Compaijen C&C

What Compaijen C&C does

Compaijen C&C B.V. is a Dutch boutique consultancy, founded in 2017 by Tom Compaijen and headquartered in Amsterdam, that specializes in crisis communication and crisis management training and advisory. The firm operates around the proprietary 'Methode Crisiscommunicatie 3.0' framework (CC 3.0) — a structured methodology combining military command principles, agile team coordination, neuroscience, and international best practices, delivered through a six-board meeting model and visual building blocks designed to enable rapid crisis team startup and empathetic stakeholder communication.

The product portfolio is anchored by the 'Klaar voor elke Crisis' (Ready for Any Crisis) program, comprising six online training modules (Kennismaking Crisiscommunicatie, Omgevingsbeeld Maken, Empathisch Schrijven, Strategie Bepalen, Proces Coördineren, with Woordvoering en Persvoorlichting in development) delivered through a self-paced micro-learning platform with micro-learning video, knowledge questions, podcasts, checklists, templates, and live Q&A access; tiered pricing ranges from €290 to €700 ex. VAT per participant. Beyond online training, Compaijen C&C delivers on-site and inhouse training, team simulations, and strategic partnership engagements focused on diagnosis, crisis plan development, OTO planning, and crisis culture building. The 2025 launch of FirstRing, an AI tool (rebranded from AI4Cri) that generates crisis communication strategy, empathetic statements, Q&A, and web text in one click, extends the offering into a software product.

Compaijen C&C generates revenue through per-participant online training licenses, professional-services fees for in-person/inhouse training and simulations, strategic advisory retainers, and (emerging) AI tool licensing. Go-to-market is hybrid: a self-serve product-led motion on compaijen.com for online training, complemented by direct enterprise sales into organizational decision-makers (Hoofden Communicatie, OTO-coördinatoren, adviseurs crisiscommunicatie) at Dutch government departments, safety regions, hospitals, police organizations, museums, universities, energy companies, and international bodies (UNESCO, ICCROM, Prins Claus Fonds, NATO CIMIC). The firm is entirely founder-owned, has no external funding, and operates with a lean 6-person structure.

Name

Compaijen C&C

Legal name

Compaijen C&C B.V.

Website

https://compaijen.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Compaijen C&C is a Dutch boutique consultancy, founded in 2017 by Tom Compaijen, that trains and advises Dutch government agencies, hospitals, police, safety regions, and cultural organizations in crisis communication through online courses, inhouse training, and strategic advisory built on the proprietary Methode Crisiscommunicatie 3.0 framework.

Ownership category

akta.pro rank

Product category

Crisis Communication Training & Advisory

NAICS

Professional and Management Development Training (611430), Business Schools and Computer and Management Training (6114)

SIC

Communications Services, Nec (4899)

akta.pro primary industry

Crisis Communications & Issues Management (BPAFADAE)

akta.pro secondary industries

Crisis Communications & Issues Management (MPAAADAF), Business Continuity, Crisis Management & Resilience Planning (BPAKADAI)

Keywords

• Crisis communication training
• Crisis management advisory
• Online learning courses
• Strategic communications consulting
• AI crisis content tools

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Online Training Licenses (Per-Participant): Self-paced online training courses sold as one-time licenses per participant. Organizations enroll employees who receive immediate digital access. Training tiers include Opleiding (self-study), Feedback (self-study + personal feedback on 2 assignments), and Coach (self-study + personal feedback on 3 assignments + 3 hours on-site coaching during a crisis exercise). Prices range from €290–€700 per participant ex. VAT depending on course and tier.
2. In-Person and Inhouse Training Engagements: On-site and inhouse training sessions, simulations, and workshops delivered directly by Tom Compaijen. Subjects include crisis communication, empathic writing, strategic advising, media spokesperson training, and Agile Crisis Communication workshops. Sold as professional service engagements to government agencies, hospitals, safety regions, and corporations.
3. Strategic Advisory and Consulting: Ongoing strategic partnership engagements where Compaijen C&C advises organizations on crisis communication organization, preparation, training programs, and real-time crisis support. Includes diagnosis, crisis plan development, OTO cycle design, and after-action reviews.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Compaijen C&C delivers crisis communication and crisis management training and advisory services through its 'Klaar voor elke Crisis' (Ready for Any Crisis) program, applying the proprietary Methode Crisiscommunicatie 3.0 (CC 3.0). Offerings span six self-paced online training modules, in-person and inhouse training, team simulations, strategic advisory partnerships, and the FirstRing AI tool that generates crisis communication content in one click.

Product overview

Compaijen C&C is a crisis communication and crisis management consultancy offering the 'Klaar voor elke Crisis' (Ready for Any Crisis) program. The company provides a comprehensive portfolio of products and services centered around crisis communication training and preparedness. Core offerings include multiple online training modules (Kennismaking, Omgevingsbeeld Maken, Empathisch Schrijven, Strategie Bepalen, Proces Coördineren) delivered through a blended learning platform, supplemented by on-site and in-house training, team simulations, and strategic consulting partnerships. The company also offers an AI-powered product called FirstRing (formerly AI4Cri) that generates crisis communication content including strategy, statements, Q&A, and web text. Additional products include a podcast series, English-language crisis communication training, visual communication training, and Agile methodology workshops. The portfolio follows the proprietary Crisiscommunicatie 3.0 methodology.

Differentiator

Problem solved

Functional benefit

Products and services

• FirstRing Generative AI product that produces crisis communication content — including strategy, empathetic statements, Q&A, and web text — in a single click, intended for crisis teams at hospitals, municipalities, companies, and safety regions.
• Online Training Kennismaking Crisiscommunicatie Beginner-level self-paced online training introducing crisis communication objectives, methods, terminology, and practical tips; suitable for new communications staff or those preparing for exercises.
• Online Training Omgevingsbeeld Maken Self-paced online training that teaches environmental analysts to build a comprehensive environmental scan on a single page within 30 minutes, including use of monitoring tools such as OBI4wan and integration into the crisis communication team workflow under the CC 3.0 method.
• Online Training Empathisch Schrijven Self-paced online training that teaches editors and spokespeople to write empathetic crisis texts that connect with affected parties, including emotion understanding and the ability to produce crisis texts within 15 minutes.
• Online Training Strategie Bepalen Self-paced online training covering strategic crisis communication decision-making frameworks, question formulation, prioritization, and templates, including the use of ChatGPT for crisis planning.
• Online Training Proces Coördineren Self-paced online training that teaches process coordinators and team leaders to manage crisis communication teams using the six-boards method from CC 3.0, including team startup, coordination, and leadership during a crisis.
• Training Crisiscommunicatie in Engels In-person training covering English-language crisis communication skills for international incidents, including grammar, 'Dunglish' corrections, crisis jargon, media differences, and practical exercises; co-developed and co-delivered with Taalcentrum-VU.
• Workshop Agile Crisiscommunicatie Interactive workshop that teaches how Agile methodology principles can be applied to crisis communication team structure, information management, and coordination; co-delivered with Agile expert Professor Rini van Solingen.
• Training op Locatie On-site crisis communication training delivered at client locations for teams and organizations.
• Inhouse Trainingen Customized in-house crisis communication training tailored to specific organizational needs and requirements.
• Simulaties voor Teams Team simulation exercises for crisis communication teams to practice response and coordination in realistic crisis scenarios.
• Strategisch Partnerschap Strategic advisory partnership services for organizational crisis preparedness, including diagnosis, crisis plan development, OTO planning, and culture development.

Quantifiable outcome

• Online training participants consistently rate content a 10/10 in anonymous evaluations, with feedback including 'de beste E-learning die ik in jaren heb gezien' and 'deze online cursus was een feestje om te volgen'.
• +1 more outcomes

Named customers29 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• NATO CIMIC Centre of ExcellenceminorStrategic or Co-development Partner · 1 January 2024Tom Compaijen completed the NATO CIMIC Functional Specialist Course 01-2024 at the NATO Civil-Military Cooperation Centre of Excellence, earning a Certificate of Completion. This engagement enhances international network connections and provides insights into NATO crisis coordination practices that inform the CC 3.0 methodology.
• Rini van Solingen (Professor, Agile Expert)coreStrategic or Co-development Partner · 7 July 2022Co-delivery of the 'Agile Crisiscommunicatie' workshop with Agile expert Professor Rini van Solingen. The workshop explored how agile principles can be applied to crisis communication team coordination. Delivered on 23 September 2022, with approximately 16 participants from safety regions, police, G4 municipalities, ministries, and hospitals.
• Klaas van der Veen (Explanation Design)minorStrategic or Co-development Partner · 20 January 2022Joint delivery of the 'Beeldredactie bij crisis' (Visual Editing in Crisis) training with visual communication expert Klaas van der Veen. The training teaches editors and crisis communication advisors how to create infographics and images for web and social media within one hour during a crisis.
• Taalcentrum-VUcoreStrategic or Co-development Partner · 15 February 2019Joint development and delivery of the 'Crisiscommunicatie in Engels' (Crisis Communication in English) training program. Taalcentrum-VU contributes language expertise, grammar instruction, and vocabulary development, while Compaijen C&C provides the crisis communication methodology and content. The collaboration enables training for Dutch crisis communicators who need to communicate in English during international incidents. Training is delivered as two sessions of 4–6 hours each.
• Crisis Ready CommunityminorOthers · 1 January 2016Active membership community for crisis communication and management professionals. Run by Melissa Agnes. Provides ongoing access to international crisis communication best practices, case studies, and peer network.
• The International Association of Risk and Crisis Communication (IARCC)minorOthers · 1 January 2016Active membership in IARCC, an international association connecting risk and crisis communication professionals. Enables knowledge sharing with global peers and participation in international webinars and events.
• UNESCOcoreStrategic or Co-development Partner · 1 January 2015Tom Compaijen is the official crisis communication trainer for UNESCO's 'First Aid to Cultural Heritage in Times of Crisis' program, delivered in collaboration with Prins Claus Fonds and ICCROM. Training sessions have been conducted in the UAE, Washington DC, and Amsterdam, reaching crisis professionals from around the world. The program teaches participants how to communicate effectively with media during crises in conflict and disaster zones while protecting cultural heritage.
• Prins Claus FondscoreStrategic or Co-development Partner · 1 January 2015Partner in the international 'First Aid to Cultural Heritage in Times of Crisis' training program alongside UNESCO and ICCROM. The Prins Claus Fonds supports cultural heritage protection in developing countries and co-funds and co-organizes the crisis communication training module delivered by Tom Compaijen.
• ICCROM (International Centre for the Study of the Preservation and Restoration of Cultural Property)coreStrategic or Co-development Partner · 1 January 2015Partner in the 'First Aid to Cultural Heritage in Times of Crisis' international training program. ICCROM is based in Rome and provides technical expertise in cultural heritage preservation. Tom Compaijen delivers the crisis communication module as part of this international program.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• COT Instituut voor Veiligheids- en Crisismanagement: Dutch institute specializing in safety, crisis management, and crisis communication training and advisory for government, safety regions, and corporate clients. Directly comparable in that both are Netherlands-based consultancies offering structured crisis communication curricula, exercises, and strategic advisory to public-sector clients.
• Crisis Ready (Melissa Agnes): International crisis communication consultancy and thought leadership platform run by Melissa Agnes, providing keynote training, advisory, the Crisis Ready Community, and educational content for crisis communication professionals. Closely comparable in its boutique training-plus-community business model and emphasis on practical readiness over theory.
• CrisisPlan: Dutch crisis management and crisis communication consultancy providing training, exercises, and advisory services to Dutch municipalities, safety regions, and corporate clients. Comparable in scope and geography, operating in the same Dutch public-sector training market as Compaijen C&C.
• Institute for Crisis Management: US-based crisis management and crisis communication consultancy founded in 1985, focused on training, planning, and advisory services. Comparable as a long-standing boutique specializing in crisis communication training and preparedness across government and corporate clients.

Broad incumbents

• Edelman: Global communications firm with a dedicated Crisis & Issues practice advising corporates and institutions on preparedness, response, and reputation management. Comparable because Edelman competes for the same crisis communication budgets as Compaijen C&C but at global scale with much larger practitioner bench and broader service portfolio.
• Hill+Knowlton Strategies: Global public relations and communications consultancy with a dedicated Crisis practice offering preparedness, response, simulation, and training engagements. Comparable because it sells crisis communication training and advisory to multinational enterprises and governments at a much larger scale than Compaijen C&C.
• Finsbury Glover Hering: Global strategic communications and public affairs firm with a strong crisis, issues, and transactions practice. Comparable in that it provides senior counsel and crisis communication advisory, but competes at global enterprise level with multiple senior advisors rather than a sole-practitioner model.
• Brunswick Group: Global critical-issues advisory firm specializing in corporate crisis, regulatory, and reputation communications for senior executives and boards. Comparable as a higher-end crisis communications advisor serving enterprise and government leaders, but operates at a global scale with deep sector specializations.
• FleishmanHillard: Global public relations and communications agency with a Crisis & Issues practice serving consumer, healthcare, technology, and public-sector clients. Comparable as a broad incumbent offering crisis communications training and advisory at global scale alongside integrated PR and public affairs services.
• BCW (Burson Cohn & Wolfe): Global communications agency with a Crisis and Issues practice offering preparedness, real-time response, and training services to multinational clients. Comparable as a direct competitor for crisis communication training and advisory RFPs, particularly with multinational corporates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/tomcompaijen
• YouTubeyoutube.com/channel/UCGNyteuanqfXnwX7tCLWlOA
• LinkedInlinkedin.com/company/compaijen-c&c

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Compaijen C&C