COMPUAUTO

What COMPUAUTO does

COMPUAUTO, operating under the legal entity JUAN PEÑA RODAS CIA. LTDA., is a small single-location automotive service business founded in 2001 and headquartered in Cuenca, Ecuador. The company serves individual vehicle owners and small-business customers with three core offerings: scheduled vehicle maintenance, scheduled vehicle repairs, and quote-based auto parts sales. All services are delivered from one physical workshop at Calle Nicaragua y Avenida de las Americas, supported by an Odoo-powered digital infrastructure that includes online appointment booking, a mechanics work-management dashboard (Tablero Mecanica), a community forum (Foro), an online courses platform (Cursos) with certification and leaderboard modules, and a public jobs page (Empleos).

The underlying technology stack is entirely the off-the-shelf Odoo SaaS platform — website, calendar, CRM, forum, e-learning, and recruitment modules — deployed in default configuration, with no proprietary features, integrations, AI/ML components, or mobile applications. The digital surface area exceeds what a typical 17-employee local repair shop would operate, but the courses and forum modules show no active content, and the jobs page currently lists no openings, indicating limited traction on the non-core digital products.

The business model combines one-time parts sales (quote-based, pay-as-you-go) with professional-service fees for maintenance and repair appointments. Customer acquisition is direct-to-consumer through the website and physical location, with no evidence of partnerships, distributors, marketing investment, or institutional ownership. Revenue, headcount trends, and pricing are not publicly disclosed. There are no funding rounds, no M&A activity, no named enterprise customers, no patents or trademarks, and no certifications. The overall profile is that of a stable, owner-operated local auto services shop with an overbuilt Odoo digital footprint relative to its operational scale.

Name

COMPUAUTO

Legal name

JUAN PEÑA RODAS CIA. LTDA.

Website

https://compuauto.odoo.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

COMPUAUTO is a single-location automotive service shop in Cuenca, Ecuador (legal entity JUAN PEÑA RODAS CIA. LTDA.) offering vehicle maintenance, repairs, and quote-based auto parts sales to individual vehicle owners via an Odoo-powered website with appointment scheduling.

Ownership category

akta.pro rank

Product category

Automotive Repair Services

NAICS

Automotive Parts and Accessories Retailers (44133), Other Personal and Household Goods Repair and Maintenance (811490)

SIC

Retail-Auto & Home Supply Stores (5531)

akta.pro primary industry

Automotive Parts & Accessories Online Retailers (CRAFADAK)

Keywords

• Vehicle maintenance services
• Auto parts sales
• Repair appointments
• Automotive repair workshop
• Vehicle spare parts

Headquarters

HQ city

Not specified

HQ country

Ecuador

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D

Revenue model

1. Auto Parts Sales: Sales of vehicle parts and components to customers. Quote-based pricing for custom parts orders.
2. Vehicle Maintenance Services: Service fees for scheduled vehicle maintenance and repair appointments. Appointment-based service delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

COMPUAUTO is a local automotive repair workshop in Cuenca, Ecuador, offering vehicle maintenance and repair services through an online appointment booking system. The business also sells auto parts (Repuestos) on a custom-quote basis and operates an integrated Odoo-based website with features such as a mechanics work board, community forum, and online courses platform. Services are delivered at a physical workshop located at Calle Nicaragua y Avenida de las Americas.

Product overview

COMPUAUTO is a service-based business built on the Odoo platform, offering vehicle maintenance and repair services through an integrated online ecosystem. The core offerings include appointment scheduling for vehicle maintenance (MANTENIMIENTO VEHICULO) and repairs (CITAS REPARACIONES), spare parts sales (Repuestos), a mechanics work management board (Tablero Mecanica), an online courses platform (Cursos) with certifications, a community forum (Foro), and job postings (Empleos). All services are accessible through a unified Odoo-powered website with features including free returns, standard shipping, and contact management.

Differentiator

Problem solved

Functional benefit

Products and services

• MANTENIMIENTO VEHICULO (Vehicle Maintenance) Online appointment scheduling service that allows vehicle owners to book a 4-hour vehicle maintenance slot at the COMPUAUTO workshop in Cuenca, Ecuador.
• CITAS REPARACIONES (Repair Appointments) 1-hour appointment booking service for vehicle repairs, with services delivered at the physical workshop located at Calle Nicaragua y Avenida de las Americas, Cuenca, Ecuador.
• Repuestos (Spare Parts) Custom-quoted spare parts sales service for vehicle components, with customers able to request quotes for preferred parts at fair prices via the website.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights3 records

Regional players

• Super Repuestos: Latin American auto parts retailer with brick-and-mortar and online presence across the region. Directly relevant regional peer to Compuauto on the Repuestos business line, given shared Ecuadorian/Latin American customer base.

Direct peers

• Pep Boys: Multi-service auto retailer combining parts retail with in-store repair and maintenance. Mirrors Compuauto's combined parts-plus-service positioning and serves as a relevant direct comparator on omnichannel retail + service.
• Jiffy Lube: Specialized chain focused on scheduled vehicle maintenance (oil, filters, fluids) with appointment-based service delivery. Closely matches Compuauto's MANTENIMIENTO VEHICULO offering in both service type and appointment-driven GTM.
• Meineke Car Care Centers: Franchised auto repair chain offering maintenance and repair services (oil changes, brakes, tires) at neighborhood locations. Directly comparable to Compuauto's vehicle maintenance and repair appointment model, with the difference being Meineke's franchise scale and national brand.
• Firestone Complete Auto Care: Bridgestone-owned chain delivering tires, maintenance, and repair at owned retail locations. Comparable service mix and appointment model to Compuauto, with the addition of proprietary tire inventory.
• ACDelco Service Centers: GM-affiliated network of independent service centers performing maintenance and repairs using OEM parts. Comparable to Compuauto in the independent-repair-shop-with-OEM-parts structure and in its reliance on a parent parts ecosystem.

Broad incumbents

• O'Reilly Auto Parts: Large North American auto parts retailer with strong DIY and professional installer segments. Comparable on parts retail and the dual customer base (consumer + pros), though it does not run its own repair bays at Compuauto's level.
• AutoZone: US-based auto parts retailer that also operates diagnostic and repair services through partnerships. Comparable to Compuauto in its mix of retail parts and in-store service, but at vastly greater scale and breadth of inventory.
• NAPA Auto Parts: Wholesale-led auto parts distributor serving a network of affiliated repair shops. Comparable because its affiliated centers operate like Compuauto — independent service providers sourcing parts through a single brand — making it a structural analogue, just at much larger scale.

Emerging players

• RockAuto: Online-only auto parts retailer with a parts catalog and direct shipping model. Comparable on the parts-retail side of Compuauto's business, particularly the quote-and-fulfill flow, though it lacks the in-person service component.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/compuauto

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about COMPUAUTO