Complete Comfort Systems

What Complete Comfort Systems does

Complete Comfort Services Inc. is a privately held, founder-owned residential HVAC contractor headquartered in Athens, Georgia, serving homeowners across Athens-Clarke County and adjacent communities including Oconee County, Watkinsville, Bogart, Lexington, and Statham. The company sells, installs, repairs, and maintains heating and cooling equipment from seven major brands — Amana, Bryant, Carrier, Goodman, Lennox, Payne, and Rheem — supplemented by indoor air quality products (whole-house air cleaners, UV lights, humidifiers, dehumidifiers, up to MERV 16 filters) and EWC Controls/Ultra Zone zoning systems. Its underlying technology is third-party HVAC hardware rather than proprietary platforms, with operations delivered via a direct-to-consumer field-service model in which technicians travel to customer homes for installation, repair, and maintenance work.

The business generates revenue through three streams: one-time equipment sales and installation, one-time flat-rate repair services, and recurring service agreements priced on a per-system annual subscription basis. Four tiers are offered — Standard ($165–$455/year), Standard Plus ($215–$590/year), Complete Coverage ($285–$655/year), and a limited-time Basic agreement at $135 — plus a one-time tune-up option ($85–$295). Customer financing is provided through Service Finance Company (Lennox products) and OneMain Financial (non-Lennox products), enabling installment purchases. Service-agreement holders receive priority scheduling, bi-annual tune-ups, 15% discounts on repairs, and (in higher tiers) coverage of qualifying parts such as circuit boards, motors, relays, contactors, transformers, and Freon.

Go-to-market is local and direct: customers reach the company via phone ((706) 224-4362), the company website (completecomfortservices.com), emergency-services form, or an online scheduling form. The website carries a "Voted #1 Heating & Air Conditioning company" claim from the Athens Banner Herald Readers Choice Awards for nine consecutive years (2009–2017). The founder and sole owner, Scott McElhannon — a Georgia Conditioned Air License holder, NATE-certified, factory-trained, and active in RSES and ASHRAE — has announced his retirement, although the company continues to operate, accepting appointments and emergency requests and maintaining a job application page for new hires.

Name

Complete Comfort Systems

Legal name

Complete Comfort Services Inc.

Website

https://completecomfortservices.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Complete Comfort Services is a privately held, founder-owned residential HVAC contractor in Athens, Georgia that sells, installs, repairs, and maintains heating, cooling, indoor air quality, and zoning equipment from seven major brands for homeowners across the Athens metro area, generating revenue from equipment sales, flat-rate repairs, and tiered annual service agreements.

Ownership category

akta.pro rank

Product category

Residential HVAC Services

NAICS

Commercial and Industrial Machinery and Equipment (except Automotive and Electronic) Repair and Maintenance (8113)

SIC

Services-Miscellaneous Repair Services (7600)

akta.pro primary industry

Air Conditioner (AC) Repair & Maintenance (HSAOAHAF)

akta.pro secondary industries

HVAC Installation, Service & Repair (IMAIABAA), Emergency HVAC Repair (24/7) (HSAOAHAC), HVAC System Cleaning & Coil Service (Indoor Units) (HSAOAHAK)

Keywords

• Residential HVAC services
• Heating installation
• Cooling installation
• HVAC repair
• Maintenance agreements

Headquarters

HQ city

Athens

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Equipment Sales & Installation: Sales and installation of heating and air conditioning equipment including heat pumps, gas furnaces, air conditioners, air handlers, package units, and zone systems from major brands
2. Service Agreements & Maintenance Plans: Recurring revenue from annual service agreements at multiple tiers (Standard, Standard Plus, Complete Coverage) and one-time tune-ups providing scheduled maintenance and priority service
3. Repair Services: One-time repair services for heating and cooling equipment with flat-rate pricing. Discounts on repairs provided to service agreement holders
4. Financing Services: Partnership with Service Finance Company for Lennox product financing and OneMain Financial for non-Lennox product financing, providing installment payment options to customers

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Complete Comfort Services sells, installs, repairs, and maintains residential HVAC equipment from major brands (Amana, Bryant, Carrier, Goodman, Lennox, Payne, Rheem), including air conditioners, heat pumps, gas furnaces, air handlers, package units, indoor air quality equipment, and zone control systems. The company also offers flat-rate repair services, emergency repair response, equipment financing arrangements, and recurring annual service agreements (Standard, Standard Plus, Complete Coverage) for ongoing preventive maintenance.

Product overview

Complete Comfort Services is a full-service HVAC company offering sales, installation, repair, and service of residential heating and cooling equipment. The company distributes major HVAC brands including Amana, Bryant, Carrier, Goodman, Lennox, Payne, and Rheem, covering air conditioners, heat pumps, gas furnaces, air handlers, indoor air quality equipment (air cleaners, UV lights, humidifiers, dehumidifiers), controls/thermostats, and package units. They also offer EWC Zoning/Ultra Zone systems for multi-zone climate control. Service is complemented by tiered maintenance programs (Standard, Standard Plus, Complete Coverage) and one-time tune-up options, providing customers with flexible ongoing support and emergency repair services.

Differentiator

Problem solved

Functional benefit

Products and services

• HVAC Equipment Sales and Installation Sale and on-site installation of residential heating and cooling equipment from major HVAC brands (Amana, Bryant, Carrier, Goodman, Lennox, Payne, Rheem), covering air conditioners, heat pumps, gas furnaces, air handlers/fan coils, package units, indoor air quality equipment, and zone control systems; tailored to residential homeowners in the Athens, GA metro area.
• HVAC Repair Services Diagnostic and repair services for residential heating and cooling equipment across all major brands, billed at flat rates rather than hourly charges, with no fuel, refrigerant gauge, local part procurement, or overtime surcharges; service-agreement holders receive a 15% discount on repairs and service calls.
• Emergency HVAC Services Rapid-response emergency heating and cooling service accessed through a dedicated emergency form or direct phone line, available within the company's extended hours (Mon-Sat 8 AM-9 PM, Sun 8 AM-6 PM) without overtime charges.
• Standard Service Agreement Annual maintenance subscription providing priority scheduling, spring condenser coil cleaning, two tune-ups per year, a standard 1-inch filter, and a 15% discount on repairs and service calls; priced per number of covered systems.
• Standard Plus Service Agreement Mid-tier annual maintenance subscription that includes all Standard benefits plus qualifying repairs at no additional charge and Freon (R410a) included in the spring tune-up until June 1st.
• Complete Coverage Service Agreement Top-tier annual maintenance subscription covering Freon leaks, circuit boards, condenser/evaporator motors, relays, contactors, and transformers at no additional charge, with noted exclusions for compressor, heat exchanger, condenser coil, evaporator coil, sheet metal/ductwork, and ECM/variable speed motors; equipment older than 10 years receives a 50% discount on repairs, and R22 refrigerant is not included.
• One-Time Tune-Up Single-visit preventive maintenance service including a standard filter, condenser coil cleaning, and routine tune-up items, priced per number of systems (1 system $85, 2 systems $155, 3 systems $225, 4 systems $295).
• Limited Time Basic Service Agreement Special Promotional annual service agreement priced at $135 for the first unit, covering a complete tune-up for air conditioning, heat pump, furnace, and air handler in a single visit and providing a 15% discount on repairs and additional service calls during the 12-month term.
• Indoor Air Quality Products Whole-house indoor air quality equipment sales and installation including air cleaners, UV lights, humidifiers, dehumidifiers, and air filters up to MERV 16, sold to homeowners seeking improved indoor air quality.
• Zone Systems (Ultra Zone) EWC Controls Ultra Zone zoning products that allow customized temperature settings for different areas of the home, sold and integrated for residential climate control.
• HVAC Equipment Financing Installment payment financing for HVAC equipment purchases, arranged through Service Finance Company for Lennox products and OneMain Financial for non-Lennox products, with credit applications and decisions handled via email.

Quantifiable outcome

• 30-day full refund guarantee on equipment, parts, and labor if equipment fails to meet manufacturer specifications
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• RSES (Refrigeration Service Engineer Society)minorOthersProfessional HVAC/R industry association with over 20,000 members in 50 countries providing advanced training through certified classes and seminars. Owner Scott McElhannon served as president of the Athens chapter for two years.
• ASHRAE (American Society of Heating, Refrigerating and Air-Conditioning Engineers)minorOthersWorld's foremost technical society in HVAC/R fields, committed to advancement of arts and sciences for benefit of society through research, technology development, education and training. Scott McElhannon is an active member.
• LennoxcoreChannel Partner/ Reseller/ DistributorBrand partnership for sales and installation of Lennox HVAC products including air conditioners, heat pumps, air handlers, furnaces, indoor air quality equipment, and package units. Special financing available through Service Finance Company.
• AmanacoreChannel Partner/ Reseller/ DistributorBrand partnership for sales and installation of Amana HVAC products including air conditioners, heat pumps, air handlers, furnaces, indoor air quality equipment, and package units.
• BryantcoreChannel Partner/ Reseller/ DistributorBrand partnership for sales and installation of Bryant HVAC products including air conditioners, heat pumps, air handlers, furnaces, indoor air quality equipment, and package units.
• CarriercoreChannel Partner/ Reseller/ DistributorBrand partnership for sales and installation of Carrier HVAC products including air conditioners, heat pumps, air handlers, furnaces, indoor air quality equipment, and package units.
• GoodmancoreChannel Partner/ Reseller/ DistributorBrand partnership for sales and installation of Goodman HVAC products including air conditioners, heat pumps, air handlers, furnaces, indoor air quality equipment, and package units.
• PaynecoreChannel Partner/ Reseller/ DistributorBrand partnership for sales and installation of Payne HVAC products including air conditioners, heat pumps, air handlers, furnaces, and package units.
• RheemcoreChannel Partner/ Reseller/ DistributorBrand partnership for sales and installation of Rheem HVAC products including air conditioners, heat pumps, air handlers, furnaces, thermostats/controls, and package units.
• EWC Controls (Ultra Zone)coreTechnology or IntegrationZoning system partnership providing zone control solutions for homes. Ultra Zone systems allow temperature control in different areas of the home independently.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Regional players

• Cool Today: Southeast U.S. residential HVAC, plumbing, and electrical service provider serving Georgia markets. Directly comparable in offering (HVAC installation, repair, maintenance plans) and target customer (homeowners) in overlapping geographies.
• Ragsdale Heating, Air & Plumbing: Atlanta-metro residential HVAC, plumbing, and electrical service company. Comparable as a Georgia-based multi-trade home services operator serving the same regional homeowner segment as Complete Comfort Services.
• Morris-Jenkins: Charlotte, NC-area residential HVAC, plumbing, and electrical service company offering installation, repair, and service agreements. Comparable as a regional, founder-built, multi-trade home services operator with a similar brand-driven acquisition model.
• Coolray: Georgia-headquartered residential HVAC, plumbing, and electrical service provider operating across the Southeast. Closest regional comparable given overlapping Georgia geography and similar homeowner-focused HVAC installation, repair, and maintenance model.

Broad incumbents

• Trane Technologies: Global HVAC manufacturer with extensive dealer and service networks serving residential customers. Comparable as a broad incumbent in residential HVAC whose equipment and service network overlaps with the subject company's market.
• Carrier: Global HVAC equipment manufacturer and parent of Bryant and Payne brands that Complete Comfort Services sells. Comparable as a broad incumbent whose dealer network includes independent service operators like Complete Comfort Services.
• Lennox International: Major HVAC equipment manufacturer; Complete Comfort Services is a Lennox dealer with associated financing through Service Finance Company. Comparable as a broad incumbent whose distribution network overlaps with the subject company.

Direct peers

• Aire Serv: Franchised residential HVAC service brand offering installation, repair, and maintenance with tiered service plans. Mirrors Complete Comfort Services' homeowner-focused, multi-brand equipment distribution plus recurring maintenance agreement approach.
• One Hour Heating & Air Conditioning: Residential HVAC service franchise operating a direct-to-consumer model selling installation, repair, and maintenance plans. Highly comparable to Complete Comfort Services in service offering, target customer (homeowners), and recurring service-agreement revenue model.
• Service Experts: National residential HVAC service company selling installation, repair, and maintenance agreements across multiple U.S. markets. Comparable as a multi-brand dealer delivering tiered service agreements to homeowners.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/complete-comfort-systems

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Complete Comfort Systems