Conaje - Confederação Nacional de Jovens Empresários

What Conaje - Confederação Nacional de Jovens Empresários does

CONAJE (Confederação Nacional de Jovens Empresários) is a Brazilian non-profit civil association founded in 2000 to represent and develop young entrepreneurs aged 18–39. Headquartered in Brasília at the Corporate Financial Center in the Setor Comercial Norte, the confederation operates as an umbrella body for approximately 27–30 affiliated state-level young entrepreneur movements across 20–21 Brazilian states. Its mandate is advocacy, capacity building, and ecosystem representation rather than commercial product delivery.

CONAJE's core offerings are programs and events rather than technology products. Flagship initiatives include the annual Congresso Nacional de Jovens Empreendedores, the Encontro Nacional de Jovens Empresários (ENJE), four yearly Assembleias Gerais Ordinárias, the Feirão do Imposto tax-education initiative (created 2002), the Brasil Mais Empreendedor social program executed with Besouro using the ByNecessity methodology, the Empreende Conaje training and credit-access program, and the 2019 Pesquisa do Perfil do Jovem Empreendedor Brasileiro. Distribution channels are digital (website, newsletter, Instagram) and in-person (flagship congresses, assemblies, state-level movement events). The organization maintains formal representation seats in CACB, CNI, CONJUVE, the Fórum Permanente das Microempresas e Empresas de Pequeno Porte, and international bodies including the G20 Young Entrepreneurs' Alliance, FIJE, and Mercosul.

CONAJE is funded through partnerships and sponsorships rather than commercial sales. Sicredi is named as the main financial supporter, with additional institutional partners including SEBRAE, Besouro, CNI, CACB, and CONJUVE. Revenue figures are not publicly disclosed; the confederation reported impacting more than 36,000 young entrepreneurs through its programs in 2021. The 2025/2026 board, led by President Fábio Saraiva, comprises 19 directors covering government relations, innovation, agribusiness, industry, commerce, international affairs, legal, planning, and integration. No AI/ML capabilities, proprietary technology stack, or commercial product revenue are described in available sources.

Name

Conaje - Confederação Nacional de Jovens Empresários

Legal name

CONAJE - Federação Nacional de Jovens Empresários

Website

https://conaje.com.br

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

CONAJE is a Brazilian non-profit confederation founded in 2000 that represents and develops young entrepreneurs aged 18–39 through a federation of roughly 27–30 state-level movements across 20–21 states, funded by institutional sponsors led by Sicredi.

Ownership category

akta.pro rank

Product category

Business Association and Entrepreneurship Advocacy Services

NAICS

Business Associations (813910), Convention and Trade Show Organizers (561920)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

SME & Entrepreneurship Development (Trade-Linked) (BPADAMAE)

akta.pro secondary industry

Youth Business Incubators & Accelerators (EDAMAHAC)

Keywords

• Young entrepreneur advocacy
• Entrepreneurship development programs
• Small business federation
• Tax education initiative
• Entrepreneur networking events

Headquarters

HQ city

Brasília

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Partnership and Sponsorship Revenue: CONAJE operates as a nonprofit organization sustained primarily through partnerships with sponsors such as Sicredi (main supporter), and other institutional partners including CNI, CACB, CONJUVE, and others. The organization also receives support through its maintenance partners (mantenedores) program.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

CONAJE is a national non-profit confederation (founded 2000) that represents, connects, and supports young Brazilian entrepreneurs aged 18-39 through a federation of 27-30 affiliated business movements across 20-21 Brazilian states. Its core offering consists of advocacy and policy representation, entrepreneurship training programs (Feirão do Imposto, Brasil Mais Empreendedor, Empreende Conaje), flagship events (Congresso Nacional de Jovens Empreendedores, ENJE), research (Perfil do Jovem Empreendedor Brasileiro), and access to a national and international entrepreneur network including G20 YEA, FIJE, and Mercosur.

Product overview

CONAJE operates as a non-profit confederation offering a portfolio of programs and events for young Brazilian entrepreneurs, rather than a traditional technology product. Its offerings include the annual Congresso Nacional de Jovens Empreendedores (national congress), the Feirão do Imposto (tax education initiative since 2002), the Brasil Mais Empreendedor social transformation program using ByNecessity methodology, the Empreende Conaje entrepreneurship support initiative combining training and credit access, the Pesquisa do Perfil do Jovem Empreendedor (annual research on young entrepreneur demographics), a Virtual Library with event materials, and the ENJE national meeting. These programs work together to foster entrepreneurship, provide business development support, conduct research, and connect young entrepreneurs across Brazil.

Differentiator

Problem solved

Functional benefit

Brands

• Feirão do Imposto: A national project focused on disseminating simplified tax information to the population, highlighting the high tax burden borne by taxpayers and businesses.
• Brasil Mais Empreendedor
• Empreende Conaje
• Congresso Nacional de Jovens Empreendedores
• Encontro Nacional de Jovens Empresários (ENJE)

Products and services

• Congresso Nacional de Jovens Empreendedores Annual national congress bringing together young entrepreneurs and business leaders across Brazil to discuss and debate facets of entrepreneurship, featuring success stories, innovation discussions, and networking opportunities.
• Feirão do Imposto Tax education initiative disseminating simplified Brazilian tax burden information to the population, advocating for taxpayer awareness and transparency. Achieved passage of Lei do Imposto na Nota (Lei 12.741/12) requiring stores to display tax amounts on receipts.
• Brasil Mais Empreendedor Largest entrepreneurial transformation program in Brazilian history, using the ByNecessity methodology to develop businesses with low or zero investment. Targets vulnerable youth aged 18-39 to create new companies and foster economic emancipation.
• Empreende Conaje Program combining business training, access to credit, and technical support for new business development. Covers the complete cycle of business creation and formalization to increase competitiveness and generate employment.
• Encontro Nacional de Jovens Empresários (ENJE) National meeting initiative providing days of learning, networking, and new opportunities through business training, leadership development, business rounds, experience sharing, and CONAJE's General Assembly.
• Pesquisa do Perfil do Jovem Empreendedor Brasileiro Joint research with the Secretaria Nacional da Juventude identifying the profile of young Brazilian entrepreneurs and their challenges. The 2019 study surveyed 5,792 participants across all Brazilian regions.
• Biblioteca Virtual CONAJE Virtual library containing photos, presentations, and information from events, assemblies, inauguration ceremonies, and board documentation.

Quantifiable outcome

• 36,000+ young entrepreneurs impacted annually
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered major, core and minor.

• CNI -Confederação Nacional da IndústriamajorStrategic or Co-development PartnerCONAJE has partnered with CNI for several years, with young entrepreneurs participating in various Theme Councils connected to industry that chart the path for the entire entrepreneurial segment in Brazil.
• CACB -Confederação das Associações Comerciais do BrasilmajorStrategic or Co-development PartnerCACB comprises more than 300 Commercial Associations from all States of Brazil and has a strong partnership with CONAJE in the young entrepreneurs segment linked to commerce.
• CONJUVE - Conselho Nacional da JuventudemajorStrategic or Co-development PartnerCONJUVE is a consultative body that formulates and proposes guidelines for government action aimed at promoting public youth policies, develops studies and research on the socioeconomic reality of young people, and promotes exchange between national and international youth organizations.
• Sebrae NacionalcoreStrategic or Co-development PartnerSEBRAE is a major supporter of CONAJE actions and projects, effectively participating in the annual Congresso Nacional de Jovens Lideranças Empresariais and opening doors for CONAJE to act as a partner in training young entrepreneurs across all Brazilian states.
• Fórum Permanente das Microempresas e Empresas de Pequeno PorteminorStrategic or Co-development PartnerOne of the three instances established by Complementary Law 123/2006 to manage differentiated, favored, and simplified treatment for micro and small enterprises as provided in articles 170 and 179 of the Federal Constitution.
• Besouro Agência de Fomento SocialcoreStrategic or Co-development PartnerBesouro is an organization focused on entrepreneurial education for the population at the Base of the Social Pyramid. It executes the Brasil Mais Empreendedor program in partnership with CONAJE using the ByNecessity methodology.
• Brasil JúniorminorStrategic or Co-development PartnerNational body of the Junior Enterprise Movement that works to foster and support junior enterprises throughout Brazil and represent them to enhance network results.
• ComTexto ComunicaçãominorOthersIntegrated communication agency specialized in effective solutions with over 20 years in the market, providing journalism and advertising expertise for project planning, crisis management, training, internal communication, digital communication and other services.
• BOXCISminorOthersPlatform that provides companies with a complete page including business information, gallery, products, social media buttons, website, contact address, and connection to business network profiles.
• G20 Young Entrepreneurs' AlliancecoreStrategic or Co-development PartnerCONAJE holds the representation seat for Brazil in the G20 Young Entrepreneurs' Alliance, participating in international events and missions that bring new knowledge and business opportunities for Brazilian young entrepreneurs.
• FIJE -Federação Iberoamericana de Jovens EmpresárioscoreStrategic or Co-development PartnerCONAJE participates in the Ibero-American Federation of Young Businesspeople, exchanging ideas, projects, actions and experiences with young business movements internationally, particularly in the Mercosur block.
• MercosulmajorStrategic or Co-development PartnerCONAJE represents Brazil in the Mercosur block, which is a regional integration process initially formed by Argentina, Brazil, Paraguay and Uruguay, with recent incorporation of Venezuela and Bolivia in accession process.
• Semana Global de EmpreendedorismomajorStrategic or Co-development PartnerCONAJE participates in Global Entrepreneurship Week, which takes place simultaneously in more than 170 countries with over 35,000 events and direct impact on 10 million people.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• SEBRAE: Brazilian Micro and Small Business Support Service, a much larger public institution providing training, consulting, and credit access to SMEs nationwide. Overlapping mission on SME/entrepreneurship development and a strategic CONAJE partner.

Direct peers

• Endeavor Brasil: Brazil's leading high-impact entrepreneurship support organization, offering programs, mentorship, and networking for entrepreneurs across stages. Directly comparable as a Brazilian entrepreneurship support network with national reach.
• Rede Mulher Empreendedora: Brazilian network supporting women entrepreneurs through training, mentoring, and events. Comparable as a national entrepreneur network with community-led growth and major annual events.
• ANPROTEC: Brazilian Association of Science Parks, Technology Incubators and Innovative Business Incubators. Comparable national association promoting innovation and entrepreneurship through member organizations across Brazil.
• AIESEC no Brasil: Brazilian branch of the global AIESEC youth leadership network, organizing leadership and entrepreneurship development programs for young people. Comparable youth-led network structure with national reach and international affiliations.
• Aliança Empreendedora: Brazilian nonprofit supporting low-income entrepreneurship with training and access-to-market programs. Comparable as a nonprofit focused on entrepreneurship development for underserved entrepreneurs in Brazil.
• Junior Achievement Brasil: Brazilian chapter of Junior Achievement, delivering entrepreneurship and financial literacy education to young people in schools and universities. Directly comparable as a youth entrepreneurship education organization.
• Ashoka Brasil: Brazilian chapter of Ashoka, supporting social entrepreneurs and changemakers. Comparable as a civil-society organization developing entrepreneurship ecosystems for social impact in Brazil.
• FIJE - Federação Iberoamericana de Jovens Empresários: Ibero-American Federation of Young Businesspeople, of which CONAJE is a member. Directly comparable parent federation linking national young entrepreneur organizations across Latin America, Spain, and Portugal.

Emerging players

• LIDE - Grupo de Líderes Empresariais: Brazilian business leaders group convening senior executives across industries. Comparable as a private-sector membership organization driving networking and policy advocacy in Brazil.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/conaje

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Conaje - Confederação Nacional de Jovens Empresários