What Comix Book does

Comix Book Shop is a privately held Brazilian specialty retailer of manga, comics, and adjacent pop-culture merchandise, founded approximately 1986-1987 and operating under the self-described positioning of Brazil's "most traditional" comics and manga store. The company runs a hybrid omnichannel model comprising two physical retail stores in São Paulo — the flagship on Av. da Liberdade in the Liberdade Japanese district and a second location on Rua da Consolação in Cerqueira César — plus a virtual store/contact center that ships nationwide. Its e-commerce platform is built on Mageshop technology, providing standard catalog management, shopping cart, customer accounts, order history, and payment processing, with no proprietary technology or AI features disclosed. Product offerings span manga (Panini, JBC, NewPop, Pipoca e Nanquim, Devir, Veneta), international comics (Marvel, DC, Disney, Star Wars, Vertigo, Image, Dark Horse) and Brazilian national titles (Turma da Mônica, independents), plus action figures, card games (Magic: The Gathering, Yu-Gi-Oh!, RPG materials), DVDs/Blu-Rays, books, signed editions, rarities, art supplies, and magazines.

The business model is direct-to-consumer retail: unit-based one-time transactions priced in Brazilian Real, with single manga volumes typically at R$40-R$50 (10% promo to R$35-R$45) and box sets/collections ranging R$200 to over R$4,000. Payment options include credit card installments (up to 3x interest-free above R$150), PIX, and boleto bancário, with promotional discount tiers spanning 20%-90% off and recurring Bota-Fora clearance events. Customer segments are primarily individual consumers and collectors (with gift buyers as a secondary segment), reached through a multi-channel marketing mix spanning the website, email newsletter, organic social media on Twitter, Instagram, Facebook, TikTok, and Telegram, plus WhatsApp and phone. The company is privately held with no disclosed funding rounds, no parent company, no institutional investors, no public financials, and a reported headcount of 6 employees, suggesting a small but durable specialty-retail operation.

Name

Comix Book

Legal name

Comix Book Shop

Website

https://comix.com.br

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Comix Book Shop is a privately held Brazilian specialty retailer, founded ~1986-1987, selling manga, comics, action figures, card games, DVDs/Blu-Rays, books, and collectibles through two São Paulo physical stores and a nationwide Mageshop-based e-commerce platform serving individual consumers and collectors.

Ownership category

akta.pro rank

Product category

Comic Book & Manga Retail

NAICS

Hobby, Toy, and Game Retailers (45912), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Comic Books, Graphic Novels & Manga Retail (CRALAAAF)

akta.pro secondary industries

Comic Books & Graphic Novel Collectibles Retail (CRALAGAH), Collectible Card Games (CCG/TCG) Retail (CRALAGAC), Gaming Collectibles, Merchandise & Toys Retail (CRACAFAI), Books, Media & Entertainment Inventory-led Online Retailers (CRAFADAM)

Keywords

• Comic book retail
• Manga retail
• Anime collectibles
• Comic shop brazil
• Pop culture merchandise

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales - Retail: Direct retail sales of manga, comics, action figures, card games, DVDs/Blu-rays, books, and related merchandise through both physical stores and e-commerce website. Revenue generated from individual product transactions with various price points ranging from single volumes to complete box sets.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Comix Book Shop is a Brazilian retailer of manga, comics, action figures, card games, DVDs/Blu-rays, books, magazines, and pop culture collectibles, operating two physical stores in São Paulo (Liberdade and Consolação neighborhoods) alongside an e-commerce website (comix.com.br) that ships nationwide across Brazil. The catalog features licensed international publishers (Marvel, DC, Disney, Star Wars, Vertigo, Image, Dark Horse) and Brazilian publishers, spanning hundreds of manga titles and comic series, plus specialty items such as signed editions and rarities.

Product overview

Comix Book Shop operates Brazil's most traditional comic book and manga retail business, combining an e-commerce platform built on the Mageshop platform with two physical retail stores in São Paulo (Liberdade and Consolação neighborhoods). The core product offering centers on manga and comics retail, with an extensive catalog spanning licensed international publishers (Marvel Comics, DC Comics, Disney, Star Wars, Vertigo, Image Comics, Dark Horse) and Brazilian publishers (Turma da Mônica, national independents). The product portfolio extends beyond comics to include action figures, card games (Magic: The Gathering, Yu-Gi-Oh!), DVDs/Blu-Rays, books, signed editions, rarities, and art supplies. The e-commerce platform features promotional offerings including new releases (Lançamentos), pre-sales (Pré-Vendas), and special discounts across various discount tiers.

Differentiator

Problem solved

Functional benefit

Products and services

• Mangás (Manga Catalog) Extensive manga catalog featuring titles from publishers including Panini, JBC, NewPop, Pipoca e Nanquim, Devir, and Veneta, covering series such as Dragon Ball, Naruto, One Piece, Attack on Titan, Demon Slayer, Jujutsu Kaisen, and hundreds more. Targeted at manga readers and collectors in Brazil.
• Quadrinhos (Comics) Comic book section featuring licensed publishers including Marvel Comics, DC Comics, Disney, Star Wars, Vertigo, Image Comics, Dark Horse, and Brazilian national comics (Turma da Mônica, national independents). For comic book readers and collectors.
• Action Figures Collectible action figures featuring DC Comics, Marvel Comics, and Lord of the Rings characters and franchises. Targeted at pop culture collectors and fans.
• Card Games Card game products including Magic: The Gathering, Yu-Gi-Oh!, and RPG (role-playing game) materials. For trading card game players and RPG hobbyists.
• DVD/Blu-Ray Home video products including anime series, animated films, superhero animations, live-action films, TV series, and special editions. For home video collectors and anime/superhero fans.
• Autografados (Signed Editions) Signed and autographed editions of manga and comic books. Targeted at collectors seeking authenticated signed memorabilia.
• Raridades (Rarities) Rare and collectible items including special editions and imported collectibles. For dedicated collectors of hard-to-find items.
• Livros/Romances (Books/Novels) Books and novels including anime/manga related content, art books, gaming/tattoo books, science fiction, graphic novels, horror, humor, children's literature, Brazilian and foreign literature, and TV/cinema books. For general readers and genre fans.
• Desenho/Pintura (Drawing/Painting Supplies) Art supplies including DVD magazines, painting materials, and drawing supplies for artists. For amateur and professional artists.
• Revistas (Magazines) Magazine publications including horror, MAD, superhero, western, poster magazines, and graphic memory publications. For magazine collectors and pop culture enthusiasts.
• Loja Liberdade (Physical Store) Physical retail store located at Av. da Liberdade, 776 A - Liberdade - São Paulo/SP, operating hours 11h-20h (Mon-Fri), 11h-19h (Sat), 11h-17h (Sun/holidays). Phone: (11) 3276-4880. The Liberdade neighborhood is São Paulo's Japanese district.
• Loja Consolação (Physical Store) Physical retail store located at Rua da Consolação, 2685 - Cerqueira César - São Paulo/SP, operating hours 10h-19h (Mon-Sat), 11h-17h (Sun/holidays). Phone: (11) 3088-9116. WhatsApp available: (11) 9733-42742.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Toymania: Brazilian e-commerce retailer focused on action figures, statues, and collectibles from Marvel, DC, Star Wars, and anime properties. Directly comparable on Comix Book's action figures category with overlapping collector customer segment.
• Estante Virtual: Brazilian online marketplace for new and used books, including a sizable secondary market for out-of-print manga and comics. Overlaps on the rarities and collectibles side of Comix Book's catalog and on collector buyers seeking hard-to-find titles.

Broad incumbents

• Saraiva: Brazil's largest bookstore chain with a meaningful manga, comic, and pop-culture catalog both in physical stores and online. Overlapping assortment and customer segment, though it serves a much broader book market.
• Amazon Brasil: Dominant Brazilian e-commerce marketplace that stocks the same licensed manga and comic titles. Overlapping assortment with one-click competitive pressure on price and shipping convenience; Comix Book relies on curation and signed-edition exclusives to differentiate.
• Panini Brasil: Official Brazilian distributor of Marvel, DC, and Disney comics plus the largest local publisher of collected editions. Directly comparable because it supplies a substantial share of the catalog that Comix Book retails and competes for shelf/consumer attention with the same franchises.
• Submarino: Major Brazilian department-store-style e-commerce site within the B2W/Americanas group carrying books, comics, and entertainment merchandise. Competes on selection breadth and shipping speed rather than category depth.

Regional players

• Livraria da Travessa: Independent Brazilian bookstore chain with curated graphic novel and manga sections across Rio de Janeiro and São Paulo. Comparable on graphic novels and book-format comics segment, competing for higher-end collector buyers in Brazil's Southeast.

Direct peers

• Geek Easy: Brazilian e-commerce specialty retailer focused on comics, manga, and geek/pop-culture merchandise with a similar online plus curated-catalog positioning. Closest direct competitor with overlapping SKU universe (Marvel, DC, manga) and overlapping target collector buyer.
• Galápagos Games: Brazilian specialty retailer focused on tabletop, trading card, and RPG games including Magic: The Gathering and similar CCGs. Directly comparable on Comix Book's card games product line serving the same hobbyist customer base.
• Império das HQs: Brazilian online retailer specializing in comics, manga, and graphic novels. Closely comparable on SKU mix (licensed western comics plus manga) and target audience of Brazilian comic readers and collectors.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/comixbook
• Facebookfacebook.com/comixbookshop
• Instagraminstagram.com/comixbookshop
• TikToktiktok.com/@comixbookshop
• LinkedInlinkedin.com/company/comix-book

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Comix Book