ConaLog

What ConaLog does

ConaLog (Consejo Nacional de Ejecutivos en Logística y Cadena de Suministro, A.C.) is a Mexico-based nonprofit civil association founded in 2016 that operates the country's leading membership community for senior logistics and supply chain executives. As of its 10th anniversary in February 2026, the organization reports more than 200 associated members distributed across multiple Mexican cities, governed by President Hugo Ruiz and General Manager Beatriz Orvañanos from its headquarters in the Del Valle neighborhood of Mexico City.

The association's core offering is a four-tiered annual membership — Corporativa (MX$14,000–$58,000 depending on associate headcount), Individual (MX$4,500), Académica (MX$2,275), and Estudiantil (MX$1,100) — that grants access to in-person and virtual events, APICS ASCM certifications, the Diplomado Supply Chain Management 4.0, and the new serialized Diálogos Logísticos executive program. Its flagship intellectual asset is the annual Pulsómetro Logístico study (4th edition in 2026), co-developed with nine allied organizations including Alvarez & Marsal, GS1 México, IPADE, and CSCMP Roundtable México, and based on qualitative conversations with 45 C-suite logistics leaders. ConaLog does not develop proprietary technology; its digital footprint is the conalog.org.mx website, which handles membership e-commerce, event registration, the El ConaBLog editorial platform, the Media Center podcast series ("Uniendo voces en la cadena de suministro"), and newsletter distribution.

Commercially, ConaLog combines recurring membership subscriptions with event-based fees and a diversified corporate sponsorship ecosystem that spans global enterprise technology vendors (AWS, DHL, Coupa, Blue Yonder), Mexican logistics operators (Frazier, ALMER, O'Donnell, Recurso Confiable, Solvento, UNIGIS, e-Kontrol), and sector-specific SaaS providers. Marketing and member acquisition run through thought-leadership content, an in-person events calendar centered on CDMX and Monterrey, and the #TodosTenemosUnLugarEnConaLog brand campaign. No external investors, parent entity, or acquisitions are disclosed; governance rests with a Consejo Directivo elected from the corporate and individual membership base.

Name

ConaLog

Legal name

Consejo Nacional de Ejecutivos en Logística y Cadena de Suministro, A.C.

Website

https://conalog.org.mx

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

ConaLog is a Mexico-based nonprofit professional association founded in 2016 that serves more than 200 senior logistics and supply chain executives through tiered memberships, events, training, and the annual Pulsómetro Logístico research study. It monetizes via membership fees, corporate sponsorships, and fee-based training programs such as APICS ASCM certifications.

Ownership category

akta.pro rank

Product category

Logistics Professional Association

NAICS

Process, Physical Distribution, and Logistics Consulting Services (541614)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Sustainable & Responsible Supply Chain (ESG, Scope 3) (BPAHAHAM)

akta.pro secondary industries

Event Logistics & Transportation Coordination (HSACAAAL), Vendor Sourcing & Contract Management (HSACAAAE)

Keywords

• Logistics professional association
• Supply chain community
• Executive networking events
• Logistics industry research
• Professional supply chain certifications

Headquarters

HQ city

Ciudad de México

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membresía Corporativa: Annual membership fees paid by companies (corporate members) that designate multiple professionals as associates. Tiers based on number of associates: up to 3 associates at $14,000 MXN/year, 5-10 associates at $34,900 MXN/year, with additional tiers at $46,000 and $58,000 for larger teams.
2. Membresía Individual: Annual individual membership fee for professionals in logistics and supply chain roles, priced at $4,500 MXN/year. Provides networking, event access, and governance rights.
3. Membresía Académica: Annual academic membership for full-time faculty and researchers in logistics-related fields at higher education institutions, priced at $2,275 MXN/year.
4. Membresía Estudiantil: Annual student membership for undergraduate and graduate students in logistics and supply chain programs, priced at $1,100 MXN/year.
5. Event Fees: Revenue generated from paid events including breakfast panels, webinars, the Diálogos Logísticos executive program, and sector-specific forums. Fees vary by event and membership status (associate vs. non-associate).
6. Sponsorship: Corporate sponsors (Frazier, ALMER, Coupa, O'Donnell, Recurso Confiable, Solvento, UNIGIS, and others) provide financial support in exchange for visibility at events and within the ConaLog community.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

ConaLog (Consejo Nacional de Ejecutivos en Logística y Cadena de Suministro) operates as a Mexico-based professional association for logistics and supply chain executives. It sells tiered annual memberships (Corporativa, Individual, Académica, Estudiantil) and delivers its value through executive forums (Diálogos Logísticos), breakfast panels and webinars, the annual Pulsómetro Logístico research study, APICS ASCM certifications, a Supply Chain Management 4.0 diploma program, and content platforms (El ConaBLog, Media Center, podcast series).

Product overview

ConaLog (Consejo Nacional de Ejecutivos en Logística y Cadena de Suministro) is a professional association that serves as a platform for the Mexican logistics and supply chain community. The organization offers a tiered membership structure consisting of four types (Corporativa, Individual, Académica, Estudiantil) providing access to events, training programs, research publications, and networking opportunities. Core offerings include the annual Pulsómetro Logístico research study, professional certification programs (APICS ASCM), the Supply Chain Management 4.0 diploma, Diálogos Logísticos executive forum series, and the ConaBLog content platform with podcasts and articles. The association positions itself as a community-building and knowledge-sharing organization rather than a technology product company.

Differentiator

Problem solved

Functional benefit

Products and services

• Membresía Corporativa Annual corporate membership designed for Mexican companies seeking operational excellence and human capital development in logistics and supply chain. Designates 3 to 20 professionals as associates with access to all ConaLog events, networking, exclusive research, use of the ConaLog corporate brand, and governance voting rights. Priced from $14,000 MXN (up to 3 associates) to $58,000 MXN (16-20 associates) per year.
• Membresía Individual Annual individual membership for executives, directors, and specialists in logistics and supply chain roles who want to advance their professional standing through strategic networking and event access. Priced at $4,500 MXN/year. Personal and non-transferable.
• Membresía Académica Annual academic membership for full-time professors and researchers in logistics and supply chain fields at higher education institutions in Mexico. Provides faculty development, industry linkage, student mentorship, and research collaboration. Priced at $2,275 MXN/year.
• Membresía Estudiantil Annual student membership for undergraduate students in logistics-related programs and full-time master's or doctoral students. Provides access to expert knowledge and networking with industry leaders. Priced at $1,100 MXN/year. Personal and non-transferable. Students may transition to Individual membership upon graduation.
• Pulsómetro Logístico Annual logistics sector research study that identifies the strategic concerns, trends, and strategies of logistics leaders in Mexico. Recognized as the most relevant logistics study in the country. Produced in collaboration with Alvarez & Marsal Latinoamérica Norte, AMACARGA, AOLM, Business Data Scientists, CSCMP Roundtable México, GS1 México, IPADE Business School, and The Logistics World.
• Certificaciones APICS ASCM Professional certification programs in supply chain and logistics management offered in partnership with APICS (Association for Supply Chain Management / ASCM) for individual professionals and member companies seeking credentials in supply chain operations.
• Diplomado Supply Chain Management 4.0 Advanced diploma program covering supply chain design and efficient management (Logística 360: Diseño y Gestión Eficiente de la Cadena de Suministro), incorporating Industry 4.0 concepts and technologies. Targeted at supply chain professionals seeking applied technical and managerial training.
• Diálogos Logísticos

Quantifiable outcome

• More than 200 associated members present across various Mexican cities as of 2026.
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

29 partnerships are on record, tiered core and minor.

• AWS (Amazon Web Services)coreGTM or Marketing PartnerAWS is a sponsor of ConaLog events and initiatives. AWS participates in panels and webinars organized by ConaLog, providing technological expertise on topics such as artificial intelligence and cloud infrastructure in logistics.
• DHLcoreGTM or Marketing PartnerDHL is a sponsor of ConaLog events and activities, contributing to the association's ecosystem and visibility among logistics professionals.
• CoupacoreGTM or Marketing PartnerCoupa sponsors ConaLog events, including panels on spend management and supply chain topics. Coupa participated as sponsor of the 'Ruta hacia la excelencia logística: innovación con inteligencia artificial' panel and other events.
• Blue YonderminorGTM or Marketing PartnerBlue Yonder appears as a sponsor of ConaLog, contributing to the organization's event ecosystem and industry visibility.
• FraziercoreGTM or Marketing PartnerFrazier is a founding sponsor of ConaLog, recognized at the 10th anniversary celebration for its ongoing support and active participation in the logistics ecosystem.
• ALMERcoreGTM or Marketing PartnerALMER is recognized as a sponsor and founding supporter of ConaLog, acknowledged at the 10th anniversary event alongside other key sponsors.
• O'DonnellminorGTM or Marketing PartnerO'Donnell is listed among ConaLog's sponsors and was recognized at the 10th anniversary celebration as part of the active sponsor community.
• Recurso ConfiableminorGTM or Marketing PartnerRecurso Confiable is a sponsor of ConaLog, participating in the association's ecosystem and recognized at the 10th anniversary.
• SolventominorGTM or Marketing PartnerSolvento is a sponsor of ConaLog and was recognized at the 10th anniversary celebration for its contribution to the logistics community.
• UNIGISminorGTM or Marketing PartnerUNIGIS is listed as a sponsor of ConaLog and was acknowledged at the organization's 10th anniversary event.
• e-KontrolminorGTM or Marketing Partnere-Kontrol is a sponsor and active participant in ConaLog events, including breakfast panels on logistics security. Antonio Rivero, CEO of e-Kontrol, is a repeat event sponsor.
• E2EminorGTM or Marketing PartnerE2E appears as a sponsor in ConaLog's sponsorship ecosystem.
• InfiosminorGTM or Marketing PartnerInfios is listed as a sponsor of ConaLog.
• Net LogidtikminorGTM or Marketing PartnerNet Logidtik is a sponsor of ConaLog.
• Tracking SystemsminorGTM or Marketing PartnerTracking Systems is listed as a sponsor of ConaLog.
• TSOLminorGTM or Marketing PartnerTSOL appears as a sponsor of ConaLog.
• AlmerminorGTM or Marketing PartnerAlmer is listed as a ConaLog sponsor (distinct from ALMER), present in the sponsorship section.
• DesteiaminorGTM or Marketing PartnerDesteia appears as a sponsor of ConaLog in the homepage sponsorship section.
• Alvarez & Marsal Latinoamérica NortecoreStrategic or Co-development PartnerAlvarez & Marsal is a core co-development partner of the Pulsómetro Logístico 2026 study, co-presenting findings alongside ConaLog at The Logistics World Summit & Expo. Managing Director Angel Estrada and Senior Director Sandra Aragonez participated as presenters.
• GS1 MéxicocoreStrategic or Co-development PartnerGS1 México is a co-author of the Pulsómetro Logístico 2026 study, with Director General Juan Carlos Molina presenting findings.
• IPADE Business SchoolcoreStrategic or Co-development PartnerIPADE Business School is a co-author of the Pulsómetro Logístico 2026 study, contributing academic perspective to the research.
• CSCMP Roundtable MéxicocoreStrategic or Co-development PartnerThe Council of Supply Chain Management Professionals (CSCMP) Roundtable México is a co-author of the Pulsómetro Logístico 2026 study.
• AMACARGA (Asociación Mexicana de Agentes de Carga)minorStrategic or Co-development PartnerAMACARGA is one of 9 allied organizations collaborating on the Pulsómetro Logístico 2026 study.
• AOLM (Asociación de Operadores Logísticos de México)minorStrategic or Co-development PartnerAOLM is one of 9 allied organizations collaborating on the Pulsómetro Logístico 2026 study.
• Business Data ScientistsminorStrategic or Co-development PartnerBusiness Data Scientists is one of 9 allied organizations collaborating on the Pulsómetro Logístico 2026 study, contributing data science expertise.
• The Logistics WorldcoreStrategic or Co-development PartnerThe Logistics World is a co-author of the Pulsómetro Logístico 2026 study, co-presenting at The Logistics World Summit & Expo.
• AI27minorGTM or Marketing PartnerAI27 was the sponsor of the 'Seguridad en Carreteras' webinar featuring General Cruz Isaac Muñoz of the Guardia Nacional, organized by ConaLog.
• CENACED (Centro Nacional de Apoyo para Contingencias Epidemiológicas y Desastres)minorOthersConaLog made a charitable donation to CENACED at its 10th anniversary celebration, demonstrating the organization's social responsibility. The donation was symbolically represented by an alebrije dragon given to CENACED's founders.
• Club de IndustrialesminorOthersClub de Industriales in Polanco, Mexico City is the recurring venue for ConaLog events including the 10th anniversary celebration and Diálogos Logísticos sessions.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Market position

Strengths4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/conalog

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ConaLog