Complete Performance Coaching

What Complete Performance Coaching does

Complete Performance Coaching is a US-based sport psychology and mental performance coaching firm founded by Rebecca Smith, M.A., operating under a dual brand that pairs the parent company with the PerformHappy digital platform. Its core offering is an evidence-based mental performance methodology, including the PerformHappy Mental Block Breakthrough Method, the FLOW Technique, and a 90-Day Goal Setting System, delivered to young athletes (primarily ages 7–18, with emphasis on the 10–15 band) and their parents through subscription memberships, live and on-demand group trainings, a mobile app, daily bite-sized challenges, and 1-1 coaching via Zoom or FaceTime. Membership is structured across a Standard tier (no contract, cancellable any time) and an Elite tier (3-month minimum commitment with biweekly 1-1 sessions), supplemented by a free Mental Block Breakthrough Guide and Sport Confidence Roadmap that feed a free-consultation acquisition funnel.

The company monetises through three streams: (i) recurring PerformHappy subscriptions, (ii) individual coaching sessions sold as Elite inclusions or à-la-carte add-ons, and (iii) one-time e-commerce sales of PerformHappy-branded merchandise and journals priced from $3 to $49. Distribution is purely digital and global, leveraging a content engine built on the PerformHappy Podcast, a substantial blog archive, and lead-magnet downloads, with a credentialed coaching team of six practitioners (PhDs, CMPCs, former NCAA and national-team athletes) handling delivery. The business is founder-owned, operates without institutional capital, and is structured around a vertically focused niche of female individual-sport athletes facing mental blocks, performance anxiety, and confidence issues.

Name

Complete Performance Coaching

Legal name

Complete Performance Coaching

Website

https://completeperformancecoaching.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Complete Performance Coaching, operating the PerformHappy platform, delivers subscription-based mental performance coaching via mobile app and virtual sessions to young athletes (primarily ages 10–15) and their parents, helping gymnasts, swimmers, tennis players, and other individual-sport athletes overcome mental blocks, performance anxiety, and confidence issues.

Ownership category

akta.pro rank

Product category

Sport Psychology and Mental Performance Coaching

NAICS

Sports and Recreation Instruction (61162), Educational Support Services (61171), Fitness and Recreational Sports Centers (71394)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Sports Psychology & Mental Performance Coaching (HSADAEAH)

akta.pro secondary industries

Stress Management & Burnout Prevention Coaching (HSADAGAD), Executive Function & Learning Coaching (Organization/ADHD Coaching) (EDAJALAI)

Keywords

• Sport psychology coaching
• Youth athlete training
• Mental performance coaching
• Athlete confidence building
• Competition mindset training

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Supply Chain

Revenue model

1. PerformHappy Community Membership: Subscription-based membership with Standard tier (month-to-month or quarterly, no contract) and Elite tier (3-month commitment required). Includes mobile app access, live group trainings, on-demand content, parent and athlete communities, and 1-1 coaching sessions for Elite members.
2. Merchandise Sales: One-time product purchases including journals, drawstring bags, water bottles, stickers, apparel (leotards, t-shirts, tank tops). Products sold through e-commerce store at price points ranging from $3 to $49.
3. Individual Coaching Sessions: 1-1 coaching via Zoom or FaceTime available for PerformHappy Elite members and as add-on purchases for Standard members. Sessions every other week for Elite members.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Complete Performance Coaching delivers mental performance and mindset coaching for young athletes, helping them overcome mental blocks, performance anxiety, and confidence issues. Its flagship product is the PerformHappy membership—a mobile-accessible program offering live and on-demand group training, daily video challenges, parent and athlete communities, and tiered access that includes one-on-one Zoom/FaceTime coaching. The company also sells branded physical journaling products and apparel through an online store.

Product overview

Complete Performance Coaching operates a dual-brand platform consisting of Complete Performance Coaching (the parent company) and PerformHappy (the primary digital product). PerformHappy is a subscription-based membership platform providing mental performance coaching for young athletes ages 7+, featuring a mobile app with live and on-demand group training sessions, daily challenges with bite-sized training videos, and access to parent, athlete, and coach communities. The platform offers two membership tiers: Standard (community access, parent training courses) and Elite (adds 1-1 Zoom coaching sessions). Physical products include branded journals, notebooks, and merchandise sold through the online store. The company also produces the Perform Happy Podcast as a content channel and offers free resources including the Mental Block Breakthrough Guide and Sport Confidence Roadmap to drive member acquisition.

Differentiator

Problem solved

Functional benefit

Brands

• PerformHappy: A mobile app platform providing live and on-demand mental performance training for athletes, described as 'like Peloton for your mind.' Includes group training sessions, bite-sized daily challenges, parent communities, and 1-1 coaching for elite members.

Products and services

• PerformHappy Membership Platform Subscription-based mental performance coaching platform offering live and on-demand group training sessions, daily bite-sized training video challenges, and access to parent, athlete, and coach communities via mobile app, with Standard and Elite membership tiers.
• Complete Performance Coaching Services One-on-one mindset and performance coaching services for young athletes, parents, and coaches, delivered by a team of certified performance coaches available for individual purchase or as Elite-tier add-ons.
• Individual Coaching Sessions One-on-one mental performance coaching sessions with team coaches delivered via Zoom or FaceTime for athletes, parents, and coaches, available as standalone purchases or included with Elite membership.
• PerformHappy Journals & Notebooks Physical journaling and notebook products branded under PerformHappy, including the My Confident Gymnast Journal ($12.99) and spiral notebooks in multiple colors ($11.95).
• PerformHappy Merchandise (Apparel & Accessories) Branded apparel and accessories including drawstring bags ($19.99), water bottles ($29.99), t-shirts ($24.99), tank tops ($13.95-$16.25), leotards ($49.00), and motivational stickers ($3.00).

Quantifiable outcome

• Most clients see results after just a few sessions; many feel more confident and less anxious after just the first phone call
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Compete to Create: Mental performance and leadership coaching platform built around a book/methodology and aimed at athletes and teams. Comparable because both package sport-psychology expertise into structured digital programs marketed to athletes and coaches.
• Mentally Tough (Sports Psychology): Sport psychology consultancy providing mental performance coaching services to athletes, teams, and coaches. Comparable because both offer sport-psychology coaching with proprietary methodologies and aim at the youth/competitive athlete market.
• Dr. Patrick Cohn at Peak Performance Sports: Sport psychology practice offering mental toughness coaching programs, books, and digital products for athletes. Comparable because both deliver subscription and digital sport-psychology coaching to athletes with proprietary methodologies.

Broad incumbents

• IMG Academy: Multi-sport training and performance academy offering athlete development including mental conditioning. Comparable because both serve aspiring young athletes seeking performance optimization, though IMG operates physical campuses while Complete Performance Coaching is fully virtual.
• Positive Coaching Alliance: Nonprofit developing the character and mental toughness of youth athletes through coach and parent education. Comparable because both serve the youth sport mental-performance space and reach audiences through parents and coaches as well as athletes.
• Headspace: Major digital mental wellness platform offering guided meditation, sleep, and focus content via subscription mobile app. Comparable because both deliver mental performance content through a subscription app model, though Headspace targets a much broader consumer audience.
• Calm: Leading mindfulness and mental wellness subscription app offering meditation, sleep stories, and mental performance content. Comparable because PerformHappy explicitly positions as 'Peloton for your mind,' mirroring Calm's content-as-service model at broader scale.
• TrueSport (USADA): USADA's educational initiative providing resources on youth sport values, ethics, and mental performance. Comparable because both produce content-driven resources for young athletes and parents on mental skills and sport culture.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeitunes.apple.com/us/podcast/performhappy-with-rebecca-smith/id1238898901?mt=2
• LinkedInlinkedin.com/company/complete-performance-coaching

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Complete Performance Coaching