Concept Soleil

What Concept Soleil does

Concept Soleil is a Parisian tanning and beauty institute founded in 2012 by Yann Ramus (operating as the sole proprietorship Ramus Yan Sol, RCS Paris 501 707 103), located at 45 rue de Provence / 44 rue Taitbout in the 9th arrondissement, 60 meters from Galeries Lafayette. The institute operates a single physical storefront 7 days per week, with late evening hours Wednesday through Friday, offering walk-in service for most treatments alongside Planity-powered appointment booking. The service portfolio spans 15+ categories: UV tanning across 8 MegaSun/Ergoline cabins certified biennially by independent organism, automated spray tanning using BOTAN DHA-based solutions in 2 booths, hair removal (traditional wax, Epiloderm, and IPL permanent reduction), body contouring via LPG Cellu M6 Endermologie and Carré Body Wave vibrating-plate vertical tanning, professional skincare (Aquafacial, Bloomea, Laboratoires Mansard and Matis rituals, dermo-aesthetic peels), brow/lash services (Brow Lift, Lash Lifting), massages, Cryolipolyse, and peroxide-free LED teeth whitening. The business operates under a hybrid revenue model combining pay-per-service pricing (€1.20-€1.50/min for tanning, €5-€145 per treatment), 6- and 12-month unlimited aesthetic subscriptions (€90/€144) yielding 40-60% service discounts, four-tier prepaid capital credit cards (€49-€249) with 20-36% bonus credits and lifetime validity, and bundled seasonal packages such as the €99 wedding preparation offering.

The company serves individual consumers in the Paris metropolitan area — primarily beauty and wellness customers seeking year-round tanning, hair removal, body contouring, and skincare — with secondary use-case segments targeting brides, special event attendees (galas, castings), and fitness-oriented customers. Technology partnerships underpin the service offering: MegaSun (German UV equipment), BOTAN (#1 French spray tan brand), LPG Systems (Endermologie), Laboratoires Mansard (40+ year French botanical skincare), and Epiloderm. Distribution is exclusively physical retail through the single Paris location, with marketing leveraging Instagram (@conceptsoleilparis), earned media (France 2, M6, BFM TV, NRJ Paris, Cosmopolitan, Elle), Google Maps presence, a €10 referral/parrainage program, and a multilingual website (French, English, German, Italian) to capture international tourist traffic. The business holds a registered trademark, an Innovation Award 2015 from the International Congress of Applied Aesthetics for Bloomea, and maintains a 4.9/5 customer rating across 86 reviews.

Name

Concept Soleil

Legal name

Ramus Yan Sol

Website

https://conceptsoleil.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Concept Soleil is a Parisian tanning and beauty institute in the 9th arrondissement near Galeries Lafayette, offering UV tanning, spray tanning, hair removal, body contouring, skincare, and teeth whitening services to individual consumers and bridal/event customers through a single physical storefront with subscription and prepaid pricing models.

Ownership category

akta.pro rank

Product category

Beauty Salon & Tanning Services

NAICS

Beauty Salons (812112)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Spray Tanning (Airbrush/Booth) (HSALAJAB)

akta.pro secondary industries

Tanning Memberships & Subscription Programs (HSALAJAD), Tanning Packages & Sessions (Single/Bundle) (HSALAJAE), Professional Tanning (Spray Tan & Salon Systems) (CRABALAI)

Keywords

• Tanning salon services
• Beauty institute services
• Professional hair removal
• Skincare treatments
• Body contouring services

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Individual Beauty Services: One-time service payments for treatments including UV tanning, spray tanning, hair removal, facials, massages, and teeth whitening. Pay-per-minute pricing for tanning services.
2. Membership Subscriptions (Abonnements): Unlimited aesthetic subscription cards (6-month and 12-month options) providing discounts on all services. Capital credit cards (Escapade, Evasion, Plénitude, Prestige) with prepaid balances offering 20-36% bonus credits.
3. Prepaid Credit Packages: Capital cards with lifetime validity and unlimited usage. Prices range from €49 (€60 credit) to €249 (€340 credit).
4. Wedding Preparation Packages: Bundle packages for bridal preparation including body scrub, UV session, spray tan, and teeth whitening at €99 (regular €149).

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Concept Soleil is a Parisian tanning and beauty institute offering professional UV tanning (8 MegaSun/Ergoline cabins) and UV-free spray tanning (2 BOTAN booths), alongside hair removal (wax, Epiloderm, IPL), body contouring (LPG endermologie, Carré Body Wave vertical tanning), skincare (Aquafacial, Bloomea, Mansard), brow/lash treatments, massages, and teeth whitening. Services are sold individually or via unlimited subscription plans and prepaid credit packages, primarily serving walk-in individual consumers in the Paris 9th arrondissement.

Product overview

Concept Soleil is a Parisian tanning and beauty institute offering a comprehensive portfolio of beauty and wellness services. The core offerings center around UV tanning (with 8 MegaSun/Ergoline cabins) and spray tanning using BOTAN products. Additional services include hair removal (traditional wax, Epiloderm, and IPL permanent hair reduction), body treatments (LPG Endermologie, vertical tanning with vibrating plate), skincare (Aquafacial, Bloomea treatments, Mansard professional rituals), facial treatments (Brow Lift, Lash Lifting), massage therapy, and teeth whitening. The institute operates as a unified beauty destination where clients can access multiple complementary beauty and wellness services.

Differentiator

Problem solved

Functional benefit

Products and services

• UV Tanning (Bronzage UV - MegaSun/Ergoline Cabins) Professional UV tanning service offering 8 MegaSun/Ergoline/BOTAN cabins at varying power levels, pay-per-minute pricing (€1.20-€1.50/min), for individual consumers seeking year-round tans.
• Spray Tanning (Douche Autobronzante) UV-free automated spray tan service using BOTAN DHA-based solution in two Autospray TS 765A booths, delivering natural, even tan in 6 seconds lasting 5-7 days; for individual consumers avoiding UV exposure.
• Traditional Wax Hair Removal (Épilation à la cire traditionnelle) Traditional professional warm wax hair removal using natural, hypoallergenic wax with single-use application; results last 3-4 weeks for individual clients.
• Epiloderm Hair Removal Comfort-focused hair removal using 100% natural azulene wax with single-use spatulas; suitable for sensitive skin and resistant hair, for individual clients.
• IPL Permanent Hair Removal (Dépilation définitive lumière pulsée Multipulse) Multipulse IPL permanent hair reduction service for men and women; 5-10 sessions at 5-week intervals deliver long-term hair reduction for individual clients.
• LPG Cellu M6 Alliance Endermologie / Lipomodelage Endermologie body and facial treatment using LPG Cellu M6 Alliance with Lift & Roll technology to stimulate metabolism, reduce cellulitis, and tone skin; for individual clients seeking body contouring.
• Carré Body Wave Vertical Tanning / Solarium Vertical tanning system combining high-performance UV tanning with a vibrating plate for body sculpting; 10-minute sessions targeting fat reduction, muscle toning, and cellulitis reduction for individual clients.
• Teeth Whitening (Blanchiment des dents) LED-activated teeth whitening using peroxide-free PAP formula, 45 minutes total, delivering 2-9 shade improvement lasting 2-3 months; for individual clients seeking non-invasive whitening.
• Aquafacial Hydradermabrasion 3-in-1 hydradermabrasion facial combining exfoliation, painless extractions, chemical peeling, and antioxidant serum infusion; for individual clients seeking non-irritating skin rejuvenation.
• Bloomea Treatment Multi-step skin treatment combining macro-exfoliation, microvibration modeling, and luminotherapy with single-use applicators; targets wrinkles, scars, hyperpigmentation, and pore refinement; for individual clients.
• Soins Mansard Professional Facials Professional facial rituals by Laboratoires Mansard including sensitive-skin, anti-imperfection, hydrating, brightening, anti-aging, and firming treatments of 55 or 85 minutes; for individual clients.
• Brow Lift (Brow'Up) Keratin-based brow lifting treatment that fixes brow hairs in precise positions for a fuller, lifted look lasting 6-8 weeks; for individual clients.
• Lash Lifting Keratin-based lash lifting and curling treatment lasting 6-8 weeks as an adhesive-free alternative to lash extensions; for individual clients.
• Relaxation Massages (Massages relaxants / Californien) Relaxation massage services including Californian massage using long enveloping movements for psychophysical relaxation and endorphin release; 25 min and 55 min options for individual clients.
• Wedding Preparation Package (Offre Mariage / Privilège Mariage) Bundled event preparation package for brides, grooms, and special-occasion customers combining body scrub, optional UV session, spray tan, and teeth whitening at €99 (regularly €149).
• Unlimited Aesthetic Subscription (Abonnement) Subscription membership plan offering 40-60% discounts on all services via 6-month (€90) or 12-month (€144) unlimited cards for individual clients.
• Prepaid Capital Credit Cards (Escapade, Évasion, Plénitude, Prestige) Prepaid credit packages with lifetime validity offering 20-36% bonus credits: Escapade (€49→€60), Évasion (€99→€125), Plénitude (€149→€200), Prestige (€249→€340) for individual clients.

Quantifiable outcome

• 94% satisfaction rate for Bloomea treatments
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Six partnerships are on record, tiered core and minor.

• BOTANcoreTechnology or IntegrationBOTAN is the #1 French brand for spray tanning products. Concept Soleil is recognized as the first spray tan institute in Paris using BOTAN professional solutions. BOTAN provides 100% natural DHA-based tanning products with delicate fragrances and natural results.
• Laboratoires MansardcoreTechnology or Integration40+ year French skincare brand specializing in botanical professional treatments. Provides high-concentration active plant-based skincare products made in France for customized protocols and unique experiences.
• MegaSuncoreTechnology or IntegrationGerman-made professional tanning equipment with ergonomic and avant-garde design. MegaSun beds ensure safe and quality tanning with 8 cabins available at the institute.
• LPG SystemscoreTechnology or IntegrationProvider of Cellu M6 Alliance endermologie devices with exclusive Lift & Roll technology for body and facial treatments targeting connective tissue and cellulitis.
• PlanityminorChannel Partner/ Reseller/ DistributorOnline appointment booking platform allowing customers to schedule and modify beauty appointments at Concept Soleil.
• EYE Designer AcademyminorStrategic or Co-development PartnerTraining academy under Perle Allouche, world reference for eye beauty, that trained Concept Soleil's lash lifting team.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• L'Oréal Professionnel: Global beauty major with extensive salon, institute, and professional-beauty channel partnerships. Comparable as a broad incumbent shaping professional-beauty supply, training, and treatment trends that affect independent institutes like Concept Soleil.
• Clarins: French premium skincare and beauty brand with a strong institute-spa distribution channel. Comparable as a broad incumbent in professional beauty treatments and as a potential partner/competitor for facial and body-treatment services.
• Sephora: Global multi-category beauty retailer with a strong Paris presence including a flagship near the Haussmann district. Comparable as a competitor for premium beauty-spend and as a force shaping foot-traffic patterns around Concept Soleil's catchment area.
• Marionnaud: European beauty retail chain with broad assortment of cosmetics, skincare, and fragrance. Indirectly comparable as a competitor for beauty-spend wallet share and as a French omnichannel beauty incumbent.

Direct peers

• Esthetic Center: French beauty institute chain offering UV tanning, hair removal, facials, and body treatments with a franchise model. Directly comparable multi-service beauty institute targeting similar consumer needs (tanning + aesthetics) under a single roof.
• Body Minute: French beauty institute chain focused on express beauty services including hair removal, facials, and tanning. Comparable service-mix and Parisian retail footprint, though positioned as express/accessible rather than premium.
• Point Soleil: Largest French tanning salon chain with locations across France offering UV and spray tanning as core services. Most directly comparable to Concept Soleil on the tanning-service category and consumer target, though operating at much larger multi-site scale.
• Center Bronze: French UV and spray tanning chain with multiple locations. Direct competitor on the core tanning-service category with comparable per-minute pricing and equipment partnerships.
• Sun Tanning: French tanning salon operator offering UV and spray tanning services. Direct peer on the core service category with comparable target customer and pricing model.

Others

• LPG Systems: French manufacturer of the Cellu M6 Alliance Endermologie devices used by Concept Soleil. Adjacent as the equipment supplier partner; comparable as a reference point for body-contouring technology trends.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/conceptsoleilparis
• LinkedInlinkedin.com/company/concept-soleil

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Concept Soleil