What Tommy does

Tommy (legally This Is Tommy Ltd.) is a London-headquartered digital creative communications agency and digital studio founded in 2009. The firm delivers social-first creative campaigns, AR experiences, influencer marketing, digital out-of-home activations, and integrated production for global enterprise brands spanning entertainment, technology, FMCG, payments, spirits, and food. Its client roster includes Netflix, Amazon, TikTok, Google, Disney, Mastercard, McDonald's, Adobe, Binance, William Grant & Sons, COTY/Rimmel, and Little Moons. Tommy operates three studios — London (headquarters), Singapore (APAC regional hub), and Los Angeles (US West Coast) — to serve EMEA, APAC, and North American clients.

The agency's technical core is built around social-first creative production combined with augmented reality capabilities (notably its documented Snap AR/Lens expertise), Fake Out-of-Home (FOOH) digital placements that layer scannable murals and AR try-on effects onto real-world environments, and a proprietary "Distinctive Framework" — a four-pillar methodology (Be Different, Be Innovative, Be Emotive, Be Relevant) grounded in neuroscience research on memory formation, designed to produce creative work that cuts through algorithm-driven social feeds. AI/ML integration is listed as a Digital Studio capability alongside AR, Digital OOH, UGC programs, and websites/apps, with no proprietary AI assets disclosed. The work has been recognized with a Webby Award for Best Realtime Experience (Netflix Blood Red Sky Twitch hijack, 2022), a Clio Entertainment Award for Long Form Social Media Video (Paramount 'IF', 2024), and Snap Campaign of the Year (Rimmel London Pitch Black, 2025), with documented campaign outcomes including 1.54B views (Nike/NatWest/Aliexpress AR), 370M views (Binance metaverse reality show across 44 countries), and a 700% sales increase (Little Moons mochi ice cream viral TikTok moment).

Tommy generates revenue through fee-based creative and digital production services on a project and retainer basis, typical of creative agencies serving enterprise clients. Distribution is primarily direct enterprise sales to brand marketing teams and CMOs, supported by an official TikTok Shop Partner certification (announced November 2025), a "Measurably Different" strategic partnership with Cadastra for data-driven marketing integration, and a majority ownership relationship with Manchester-based brand activation agency ZEAL, which acquired a 51% stake in February 2026. Tommy retains brand identity and creative independence following the ZEAL transaction while integrating into ZEAL's London and Manchester hubs.

Name

Tommy

Legal name

This Is Tommy Ltd.

Website

https://thisistommy.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

Tommy (This Is Tommy Ltd.) is a London-based digital creative agency and digital studio founded in 2009, delivering social-first campaigns, AR experiences, and distinctive brand communications for enterprise clients including Netflix, Amazon, TikTok, Disney, and McDonald's, across studios in London, Singapore, and Los Angeles.

Ownership category

akta.pro rank

Product category

Creative & Advertising Services

NAICS

Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Creative & Brand Campaign Development (BPAFAAAB), Creative Concepting & Campaign Development (BPAFAEAD)

Keywords

• Social-first creative agency
• Digital advertising services
• Augmented reality marketing
• Brand activation campaigns
• Influencer marketing services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Agency Services: Fee-based creative and digital production services for brand clients including social-first campaigns, influencer marketing, AR experiences, digital OOH, and integrated production. Revenue is project and retainer-based, typical of creative agencies serving enterprise clients.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Tommy is a London-based digital creative communications agency founded in 2009 that produces social-first advertising campaigns, augmented reality experiences, influencer-driven content, and digital production for major consumer brands. The agency pairs creative strategy with a digital studio that executes assets across paid social, branded content, and commerce-led platforms such as TikTok Shop, applying its proprietary 'Distinctive Framework' methodology to deliver measurable campaign outcomes.

Product overview

Tommy is a multi-award winning independent creative agency and digital studio offering a comprehensive suite of services centered around distinctive, social-first communications and experiences. The core offering consists of Creative Advertising Services (social-first campaigns, influencer marketing, interactive experiences, social stunts, and integrated production) and a Digital Studio (augmented reality, digital OOH, AI/ML integration, UGC, websites and apps). The agency has developed proprietary intellectual property including the Distinctive Framework—a methodology for creating memorable brand communications built on four pillars: Be Different, Be Innovative, Be Emotive, and Be Relevant. Additional offerings include official TikTok Shop Partner services and the 'Measurably Different' partnership with Cadastra for brands seeking distinctive creative with measurable commercial performance. Following its majority acquisition by ZEAL, Tommy maintains brand independence while integrating with ZEAL's brand activation and retail expertise.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Advertising Services End-to-end creative advertising production covering strategy, campaign ideation, social-first creative, and content delivery for global consumer brand clients.
• Digital Studio Production In-house digital studio producing AR experiences, influencer-driven branded content, and digital assets executed across paid social and commerce platforms for brand clients.

Quantifiable outcome

• 1.54 billion views across AR sporting activations for Nike, NatWest, Aliexpress
• +5 more outcomes

Named customers14 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• We Are Social: Global social-first creative agency with a similar offering of influencer marketing, social content, and platform-led campaigns for enterprise brands. Tommy's MD Harriet Donovan previously worked at We Are Social, indicating direct competitive overlap in talent and clients.
• Mother: Independent London creative agency producing culturally distinctive work for premium global brands. Tommy's Head of Production Seb Roskell began his career at Mother, and the two compete for the same kind of distinctive, entertainment-adjacent briefs.
• Anomaly: Independent creative agency with comparable focus on building brand-distinctive work and integrated digital production for global consumer brands. Operates with a similar boutique-at-scale model across multiple geographies.
• 72andSunny: Independent creative agency known for entertainment, tech, and sports clients with a similar appetite for culturally resonant, socially amplified campaign work. Closely aligned with Tommy's entertainment-and-technology client mix.
• GALE: Digital and social creative agency with strong AR and platform-certification capabilities, similar to Tommy's Snap and TikTok credentials. Operates comparable enterprise creative-plus-studio model.
• VaynerMedia: Social-first creative and media agency serving major consumer brands, with comparable emphasis on platform-native content, creator partnerships, and cultural relevance — overlapping strongly with Tommy's core proposition.
• Billion Dollar Boy: Influencer-led creative agency focused on creator campaigns and social commerce for enterprise brands. Directly comparable to Tommy's influencer marketing and TikTok Shop Partner capabilities.

Broad incumbents

• Droga5: Large award-winning creative agency (now part of Accenture Song) operating across creative, digital, and production at scale. Competes with Tommy for premium brand briefs but offers broader network capabilities.
• Engine: UK-headquartered creative and communications group with integrated creative, production, and media capabilities. Tommy's Head of Production previously led integrated projects at Engine, and the two compete in the UK and EMEA market.
• Jellyfish: Global digital creative and media agency within Brandtech Group. Competes with Tommy for enterprise digital creative, social, and platform-led campaign mandates at a larger holding-company scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/talktotommy
• LinkedInuk.linkedin.com/company/thisistommy
• Instagraminstagram.com/this.is.tommy
• TikToktiktok.com/@thisistommytiktok

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tommy