.

The company's go-to-market is direct-sales led through website inquiries, phone, and referrals, with quote-based project pricing and a stated 24-hour quote response commitment. Revenue is generated entirely on a project-by-project basis across roughly nine distinct service lines (promotional videos, digital courses, podcasts, live broadcasting, HRTV, biography films, virtual studio, digital PR, and the 42CJ automation product), with unit prices ranging from approximately 5,000₪ per podcast/CEO-interview episode to 12,000₪ per game-show episode and bespoke quotes for TV commercials. The customer base spans Israeli enterprise (Pfizer, Microsoft Israel, NVIDIA Israel, El Al, Coca-Cola Israel, Carlsberg, Migdal Insurance, Partner Communications), broadcasting (Kan, Channel 12/Keshet, Channel 13/Reshet), government and defense (Israel Police, Ministry of Defense — supplier number 0011032772), academia (Hebrew University, Bar Ilan, Sapir College), and SMB creators and instructors. Coming Up is founder-owned, bootstrapped, and has no external institutional investment, M&A activity, or public listing.

Between 2023 and 2025 the company expanded its product surface with the launches of virtual studio production (2023), Digital PR services (2023), the 42CJ video automation system (2024), and a mobile podcast studio (2025), alongside a formalized digital-courses service line. Despite an enterprise-grade client roster, headcount remains at approximately nine, indicating that growth is being absorbed through service-line breadth and mobile/on-location delivery rather than team scale-up.

Name

Coming Up

Legal name

Coming Up

Website

https://comingup.co.il

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Coming Up is a nine-person boutique video production house in Bnei Brak, Israel that produces promotional videos, TV and social commercials, digital courses, mobile podcasts, live broadcasts, HRTV, and biography films for SMBs, enterprise, government, and instructors.

Ownership category

akta.pro rank

Product category

Video Production Services

NAICS

Motion Picture and Video Production (51211), Motion Picture and Video Industries (5121), Public Relations Agencies (541820)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Advertising Agencies (7311)

akta.pro primary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

akta.pro secondary industries

Commercial Production Companies (Live-Action) (MPAAAMAA), Corporate & Internal Communications Video (MPADAEAC), Multimedia Learning Production (Video, Animation, Interactive) (EDAGAKAG), Hybrid/Virtual Meetings Production & AV Services (THACAFAM)

Keywords

• Video production services
• Promotional video creation
• Digital course production
• Live broadcasting services
• Podcast production studio

Headquarters

HQ city

Bnei Brak

HQ country

Israel

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Promotional Video Production: Project-based production of promotional videos and commercials for businesses of all sizes, from small businesses wanting Instagram clips to advertisements broadcast during prime-time commercial breaks. Pricing is quote-based and project-specific.
2. Digital Course Production: Full-service production of digital courses for instructors and organizations, including filming, editing, and platform deployment. Courses have been sold for hundreds of thousands of shekels, generating passive income for course creators over extended periods.
3. Podcast Production: Mobile podcast production services with tiered packages (Basic, Content, Full) producing 4 episodes per shooting day. Includes video, audio, and social media clips (reels) deliverables.
4. Live Broadcasting Services: Live streaming and broadcasting services for events, conferences, expert panels, shows, ceremonies, and private events. Priced per event based on requirements.
5. HR Internal Communications: Corporate internal communications video production including HRTV news editions, CEO interview shows, game show formats, and organizational storytelling content. Priced per production episode or package.
6. Biography/Film Production: Personal and organizational biography documentary film production, including retirement films, family heritage films, and memorial films. Custom project-based pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Coming Up is an Israeli boutique video production house that produces promotional films, TV and social-media commercials, digital courses, podcast episodes, live broadcasts, biography documentaries, and corporate HRTV internal-communications content. Services are delivered end-to-end from creative concept and scriptwriting through filming in a green-screen studio or on-location mobile units to editing and final packaging, using a collaborative workshop-style process with the client.

Product overview

Coming Up is a boutique production house (established approximately 10 years ago) offering a comprehensive portfolio of video production services. The core offerings include promotional videos and commercials production, digital courses production, live broadcasting services, and mobile podcast studio. The company operates a green screen virtual studio and two editing stations. Services are delivered through distinct product lines: Promotional Videos & Commercials for TV and social media, Digital Courses Production with television-standard quality, Live Broadcasting with mobile unit capabilities, Mobile Podcast Studio for on-location recording, Biographer Films for personal/family documentaries, HR Internal Communications including HRTV and corporate productions, Virtual Studio Production, Digital PR services, and a 42CJ Video Automation System for lead management. The studio uses a workshop methodology involving clients in creative and production processes.

Differentiator

Problem solved

Functional benefit

Products and services

• Promotional Videos & Commercials End-to-end production of promotional films, TV commercials, and social-media advertisements including scriptwriting, filming, editing, and graphic packaging for businesses of all sizes.
• Digital Courses Production Full-service production of digital courses for instructors and organizations, including pre-production planning, professional filming in studio or on-location, post-production editing, graphic design, and platform deployment.
• Live Broadcasting Services Mobile broadcasting unit providing live streaming from any location with 4K cameras, professional directing systems, sound and lighting for events, conferences, expert panels, ceremonies, and hybrid productions.
• Mobile Podcast Studio Mobile podcast production service that brings a professional studio with cameras, lighting, and sound equipment to clients' offices, clinics, or meeting rooms to produce podcast episodes and short social-media clips.
• Biographer Films Personal and family biographical documentary production including personal biographies, family histories, joint journey stories, retirement films, and memorial tributes.
• HR Internal Communications Internal organizational communication production including HRTV news editions, CEO interview shows, game show formats, and organizational storytelling content for corporate audiences.
• Virtual Studio Production Green-screen chroma-key studio production that converts physical sets into virtual environments using After Effects for digital courses, talk shows, children's programming, and other video content.
• Digital PR Services 360-degree event coverage including inviting journalists and opinion leaders, live broadcasts to social networks and TV channels, and promotional video summaries for launches and PR events.
• 42CJ Video Automation System In-house automation system for video content management and lead handling, ensuring prospects from social-media advertising campaigns are properly followed up.

Quantifiable outcome

• Digital courses sold for hundreds of thousands of shekels, generating passive income for course creators
• +2 more outcomes

Named customers23 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered minor.

• Kan (Israeli Public Broadcasting Corporation)minorOthersComing Up has produced content for KAN, including video editing work and digitization of the Israel Broadcasting Authority video archive. Yishay Shapira works as a video editor at KAN.
• Ministry of Defense (Israel)minorOthersComing Up is an approved supplier for the Israeli Ministry of Defense (supplier number 0011032772), enabling them to produce content for defense-related projects.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Keshet Media Group: Owner of Channel 12 and a major Israeli content production and distribution group. Comparable as a domestic producer of broadcast commercials and branded content serving many of the same enterprise and government clients.
• Gitam BBDO: Long-standing Israeli advertising agency producing TV commercials, digital content, and brand campaigns. Comparable in providing integrated creative and production services to enterprise clients.
• Grey Israel: Global advertising network operating in Israel with creative and production capabilities for commercials and branded content. Comparable as an established competitor for promotional video work targeting enterprise advertisers.
• Publicis Israel: Network advertising agency offering creative and production services for commercial campaigns. Comparable as an end-to-end provider of branded video content serving Israeli enterprises and global brands operating locally.
• McCann Israel: Full-service advertising agency in Israel with a dedicated content/production capability for TV commercials and digital campaigns. Asaf Ofek previously served as creative director here, making it a directly comparable competitor for commercial production.
• Reshet Media Group: Operates Channel 13 in Israel and produces commissioned video content, commercials, and digital programming. Comparable in producing broadcast-quality promotional and branded content for Israeli advertisers and institutions.

Direct peers

• Tommy Pictures: Israeli boutique production company producing TV commercials, branded content, and digital video for advertisers. Closely comparable as a similarly sized domestic production house competing for the same commercial and branded video projects.
• Yellow Productions: Israeli boutique production house offering commercial production and branded content services. Comparable in scale and service mix, competing for the same Israeli SMB and enterprise video production budgets.
• BIG Studios: Israeli production company producing commercials, corporate films, and digital content. Comparable as a domestic boutique serving similar enterprise and SMB clients with promotional video and branded content.
• Mako: Digital content arm of Keshet producing news, branded video, and digital campaigns in Israel. Directly comparable as a domestic video production and distribution player targeting similar advertisers and SMB/enterprise clients.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCLbcJcd1AX7sd1dJEqogdDw
• Facebookfacebook.com/comingup.co.il
• Instagraminstagram.com/comingupstudio
• LinkedInlinkedin.com/company/coming-up

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coming Up