What Concrete Show does

Concrete Show South America is an annual B2B trade show and conference organized by Informa Markets (a trading division of London-listed Informa PLC) targeting the civil construction and infrastructure industry across Latin America. Founded in 2009, the event marks its 17th edition in August 2026 at the São Paulo Expo and brings together the full construction value chain — cement and concrete, equipment and rentals, tools and supplies, chemicals and additives, formwork and prefab, trucks and implements — across more than 36,000 m², drawing ~26,500 visitors and 450+ exhibitor brands from 29+ countries. Visitor quality is the primary commercial differentiator: 80% are decision-makers, 47% hold senior management positions, and 67% come from large or medium-sized companies.

The event's product surface has been progressively built out beyond the core exhibition to include the paid "Construindo Conhecimento" congress (5th edition, tiered R$700-1,390 passes with workshops and certifications), the free Arena 120 Ideias stage (120+ speakers across two stages), the full-scale MegaDemo Paredes de Concreto live construction demonstration, the Praça da Alvenaria Industrializada exhibition, the Arena Imersiva (BIM/AI workshops), and certification courses such as IDD Xperience Impermeabilização. Adjacent digital properties (Concrete Show Digital portal, A Trilha do Concreto podcast and websérie, the Informa Markets event platform) provide year-round content and lead-gen touchpoints.

Revenue is generated through four streams: (1) exhibition space and tiered sponsorship sales (Gold/Silver packages) paid by manufacturers and suppliers; (2) paid visitor admission introduced in 2026 (R$150 full / R$75 solidarity); (3) paid congress, immersive arena, and certification course tickets; and (4) digital marketing solutions and concierge services sold as B2B add-ons to exhibitors. The dedicated event team is small (5 listed employees), but operations scale through Informa Markets' shared Brazilian and global event infrastructure, including a 35,000+ newsletter database, 45,000+ social followers, and 400,000+ annual digital visits. The strategic moat derives from network density (annual gathering of the entire regional supply chain), 16+ years of brand equity in the Latin American construction sector, affiliation with the World of Concrete global circuit, and an entrenched partnership ecosystem with industry associations (ABESC, ABCIC, ANAPRE, IBRACON, BIM Fórum Brasil) and training providers (SENAI-SP, IDD Educação Avançada, ConstruLab).

Name

Concrete Show

Legal name

Informa Markets (a trading division of Informa PLC)

Website

https://concreteshow.com.br

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Concrete Show South America is an annual B2B trade show and conference organized by Informa Markets, serving civil construction and infrastructure professionals across Latin America with exhibitions, demonstrations, and a paid technical congress.

Ownership category

akta.pro rank

Product category

Trade Show / B2B Events

akta.pro primary industry

Industry-Specific B2B Trade Show Organizers (THAHABAB)

akta.pro secondary industry

Industry Trade Shows & Expos (MPAGAGAA)

Keywords

• B2B trade show
• Construction exhibition
• Infrastructure events
• Concrete industry conferences
• Trade fair services

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Visitor Ticket Sales: Paid admission for trade visitors to access the exhibition floor. Full-price tickets at R$150, solidarity half-price tickets at R$75 (with food donation). Starting in 2026, the event introduced paid admission to attract a more qualified and business-focused audience.
2. Exhibition Space and Sponsorship Sales: Companies pay to exhibit at the event, with options ranging from booth space to premium sponsorship tiers (Gold, Silver). The Concierge service also offers paid operational and marketing support to exhibitors.
3. Congress 'Construindo Conhecimento' Tickets: Separate paid conference tickets for the 'Construindo Conhecimento' congress featuring panels, workshops, and certifications. Ticket tiers include One Day (R$700-R$780), Two Days (R$900-R$980), and Full Pass (R$1,250-R$1,390). Corporate packages are also available.
4. Digital Marketing Solutions: B2B digital marketing services offered by Informa Markets to exhibitors, including educational materials, banners, newsletters, selected audience reach, and customized packages. These are sold as add-on services to the physical event.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Concrete Show South America is an annual B2B trade show and conference for the civil construction and infrastructure industry in Latin America, organized by Informa Markets at São Paulo Expo. The event brings together 450+ exhibitor brands and 26,000+ qualified trade visitors over three days, offering exhibition space, paid congress tickets, live demonstrations, immersive workshops, and certification courses. Revenue is generated through booth rentals, sponsorship tiers, ticket sales, and add-on digital marketing services.

Product overview

Concrete Show South America is a unified event platform for the Latin American concrete construction and infrastructure industry, combining a core annual trade show with multiple integrated modules and services. The main product is the Concrete Show exhibition (3-day event with 450+ exhibitors), supported by the paid conference component (Congresso Construindo Conhecimento), free presentation stages (Arena 120 Ideias), live construction demonstrations (MegaDemo Paredes de Concreto), masonry exhibitions (Praça da Alvenaria Industrializada), immersive workshops (Arena Imersiva), certification courses (IDD Xperience), and content initiatives (Podcast and Websérie A Trilha do Concreto). Additional services include a digital platform (Concrete Show Digital), exhibitor concierge support, and B2B digital marketing solutions. The portfolio forms an integrated ecosystem serving exhibitors and visitors across the entire construction supply chain.

Differentiator

Problem solved

Functional benefit

Products and services

• Concrete Show South America Annual 3-day B2B trade show for the concrete construction and infrastructure supply chain in Latin America, held at São Paulo Expo with 450+ exhibitor brands across 36,000 m² and 26,000+ qualified trade visitors. Tickets sold via the Informa Markets online registration portal.
• Congresso Construindo Conhecimento Paid technical conference component of Concrete Show featuring panels, workshops, immersive activities, and certifications. Sold via tiered tickets (One Day R$700-780, Two Days R$900-980, Full Pass R$1,250-1,390) plus customized corporate packages.
• Arena Imersiva Immersive arena at the Concrete Show featuring hands-on workshops on BIM, AI in construction, structural concrete modeling, and engineering topics, with certification opportunities in partnership with ConstruLab and DRCpro Engenharia.
• IDD Xperience Course — Impermeabilização Paid certification course on waterproofing and concrete protection delivered in partnership with IDD Educação Avançada, including 5 hours of technical classes, practical demonstrations, and exclusive certification held in the Arena Imersiva.
• Concrete Show Digital Dedicated digital content platform featuring industry articles, product showcases, podcasts, webseries, and news about the construction sector, extending the Concrete Show brand beyond the annual physical event.
• Concierge by Informa Markets Paid exhibitor service handling stand operation, strategic supplier negotiation, and high-impact marketing actions designed to convert event visitors into clients for exhibiting brands.
• Soluções Digitais (Digital Marketing Solutions) B2B digital marketing services sold as add-ons to exhibiting brands, including educational materials, visibility campaigns, selected audience targeting via the 35,000+ newsletter database, and customized packages to drive business opportunities before, during, and after the event.

Quantifiable outcome

• 26,541 visitors attended the 2025 edition
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered flagship, core and minor.

• World of Concrete (Global Circuit)flagshipStrategic or Co-development PartnerConcrete Show South America is part of the global World of Concrete event circuit organized by Informa Markets, alongside World of Concrete Asia, World of Concrete India, World of Concrete Europe, and World of Concrete Toronto Pavilion. This affiliation provides international brand recognition and cross-promotional reach across the global construction events ecosystem.
• ABESC (Associação Brasileira das Empresas de Serviços de Concretagem)coreStrategic or Co-development PartnerABESC is a premium partner of the Concrete Show and participates in the Construindo Conhecimento congress with curated content and seminars on concrete production and services.
• ABCIC (Associação Brasileira da Construção Industrializada de Concreto)coreStrategic or Co-development PartnerABCIC is a premium partner contributing content and seminars to the congress program, focused on industrialized concrete construction.
• ANAPRE (Associação Nacional de Patologia e Engenharia de Inspeção Predial)coreStrategic or Co-development PartnerANAPRE partners with the congress program to deliver content on pathologies, asset management, and structural inspection in construction.
• IBRACON (Instituto Brasileiro do Concreto)coreStrategic or Co-development PartnerIBRACON contributes to the technical congress program, bringing concrete technology and engineering expertise to the event.
• SENAI-SP (Serviço Nacional de Aprendizagem Industrial)coreStrategic or Co-development PartnerSENAI-SP operates the 'Espaço SENAI' attraction at the event, featuring demonstrations of laboratory tests, quality control, and BIM modeling, with free access to all credentialed visitors.
• IDD Educação AvançadacoreStrategic or Co-development PartnerIDD Educação Avançada partners with the Concrete Show to deliver an exclusive 'Engenharia da Impermeabilização' course with certification, held in the Arena Imersiva during the event. IDD has over 15 years of experience in specialist training.
• ConstruLabcoreStrategic or Co-development PartnerConstruLab partners on the Arena Imersiva with workshops on AI applications in construction and engineering, including topics like avoiding 7 errors in AI implementation and real-time AI dashboards.
• Safrater (Cuida Alimenta Initiative)minorOthersThe Concrete Show supports the Safrater 'Cuida Alimenta' social initiative through its solidarity ticket program, where visitors donate 1 kg of non-perishable food in exchange for half-price admission. All donated food is directed to the institution.
• Instituto Jô ClementeminorOthersThe Concrete Show supports Instituto Jô Clemente, a charity organization for people with intellectual disabilities, as part of its social responsibility commitments under the Informa Markets sustainability framework.
• AD Turismo (Official Travel Agency)coreChannel Partner/ Reseller/ DistributorAD Turismo is the official travel agency partner for Concrete Show, providing discounted hotel bookings, flight packages, and ground transportation services for event attendees. Contact: +55 (11) 5087-3455.
• UBRAFE (União Brasileira dos Promotores de Feiras)minorOthersUBRAFE is the supporting industry association for the Concrete Show, representing Brazilian trade fair promoters.
• São Paulo Expo (Venue)coreOthersSão Paulo Expo is the venue partner hosting the Concrete Show. Located at Rodovia dos Imigrantes, KM 1.5, it offers 6,500 parking spaces, modern pavilions, and easy access from major city access routes.
• BIM Fórum BrasilcoreStrategic or Co-development PartnerBIM Fórum Brasil is an association partner contributing to the congress content with Building Information Modeling (BIM) focused seminars and workshops.
• Coletivo da Comunicação (Press Office)minorOthersColetivo da Comunicação manages the Concrete Show press office, supporting media relations for exhibitors and the event organization. Contacts: Arucha Fernandes and Valeria Bursztein.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• CONEXPO-CON/AGG: North America's largest construction trade show, organized by the Association of Equipment Manufacturers (AEM). Competes for international exhibitor mindshare and showcases similar heavy equipment, concrete, and infrastructure segments.
• The Big 5 (Dubai): The Middle East, Africa and South Asia region's largest construction event, organized by dmg events. Comparable in scale and B2B construction industry focus, with significant overlap on international exhibitor participation.
• bauma (Messe München): The world's largest construction equipment trade show, held triennially in Munich. Overlaps with Concrete Show on heavy equipment exhibitors and infrastructure buyers but operates at a much broader scope globally.

Direct peers

• Batimat (Paris): Major European construction trade show held in Paris. Comparable as a regional construction industry event with overlapping categories (cement, equipment, materials) and similar B2B audience targeting.
• World of Concrete (USA): The flagship event of the same Informa Markets World of Concrete global circuit, held annually in Las Vegas. Directly comparable as the originating global brand for concrete/construction trade shows, sharing the same organizer infrastructure and exhibitor ecosystem.
• M&T Expo (Construction Equipment Trade Show): Brazil's leading trade show for construction equipment and machinery, organized by Messe München. Competes for overlapping exhibitors (Liebherr, Volkswagen) and infrastructure-sector visitors in the Brazilian market.
• Feicon Batimat: Brazil's largest construction and finishing trade show, held in São Paulo. Competes for overlapping exhibitors and visitors in the Brazilian construction supply chain, though focused more on finishing/materials than the concrete/infrastructure core of Concrete Show.
• World of Concrete India: India edition of the World of Concrete circuit, also organized by Informa Markets. Direct peer operating under the same global brand with comparable format (exhibition + conference + workshops) targeting the concrete construction supply chain.

Regional players

• Construct Expo (Argentina): Argentina's leading construction industry trade show. Comparable as a Southern Cone construction event, though smaller in scale; represents a regional alternative for exhibitors targeting Latin American markets.

Emerging players

• EXCON (India): South Asia's largest construction equipment and technology trade show, organized by the Confederation of Indian Industry. Part of the broader World of Concrete global ecosystem and competes for international exhibitor share in emerging markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCeEhwn04DN5FccWfHI-k5cQ
• Facebookfacebook.com/ConcreteShow
• LinkedInlinkedin.com/company/concrete-show
• Instagraminstagram.com/concreteshowsa
• TikToktiktok.com/@concreteshowsa

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Concrete Show