What Service Experts does

Service Experts is a privately held, franchise-based home services company headquartered in Richardson, Texas, operating under Service Experts LLC since 1996. It delivers HVAC, plumbing, and electrical services — including heating, cooling, heat pumps, water heaters, water treatment, indoor air quality, ductwork, electrical, and solar power — to residential homeowners, with a secondary commercial HVAC and plumbing offering. The network spans 75+ franchise locations across 31 U.S. states, employs 3,000+ people, and reports 2,500+ daily customer interactions, 800,000+ lifetime homes served, and 200,000+ five-star online reviews.

The core technology is conventional residential mechanical, plumbing, and electrical service and installation, differentiated by ACE-certified technicians (a national training standard), ENERGY STAR certified equipment, and standardized service workflows across franchisees. The technology surface also includes a national website (serviceexperts.com) with online scheduling and a location finder, 24/7 phone-based contact-center intake, and an active digital promotional and coupon infrastructure. No AI, proprietary software products, or API/SDK surface is disclosed.

The business model combines four revenue streams: (1) transactional service and repair fees, (2) recurring Maintenance+ subscription memberships with priority scheduling and 15% service discounts, (3) Advantage Program equipment-leasing contracts that bundle equipment, installation, maintenance, and repairs into a fixed monthly payment, and (4) direct equipment sales and installation with optional financing. Per the Franchise Disclosure Document, average gross revenue across 48 disclosed franchise outlets was approximately $6.88M, implying system-wide gross revenue in the hundreds of millions; corporate/franchisor economics (royalties, advertising fund, equipment program margins) are not separately disclosed.

Name

Service Experts

Legal name

Service Experts LLC

Website

https://dabennett.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Service Experts is a privately held, franchise-based home services network operating 75+ locations across 31 U.S. states, delivering HVAC, plumbing, and electrical services — plus the Advantage Program leasing and Maintenance+ subscription memberships — to residential homeowners.

Ownership category

akta.pro rank

Headquarters

HQ city

Richardson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Service and Repair Fees: One-time fees for diagnostic, repair, and maintenance services including HVAC, plumbing, and electrical work. Includes services like drain cleaning, tune-ups, and emergency repairs.
2. Membership Subscriptions (Maintenance+): Recurring subscription model providing seasonal maintenance, priority scheduling, and exclusive discounts on all services and repairs. Members receive 15% off services and repairs.
3. Equipment Leasing (Advantage Program): Lease agreements for new HVAC, water heaters, water treatment, indoor air quality, and generator systems. Monthly payments cover equipment, installation, maintenance, repairs, and parts. No upfront costs with flexible payment options.
4. Equipment Sales and Installation: Direct purchase and installation of heating, cooling, plumbing, and electrical equipment with or without financing options.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Service Experts provides residential and commercial HVAC, plumbing, and electrical installation, repair, and maintenance services through a franchise network of 75+ locations across 31 U.S. states. The company bundles its core field services with two recurring programs: the Advantage Program, which leases high-efficiency heating, cooling, water treatment, indoor air quality, and generator systems with all-inclusive maintenance; and the Maintenance+ membership, which provides seasonal tune-ups, priority scheduling, and member discounts.

Product overview

Service Experts is a home services company offering a unified portfolio of HVAC, plumbing, and electrical services through a network of 75+ locations across 31 states. The company operates two main membership programs: the Advantage Program (equipment leasing with full service coverage) and Maintenance+ (seasonal maintenance with priority scheduling). Core services include heating, cooling, water heaters, water treatment, indoor air quality, electrical, solar power, ductwork, and commercial HVAC/plumbing. The company also offers Lennox HVAC systems with rebate incentives and whole-home generator systems.

Differentiator

Problem solved

Functional benefit

Brands

• Advantage Program: Equipment leasing program offering new high-efficiency HVAC, water heater, water treatment, and indoor air quality systems with no upfront costs and all-inclusive service coverage.
• Maintenance+

Products and services

• Advantage Program (Equipment Leasing) A subscription equipment leasing program for residential customers that delivers high-efficiency heating, cooling, water treatment, indoor air quality, and whole-home generator systems with zero upfront costs. The monthly lease payment covers equipment, installation, preventive maintenance, repairs (parts and labor), and air filters, giving homeowners predictable monthly costs and bundled service coverage.
• Maintenance+ Membership An annual residential maintenance membership providing seasonal HVAC and plumbing tune-ups, priority scheduling, exclusive member discounts (15% off services and repairs; $250 off water heater installations), and proactive system care to prevent costly emergency breakdowns.
• Heating Services Installation, repair, replacement, and maintenance of residential heating equipment including furnaces and related heating systems for homeowners across the Service Experts service area.
• AC Services Installation, repair, replacement, and maintenance of residential air conditioning equipment for homeowners across the Service Experts service area.
• Heat Pump Services Installation, repair, and maintenance of residential heat pump systems for combined heating and cooling applications in homes.
• Plumbing Services Comprehensive residential plumbing services including drain cleaning, leak repair, pipe work, and fixture installation for homeowners.
• Water Heater Services Installation, repair, and replacement of residential water heaters, including traditional and tankless systems for homeowners.
• Water Treatment Services Residential water treatment solutions that improve water quality through filtration systems and treatment equipment installation and maintenance.
• Indoor Air Quality Services
• Electrical Services Residential electrical services including panel upgrades, wiring, outlet installation, and electrical safety services for homeowners.
• Solar Power Services
• Ductwork Services
• Energy Efficient Solutions
• Commercial HVAC Services
• Commercial Plumbing Services

Quantifiable outcome

• 800,000+ homes served
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ARS (American Residential Services) / Rescue Rooter: One of the largest U.S. residential HVAC, plumbing, and electrical service platforms, with a comparable multi-state branch footprint and similar product mix — the most direct competitor to Service Experts' residential MEP offering.
• One Hour Heating & Air Conditioning: Franchise-based residential HVAC service brand under Authority Brands with nationwide coverage, directly competing for the same homeowner customer base with similar membership and service plans.
• Coolray Heating, Cooling, Plumbing & Electrical: Regional residential MEP (HVAC, plumbing, electrical) services company with multi-state presence and a comparable mix of repair, installation, and maintenance — overlaps with Service Experts' core offering and customer segment.
• Roto-Rooter: National plumbing and drain services franchise with strong brand recognition and emergency-service model; directly comparable in plumbing, customer profile (homeowners/SMBs), and 24/7 dispatch operating model.
• HomeServe: Membership-based home repair and emergency services provider selling monthly subscription plans to homeowners for plumbing, HVAC, and electrical coverage — closest comparable to Service Experts' recurring membership and Advantage Program model.

Broad incumbents

• Authority Brands: Multi-brand residential services franchise platform (One Hour, Benjamin Franklin Plumbing, The Grounds Guys, etc.) competing in the same franchise home-services category as Service Experts with broader service-line diversification.
• Carrier Global: Global HVAC OEM with a large North American dealer/installer network serving the same residential and commercial end customers; competes indirectly through its dealer network and is a key equipment supplier to operators like Service Experts.
• Trane Technologies: Major HVAC OEM with extensive Trane/American Standard dealer network for residential and light commercial installation and service; overlaps with Service Experts on the equipment and service revenue streams.
• Lennox International: HVAC manufacturer whose Dave Lennox Signature Collection and dealer network directly serves the same residential replacement market; Service Experts rebates and installs Lennox systems, making Lennox a partner-comparable incumbent.

Others

• ServiceMaster Brands: National franchised home services brand (restoration, cleaning, pest, home inspection) with comparable multi-brand franchise distribution model; adjacent category but similar national franchise infrastructure and customer base of homeowners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/service-experts

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Service Experts