Community First Credit Union - Appleton Wisconsin
Member-owned, federally insured credit union in Appleton, Wisconsin, serving consumers and small businesses across the Greater Fox Cities region with checking, savings, loans, credit cards, business banking, and financial advisory services.
- Company typePrivate
- Founded-
- HeadquartersAppleton, United States
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What Community First Credit Union - Appleton Wisconsin does
Community First Credit Union is a member-owned, federally NCUA-insured credit union headquartered in Appleton, Wisconsin, serving consumers and small businesses across the Greater Fox Cities region. Founded in 1975 and operating with approximately 325 employees, the institution offers a full retail banking product set — checking and savings accounts, certificates of deposit, credit cards, auto loans, and home equity loans — alongside a business banking vertical and a financial advisory offering operated through Community First Financial Advisors. The technology footprint consists of a standard digital banking platform and mobile application supporting online account opening, loan applications, and member self-service, delivered through the communityfirstcu.org web property (Routing #275982801).
The credit union's revenue model combines net interest income from lending and deposit products, fee income on deposit and card services, and commission-based revenue from financial advisory services. Distribution is anchored by a regional branch network supplemented by digital channels, with member acquisition primarily geographic and community-driven. Strategic emphasis in the most recent reporting window has been on member savings initiatives (Mission to Save program targeting $50M in aggregate member savings), community engagement through scholarship programs and disaster relief partnerships, and ecosystem extensions such as the NetGiver digital giving platform — moves designed to deepen existing-member wallet share rather than pursue geographic expansion.
As a not-for-profit cooperative, the entity reinvests earnings into member rates, dividends, and community programs rather than pursuing external equity or M&A activity. No acquisitions, mergers, leadership transitions, or capital raises were disclosed in the available input, consistent with the operating profile of a stable, regionally focused community credit union.
Community First Credit Union - Appleton Wisconsin firmographics
Firmographics- Name
- Community First Credit Union - Appleton Wisconsin
- Legal name
- Community First Credit Union
- Website
- https://communityfirstcu.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Member-owned, federally insured credit union in Appleton, Wisconsin, serving consumers and small businesses across the Greater Fox Cities region with checking, savings, loans, credit cards, business banking, and financial advisory services.
- Ownership category
- akta.pro rank
Community First Credit Union - Appleton Wisconsin industry classification
Industry- Product category
- Retail Banking
- NAICS
- Credit Unions (52213)
- SIC
- Savings Institution, Federally Chartered (6035)
- akta.pro primary industry
- Community Credit Unions (Retail/Consumer Focus) (FSABAEAA)
Keywords
Where Community First Credit Union - Appleton Wisconsin is headquartered
LocationHeadquarters
- HQ city
- Appleton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Community First Credit Union - Appleton Wisconsin business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others
Revenue model
- Interest Income: Revenue generated from interest charged on loans including home equity loans, auto loans, personal loans, and credit cards. Primary revenue stream for credit union.
- Deposit Interest Income: Income from investing member deposits in securities and loans, generating spread income.
- Fee Income: Various banking fees including account service fees, ATM fees, loan origination fees, and other financial service charges.
- Financial Advisory Services: Investments and insurance products offered through Community First Financial Advisors, generating advisory and product commission revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Home Equity Loans as low as 5.362% APR |
| Subscription | Monthly | Personal Auto Loans as low as 4.250% APR |
| Subscription | Pay-as-you-go | 5, 10, 15 Month Certificate of Deposit at 4.10% APY |
| Subscription | Pay-as-you-go | 18 Month Certificate of Deposit at 3.65% APY |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Community First Credit Union - Appleton Wisconsin product offering
Product offeringCore offering
Community First Credit Union provides retail banking, lending, and deposit products to consumer members and small businesses in the Greater Fox Cities area of Wisconsin. Core offerings include checking and savings accounts, home equity loans, personal auto loans, credit cards, and certificates of deposit, alongside a business banking division and investment/insurance services through Community First Financial Advisors.
Product overview
Community First Credit Union offers a comprehensive suite of traditional banking products organized around everyday banking, borrowing, and investment/insurance services. The core offerings include checking and savings accounts, home equity loans (featuring a 6-Year Home Equity Loan), personal auto loans, credit cards, and Certificates of Deposit. The institution differentiates through member-focused programs including the Mission to Save initiative, Financial Wellness education, and exclusive Member Discounts. Business Banking services provide specialized products for business members. The portfolio is anchored by the member-ownership model, with Community First Financial Advisors handling investment services. The credit union emphasizes digital banking access through its online portal at digital.communityfirstcu.org while maintaining physical branch presence in the Appleton, Wisconsin area.
Differentiator
Problem solved
Functional benefit
Products and services
- Home Equity Loans
- Personal Auto Loans
- Credit Cards
- Certificates of Deposit
- Checking Accounts
- Savings Accounts
- Business Banking
- Investment and Advisory Services
- Credit Union Membership
Quantifiable outcome
- $50 million in member savings targeted through Mission to Save initiative on auto and home loans
Companies that use Community First Credit Union - Appleton Wisconsin
Customer profileSegments3 records
Ideal customer profiles2 records
Community First Credit Union - Appleton Wisconsin technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Community First Credit Union - Appleton Wisconsin partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Greater Fox Cities Chapter of Credit UnionscorePartnership with Greater Fox Cities Chapter of Credit Unions to sponsor annual $1,000 scholarship for Community First members. Demonstrates commitment to community education and credit union movement support.
- Area Credit UnionsminorCommunity First partners with other area credit unions to co-host annual Secure Shred & Electronics Recycling events. Supports community sustainability and security awareness.
- NetGiverminorNetGiver program mentioned as member benefit, potentially offering charitable giving or donation matching services to members.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Community First Credit Union - Appleton Wisconsin competitors and assessment
Company assessmentEmerging players
- Digital Federal Credit Union (DCU): Digital-first credit union competing primarily on online and mobile banking experience—a model Community First would need to emulate to defend against member migration to digital-native peers.
Direct peers
- Connexus Credit Union: Wisconsin-originated credit union offering comparable deposit, lending, and digital banking products with overlapping service area in the upper Midwest and similar member-owned model.
- Educators Credit Union: Wisconsin-based credit union offering consumer banking, lending, and digital services similar to Community First's product mix and regional member focus.
- CoVantage Credit Union: Wisconsin-headquartered community credit union operating in similar Upper Midwest markets with comparable consumer and small-business banking services and member-owned structure.
- Royal Credit Union: Wisconsin and Minnesota-based credit union with overlapping member base and similar cooperative structure, deposit products, and consumer and business lending offerings.
- Summit Credit Union: Wisconsin-based community credit union serving similar geographic markets with comparable consumer lending, deposits, and member-owned cooperative model directly comparable to Community First.
- UW Credit Union: Wisconsin-headquartered credit union offering similar full-service banking including home loans, auto loans, deposits, and credit cards with comparable community focus and product breadth.
Broad incumbents
- Alliant Credit Union: Large national credit union offering online-first banking including credit cards, deposits, and lending—broader scale but overlapping products with Community First and a comparable member-owned model.
- BECU: Major US credit union offering full-service consumer and business banking, mortgage, and deposit products with broader geographic reach but similar member-owned cooperative structure.
Regional players
- Consumers Cooperative Credit Union: Midwest regional credit union with comparable consumer banking, lending, and community cooperative model operating in adjacent geography to Community First's Wisconsin footprint.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Community First Credit Union - Appleton Wisconsin social profiles
Digital presenceCommunity First Credit Union - Appleton Wisconsin compliance and trust
Trust signalCompliance1 record
Community First Credit Union - Appleton Wisconsin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Community First Credit Union - Appleton Wisconsin leadership team
Management profileNumber of profiles
Community First Credit Union - Appleton Wisconsin funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Community First Credit Union - Appleton Wisconsin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Community First Credit Union - Appleton Wisconsin
What does Community First Credit Union - Appleton Wisconsin do?
Community First Credit Union provides retail banking, lending, and deposit products to consumer members and small businesses in the Greater Fox Cities area of Wisconsin. Core offerings include checking and savings accounts, home equity loans, personal auto loans, credit cards, and certificates of deposit, alongside a business banking division and investment/insurance services through Community First Financial Advisors.
Is Community First Credit Union - Appleton Wisconsin a public or private company?
Community First Credit Union - Appleton Wisconsin is a private company. It is classified as management employee owned and is currently operating.
When was Community First Credit Union - Appleton Wisconsin founded?
Community First Credit Union - Appleton Wisconsin was founded in -1. It employs 251 to 500 people.
Where is Community First Credit Union - Appleton Wisconsin based?
Community First Credit Union - Appleton Wisconsin is headquartered in Appleton, United States, in the North America region.
How does Community First Credit Union - Appleton Wisconsin make money?
Four revenue lines are on record. Interest Income is the primary driver. The others are deposit Interest Income, fee Income and financial Advisory Services.
Who are Community First Credit Union - Appleton Wisconsin's main competitors?
Digital Federal Credit Union (DCU) is listed as an emerging player. Direct peers are Connexus Credit Union, Educators Credit Union, CoVantage Credit Union, Royal Credit Union, Summit Credit Union and UW Credit Union. Broad incumbents are Alliant Credit Union and BECU. Consumers Cooperative Credit Union is listed as a regional player.
Does Community First Credit Union - Appleton Wisconsin have an API?
No public API is recorded for Community First Credit Union - Appleton Wisconsin.
What industry is Community First Credit Union - Appleton Wisconsin in?
Community First Credit Union - Appleton Wisconsin's product category is Retail Banking. Its primary akta.pro industry code is FSABAEAA, Community Credit Unions (Retail/Consumer Focus). Its NAICS code is 52213 and its SIC code is 6035.