CompanyPass

What CompanyPass does

CompanyPass BV is a Netherlands-based B2B SaaS company, founded in 2021 and headquartered in Den Haag, that operates a digital employee pass platform connecting employers, staff associations, and member organizations with a network of 400+ merchant providers offering 1,000+ deals across more than 2,500 physical locations. The platform is delivered through native iOS/Android applications, a web portal at app.companypass.nl, and a white-label/private-label variant that allows each client organization to deploy the pass in its own house style. Supporting modules include an activity management and ticketing system for staff associations, e-tickets with barcode validation, prepaid gift cards, and a custom website service delivered in partnership with Marketway.

The company monetizes exclusively through annual B2B subscriptions priced by employee/member count, while charging providers 0% commission, which is the central brand differentiator against incumbent Dutch benefits platforms. Customers include healthcare organizations (UMCG, Amsterdam UMC, LUMC, Lentis), financial institutions (ABN AMRO), government bodies (Provincie Groningen, Politie Haaglanden), and educational institutions (Universiteit Leiden). The go-to-market combines direct enterprise sales (Calendly-booked 30-minute introductory meetings, structured onboarding from demo to proposal to design to launch), self-serve demo access, provider self-onboarding, and community-led growth through staff associations that act as channel partners activating their member bases. The product is positioned as WKR-compliant, meaning delivered benefits fall outside the Dutch Werknemerskostenregeling budget and are treated as private employee expenses.

CompanyPass is founder-owned and appears bootstrapped, with co-founders Raf van Es and Remco van Es (the latter with 20+ years of category experience dating to a 2004 Dutch employee benefits venture). Headcount is reported at approximately 5 employees, and the platform reports 80,000+ activated passes and over €2M in processed member transaction value. Geographic focus is exclusively the Netherlands, with origins in Groningen/Drenthe and active nationwide expansion through the Randstad and Brainport/Eindhoven regions.

Name

CompanyPass

Legal name

CompanyPass BV

Website

https://companypass.nl

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

CompanyPass BV operates a Netherlands-based B2B SaaS platform that delivers a white-label digital employee pass connecting 100+ employers and staff associations with 400+ merchant providers offering discounts across 2,500+ locations, monetized via annual subscriptions priced by headcount on a 0%-commission provider model.

Ownership category

akta.pro rank

Product category

Employee Benefits Platform

NAICS

Business Support Services (5614)

SIC

Services-Miscellaneous Business Services (7380)

akta.pro primary industry

Benefits Administration & Total Rewards Outsourcing (BPACAKAE)

akta.pro secondary industry

Travel Deal, Loyalty & Subscription Platforms (BPAMAIAM)

Keywords

• Employee benefits platform
• Digital employee pass
• Staff association software
• Corporate discount program
• Employee engagement solutions

Headquarters

HQ city

Den Haag

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Revenue: CompanyPass operates on a subscription model where employer organizations pay an annual fee based on the number of employees/members. Pricing is tiered by headcount. The subscription grants access to the full platform, all deals, and the digital pass for all members.
2. 0% Commission from Providers: Providers (aanbieders) participate free of charge with no commission or margin sharing. This enables CompanyPass to maintain 100% value for employees while the provider acquisition cost is zero.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

CompanyPass operates a cloud-based digital employee benefits platform that delivers a "digitale personeelspas" (digital employee pass) to subscribing employer organizations, staff associations (personeelsverenigingen), and member organizations (ledenorganisaties). The platform, accessible via iOS/Android apps and a web application, gives employees direct point-of-sale discounts at 400+ local and national merchant partners, supported by event ticketing, gift cards, and a private-label/white-label configuration — all delivered under a 0% commission provider model.

Product overview

CompanyPass is a unified B2B SaaS platform providing a digital employee pass (digitale personeelspas) for exclusive discounts. The core offering consists of the CompanyPass Digital Employee Pass — delivered simultaneously as a mobile app (iOS/Android) and a web platform at app.companypass.nl — along with a private-label (white-label) variant branded to each client's house style. Supporting modules include an Activity Management & Ticketing System for automating event registration and payment collection, a Custom Website building service (partnered with Marketway) for employee associations, E-tickets with unique barcode validation, and prepaid Gift Cards (Cadeaubonnen/Cadeaucards). The platform operates on a 0% commission model for offer partners and is marketed to HR departments, employee associations (personeelsverenigingen), member organizations (ledenorganisaties), and commercial offer partners (aanbieders) across the Netherlands.

Differentiator

Problem solved

Functional benefit

Products and services

• CompanyPass Digital Employee Pass A subscription-based digital employee pass (digitale personeelspas) that gives employees of subscribing organizations access to exclusive discounts at 400+ local and national merchant partners, delivered as a branded mobile pass and web account.
• CompanyPass Private Label (White-Label Platform) A white-label configuration of the CompanyPass platform fully branded in the subscribing organization's house style, with a custom domain, custom look and feel, and the ability to run loyalty programs and member benefits under the client's identity.
• Activity Management & Ticketing System An integrated module for staff associations to organize events, sell tickets, and process payments; tickets are delivered by email and validated via QR/barcode scan at the partner venue, with automated payment collection and reconciliation.
• Custom Websites for Employee Associations A bespoke website development service for staff associations, built in partnership with Marketway and fully managed by the client; the resulting websites are styled in the association's own branding and integrated with the CompanyPass platform.
• CompanyPass Gift Cards (Cadeaubonnen & Cadeaucards) Prepaid gift cards with a monetary balance loaded onto the CompanyPass platform, redeemable at affiliated content providers and partner web shops before the expiration date.

Quantifiable outcome

• 70% average pass activation rate — members activate their digital pass immediately upon receipt
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered minor and core.

• MarketwayminorImplementation/ SI/ Consulting Partner · 1 November 2023CompanyPass collaborated with Marketway to build and launch a custom website for PV Universiteit Leiden (PVUL). Marketway provided web development services as part of the implementation partnership for the private-label website offering.
• PV UMCGcoreStrategic or Co-development PartnerPV UMCG is the staff association of University Medical Center Groningen, the largest employer in Northern Netherlands. They partner with CompanyPass for digital benefits delivery, automated ticketing, and the CompanyPass app. 70% of their members actively use the platform.
• PV Universiteit Leiden (PVUL)coreStrategic or Co-development PartnerPVUL is the staff association of Leiden University. They partnered with CompanyPass to digitize their membership benefits, automate activity management, and launch a custom private-label website. The partnership focuses on member engagement and modernization.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Reward Gateway: Reward Gateway, owned by Edenred, is an employee engagement and benefits platform serving HR teams across multiple markets with discount, recognition, and wellbeing modules. It is a comparable platform-based peer serving the same HR buyer with subscription SaaS economics.
• Pluxee (Edenred spin-off): Pluxee, spun off from Edenred in 2024, is a global employee benefits and engagement platform with extensive meal, gift, and mobility benefits, operating across multiple European markets including the Netherlands. It represents a much larger incumbent with overlapping capabilities and broader employer relationships.
• Edenred: Edenred is a global leader in employee benefits vouchers and digital payments, with strong presence across Europe including the Netherlands. It offers Ticket Restaurant, mobility, and gift solutions to employers and overlaps with CompanyPass in the discount/benefits distribution space.
• UP (formerly Mercer Nederland): UP, the Dutch arm of the Mercer employee benefits business, offers flexible benefit schemes and discount platforms to Dutch employers. It is a broader incumbent competitor in the same benefits-administration category with established enterprise relationships.
• Sodexo Benefits & Rewards: Sodexo Benefits & Rewards provides employee benefit vouchers, lunch cards, and engagement programs across Europe, with operations in the Netherlands. It is a broader incumbent serving the same HR buyer with benefits administered via employer-paid subscriptions.

Direct peers

• Alleo: Alleo is a Dutch employee benefits and engagement platform offering a digital pass with discounts, wellbeing perks, and recognition tools to employers across the Netherlands. It is the closest direct competitor to CompanyPass, serving the same HR buyer with a similar subscription model and overlapping provider network.
• Visma | Benefitsquare: Benefitsquare, now part of Visma, is a Dutch employee benefits platform that administers flexible benefit schemes, discounts, and reward programs for Dutch employers. It is a direct competitor in the same benefits-administration category with established enterprise customers.

Regional players

• Ticketveiling / Spatials: Ticketveiling is a Dutch discount and auction platform that distributes deals to members via employer partnerships and consumer channels. It overlaps with CompanyPass on the merchant-deal side but is a regional consumer-facing model rather than an HR SaaS.
• Wemployee: Wemployee is a Dutch employee benefits platform focused on collective employee insurances and discount programs for Dutch employers. It is a regional competitor in the same benefits-administration niche with overlapping customers and WKR-aligned positioning.

Emerging players

• Perk (Perkdotcom): Perk is an employee perks and discounts platform offering corporate discount programs to businesses globally, including the Netherlands. It is a comparable emerging platform in the same discount/benefits category but with a primarily consumer-perks orientation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/companypass

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CompanyPass