央视频融媒体发展有限公司

Name

央视频融媒体发展有限公司

Legal name

央视频融媒体发展有限公司

Website

https://company.yangshipin.cn

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

央视频融媒体发展有限公司 is a Beijing-based, wholly state-owned subsidiary of China Media Group (CCTV) that operates the Yangshipin (央视频) short video platform, providing market-oriented operations and technical services to aggregate and distribute CCTV-backed video content to general consumers across China.

Ownership category

akta.pro rank

Product category

Short Video Streaming / Digital Media Platform

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Generalist Short-Form Video Social Platforms (MPACAHAA)

akta.pro secondary industry

User-Generated Content (UGC) & Short-Form Video Platforms (BPAMAJAH)

Keywords

• Short video platform
• Digital media operations
• Video content streaming
• New media client services
• Content aggregation platform

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Advertising and Content Monetization: As a media platform under China Central Television (CCTV), the company generates revenue primarily through advertising on its '央视频' platform and content monetization, serving as the market-oriented operations arm for the state broadcaster's new media short video initiative.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

央视频融媒体发展有限公司 operates and provides market-oriented operations and technical services for the "央视频" (Yangshipin) new media short video client platform under 中央广播电视总台 (China Media Group). The platform aggregates quality content from social institutions and professional/amateur creators, covering pan-sports, pan-news, and pan-knowledge categories, with short video as the primary format and long-form video as a complementary offering. The company jointly builds the platform with the broadcaster's Audio-Visual New Media Center.

Differentiator

Problem solved

Functional benefit

Products and services

• 央视频 (Yangshipin) Short Video Platform A new media short video client platform under China Media Group (中央广播电视总台). It aggregates quality content from social institutions and professional/amateur creators across pan-sports, pan-news, and pan-knowledge categories, with short video as the primary format and long-form video as a complementary offering. The platform is positioned as an authoritative, trustworthy alternative in China's short video market and is jointly built with the broadcaster's Audio-Visual New Media Center.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• 中央广播电视总台 (CCTV / China Central Television)flagship / coreStrategic or Co-development PartnerThe company was established as a new media subsidiary under China Central Television to provide market-oriented operations and technical services for the '央视频' short video client, working together with the broadcaster's Audio-Visual New Media Center to build and develop the platform.

Scale indicators1 record

Broad incumbents

• Tencent Video: Tencent's long-form streaming service is a broader incumbent in Chinese online video, overlapping with Yangshipin in long-form video offerings and competing for advertising budgets and premium content rights.
• Youku: Alibaba's flagship Chinese long-form video streaming service. Overlaps with Yangshipin in long-form video and competes for advertising inventory, brand deals, and professional content rights in China.
• iQiyi: iQiyi is a leading Chinese long-form streaming platform owned by Baidu. Comparable as a Chinese video platform competing for the same premium video ad market and content licensing budgets, though focused on long-form SVOD.
• Mango TV: Mango TV is Hunan TV's online streaming platform combining long-form content with a notable short video presence. Comparable to Yangshipin as a Chinese broadcaster-backed online video service with both short and long form.

Direct peers

• Douyin: ByteDance's flagship Chinese short-form video app and the dominant generalist short video platform in China. Directly comparable to Yangshipin in product (short video client) and audience (mass-market Chinese consumers), though with vastly larger DAU and a primarily UGC-driven feed rather than CCTV-anchored content.
• Xigua Video: Xigua Video is ByteDance's mid-length and short video product, positioned with a YouTube-like feed. Directly comparable to Yangshipin in combining short-form and longer-form video and competing for the same Chinese general audience.
• Bilibili: Bilibili operates a video-led community platform popular with younger Chinese users, combining short clips and long-form video. Competes with Yangshipin for video consumption time, especially in knowledge and entertainment categories, though differentiated by its strong community/ACG identity.
• Kuaishou: Kuaishou is one of China's largest generalist short-form video platforms, directly competing with Yangshipin for short-video attention and creator partnerships across general-interest categories, with a stronger emphasis on lower-tier cities and livestream commerce.

Regional players

• Migu Video: Migu Video is China Mobile's carrier-backed online video platform offering sports and long-form content. Comparable to Yangshipin as a non-internet-giant state-affiliated video platform in China, though more reliant on its telecom parent for distribution.

Emerging players

• WeChat Channels (视频号): Tencent's short-form video feed embedded inside WeChat. Competes with Yangshipin for short video attention and distribution within China, with a structural advantage from WeChat's social graph and message-based distribution.

Market position

Customer concentration

• LinkedInlinkedin.com/company/%E5%A4%AE%E8%A7%86%E9%A2%91%E8%9E%8D%E5%AA%92%E4%BD%93%E5%8F%91%E5%B1%95%E6%9C%89%E9%99%90%E5%85%AC%E5%8F%B8

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 央视频融媒体发展有限公司