What Comptoir Darna does

Comptoir Darna operates a single restaurant and dinner-show venue at Avenue Echouhada in the Hivernage district of Marrakech, Morocco. Founded in 1999 by Marcel Chiche and legally constituted as COMPTOIR PARIS MARRAKECH, SARL (registered capital 500,000 MAD), the establishment functions as an integrated hospitality experience combining haute Moroccan and Mediterranean cuisine with nightly live entertainment — oriental dance, Gnawa music, and resident DJ sets — across multiple physical spaces: a two-story restaurant, terrace, enclosed patio, and second-floor club.

The core offering centers on an à la carte dinner service (average 600–900 MAD per person including drinks) supplemented by a full bar with signature cocktails, premium spirits, and champagne. Additional revenue streams include private event privatization (weddings, corporate dinners, galas), special festive menus (e.g., New Year's Eve 2026 at 3,500 MAD per person), and the Souktronic monthly electronic music event series featuring internationally ranked Afro House DJs. The venue is supported by a SevenRooms online reservation platform, CMI secure payment processing, and an active Instagram and editorial blog presence, but operates no proprietary technology platform or app.

The company targets four primary customer segments — international tourists and high-net-worth visitors to Marrakech, affluent local Moroccan and expatriate residents, private event clients, and couples seeking romantic or celebratory dining — and distributes exclusively through direct channels (walk-in, phone, email, and SevenRooms). The 82-employee operation has built a strong reputational moat, evidenced by a 4.7/5 Google rating across 14,000+ reviews and the TripAdvisor Travellers' Choice 2025 designation. The Darna Group umbrella encompasses two affiliated Marrakech venues (Azar Marrakech restaurant, Flo d'Arabie retail), positioning Comptoir Darna as the flagship of a small multi-brand hospitality portfolio.

Name

Comptoir Darna

Legal name

COMPTOIR PARIS MARRAKECH, SARL

Website

https://comptoirmarrakech.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

Comptoir Darna is a single-location Marrakech restaurant and dinner-show venue founded in 1999, serving Moroccan and Mediterranean cuisine paired with nightly live entertainment (oriental dance, Gnawa music, DJ sets) to tourists, affluent locals, and private event clients.

Ownership category

akta.pro rank

Product category

Fine Dining Restaurant and Dinner-Show Venue

NAICS

Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (7224), Caterers (72232)

SIC

Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Chef’s Table & Tasting Menu Restaurants (THAFACAG)

akta.pro secondary industries

Cocktail Lounges & Speakeasies (MPAGAIAD), Venue & Banquet Hall Catering (THAFAIAC)

Keywords

• Fine dining restaurants
• Dinner show entertainment
• Moroccan cuisine
• Hospitality services
• Private event venue

Headquarters

HQ city

Marrakech

HQ country

Morocco

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Dinner Service (À la carte): Revenue from food sales via an à la carte menu featuring Moroccan and international cuisine. Average price 600–900 MAD per person (drinks included). The menu includes starters, main courses, desserts, and vegetarian options. Payment is made on-site or at time of booking depending on booking type.
2. Beverage & Cocktail Sales: Revenue from a full bar offering signature cocktails, classic drinks, wines, champagnes, beers, aperitifs, digestifs, and non-alcoholic mocktails. Alcoholic beverages are priced separately and in addition to the food bill.
3. Special Event Dining (New Year's Eve): Revenue from premium special event menus (e.g., NYE 2026 menu at 3,500 MAD/person excluding beverages) and pre-sale champagne bottle packages. These are pre-paid in full at the time of booking.
4. Private Events & Group Bookings: Revenue from privatizing the venue for private events including birthdays, weddings, corporate events, and gala dinners. An advance deposit is requested upon confirmation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Comptoir Darna operates a single-location restaurant and dinner-show venue in Marrakech's Hivernage district, serving Moroccan and Mediterranean gastronomy alongside nightly live entertainment (oriental dance, Gnawa music, DJ performances). The establishment combines a restaurant, cocktail bar, terrace, enclosed patio, and club space into one unified dining-plus-nightlife experience, supplemented by private event hire and the monthly Souktronic electronic music event series.

Product overview

Comptoir Darna is a premier restaurant and dinner-show venue in Marrakech's Hivernage district, operating since 1999. The establishment offers a unified hospitality experience combining gourmet Moroccan and international cuisine with nightly live entertainment. The core offering comprises the restaurant with its food and cocktail menus, multiple dining spaces (main restaurant, terrace, patio, and club), and the Art & Show entertainment program featuring oriental dance, Gnawa music, and DJ performances. Additional services include private event hosting, the Souktronic monthly electronic music event, and table reservations via SevenRooms. The venue operates nightly from 19:00 to 01:00 (club until 03:00) with dinner service and shows beginning at 22:30.

Differentiator

Problem solved

Functional benefit

Products and services

• Restaurant & Dinner Show
• Souktronic Monthly Electronic Music Event
• Art & Show Nightly Entertainment Program
• Private Events & Group Bookings
• New Year's Eve Special Event Menu

Quantifiable outcome

• 4.7/5 average rating on Google based on 14,000+ reviews
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Seven partnerships are on record, tiered minor and core.

• Azar MarrakechminorOthersAzar Marrakech is another restaurant venue under the Darna Group umbrella, located at 82 Rue Yougoslavie, 40000 Marrakech. It is a separate restaurant operation within the same hospitality group, serving as a related brand within the Darna Group portfolio of venues.
• Flo d'ArabieminorOthersFlo d'Arabie is a vintage store under the Darna Group, located at Residence Rekichou, Appt 1, Hivernage, Marrakech. It is part of the same group of venues and lifestyle brands as Comptoir Darna, operating as a retail/lifestyle complement to the group's hospitality offerings.
• SevenRoomscoreTechnology or IntegrationSevenRooms is an online restaurant reservation and guest management platform used by Comptoir Darna to process online table bookings. It serves as the primary digital booking infrastructure for the restaurant, enabling guests to reserve tables directly through the restaurant's website via a SevenRooms integration.
• CMI (Centre Monétique Interbancaire — Morocco)coreTechnology or IntegrationCMI is Morocco's interbank electronic payment centre that processes secure credit card transactions for online bookings at Comptoir Darna. All online payments (including special event pre-payments and champagne pre-orders) are processed through CMI's secure payment gateway.
• FNX Omar (Resident DJ / Moblack Records)minorOthersFNX Omar is a resident DJ at Comptoir Darna, ranked #2 on Top 100 Afro House Artists of 2019 by Traxsource. He represents the Souktronic monthly party series and contributes to the venue's electronic music programming, aligning with the clubbing and nightlife dimension of the venue.
• Cee Elassaad (Resident DJ / Merecumbe Recording)minorOthersCee Elassaad is a resident DJ at Comptoir Darna, ranked among the best afro house artists by Traxsource and a seasoned DJ/producer on the house music scene. He is part of the Souktronic event programming at the venue.
• K'lid (Resident DJ / Souktronic)minorOthersK'lid is the historical resident DJ of Comptoir Darna since 1999, partnering with lounge music curator Claude Challe. His motto is 'Oriental electro & good vibes' and his eclectic electronic style (with afro influences, latino, downtempo, retro beats) defines the musical signature of Comptoir Darna.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Buddha-Bar: International upscale restaurant-bar chain with a signature dinner-and-DJ format pioneered in Paris — comparable as a global experiential dining-nightlife concept blending premium cuisine with resident DJ programming.
• Royal Mansour Marrakech: Ultra-luxury Marrakech hotel with multiple fine-dining venues including La Table and Sesamo — competes for affluent international visitors' dining and nightlife spend as part of a broader luxury hospitality portfolio.
• La Mamounia: Iconic luxury hotel in Marrakech with multiple restaurants, bars and nightly entertainment programming — broader hospitality incumbent that captures part of the luxury tourist flow that Comptoir Darna also serves.

Direct peers

• Al Fassia: Upscale Marrakech restaurant in the Medina known for refined Moroccan cuisine and a sophisticated clientele; comparable as a high-end Moroccan dining destination targeting tourists and affluent locals.
• El Fenn: Boutique hotel and rooftop restaurant in the Marrakech Medina with a strong design and lifestyle identity — competes for the same luxury tourist and creative-class clientele seeking an immersive Marrakech evening.
• Le Foundouk: Boutique hotel and restaurant in the Marrakech Medina offering Moroccan-Mediterranean cuisine in a design-led setting — overlaps on the upscale Moroccan dining experience targeting high-end visitors.
• Maison Arabe: Historic riad hotel in the Marrakech Medina with a renowned Moroccan fine-dining restaurant and cooking school — comparable as an upscale Moroccan culinary destination for international visitors.
• Dar Yacout: Iconic Marrakech dinner-show venue in the Palmeraie offering Moroccan haute cuisine alongside live Gnawa music and oriental dance — the most directly comparable experiential dining concept in the city.
• Azar Marrakech: Sister restaurant under the Darna Group operating in Marrakech with a comparable upscale Moroccan dining and nightlife offering — the closest internal peer sharing the same parent organisation and operational playbook.

Regional players

• Café Clock: Well-known Marrakech café and cultural venue in the Medina serving Moroccan and international cuisine to a tourist and creative-class audience — adjacent peer for foot-traffic-driven Marrakech dining competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubesoundcloud.com/comptoirdarna
• Instagraminstagram.com/comptoirdarna
• LinkedInlinkedin.com/company/comptoir-darna

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Comptoir Darna