What Crisis-Ready Workplace does

Crisis-Ready Workplace, operated by Howatt Human Resources Consultants and headquartered in Gloucester, Ontario, is a training and certification business that equips employers, HR/OHS leaders, and individual employees with practical skills to recognize, respond to, and de-escalate workplace crises. The core product is the Crisis-Ready Interventionist Certification, a 12-module, 14-CPD-hour accredited program covering burnout, trauma-informed response, suicide prevention, threat mitigation, de-escalation, and leader coaching. Surrounding products include the organizational Crisis-Ready Workplace Program (a 10% workforce accreditation framework), an Internal Trainer Program, an External Trainer Program, and an announced Micro-Courses and Resource Hub. The program is anchored by the proprietary 10-Second SCAN situational awareness framework and led by founder Dr. Bill Howatt, with Chief Learning Officer Louis Caicco Tett serving as Master Trainer.

Delivery runs on a tech-enabled stack consisting of live virtual instructor-led sessions via Zoom, self-guided online review components, interactive breakout activities, and session recordings, supporting both individual self-serve registration and enterprise group delivery. The company holds accreditations from HRPA, CPHR Nova Scotia, and the CPD Standards Office, and aligns to the CSA Z1003 Psychological Health and Safety standard.

The business model is multi-stream: public individual certification at $399 per registrant, internal employee certification at $99 per employee, internal trainer development at $2,499 per trainer, external trainer revenue share at $399 per participant, and recurring annual verification under the organizational accreditation framework. Go-to-market combines direct sales to employers (anchored by contact Brooke Robinson), partner-driven demand generation through Excellence Canada, Food Processing Skills Canada, Linx HR, Service Hospitality, Howatt HR, OHS Magazine, and Talent Canada, and community-led trainer network expansion. Customer segments span enterprises (private and publicly traded), government/municipalities, individual professionals, and training consultants. To date, the company reports four completed cohorts, 240 professionals trained, and 24 certified trainers, indicating an early-stage scaling phase.

Name

Crisis-Ready Workplace

Legal name

Howatt Human Resources Consultants

Website

https://crisisreadyworkplace.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Crisis-Ready Workplace, operated by Howatt Human Resources Consultants in Gloucester, Ontario, delivers accredited workplace crisis-intervention training and certification. It serves employers, HR/OHS leaders, and individual professionals via a 12-module Crisis-Ready Interventionist Certification, organizational accreditation, and a certified trainer network.

Ownership category

akta.pro rank

Product category

Workplace Mental Health Training and Crisis Response Certification

NAICS

Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Safety Training, Preparedness & Drills (Active Threat, Fire, CPR) (EDALAEAH)

akta.pro secondary industries

Active Threat / Workplace Violence Preparedness & Response (BPABANAJ), Business Continuity, Crisis Management & Resilience Planning (BPAKADAI), Crisis Intervention & Suicide Prevention Services (EDALAFAD)

Keywords

• Workplace crisis training
• Crisis response certification
• Psychological safety training
• Mental health certification
• De-escalation training

Headquarters

HQ city

Gloucester

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Public Certification Training: Individual participants pay $399 per person for the Crisis-Ready Interventionist Certification delivered as 4 live virtual sessions of 3 hours each or 2 consecutive days of 6 hours.
2. Internal Employee Certification: Organizations certify employees as Crisis-Ready Interventionists at $99 per employee, enabling scalable internal training across the workforce.
3. Internal Trainer Development: Organizations invest $2,499 per internal trainer who becomes certified to deliver the program within their own organization, scaling training capacity to 200 certified employees per trainer per year.
4. External Trainer Revenue Share: External trainers deliver certification to organizations at $399/participant and earn through revenue share or referral arrangements. Trainers must deliver minimum 4 programs per trainer year.
5. Workplace Accreditation Program: Organizations achieving 10% workforce certification earn Crisis-Ready Workplace accreditation, providing ongoing certification validation at $99 per employee.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Crisis-Ready Workplace is a tech-enabled training ecosystem that delivers accredited workplace crisis readiness training and certification. Its core offering is the 12-module, 14-CPD-hour Crisis-Ready Interventionist Certification that equips employees to recognize, respond to, and de-escalate workplace crises (burnout, trauma, suicide prevention, threat mitigation). This is paired with the Crisis-Ready Workplace Program — an organizational implementation framework that certifies 10% of a workforce and scales through internal trainer development at $2,499 per trainer.

Product overview

Crisis-Ready Workplace is a comprehensive, tech-enabled ecosystem for workplace crisis readiness. The core offering consists of the Crisis-Ready Interventionist Certification (a 12-module, 14-CPD-hour accredited program led by Dr. Bill Howatt) combined with the Crisis-Ready Workplace Program (organizational implementation to certify 10% of workforce). These are supported by Internal and External Trainer pathways for scaling delivery, and an upcoming Micro-Courses & Resource Hub. The ecosystem provides certified responders, scalable training, and actionable resources for crisis prevention and organizational resilience.

Differentiator

Problem solved

Functional benefit

Brands

• Crisis-Ready Interventionist Certification: Accredited certification program equipping employees with skills to recognize, respond to, and de-escalate workplace crises.
• Crisis-Ready Workplace Program

Products and services

• Crisis-Ready Interventionist Certification A comprehensive, accredited 12-module certification program (14 CPD hours) that equips employees with practical skills to recognize, respond to, and de-escalate workplace crises. Topics include burnout, trauma, suicide prevention, threat mitigation, de-escalation, and supporting employees through various crisis situations. Delivered via live virtual instructor-led sessions (Zoom) and offered at $399 per participant for individuals.
• Crisis-Ready Workplace Program An organizational implementation program that certifies 10% of a workforce as Crisis-Ready Interventionists, building internal training capacity and embedding measurable resilience across the organization. Organizations invest $99 per certified employee and $2,499 per internal trainer to scale training capacity to 200 certified employees per trainer per year, earning Crisis-Ready Workplace accreditation.
• Internal Trainer Program For organizations to develop internal employees as certified Crisis-Ready Interventionist trainers. Internal trainers deliver the certification within their own organization to build internal crisis response capability. Employees become salaried trainers who help embed early intervention and psychological safety into everyday work. Each internal trainer can scale to 200 certified employees per year.
• External Trainer Program For independent trainers who deliver the Crisis-Ready Interventionist Certification to external organizations or public cohorts at $399 per participant. External trainers earn through revenue share or referrals through their networks, with minimum 4 programs and 8 participants required per trainer year (maximum 50 per session).
• Train-the-Trainer (Master Trainer) Program Master Trainer certification program that prepares external trainers to deliver the Crisis-Ready Interventionist Certification. Includes a 12-hour certification course (in-person or virtual), delivered over 2 consecutive/split days of 6 hours or 4 sessions of 3 hours within 4 weeks. Recipients earn delivery rights with a minimum requirement of 4 programs per trainer year.

Quantifiable outcome

• Certify 10% of workforce to achieve Crisis-Ready Workplace accreditation with 200+ employees trained per internal trainer annually
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered premier, core, strategic and founding.

• Excellence CanadapremierStrategic or Co-development PartnerCrisis-Ready Workplace's Premier Partner, bringing over 30 years of leadership in organizational excellence, healthy workplaces, and mental health at work. Together, they enable organizations to embed crisis readiness directly into existing OHS and PHS systems, aligned with CSA Z1003, helping leaders move beyond assessment and policy toward building internal capacity.
• OHS MagazinecoreGTM or Marketing PartnerOHS Magazine serves as a Media Partner, amplifying awareness of prevention, psychological health and safety, and emerging workplace risks to a national audience of safety leaders, HR professionals, and executives through strategic content and storytelling.
• Talent CanadacoreGTM or Marketing PartnerTalent Canada serves as a Media Partner, bringing Crisis Readiness to a national audience and highlighting real-world applications, case studies, and evolving best practices across Canada's workforce.
• Food Processing Skills CanadastrategicStrategic or Co-development PartnerPartners to bring crisis readiness into the food manufacturing sector, integrating prevention, early intervention, and psychological health and safety into training and industry programs to help employers build safer, more resilient operations.
• Linx HRstrategicChannel Partner/ Reseller/ DistributorCollaborates to extend access to crisis readiness across Linx HR's national HR network through referral and partnership initiatives, helping organizations integrate practical prevention strategies into their people and culture programs.
• Service HospitalitystrategicStrategic or Co-development PartnerPartners to strengthen health and safety capacity across Saskatchewan's service-based industries, including hospitality, community services, and transportation. As a non-profit safety association supporting over 4,100 employers, Service Hospitality brings deep expertise in prevention, education, and real-world safety application.
• Howatt HR ConsultantsfoundingStrategic or Co-development PartnerFounding partner bringing over 30 years of applied clinical expertise in workplace mental health, psychological health and safety, and human behaviour. As a recognized leader in PHS and evidence-informed workplace strategies, Howatt HR shapes the foundation of Crisis Readiness and provides intellectual property, curriculum development, and executive leadership through Dr. Bill Howatt.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• TELUS Health (formerly Morneau Shepell): TELUS Health is a large Canadian EAP and mental health services provider that offers employee assistance programs and training — a broad incumbent whose portfolio overlaps with Crisis-Ready Workplace's offerings but as part of a wider platform rather than a specialty focus.
• Homewood Health: Homewood Health is a Canadian mental health and addiction services provider offering EAP, training, and crisis support — comparable as a broad incumbent serving similar employer buyers with mental health training and crisis response capabilities.
• St. John Ambulance: St. John Ambulance delivers accredited first aid and mental health training to Canadian workplaces, comparable as a broad incumbent providing standardized, accredited training to employers with adjacent crisis and safety content.

Others

• Canadian Centre for Occupational Health and Safety (CCOHS): CCOHS is a Canadian public agency providing OHS training, resources, and standards — adjacent to Crisis-Ready Workplace as an ecosystem participant that shapes the regulatory framework (e.g., psychological health and safety) the company aligns to.

Direct peers

• Mental Health First Aid (MHFA) — National Council for Mental Wellbeing: MHFA delivers accredited mental health first aid training to employers and individuals, covering crisis recognition and response — directly comparable as a standardized, accredited certification targeting employers and frontline responders.
• QPR Institute: QPR Institute offers gatekeeper training (Question, Persuade, Refer) for suicide prevention, closely comparable to Crisis-Ready Workplace's suicide prevention and crisis response curriculum, often sold to employers and organizations.
• Crisis Prevention Institute (CPI): CPI is a global leader in crisis prevention and intervention training, offering certification programs in de-escalation, workplace violence prevention, and behavior management — directly comparable to Crisis-Ready Workplace's certification offering across similar buyer personas (HR, safety, healthcare).
• Lifelines Canada: Lifelines Canada delivers suicide prevention and crisis response training to organizations across Canada, directly comparable to Crisis-Ready Workplace's crisis intervention and suicide prevention modules for employer buyers.
• LivingWorks: LivingWorks provides suicide prevention training programs (ASIST, safeTALK) that overlap directly with Crisis-Ready Workplace's suicide prevention and threat mitigation modules, targeting similar HR and workforce safety buyers.

Regional players

• Workplace Safety & Prevention Services (WSPS): WSPS provides OHS consulting and training to Ontario employers, with comparable services in workplace safety training and psychological health — a regional player with overlapping training offerings for Canadian employers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/crisis-ready-workplace

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crisis-Ready Workplace