Comuna
Comuna is a regenerative education platform founded in 2020 that delivers online courses, in-person retreats in Mexico, and media content rooted in indigenous Zapotec and earth-based knowledge, serving individual wellness seekers, regenerative leaders, and healthcare practitioners via a community-led, sliding-scale model.
- Company typePrivate
- Founded2020
- HeadquartersNot specified, Canada
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Comuna does
Comuna (legal entity Comuna Media Inc., Canada-domiciled) is a regenerative education and cultural wellbeing platform founded in 2020 by Ioana Todosia. It curates and delivers programming rooted in indigenous earth-based knowledge, primarily sourced from Zapotec and other practitioners in Oaxaca, Mexico. The portfolio spans online ceremonial courses (Ceremonia Sessions series), multi-month Learning Journeys (e.g., Rooting Psychedelics, Wisdom of Death), in-person travel experiences in Oaxaca and Baja California Sur (BAJA Restore Stewardship Gathering), and editorial/media properties (Film Room screenings, Discovery Journal).
The technology stack is intentionally lightweight: a Squarespace-hosted website (comuna.earth) integrated with the Comuna Exchange virtual learning platform for course hosting, with live sessions delivered over Zoom and recordings retained for participants. There are no disclosed AI/ML components, APIs, or proprietary technical infrastructure beyond the community platform itself.
Comuna's business model is direct-to-consumer with a community-led, event-driven go-to-market. Offerings are sold through the website, predominantly under one-time license pricing with sliding scale tiers (CA$5 to CA$2,700), plus a subscription-style Comuna Exchange membership (Community Seeders) for first access to programming. Distribution flows through the Ecoversities Alliance (400+ practitioner network), newsletter, Instagram, and word-of-mouth within the transformational travel and regenerative leadership communities. Customers are primarily individual wellness seekers, regenerative leaders, artists/culture workers, and increasingly healthcare practitioners interested in entheogenic and indigenous healing systems; no enterprise customers are disclosed. Revenue and funding are not publicly disclosed, and operational scale is intentionally constrained by intimate cohort sizes (e.g., 6 participants per Baja retreat).
Comuna firmographics
Firmographics- Name
- Comuna
- Legal name
- Comuna Media Inc.
- Website
- https://comuna.earth
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Comuna is a regenerative education platform founded in 2020 that delivers online courses, in-person retreats in Mexico, and media content rooted in indigenous Zapotec and earth-based knowledge, serving individual wellness seekers, regenerative leaders, and healthcare practitioners via a community-led, sliding-scale model.
- Ownership category
- akta.pro rank
Comuna industry classification
Industry- Product category
- Regenerative Education and Wellness
- NAICS
- Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Membership Communities with Learning (Community-Led Education) (MPACALAF)
- akta.pro secondary industries
- Course Bundle Subscriptions & Learning Membership Marketplaces (EDAFAIAI), Workshops, Webinars & Live Masterclasses (MPACALAD), Online Learning Content & Course Publishing Platforms (BPAMAJAL)
Keywords
Where Comuna is headquartered
LocationHeadquarters
- HQ city
- Not specified
- HQ country
- Canada
- HQ region
- North America
Offices4 records
Markets served
Comuna business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Ceremonia Sessions (Online Courses): Multi-week online ceremony immersion programs taught from indigenous earth-based knowledge perspectives. Includes live Zoom sessions, recorded content, community platform access, and physical ceremony bundles mailed to participants. Sliding scale pricing from $80-$320 CAD depending on program length and content.
- Learning Journeys (Multi-month Programs): Extended 4-month immersive learning programs (Rooting Psychedelics) with 10 live sessions, pre-recorded content, and ongoing community integration. Priced at $600 CAD with sliding scale options. Revenue supports teachers, contributors, and bursary funding.
- In-Person Retreats (Baja Restore): 7-day immersive stewardship gatherings in Baja California Sur with accommodation at Casa Pax, ceremonies, excursions, and elder teachings. Priced at $1930 USD / $2700 CAD with 10% early bird discount. Includes airport transfers, meals, and all activities.
- Film Screenings and Events: Virtual film screenings (Gather, Women of Earth) with panel discussions, typically offered at $5-43 CAD. Proceeds often directed to partner organizations and community causes.
- Comuna Exchange Membership: Virtual community platform subscription for access to regenerative education and transformative wellbeing offerings. Community Seeders receive first access to new offerings and participation rights in informing future programming.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Dynamic Soma Workshop - Donation-based |
| One time/ perpetual license | Pay-as-you-go | Film Screenings |
| Other | Pay-as-you-go | Ceremonia Sessions - Autumn 2020 (4 weeks) |
| Other | Pay-as-you-go | Ceremonia Sessions - Winter 2021 (4 weeks) |
| One time/ perpetual license | Pay-as-you-go | Wisdom of Death Course (2-day) |
| One time/ perpetual license | Pay-as-you-go | Dynamic Stillness Course (Weeklong) |
| Other | Pay-as-you-go | Rooting Psychedelics (4-month) |
| One time/ perpetual license | Pay-as-you-go | Wisdom of Death - Dec 2023 (4 sessions) |
| Unit Pricing | Multi-year contract | BAJA Restore Stewardship Gathering (7 days) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Comuna product offering
Product offeringCore offering
Comuna sells individually priced online courses, multi-month learning journeys, virtual workshops, virtual film screenings, and intimate in-person regenerative retreats that draw on indigenous Zapotec earth-based knowledge from Oaxaca and Baja California Sur, Mexico. Programming is anchored by the Comuna Exchange virtual learning platform and delivered live via Zoom with recordings, alongside in-person gatherings such as the annual BAJA Restore Stewardship Gathering limited to 6 participants.
Product overview
Comuna is a regenerative education and cultural wellbeing platform offering a portfolio of in-person experiences, online courses, and media content. In-person offerings include the BAJA Restore Stewardship Gathering (annual retreat in Baja California Sur) and Oaxaca-based travel programs (sacred mushroom retreats, ceramics residencies). Online programming is hosted through Comuna Exchange, the company's virtual learning platform, and includes multi-session Learning Journeys such as Rooting Psychedelics (4-month course on entheogenic plant medicines), Wisdom of Death (2-day course), and Dynamic Stillness (weeklong course). The Ceremonia Sessions series provides both online and in-person ceremonial experiences rooted in indigenous Zapotec knowledge from Oaxaca. Media offerings include the Film Room (documentary screenings with panel discussions) and Discovery Journal (editorial content on bio-cultural topics). The portfolio is unified by themes of ancestral wisdom, earth-based healing, stewardship, and regenerative futures.
Differentiator
Problem solved
Functional benefit
Products and services
- Comuna Exchange Membership Virtual learning platform and cross-cultural community hub that hosts all Comuna online courses, events, and integration resources for individual wellness seekers and practitioners.
- Rooting Psychedelics (4-month Learning Journey) 30+ hour facilitated online learning journey on the healing systems of sacred entheogenic plant medicine, taught from an indigenous earth-based knowledge perspective for individuals and integrative healthcare practitioners.
- Wisdom of Death (2-day online course) 2-day online course exploring death, grief, and renewal through indigenous Zapotec earth-based knowledge, including ceremonies, somatic practices, and fire rituals for individual participants.
- Wisdom of Death: Re-embodying Generative Stories (4-week program) Month-long, four-session online program exploring life, death, grief, and renewal through embodied practices and storytelling for individual learners.
- Dynamic Stillness (weeklong online course) Weeklong online course on restorative rest, re-embodiment, tea ceremony, nervous system connection, and guided meditation for individual participants.
- Dynamic Soma (90-minute online workshop) 90-minute online workshop on somatic re-embodiment, nervous system regulation, breathwork, and movement for building resilience in times of crisis.
- Ceremonia Sessions (seasonal program series) Seasonal ceremonial immersion programs connecting participants to indigenous wisdom and healing practices of Oaxaca, including live Zoom sessions, recorded content, community platform access, and physical ceremony bundles.
- BAJA Restore Stewardship Gathering (in-person retreat) 7-day, 6-night in-person stewardship retreat in La Paz, Baja California Sur, Mexico, limited to 6 participants, with ceremonies, desert and ocean immersions, and elder-guided teachings on bio-cultural continuity.
- OAXACA Mycelia Sacred Mushroom Retreat In-person travel retreat in Oaxaca, Mexico, rooted in sacred mushroom traditions and indigenous wisdom from local Zapotec communities.
- OAXACA Clay and Ceramics Residency In-person creative residency in Oaxaca, Mexico, focused on traditional clay and ceramics arts and craftsmanship.
- Film Room (virtual film screenings) Curated virtual film screenings of cross-cultural independent documentaries with panel discussions, including prior screenings of Gather and Women of Earth, with proceeds often directed to partner organizations.
Quantifiable outcome
- 4-month learning journey provides 30+ hours of facilitated learning on entheogenic plant medicines and indigenous cosmovision
- +2 more outcomes
Companies that use Comuna
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Comuna technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Comuna partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- First Nations Development Institute (FNDI)minorFeatured in Comuna's Film Room screening of 'Gather' documentary. FNDI is a vaunted NGO in Indian Country that provided guidance and access for the documentary on Native American food sovereignty. Screening event included panel discussion with cast members.
- Women of Earth (Mulheres da Terra)minorBrazilian organization featured in Comuna's Film Room screening of the documentary 'Women of Earth.' Partnership for International Women's Day 2021 virtual screening and panel discussion. Proceeds from ticket purchases directed to Mulheres da Terra organization to support women featured in the film.
- Global Pax CollectivecoreInternational group of artists, elders, scientists, activists, educators, and creative humans collaborating with Comuna on the BAJA Restore Stewardship Gathering. Mission to promote peace, healthy human development, and planetary health through arts and cultural activities integrating intergenerational and multicultural perspectives. Co-creates the intimate gathering experience with Ioana and local community.
- Ecoversities AlliancecoreTrans-local community of over 400 transformative learning practitioners and spaces from around the world committed to re-imagining higher education to cultivate human and ecological flourishing. Comuna is proud to be part of this alliance, gaining credibility and network access within the regenerative education ecosystem.
- Tierra SagradacoreOaxaca-based organization co-creating Ceremonia Sessions with Comuna. Co-created by Claudia Schurr, Tierra Sagrada focuses on reconnecting people with Nature, Spirit, and the Elements. Works with healers across different locations in Oaxaca organizing workshops on traditional medicine.
- Atlas UnboundminorCompany co-founded by Alexa Firmenich creating learning journeys in wilderness for leaders and executives to learn from nature's regenerative systems. Featured in Comuna Conversations interview. Both organizations serve overlapping audiences in transformational travel and sustainable leadership.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Comuna competitors and assessment
Company assessmentDirect peers
- Esalen Institute: Iconic workshop and retreat center offering in-person experiential programs on embodiment, somatic practice, and humanistic learning. Comparable to Comuna's BAJA Restore and Ceremonia offerings as a destination-based provider of intimate, facilitator-led transformational experiences.
- Third Wave: Online education platform focused on psychedelic plant medicine literacy for consumers and practitioners. Directly comparable to Comuna's "Rooting Psychedelics" course as a creator of multi-module psychedelic education, though without Comuna's indigenous-knowledge-led curriculum positioning.
- Sounds True: Publisher and learning platform offering books, courses, and audio programs on spiritual growth, contemplative practice, and indigenous wisdom. Comparable in curating expert-led transformational content and selling both individual courses and bundled memberships to a self-development audience.
- School of Lost Borders: Provides wilderness rites-of-passage and vision-fast programs rooted in indigenous traditions, delivered in small-group, expedition-style format. Comparable to BAJA Restore as a provider of intimate, facilitator-led, place-based rites-of-passage experiences for personal transformation.
- Animas Valley Institute: Offers wilderness-based soulwork programs and multi-month learning journeys integrating nature, ceremony, and personal transformation. Comparable to Comuna's Learning Journeys and Baja Restore as a facilitator of intimate, place-based, ceremony-informed programs for seekers and practitioners.
- Mindvalley: Global online learning platform offering courses on personal growth, spirituality, and wellbeing from curated teachers. Comparable as a creator-led course platform with subscription tiers selling transformational content to consumer audiences, though at much larger scale and with secular rather than indigenous curriculum.
Broad incumbents
- Gaia: Subscription streaming platform hosting thousands of films, courses, and original series on yoga, meditation, psychedelics, and alternative healing. Comparable to Comuna's Film Room and Discovery Journal as a content destination for spiritual/psychedelic audiences, but operates at much larger scale with a library model.
- Chopra Global: Established digital wellbeing platform offering meditation, wellness, and self-development courses taught by credentialed facilitators. Comparable as a course-led subscription platform selling transformational wellbeing content, but at larger scale and centered on a single well-known founder brand.
- MAPS (Multidisciplinary Association for Psychedelic Studies): Leading nonprofit advancing psychedelic research, therapist training, and public education on plant medicines. Comparable to Comuna's "Rooting Psychedelics" as a psychedelic-education entity, though MAPS operates at much larger institutional scale and primarily trains clinicians rather than selling direct-to-consumer courses.
Emerging players
- Atlas Unbound: Co-founded by Alexa Firmenich (a Comuna collaborator) to deliver wilderness-based learning journeys for leaders drawing on natural regenerative systems. Comparable to BAJA Restore and Comuna's regenerative-leader courses as a provider of experiential, nature-rooted leadership development, with overlapping audience and partnership.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Comuna social profiles
Digital presenceComuna financial estimates
Financial estimateRevenue estimate
Valuation estimate
Comuna leadership team
Management profileNumber of profiles
Profiles2 records
Comuna funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Comuna M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Comuna
What does Comuna do?
Comuna sells individually priced online courses, multi-month learning journeys, virtual workshops, virtual film screenings, and intimate in-person regenerative retreats that draw on indigenous Zapotec earth-based knowledge from Oaxaca and Baja California Sur, Mexico. Programming is anchored by the Comuna Exchange virtual learning platform and delivered live via Zoom with recordings, alongside in-person gatherings such as the annual BAJA Restore Stewardship Gathering limited to 6 participants.
Is Comuna a public or private company?
Comuna is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Comuna founded?
Comuna was founded in 2020. It employs 1 to 10 people.
Where is Comuna based?
Comuna is headquartered in Not specified, Canada, in the North America region.
How does Comuna make money?
Five revenue lines are on record. Ceremonia Sessions (Online Courses) is the primary driver. The others are learning Journeys (Multi-month Programs), in-Person Retreats (Baja Restore), film Screenings and Events and comuna Exchange Membership.
Who are Comuna's main competitors?
Direct peers on record are Esalen Institute, Third Wave, Sounds True, School of Lost Borders, Animas Valley Institute and Mindvalley. Broad incumbents are Gaia, Chopra Global and MAPS (Multidisciplinary Association for Psychedelic Studies). Atlas Unbound is listed as an emerging player.
Does Comuna have an API?
No public API is recorded for Comuna.
What industry is Comuna in?
Comuna's product category is Regenerative Education and Wellness. Its primary akta.pro industry code is MPACALAF, Membership Communities with Learning (Community-Led Education), with a secondary code of EDAFAIAI, Course Bundle Subscriptions & Learning Membership Marketplaces. Its NAICS code is 71394 and its SIC code is 7900.