Conca Sport and Fitness

What Conca Sport and Fitness does

Conca Sport and Fitness is a privately held, founder-owned personal training studio founded in 2009 by Stephen Conca and operating from a single facility at 103 Myron Street, West Springfield, Massachusetts. The company explicitly positions itself as West Springfield's only fitness center specializing in adults over 40 and as the first Functional Training gym in Western Massachusetts. It targets adults over 40 who want joint-friendly, coach-led training in a non-intimidating environment, with sub-segmentation toward men in their 40s and women navigating perimenopause and menopause.

The core offering is a layered coaching stack: 1-on-1 personal training, small group personal training (up to 6 participants, priced at $37/session), team training or bootcamp-style sessions (from $16/session), and a 28-Day Kickstart program designed as the entry-level offer. Revenue is supplemented by nutrition and wellness coaching covering nutrition, stress, sleep, and lifestyle. Supporting programs include Adult Team Strength, Adult Team Metabolic, Adult Team Hybrid, Open Gym, and rotating Saturday sessions. The technology layer is minimal: scheduling and member management are handled by a third-party platform, Fit Hive, with no proprietary platform, app, or AI/ML capabilities disclosed. Marketing is primarily organic (educational blog, Instagram, Facebook), supplemented by free consultations, meet-and-greet sessions, and SMS/email outreach.

The business model is recurring, pay-as-you-go service revenue with no contracts and a 30-day makeup window for unused sessions. Distribution is exclusively direct in-person at the West Springfield facility, with no e-commerce, digital, or remote coaching product. The company is owner-operated with a 6-person team, no disclosed outside funding, no parent company, and no institutional investors. Operations lean heavily on the founder's 30+ years of industry experience and the coaching team's credentials, supported by a community-led retention approach built around member testimonials and small-group accountability.

Name

Conca Sport and Fitness

Legal name

Conca Sport and Fitness

Website

https://concasportandfitness.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Conca Sport and Fitness is a privately held, founder-owned personal training studio in West Springfield, Massachusetts, founded in 2009, that specializes in coach-led fitness, small group training, and nutrition coaching for adults over 40 at a single facility.

Ownership category

akta.pro rank

Product category

Fitness Training Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Strength & Conditioning Bootcamps (HSADABAB)

akta.pro secondary industries

Strength & Conditioning / Athletic Performance Training (HSADAEAB), Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

Keywords

• Adult personal training
• Small group fitness
• Functional training gym
• Nutrition wellness coaching
• Adult strength training

Headquarters

HQ city

West Springfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Personal Training Sessions: One-on-one attention with custom workout plans and ongoing accountability. Sold as session-based training with ongoing coaching.
2. Small Group Personal Training: Personalized coaching in small-group setting (up to 6 participants). Sessions priced per workout at $37 per session.
3. Team Training / Bootcamp Style: Group fitness sessions with coach-led strength and metabolic training. More affordable option starting at $16 per session.
4. Nutrition & Wellness Coaching: Guidance on nutrition, lifestyle, and wellness integrated with training programs.
5. 28-Day Kickstart Program: Entry-level program designed for adults over 40 to get started with coaching, structure, and community support.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Conca Sport and Fitness is a specialized fitness center in West Springfield, MA, that offers coach-led 1-on-1 personal training, small group personal training, team training (strength, metabolic, hybrid, and Saturday sessions), and nutrition & wellness coaching for adults over 40. Its 28-Day Kickstart program serves as an entry-level offering designed to onboard beginners to coached training in a supportive, joint-friendly environment.

Product overview

Conca Sport & Fitness is a specialized fitness coaching company serving adults over 40 in West Springfield, MA. The company operates a unified coaching platform combining 1-on-1 Personal Training, Small Group Personal Training, Nutrition & Wellness Coaching, and the 28-Day Kickstart to Fitness program. Additional offerings include Adult Team Strength, Adult Team Metabolic, Adult Team Hybrid, Open Gym access, and Saturday Strength | Metabolic | Mobility sessions. All programs are coach-led and designed specifically for adults 40+, emphasizing joint-friendly workouts, strength, mobility, and sustainable conditioning. Small Group Personal Training starts at $37 per session and Team Training (Bootcamp Style) starts at $16 per session.

Differentiator

Problem solved

Functional benefit

Products and services

• 1-on-1 Personal Training One-on-one personalized coaching for adults over 40 with custom workout plans, ongoing accountability, and integrated health, nutrition and wellness coaching designed for joint-friendly workouts and injury recovery.
• Small Group Personal Training Personalized coaching in small groups of up to 6 participants combining expert form guidance with peer motivation, designed for adults over 40 focusing on joint health, strength, and mobility; sessions start at $37 each.
• Nutrition & Wellness Coaching Comprehensive nutrition and wellness coaching covering nutrition, lifestyle, stress management, sleep, and overall habits tailored for adults over 40 to enhance energy, manage weight, and support long-term well-being.
• 28-Day Kickstart to Fitness Small-group personal training intro program for adults over 40 providing coach-led workouts, smart modifications, strength and mobility training, and accountability over 28 days.
• Team Training (Adult Team Strength / Metabolic / Hybrid) Group fitness sessions including Adult Team Strength (safe joint-friendly strength training), Adult Team Metabolic (conditioning to burn calories and boost energy), and Adult Team Hybrid (combined strength and metabolic conditioning) for adults 40+, starting at $16 per session.

Quantifiable outcome

• Strength improvements visible within 3 weeks of consistent training
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• StretchLab: Franchise offering assisted stretching and mobility services, often targeting older adults and those seeking joint-friendly movement. Comparable to Conca's joint-friendly, mobility-focused training approach for adults 40+.
• Orangetheory Fitness: Group fitness franchise offering coach-led, structured workouts combining strength and conditioning. Comparable to Conca's small group and team training structure for adults seeking guided, results-oriented workouts.
• F45 Training: Functional training franchise offering 45-minute group workouts focused on strength and conditioning. Closely comparable to Conca's bootcamp-style Adult Team Training with similar group-based, coach-led, functional strength format.
• The Exercise Coach: Boutique personal training concept focused on efficient, technology-assisted strength training for adults. Comparable to Conca's specialized 1-on-1 coaching model and emphasis on adult demographics.
• Club Pilates: Boutique Pilates franchise offering group reformer classes with capped class sizes and coach-led programming. Comparable group-based, coach-led boutique model targeting adults seeking low-impact, joint-friendly training.

Others

• Peloton: Digital fitness platform offering strength, cardio, and wellness content. Not a direct competitor but represents an alternative delivery mechanism for the strength and conditioning programming that Conca delivers in person.

Broad incumbents

• Equinox: Premium fitness brand offering personal training, group classes, and wellness programs in upscale facilities. Competes in the premium adult fitness segment but with broader portfolio and national footprint.
• Life Time Fitness: Large multi-service fitness chain with strength training, group classes, and wellness offerings. Comparable in service breadth but operates at much larger scale with broader demographic targeting than Conca's adult-specialized niche.
• YMCA: Community-based fitness centers offering group exercise, personal training, and wellness programs. Comparable as a community-focused fitness provider but with broader demographic scope and membership-club structure.

Emerging players

• CrossFit: Strength and conditioning methodology popularized through affiliate gyms worldwide. Comparable in the strength and conditioning training focus, though CrossFit's typical demographic skews younger than Conca's 40+ specialization.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/concasportandfitness
• Instagraminstagram.com/conca_fitness
• LinkedInlinkedin.com/company/concasportandfitness

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Conca Sport and Fitness