Sahara Sun Tanning & Boutique

What Sahara Sun Tanning & Boutique does

Sahara Sun Tanning & Boutique is a private, family-owned tanning salon and fashion boutique operating two retail locations in Monterey, California (Fremont Salon at 2440 Fremont Street and Lighthouse Salon at 585 Lighthouse Ave). Founded in 1989 and serving the Monterey Peninsula for over 35 years, the company offers a service-based portfolio including UV tanning across four tiers (Level 1, Stand Up UV, Mid-Pressure, and High-Pressure beds), Versa Pro UVB-free sunless spray tanning, Red Light Therapy for cosmetic and healing effects, and an on-site fashion boutique selling women's and men's apparel.

The business operates a tiered subscription membership model with four pricing tiers — Silver ($64.95/month), Platinum ($74.95/month), Gold ($84.95/month), and Diamond ($94.95/month) — each unlocking different combinations of beds, spray tans, and red light therapy access. All memberships carry a $30 initial setup fee and a four-month minimum commitment, with EFT billing on the first of each month. A la carte and multi-session package pricing is also available across every service, and a 10% tan tax is added to UV-based sessions and select memberships. Versa Pro sunless spray tanning and Red Light Therapy are positioned as signature offerings, with staff trained and certified through the Smart Tan program.

The go-to-market model is direct-to-consumer retail: customers visit the physical salons in person for services and boutique purchases, with awareness and engagement driven through Facebook, Instagram, and an email newsletter. Distribution is strictly regional, with no e-commerce or app-based sales channels. The company is wholly privately held by family owners (Richard is referenced via the [email protected] contact), with no disclosed institutional investors, parent company, funding rounds, or M&A activity.

Name

Sahara Sun Tanning & Boutique

Legal name

Sahara Sun Tanning & Boutique

Website

https://saharasuntanning.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Sahara Sun Tanning & Boutique is a family-owned tanning salon and fashion boutique operating two Monterey, California locations, offering UV tanning, Versa Pro sunless spray tanning, red light therapy, and apparel to individual consumers in the Monterey Peninsula.

Ownership category

akta.pro rank

Product category

Tanning Salon Services

NAICS

Beauty Salons (812112), Hair, Nail, and Skin Care Services (81211), Personal Care Services (8121), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

UV Tanning (Tanning Beds/Booths) (HSALAJAA)

akta.pro secondary industries

Spray Tanning (Airbrush/Booth) (HSALAJAB), Tanning Memberships & Subscription Programs (HSALAJAD), Tanning Prep & Aftercare Services (Exfoliation/Moisturizing) (HSALAJAG)

Keywords

• Tanning salon services
• Sunless spray tanning
• Red light therapy
• Uv tanning beds
• Fashion boutique retail

Headquarters

HQ city

Monterey

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Membership Subscriptions: Monthly recurring subscription memberships (Silver, Platinum, Gold, Diamond tiers) with tiered benefits including tanning beds, UV tanning, Versa Pro spray tans, red light therapy sessions, and discounts on lotions. Billing on the 1st of each month via credit card EFT.
2. Per-Session Tanning Services: Individual sessions for Level 1 tanning, stand up UV, mid-pressure, and high-pressure tanning beds available for purchase without membership. Sessions available as single purchases, multi-session packages (5, 10, 20 sessions), or monthly unlimited options.
3. Red Light Therapy Sessions: Individual red light therapy sessions and multi-session packages available both as standalone purchases and included in membership tiers.
4. Versa Pro Spray Tanning: Sunless spray tanning sessions available per-session with buy 2 get 1 free promotions, included in Platinum, Gold, and Diamond memberships at various discounts.
5. Tanning Lotions and Products: Sale of tanning lotions with membership discounts (10-15% off regular priced items). Current specials on all tanning lotions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Sahara Sun Tanning & Boutique provides professional UV and sunless tanning services, Red Light Therapy treatments, and on-site fashion retail from two Monterey, California salons. Service is delivered via membership subscriptions across four tiers (Silver, Platinum, Gold, Diamond) and pay-per-session pricing for individual tanning, Versa Pro sunless spray tanning, and Red Light Therapy sessions. A retail boutique sells women's and men's fashion along with tanning lotions at membership-discounted prices.

Product overview

Sahara Sun Tanning & Boutique operates a service-based business offering UV tanning, sunless spray tanning, and red light therapy across four membership tiers (Silver, Platinum, Gold, and Diamond Club) plus pay-per-session options. The core technology offerings include Versa Pro sunless spray tanning (UVB-free spray color application) and Red Light Therapy (cosmetic and healing light treatment). UV tanning options range from Level 1 beds to Stand Up, Mid-Pressure, and High-Pressure units. The company also operates a fashion boutique selling women's and men's clothing. Memberships are structured as a platform with escalating tiers providing access to different combinations of these services, with Diamond Club offering all-inclusive access.

Differentiator

Problem solved

Functional benefit

Products and services

• UV Tanning Services Professional UV tanning services across multiple bed configurations — Level 1, Stand Up, Mid-Pressure, and High-Pressure — available as single sessions, multi-session packages, monthly unlimited access, or via membership. Aimed at adult consumers in the Monterey Peninsula seeking traditional UV tanning results.
• Versa Pro Sunless Spray Tanning UVB-free sunless spray tanning that applies a natural-looking color to the skin with no sun exposure. Offered as per-session purchases (single or Buy 2 Get 1 Free) and included across membership tiers.
• Red Light Therapy Cosmetic and healing light treatment that aids in repairing sun damage, reduces fine lines and wrinkles, firms skin, and reduces scarring. Available as individual sessions, multi-session packages, or via membership tiers.
• Boutique Fashion Retail In-store boutique selling the latest fashion for women and men, plus tanning lotions available to members at 10-15% discount. Located inside the salon's Monterey Peninsula facilities.
• Tanning Lotions and Products Retail sale of tanning lotions available to all customers with 10-15% membership discounts (regular priced items only); promoted through current specials on all lotions.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Sun Tan City:
• Palm Beach Tan: One of the largest U.S. indoor tanning salon chains with hundreds of locations. Directly comparable service menu (UV tanning, sunless spray, red light therapy) and membership pricing model, but operates at a much larger, multi-state scale than this single-market operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SaharaSunTanning
• Instagraminstagram.com/saharasuntanningandboutique
• LinkedInlinkedin.com/company/sahara-sun-tanning

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sahara Sun Tanning & Boutique