Concept Fertility

What Concept Fertility does

Concept Fertility is a privately owned, independent fertility clinic operating from a purpose-built facility at 14 Point Pleasant, Wandsworth Park, in Putney, southwest London. Founded around 2010, the clinic has delivered fertility services for over 15 years and is fully licensed by the UK's Human Fertilisation and Embryology Authority (HFEA), operating in line with NICE guidelines. The clinic serves individuals and couples experiencing infertility, LGBTQ+ patients requiring donor gametes, and individuals seeking elective or medical fertility preservation, including cancer patients. Patient acquisition is sales-led, supported by free 15-minute mini-consultations, educational content marketing, Trustpilot reviews, and Instagram engagement.

The clinic offers a comprehensive fertility service portfolio spanning IVF, ICSI, IUI, ovulation induction, frozen embryo transfers, and donor programmes for sperm and eggs. Advanced clinical capabilities include an on-site laboratory equipped with Embryoscope time-lapse embryo monitoring technology (offered free with treatment cycles), preimplantation genetic testing across the PGT-A, PGT-M, and PGT-SR modalities, blastocyst culture, and minimal-stimulation IVF protocols. Diagnostic services cover HyCoSy, hormone testing, semen analysis, sperm DNA fragmentation, Aquascan ultrasound, and genetic testing. A proprietary Patient Portal supports account, appointment, and treatment information management.

Revenue is generated on a fee-for-service basis with publicly disclosed pricing across single-cycle and 3-cycle treatment packages, settled via pay-as-you-go billing with payment plans available. Distribution is concentrated in a single London clinic with supplementary online and phone-based consultations. The business is privately held with no disclosed parent company, institutional investors, or external funding rounds. No revenue figure, headcount, or cycle-volume data is publicly disclosed, and the clinic has not pursued geographic expansion or M&A activity in the available source data.

Name

Concept Fertility

Legal name

Concept Fertility

Website

https://conceptfertility.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Concept Fertility is a privately owned, HFEA-licensed fertility clinic in Putney, London, offering IVF, ICSI, IUI, fertility preservation, and genetic testing to individuals, couples, and LGBTQ+ patients seeking fertility treatment.

Ownership category

akta.pro rank

Product category

Fertility Clinic Services

NAICS

Family Planning Centers (621410), Family Planning Centers (62141)

akta.pro primary industry

Fertility, Reproductive Endocrinology & IVF Centers (HLAFAJAD)

akta.pro secondary industries

Reproductive Endocrinology & Infertility (IVF/Fertility) (HLAKAJAC), Fertility & Reproductive Endocrinology Telehealth (IVF/IUI, infertility evaluation) (HLALAHAA), Prenatal, Newborn & Reproductive Diagnostics (NIPT, IVF/PGT, newborn screening) (HLAAALAJ), Genetic, Cytogenetic & Prenatal Screening IVD (HLAHAAAI)

Keywords

• Fertility clinic services
• IVF treatment
• Assisted reproduction
• Fertility diagnostics
• Egg and sperm freezing

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Fertility Treatment Services: Revenue generated from a comprehensive range of fertility treatments including IVF, ICSI, IUI, ovulation induction, frozen embryo transfers, and donor programmes. Treatment services are offered as single cycles or multi-cycle packages (e.g., 3-cycle packages) at their London clinic.
2. Fertility Testing and Diagnostics: Revenue from diagnostic services including fertility testing, HyCoSy, hormone testing, semen analysis, sperm DNA fragmentation testing, ultrasound scanning, and genetic testing.
3. Fertility Preservation: Revenue from egg freezing, embryo freezing, and sperm freezing and storage services.
4. Consultation Packages: Revenue from initial consultation packages and one-stop diagnosis packages that offer clear starting points for fertility journeys.
5. Preimplantation Genetic Testing: Revenue from PGT services including PGT-A, PGT-M, and PGT-SR genetic testing on embryos.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Concept Fertility is a London-based fertility clinic providing assisted conception treatments and reproductive health diagnostics. Services span IVF, ICSI, IUI, ovulation induction, frozen embryo transfer, donor programmes, and fertility preservation, alongside diagnostic blood tests and semen analysis.

Product overview

Concept Fertility is a privately owned fertility clinic delivering personalised, evidence-based fertility treatments. The clinic operates from a purpose-built facility in Putney, southwest London, with an on-site theatre, recovery suite, and state-of-the-art laboratory. The core treatment portfolio spans IVF, ICSI, IUI, ovulation induction, and frozen embryo transfers. Advanced add-on technologies include the Embryoscope time-lapse imaging system (offered free) and preimplantation genetic testing (PGT-A, PGT-M, PGT-SR). Fertility preservation services cover egg freezing, embryo freezing, and sperm freezing. Donor programmes include sperm and egg donation. Comprehensive diagnostic services include HyCoSy, genetic testing, semen analysis, sperm DNA fragmentation, and ultrasound imaging. The clinic also offers a Patient Portal for patients to manage their accounts online.

Differentiator

Problem solved

Functional benefit

Products and services

• IVF (In Vitro Fertilisation) Assisted conception treatment involving ovarian stimulation, egg retrieval, laboratory fertilisation, and embryo transfer for individuals and couples unable to conceive naturally.
• ICSI (Intracytoplasmic Sperm Injection) Specialised IVF procedure in which a single sperm is injected directly into an egg, used where male factor infertility or prior IVF fertilisation failure is present.
• IUI (Intrauterine Insemination) Insemination of prepared sperm directly into the uterus, offered as a lower-intervention fertility treatment option.
• Ovulation Induction Medication-based stimulation of ovulation for patients who do not ovulate regularly, often as a precursor or alternative to IUI/IVF.
• Frozen Embryo Transfer (FET) Transfer of previously cryopreserved embryos into the uterus in a subsequent cycle, used for surplus embryos from prior IVF or for planned deferred transfer.
• Donor Programme Treatment pathway using donor eggs or donor sperm for patients unable to use their own gametes.
• Fertility Preservation Egg, sperm, or embryo freezing services for patients seeking to preserve fertility ahead of medical treatment or delayed parenthood.
• Fertility Diagnostic Testing Diagnostic services including AMH, semen analysis, thyroid, and karyotyping to investigate reproductive health and inform treatment planning.

Quantifiable outcome

• Superior success rates compared to national benchmarks

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Human Fertilisation and Embryology Authority (HFEA)coreOthersConcept Fertility is fully licensed by the HFEA, the UK's independent regulator responsible for licensing and monitoring clinics carrying out IVF, IUI, and donor conception. Operating under HFEA regulation ensures compliance with the highest standards of clinical excellence and safety for fertility treatment in the UK.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TFP Fertility: Multi-site UK fertility provider with a London presence. Comparable to Concept Fertility across the full ART and preservation portfolio, with a similar sales-led model targeting self-pay patients.
• The Lister Fertility Clinic: Long-established London fertility clinic inside the Lister Hospital. Comparable in service breadth (IVF, ICSI, IUI, donor programmes, PGT) and in targeting a similar private-pay patient base in central/west London.
• Manchester Fertility: Established UK fertility clinic with a comprehensive ART and preservation offering. Comparable in service model and patient-led positioning, though primarily serving the North West rather than London.
• CARE Fertility: UK's largest private fertility clinic network operating multiple sites including London. Directly comparable to Concept Fertility in offering IVF, ICSI, IUI, and PGT, but at significantly larger scale with broader geographic reach and NHS contracts.
• CREATE Fertility: UK fertility specialist with a strong London footprint, known for mild and natural-cycle IVF. Directly competes with Concept Fertility on IVF, ICSI, and egg freezing in the London market.
• London Women's Clinic: London-based fertility and gynaecology clinic offering IVF, donor programmes, and fertility preservation. Directly comparable to Concept Fertility in product portfolio and London patient demographic.
• Centre for Reproductive and Genetic Health (CRGH): London fertility clinic offering IVF, ICSI, PGT, and donor programmes with a comparable personalised-care positioning. Competes for the same private-pay patient segment as Concept Fertility.
• Boston Place Clinic: London-based independent fertility clinic offering IVF, ICSI, and fertility preservation. Comparable in being an independent, single-focus fertility provider targeting a similar central-London private-pay patient base.

Broad incumbents

• HCA Healthcare UK: Large private hospital group operating The Lister and other London facilities where fertility services are embedded. Comparable as a London private-pay fertility provider but at vastly larger scale and broader healthcare scope.

Emerging players

• Apricity: Digital-first fertility platform combining at-home testing, virtual consultations, and partner clinic treatment. Comparable to Concept Fertility's online consultation offering and diagnostic bundle, but with a tech-led differentiator.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/conceptfertility
• LinkedInlinkedin.com/company/concept-fertility

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Concept Fertility