What CONCRETE REVOLUTION LLC does

Concrete Revolution, LLC is a privately held decorative concrete contractor founded in 2008 by Keefe Duhon and headquartered in New Iberia, Louisiana. The company installs a broad portfolio of proprietary branded concrete surface systems — including CR-Liquid Marble (zero-VOC three-step epoxy coating producing 3D metallic effects), CR-Heritage Collection (polymer-modified overlays for interior and exterior surfaces), CR-Polished Concrete (multi-step polishing to 200–3,000 grit sheen), CR-Wood Planks, CR-Extreme Overlays, CR-Vertical Concrete, CR-Flake Flooring, CR-Counter Tops, CR-Pool Decks, CR-Sealed Concrete, and CR-Basic Stains — alongside complementary offerings such as artificial turf, showers, and fireplaces. Underlying capabilities combine proprietary application techniques, certified-installer access to SureCrete Design Products materials, and craft expertise developed by the founder through years of personal experimentation and competition wins.

The company serves residential homeowners (patios, garages, driveways, pool decks, countertops, showers, fireplaces) and commercial/industrial clients (warehouses, medical facilities, offices, gyms, showrooms, hospitality venues) across the New Iberia–Lafayette region of Louisiana, with willingness to travel beyond a two-hour service radius for new-construction projects of 2,000 square feet or larger. Revenue is generated primarily through project-based installation contracts priced per scope, materials, and surface area, with free estimates offered as the lead-generation mechanism. A secondary revenue stream exists through training programs and product distribution (CR-Heritage Collection and CR-Liquid Marble) delivered in partnership with Behind the Trowels, representing an early-stage licensing/royalty extension of the proprietary IP. The business is founder- and family-owned, with no external investors, parent company, or subsidiaries disclosed.

Name

CONCRETE REVOLUTION LLC

Legal name

Concrete Revolution, LLC

Website

https://concreterevolutionllc.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Concrete Revolution, LLC is a privately held decorative concrete contractor founded in 2008, serving residential and commercial clients across the New Iberia–Lafayette, Louisiana region with proprietary branded systems such as CR-Liquid Marble, CR-Heritage Collection, and CR-Polished Concrete.

Ownership category

akta.pro rank

Product category

Decorative Concrete Services

NAICS

Poured Concrete Foundation and Structure Contractors (23811)

akta.pro primary industry

Concrete Flatwork & Decorative Concrete (Stamped, Stained) (HSAIACAJ)

akta.pro secondary industries

Concrete Floor Finishing, Polishing & Coatings (Residential) (HSAPAGAI), Concrete Floor Repair, Grinding & Polishing (HSAGAFAH), Concrete Resurfacing, Overlays & Patching (HSAGALAD), Concrete Flooring Systems (Polished, Stained, Overlays) (IMADAJAG)

Keywords

• Decorative concrete services
• Concrete floor polishing
• Epoxy floor coatings
• Concrete overlay systems
• Stamped concrete installation

Headquarters

HQ city

New Iberia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Concrete Installation Services: One-time installation services for decorative concrete including floors, countertops, overlays, vertical surfaces, and pool decks. Revenue generated through project-based contracts with pricing based on scope, materials, and surface area.
2. Training and Distribution: Offers training programs for decorative concrete techniques through partnerships with Behind the Trowels. CR-Heritage Collection and CR-Liquid Marble products available for distribution to other contractors.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Concrete Revolution, LLC is a decorative concrete contractor that installs proprietary concrete surface systems for residential and commercial customers throughout the New Iberia and Lafayette, Louisiana area. The company offers multiple specialized product lines including CR-Liquid Marble (zero VOC epoxy coating), CR-Heritage Collection polymer-modified overlays, CR-Polished Concrete, CR-Sealed Concrete, CR-Basic Stains, CR-Extreme Overlays, CR-Pool Decks, CR-Flake Flooring, CR-Wood Planks, CR-Counter Tops, CR-Vertical Concrete, CR-Showers, CR-Fire Places, and Artificial Turf Installation.

Product overview

Concrete Revolution, LLC is a decorative concrete contractor offering a comprehensive portfolio of concrete surface solutions for residential and commercial applications. The company operates as a single-service provider with multiple specialized product lines including CR-Liquid Marble (zero VOC epoxy coating), CR-Heritage Collection (interior and exterior polymer-modified overlays), CR-Polished Concrete, CR-Sealed Concrete, CR-Basic Stains, CR-Extreme Overlays, CR-Pool Decks, CR-Flake Flooring, and CR-Wood Planks. Beyond floors, the company also offers CR-Counter Tops, CR-Vertical Concrete, CR-Showers, and CR-Fire Places. The company is a certified installer of SureCrete products and provides services throughout Lafayette and surrounding areas in Louisiana. Founded in 2008 by Keefe Duhon, the company has been recognized with industry awards including the 2013 Greater Iberia Chamber of Commerce Business Innovation Award and 2015 World of Concrete and Concrete Decor Show competition wins.

Differentiator

Problem solved

Functional benefit

Brands

• CR-Liquid Marble: A zero VOC, seamless 100% solid epoxy coating system with a smooth, seamless and glass-like appearance with subtle reflective features, providing a glossy and deep-looking floor with three-dimensional appearance.
• CR-Heritage Collection
• CR-Wood Planks
• CR-Interior Heritage Collection
• CR-Extreme Overlays
• CR-Vertical Concrete
• CR-Counter Tops

Products and services

• CR-Liquid Marble A zero VOC, seamless 100% solid epoxy coating system with a 3-step coating process that creates a smooth, glass-like appearance with metallic pigments providing a three-dimensional visual appeal for residential and commercial floors and surfaces.
• CR-Heritage Collection (Exterior) A polymer-modified overlay system providing slip-resistant surfaces with unique color patterns, similar to antiquing painting systems, for exterior applications such as patios, driveways, and pool decks.
• CR-Heritage Collection (Interior) A polymer-modified overlay system for interior surfaces with less aggressive surface finish, using a single base color application process that produces unique layered color penetration.
• CR-Polished Concrete A multi-step concrete polishing process achieving sheen levels from 200 to 3,000 grit, providing longevity of up to 30 years, no waxing required, and low maintenance finish with options for staining before polishing.
• CR-Sealed Concrete Polyurethane sealers for interior areas available in water-based and solvent-based versions with various sheen levels from matte to high-gloss, providing a thicker protective coating more durable than traditional sealers with chemical and abrasion resistance.
• CR-Basic Stains Concrete staining solutions that transform ordinary gray slabs into decorative surfaces using natural shades of concrete with lively colors and varying highs and lows, capable of creating borders, scoring patterns, and custom tones.
• CR-Extreme Overlays A decorative overlay system with surface strength twice that of regular concrete, featuring additional decorative carvings and various pattern options including brick, tile, flagstone, squares, and borders.
• CR-Pool Decks Anti-slip textured pool deck solutions designed to reduce accidents on wet surfaces, applicable to new or existing pool decks with customizable style, look, color, or texture options.
• CR-Flake Flooring A decorative seamless flooring system consisting of 100% solids epoxy with decorative chips and a durable polyaspartic topcoat providing wear, stain, and chemical resistance with low odor and VOC compliance meeting ADA, USDA, FDA and OSHA standards.
• CR-Wood Planks A polymer-modified overlay system providing slip-resistant surfaces with wood-like appearance and unique color patterns for both interior and exterior applications; pioneer product in decorative concrete wood plank category.
• CR-Counter Tops Custom concrete countertops formed using molds with limitless shapes, thicknesses and color options, with capability for custom sinks to provide seamless transitions in kitchens, baths, and other spaces.
• CR-Vertical Concrete A decorative overlay system applied to vertical surfaces with surface strength twice that of regular concrete, creating the appearance of stone, wood, brick, or boulders through stamping tools or hand carvings.
• CR-Showers Concrete shower installations and renovations as part of the Beyond Floors product category, offering decorative concrete surfaces for residential bathrooms.
• CR-Fire Places Custom concrete fireplace installations including mantels and surrounding structures, providing decorative concrete finishes for residential and commercial fireplace designs.
• Artificial Turf Installation Installation of American-made artificial turf at residential and commercial properties in New Iberia and Lafayette, LA, featuring pet-friendly options for low-maintenance, year-round greenery.

Quantifiable outcome

• Polished concrete can extend floor life by up to 30 years
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature12 records

Partnerships

One partnership is on record.

• SureCrete Design ProductscoreTechnology or IntegrationSureCrete is a manufacturer of decorative concrete products. Concrete Revolution, LLC is a certified installer of SureCrete products and uses their materials including Eco Stain, Pigmented Master, DK Metallics, DK Flakes, TRU Pour, SURESTAIN, and XS TRU Color. Company links to SureCrete website and uses their color charts and product specifications.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• SureCrete Design Products: Manufacturer of decorative concrete products and Concrete Revolution's primary supply and certification partner. Comparable because it sells overlapping decorative concrete systems (overlays, stains, epoxies) and runs a certified installer network, partially competing for end-customer mindshare while also enabling Concrete Revolution's installations.
• Butterfield Color: Manufacturer of decorative concrete products including stains, color hardeners, sealers and overlays, with a network of certified installers. Comparable because it sells the same decorative concrete categories Concrete Revolution installs and competes for the same end-customer specifications.
• Westcoat Specialty Coating Systems: Manufacturer of specialty concrete coatings, epoxy and urethane systems sold through certified applicators for residential and commercial floors. Comparable to Concrete Revolution in its epoxy/polyaspartic flake flooring category and certified-applier distribution approach.
• Solomon Colors: Manufacturer of architectural concrete products including integral color, color hardeners and stains for decorative concrete. Comparable because its staining and color systems overlap directly with Concrete Revolution's CR-Basic Stains and color-customization capabilities.

Broad incumbents

• Bomanite: Established national network of licensed decorative concrete contractors offering stamped, stained, polished and custom concrete systems. Comparable to Concrete Revolution as a competing branded installer network with national reach and similar proprietary decorative methods.
• Prosoco: Established manufacturer of concrete cleaners, densifiers, sealers and protective treatments used across polished concrete and decorative concrete applications. Comparable to Concrete Revolution in the concrete polishing, sealing and protection categories where Prosoco's chemistries are commonly specified.

Direct peers

• Duraamen Engineered Concrete Floor Systems: Manufacturer and distributor of decorative concrete flooring systems including self-leveling overlays, epoxy coatings and polished concrete products with contractor training. Comparable because its product mix (overlays, epoxies, polished systems) and contractor training/distribution model closely mirror Concrete Revolution's offering.
• Elite Crete Systems: National decorative concrete product manufacturer and training provider offering overlays, epoxies, stains, polished systems and contractor training. Directly comparable to Concrete Revolution because it operates the same combination of proprietary decorative systems and contractor training/distribution channels.
• Surface Gel Tek: Manufacturer of specialty concrete coatings, overlays and metallic epoxy systems sold to decorative concrete contractors. Comparable to Concrete Revolution's CR-Liquid Marble metallic epoxy and polymer-modified overlay product categories.

Regional players

• Concrete Arts: Decorative concrete contractor serving a regional US market with stamped, stained, polished and epoxy flooring services. Comparable to Concrete Revolution as a similarly sized decorative concrete installer operating a multi-product residential/commercial service business in a defined geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ConcreteRevolution
• LinkedInlinkedin.com/company/concrete-revolution-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CONCRETE REVOLUTION LLC