Gmad Compmag Suprimentos Para Moveis

What Gmad Compmag Suprimentos Para Moveis does

Gmad Compmag Suprimentos Para Moveis is a Brazilian retail company that operates under the Grupo GMAD umbrella, selling furniture manufacturing supplies, hardware, and woodworking materials through the e-commerce platform gmad.com.br and a network of physical retail stores. Its primary customers are furniture manufacturers, carpenters, and DIY consumers undertaking home improvement or custom woodwork projects in Brazil.

The company's product catalog spans the full furniture supply chain, including MDF panels distributed under seven major manufacturer brands (Duratex, Guararapes, Berneck, Arauco, Sudati, Greenplac, and Fibraplac), proprietary GMAD-branded hardware and consumables (adhesives, drawer slides, hinges, gas pistons, multiplug towers, and multi-use carts), power and hand tools, stationary machines, electrical and lighting components, and home accessories. Technology assets include a CEP-based pricing and delivery calculation system integrated into the storefront and an MDF Color Combination Simulator hosted at simuladorgmad.com.br that supports color planning for MDF panel projects. Distribution partnerships with MDF manufacturers and an owned-media content ecosystem (Portal Tudo Para Móveis blog, YouTube, and social channels on Facebook, Instagram, LinkedIn, and TikTok) support category visibility.

Gmad generates revenue primarily through one-time product sales at unit prices ranging from R$ 0.95 to R$ 3,359.00, with promotional discounts of up to 25% for boleto or PIX payments and installment options of up to six interest-free credit card installments. The company operates under the legal entity Associação das empresas do grupo GMAD and is privately held, with no disclosed external investors, funding rounds, or public shareholders in the available source material.

Name

Gmad Compmag Suprimentos Para Moveis

Legal name

Associação das empresas do grupo GMAD

Website

https://compmag.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Gmad Compmag Suprimentos Para Moveis is a Brazilian furniture supplies retailer operating gmad.com.br and Grupo GMAD physical stores, serving furniture manufacturers, carpenters, and DIY consumers with MDF panels, hardware, tools, and proprietary GMAD-branded products.

Ownership category

akta.pro rank

Headquarters

HQ city

Not specified

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Revenue generated from direct sales of furniture supplies including MDF panels, hardware, tools, adhesives, and GMAD brand products through e-commerce and physical retail stores. Products are sold at fixed prices with occasional promotional discounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

GMAD is a Brazilian retailer of furniture manufacturing supplies, distributing MDF panels from major brands (Duratex, Guararapes, Berneck, Arauco, Sudati, Greenplac, Fibraplac) alongside its own proprietary GMAD-branded hardware, adhesives, furniture components, tools, and equipment. Operations combine a domestic e-commerce platform (gmad.com.br) with physical retail stores under the Grupo GMAD umbrella.

Product overview

GMAD is a Brazilian e-commerce retailer specializing in furniture supplies, hardware, and woodworking materials. The company operates as a multi-category platform offering its own GMAD-branded products alongside third-party branded items. GMAD's proprietary product portfolio includes adhesives (contact adhesive, white glue, hot melt adhesives), hardware (drawer slides, hinges, pistons, handles), furniture components (shelves, shoe racks), and equipment (scaffolding, cargo carts). The platform also distributes MDF panels and wood materials from major Brazilian manufacturers including Duratex, Guararapes, Berneck, Arauco, Sudati, Greenplac, and Fibraplac. Additional categories encompass electrical components, power tools, hand tools, stationary machines, garden equipment, and home accessories. The offering spans the complete furniture manufacturing supply chain from raw materials to finished hardware components.

Differentiator

Problem solved

Functional benefit

Products and services

• GMAD Branded Adhesives

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core.

• DuratexcoreOthersDuratex is one of the major MDF panel brands distributed by Gmad. Duratex is a leading Brazilian wood panel manufacturer, and Gmad serves as a retail channel for their products including MDF panels, MDF cru, and related materials.
• GuararapescoreOthersGuararapes is a MDF panel brand distributed through Gmad. The company offers Guararapes branded panels including tapa furos (hole covers) as part of their product lineup.
• BerneckcoreOthersBerneck is a MDF panel brand available at Gmad stores and online. Products include MDF panels and associated accessories like tapa furos Berneck.
• AraucocoreOthersArauco is a global wood products company whose MDF panels are distributed by Gmad. Products include Arauco MDF panels and tapa furos Arauco.
• SudaticoreOthersSudati is a MDF panel brand distributed by Gmad, offering Sudati branded panels and tapa furos Sudati products.
• GreenplaccoreOthersGreenplac is a MDF panel brand available through Gmad distribution channel. Products include Greenplac panels and tapa furos Greenplac.
• FibraplaccoreOthersFibraplac is a MDF panel brand distributed by Gmad as part of their comprehensive panel and revestimentos category.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Cassol Centerlar: Brazilian home improvement and construction materials retailer, stronger in the South region; competes with Gmad in hardware, panels, and tools categories with a regional focus that overlaps with Gmad's footprint.

Direct peers

• MadeiraMadeira: Brazilian e-commerce vertical for furniture, decoration, and wood/panel supplies; competes most directly with Gmad's online assortment for furniture makers and DIY consumers in Brazil.

Broad incumbents

• C&C Casa e Construção: Brazilian construction and home materials retailer carrying hardware, panels, tools, and finishing products; competes for both B2B contractors and B2C consumers similar to Gmad's customer base.
• Leroy Merlin Brasil: Large home-improvement and construction-materials retailer in Brazil with extensive hardware, panels, and tools assortment; broader category scope than Gmad but overlaps heavily on furniture-making supplies.
• Telhanorte: Brazilian home-improvement chain (part of Saint-Gobain) selling hardware, MDF panels, tools, and finishing materials; comparable B2B/B2C mix and similar category overlap with Gmad.
• Magazine Luiza: Large Brazilian multi-category retailer (online + physical) carrying furniture, hardware, tools, and home supplies; competes with Gmad in furniture and home improvement segments at greater scale.
• Amazon Brasil: Brazilian operations of Amazon marketplace; significant competitive overlap with Gmad in furniture hardware, MDF panels, tools, and adhesives, with superior logistics and selection.
• Tok&Stok: Brazilian furniture and home decor retailer with both physical stores and e-commerce; overlap with Gmad in furniture and home organization categories including shelving and storage.
• Mercado Livre: Dominant Brazilian/LatAm marketplace competing across all of Gmad's categories; poses pricing and assortment pressure on specialized furniture-supplies e-commerce.

Others

• Duratex: Brazil's largest wood-panel manufacturer and one of Gmad's key MDF suppliers; relevant as a partner/supplier rather than direct competitor, but its downstream moves could affect Gmad's access to panels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@GRUPOGMAD
• Facebookfacebook.com/GRUPOGMAD
• LinkedInlinkedin.com/company/gmad-compmag-suprimentos-para-moveis
• Instagraminstagram.com/gmadecommerce
• TikToktiktok.com/@grupogmad

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gmad Compmag Suprimentos Para Moveis