What Concept Wire Industries does

Concept Wire Industries is an Australian privately held wire manufacturer and supplier, founded in 2001 when it took over the wire division of Gerrard Strapping Systems and headquartered in Altona, Victoria. The company processes in excess of 3,000 tonnes of wire per annum and positions itself as one of the largest suppliers of manufacturer's wire in Australia, holding one of the broadest wire ranges domestically from 0.46mm to 12.7mm diameter across galvanised, HDLC, stainless, spring, annealed, and baling grades.

The company's core technology stack centres on three production platforms: over 10 wire straightening machines capable of processing 0.9mm to 15mm diameter wire at tolerances of ±0.5mm and throughputs exceeding 2.5 tonnes per hour; state-of-the-art 3-D CNC wire bending machines handling 2.0mm to 12.7mm diameter for precision small-to-medium production runs; and 10 multislide machines producing formed wire products at speeds up to 3,600 pieces per hour. Concept Wire Industries also operates 6 European-built machines dedicated to wire coat hanger production, with capacity above 20 million hangers per year, and is the only Australian manufacturer of curtain hooks. Products are Australian-Standard compliant where applicable (AS2699.1.2000 for wall ties with 470g/m² zinc coating and 50-year design life; AS4534 for hot-dipped galvanised hangers). The portfolio is organised across bulk and coiled wire, straight and cut wire, manufacturing wire, baling products, construction and hardware, formed wire products, CNC components, ceiling wire, and stitching wire, supported by a "Kenco Wire" doing-business-as and sub-brands BALOMAX, Snaplocks, and Baleties.

The business model is primarily direct B2B sales of manufactured wire products with quote-based pricing, setup charges, and minimum order quantities, distributed via direct pickup and delivery from the Altona head office. Customer segments are horizontally diversified across construction (wall ties, brick mesh, ceiling wire), manufacturing (HDLC, spring, stainless), recycling and waste management (baling wire, BALOMAX, Baleties, Snaplocks, baling twine), specialty applications (printing, apiary), curtain makers, commercial laundries and dry cleaners, and formed-component buyers. The company also offers contract wire straightening as a service for customer-supplied wire. Growth has historically been driven by serial acquisitions (Kenco Wire, Maxi Wire, Jordan Wire, Apparel Fittings in 2007; Greer Industries multislide division in 2008; SB Rayner and Jex Industries hanger division in 2012), with OneSteel as the anchor Australian raw wire supplier.

Name

Concept Wire Industries

Legal name

Concept Wire Industries

Website

https://conceptwire.com.au

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Concept Wire Industries is an Australian wire manufacturer and supplier, founded in 2001 and headquartered in Altona, Victoria. It serves construction, manufacturing, recycling, and specialty industrial customers with bulk wire, formed wire products, and CNC components, processing over 3,000 tonnes annually.

Ownership category

akta.pro rank

Product category

Unknown

NAICS

Other Fabricated Wire Product Manufacturing (332618), Steel Wire Drawing (331222)

SIC

Drawing & Insulating Of Nonferrous Wire (3357)

akta.pro primary industry

Building Wire & Cable (Residential/Commercial) (IMADAMAA)

Headquarters

HQ city

Altona

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Wire Products Sales: Direct sales of manufactured wire products including baling wire, galvanised wire, HDLC wire, stainless steel wire, spring wire, and annealed tie wire in various forms from small rewound coils to full size one tonne stems, as well as cut lengths and formed products.
2. Wire Processing Services: Contract wire straightening services for customers who have their own wire that needs straightening, with setup charges, minimum order quantities and straightening charges.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

No source content describing Concept Wire Industries' core offering was provided in the input.

Product overview

Concept Wire Industries is a wire manufacturing and supply company operating as a single unified product line rather than a platform-plus-modules architecture. The company's portfolio centers on industrial wire products organized across several categories: (1) Baling Products including Baling Wire, BALOMAX, Baleties, Snaplocks, and Baling Twine for recycling and waste management; (2) Bulk & Coiled Wire encompassing Annealed Wire, Galvanised Wire, HDLC/Black/Bright Wire, and Stainless Steel Wire; (3) Manufacturing Wire including Annealed Tie Wire, Galvanised Wire, HDLC Wire, Mechanical Spring Wire, and Stainless Steel Wire; (4) Wire Products & Formed Wire such as Bag Ties, Bucket Handles, Clips/Rings, Coupling Clips, Curtain Hooks, Ground Staples, Wall Ties, Wickets, Wire Buckles, and Wire Coat Hangers; (5) CNC Components for precision 3-D wire forming; (6) Straight & Cut Wire service with contract straightening capabilities; (7) Ceiling Wire and (8) Stitching Wire. The products range from raw wire materials (bulk, coiled) to precision-formed components, supported by CNC forming capabilities and custom wire straightening services. The company also provides online calculators for wire weight, break load, and cost savings analysis.

Differentiator

Problem solved

Functional benefit

Brands

• BALOMAX™: Baling wire product brand
• Snaplocks™
• Baleties

Quantifiable outcome

• 3-day turnaround for customized products
• +2 more outcomes

Segments2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Greer Industries (multislide division)minorStrategic or Co-development Partner · 1 January 2008Partial acquisition of Greer Industries multislide division in 2008, enhancing Concept Wire's wire forming capabilities.
• Kenco WirecoreStrategic or Co-development Partner · 1 January 2007Acquired in 2007 along with Maxi Wire, Jordan Wire and Apparel Fittings, expanding Concept Wire's manufacturing capabilities and product range.
• Gerrard Strapping SystemscoreStrategic or Co-development Partner · 1 January 2001Concept Wire Industries took over the wire division of Gerrard Strapping Systems in 2001, marking the beginning of their expansion as a major wire supplier in Australia.
• OneSteelcoreStrategic or Co-development PartnerOneSteel is a fully integrated, global manufacturer and distributor of steel and finished steel products. Concept Wire Industries uses OneSteel galvanised wire (ONESTEEL galvanised red walltie wire with guaranteed 470g/m² coating) and references them as their primary wire source for Australian-made products. OneSteel manufactures and distributes structural, rail, rod, merchant bar, wire, and recycled metals.
• BekaertminorStrategic or Co-development PartnerBekaert is a global market leader in drawn steel wire products and applications and a technological leader in advanced metal transformation and advanced materials and coatings. Concept Wire Industries recommends Bekaert products and provides links to their website for stitching wire products information.
• SB RaynercoreStrategic or Co-development PartnerAcquired in 2012 along with hanger division of Jex Industries, making Concept Wire Australia's leading manufacturer of wire coat hangers.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• BlueScope Steel: Major Australian flat steel producer with downstream wire and building products exposure. Comparable as a domestic manufacturer serving construction and industrial customers, though BlueScope's portfolio is far broader than Concept Wire's wire-focused offering.
• Bekaert: Belgian-headquartered global market leader in drawn steel wire products and advanced metal transformation. Listed as a strategic partner of Concept Wire for stitching wire, Bekaert is the natural broad incumbent peer — overlapping in drawn steel wire, formed products, and coatings, with far broader global scale.
• InfraBuild (formerly OneSteel): Australia's largest integrated steel manufacturer and distributor; Concept Wire's primary upstream supplier of galvanised wire. Overlaps with Concept Wire in finished wire, rod, and merchant bar products and is the dominant domestic competitor in commodity wire categories.
• WireCo WorldGroup: Global manufacturer of wire rope, synthetic rope, and drawn steel wire for industrial and consumer markets. Overlaps with Concept Wire in drawn steel wire and industrial applications, with broader rope and synthetic product exposure.
• Commercial Metals Company (CMC): US-based vertically integrated steel manufacturer with downstream wire, rebar, and fabricated wire products for construction. Comparable as a steel-to-wire manufacturer serving construction end markets, though operating at much larger scale.
• Valmont Industries: Global diversified manufacturer of engineered products including steel wire, formed components, and infrastructure solutions. Comparable in wire forming capability but far larger and more diversified across agriculture, infrastructure, and coatings.

Direct peers

• Insteel Industries: US-listed manufacturer of steel wire reinforcing products for concrete construction and industrial applications. Highly comparable business model: drawn steel wire, formed products, construction end markets, with similar commodity-plus-specialty positioning.
• Davis Wire: North American manufacturer of drawn steel wire and wire products for construction, industrial, and consumer end markets. Comparable product breadth (galvanised wire, formed products, industrial wire) and similar mid-sized privately-held positioning.
• National Wire & Manufacturing: US manufacturer of steel wire, formed wire parts, and welded mesh products serving construction and industrial customers. Closely aligned with Concept Wire in product portfolio (formed wire components, custom fabrication, construction-grade wire).

Emerging players

• Leggett & Platt: US diversified manufacturer whose bedding and apparel divisions use wire coat hangers and formed wire components — making it a downstream customer and adjacent competitor in Concept Wire's specialty apparel-hanger product line.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/concept-wire-industries

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Concept Wire Industries