AD Turismo
AD Turismo is a São Paulo–based, 40-year-old Brazilian corporate and individual travel agency offering hotel bookings, airline tickets, fair/congress logistics, and event production; it serves enterprise and leisure clients across Brazil, Portugal, and Lusophone Africa as part of Grupo Arbo.
- Company typePrivate
- Founded1985
- HeadquartersSão Paulo, Brazil
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What AD Turismo does
AD Turismo, legally registered as AD Agencia de Viagens e Turismo LTDA, is a Brazilian travel and tourism company founded in 1985 and headquartered in São Paulo. The company delivers individual and group travel bookings (including religious tourism to Israel and destinations across Europe, the Americas, and Africa), corporate travel management, and specialized logistics for trade fairs and congresses. Its service portfolio includes hotel booking, domestic and international airline tickets, and event creation and production spanning workshops, forums, congresses, team-building activities, and incentive programs.
The company's flagship corporate offering, Virotrip, is a travel subscription bundling access to more than 20,000 hotels across 700 destinations with corporate benefits, targeting enterprise accounts on multi-year, quote-based contracts. AD Turismo generates revenue primarily through transaction fees on travel bookings and fair/congress logistics, plus professional services fees for event production. Go-to-market is sales-led via specialized consultants reached by phone, email, and the corporate website; international reach is supported through membership in TRAVELSAVERS, a North American travel-agency cooperative.
AD Turismo is one of 11 brands within Grupo Arbo, a diversified conglomerate spanning 9 segments across tourism, events, and digital transmission. The company operates from offices in São Paulo and Belo Horizonte in Brazil plus Lisbon, Portugal, with commercial presence across Brazil's South, Southeast, Central-West, and Northeast regions as well as Angola and Mozambique. The headcount exceeds 380 collaborators. No public revenue figures, funding rounds, or M&A activity are disclosed in the source material.
AD Turismo firmographics
Firmographics- Name
- AD Turismo
- Legal name
- AD Agencia de Viagens e Turismo LTDA
- Website
- https://adturismo.com.br
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AD Turismo is a São Paulo–based, 40-year-old Brazilian corporate and individual travel agency offering hotel bookings, airline tickets, fair/congress logistics, and event production; it serves enterprise and leisure clients across Brazil, Portugal, and Lusophone Africa as part of Grupo Arbo.
- Ownership category
- akta.pro rank
AD Turismo industry classification
Industry- Product category
- Corporate Travel Services
- NAICS
- Travel Agencies (561510), Travel Agencies (56151)
- akta.pro primary industry
- Online Booking Tools (OBT) & Corporate Booking Platforms (THALANAA)
- akta.pro secondary industries
- Full-Service Corporate OBTs (Air/Hotel/Rail/Car) (THACABAA), Island, Beach & Resort Travel Agencies (THAKAFAL)
Keywords
Where AD Turismo is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices3 records
Markets served
AD Turismo business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Corporate Travel Services: Revenue from arranging corporate travel including air tickets, hotel bookings, and travel subscriptions with over 20,000 hotels in 700 destinations
- Fair and Congress Logistics: Logistics services for visitors and exhibitors of trade fairs and congresses, including planning business missions and customized service packages
- Event Creation and Production: Creation and production of events including workshops, forums, congresses, team building, and incentives
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Customized corporate travel packages |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
AD Turismo product offering
Product offeringCore offering
AD Turismo is a Brazilian travel agency providing corporate travel management, individual and group travel arrangements (including religious tourism to Israel and destinations in Europe, the Americas, and Africa), hotel and airline ticket booking, event creation and production, and logistics services for trade fair and congress visitors and exhibitors. The company also operates the Virotrip corporate travel subscription program with access to 20,000+ hotels across 700 destinations.
Product overview
AD Turismo operates as a travel and tourism company with a portfolio of service offerings rather than a unified software platform. The company provides individual and group travel services (including religious tourism to Israel and destinations across European, American, and African continents), corporate travel management, and specialized event organization including trade shows and congresses. Key service products include Virotrip (corporate travel subscription with access to 20,000+ hotels in 700 destinations), hotel booking, airline tickets, event creation and production (workshops, forums, congresses, team-building), and trade show logistics. The company operates as part of Grupo Arbo with 11 brands across 9 segments in tourism, events, and digital transmission sectors. Services are coordinated through offices in São Paulo, Belo Horizonte, and Lisbon, with commercial presence across Brazilian regions plus Angola and Mozambique.
Differentiator
Problem solved
Functional benefit
Brands
- AD Feiras: Trade show and congress logistics division for visitors and exhibitors, including planning of business missions.
- Escolhido Virotrip
- Incentive Events
Products and services
- Virotrip Corporate Travel Subscription Corporate travel subscription and benefits program (Escolhido Virotrip) offering access to a portfolio of more than 20,000 hotels across 700 destinations, providing business travel benefits and incentives for corporate clients.
- Hotel Booking (Hotelaria) Hotel booking services covering properties in Brazil and internationally, providing accommodation options for individual travelers and corporate clients.
- Airline Tickets (Passagens Aéreas) Domestic and international airline ticket booking services for individual and corporate travelers.
- Events and Congresses Production Creation and production of events including workshops, forums, congresses, team-building activities, and incentives for corporate clients.
- AD Feiras - Trade Shows and Congress Logistics Logistics services for trade show and congress visitors and exhibitors, including business mission planning and coordination for national and international events.
- Individual and Group Travel Travel services for individual tourists and group travel arrangements, including religious tourism to Israel and trips to European, American, and African continents.
- Corporate Travel Management Comprehensive corporate travel management services for business accounts, handling individual and group travel needs, executive travel, and business trips.
Companies that use AD Turismo
Customer profileSegments3 records
Ideal customer profiles3 records
AD Turismo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AD Turismo partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- TRAVELSAVERScoreNorth American entity that AD Turismo is a member of, enabling shared information, agreements, and cooperation with travel agencies worldwide.
- Grupo ArbocoreParent company of AD Turismo. Grupo Arbo encompasses 11 brands operating in 9 segments across tourism, events, and digital transmission.
- Garupa NGOminorNGO supported by Grupo Arbo companies that connects travelers seeking authentic experiences promoting responsible tourism in Brazil.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
AD Turismo competitors and assessment
Company assessmentBroad incumbents
- BCD Travel: Global corporate travel management company with operations in Brazil. Comparable to AD Turismo's corporate travel and Virotrip subscription model but with significantly larger multinational client base and integrated technology stack.
- CWT: Global travel management company serving corporate accounts worldwide including Brazil. Directly comparable corporate-travel offering to AD Turismo but at much larger enterprise scale and with broader geographic footprint.
- Flight Centre Travel Group: Global retail and corporate travel agency group with leisure and corporate divisions. Operates in adjacent markets and shares a consultant-led retail travel model comparable to AD Turismo's individual travel segment.
- American Express Global Business Travel: Global corporate travel and expense management provider with strong Brazilian presence. Comparable to AD Turismo's corporate travel segment with technology-driven booking, reporting, and policy enforcement capabilities.
Direct peers
- Decolar.com: Leading Latin American online travel agency covering air, hotel, and package bookings. Competes with AD Turismo's leisure and corporate booking segments via a digital-first, self-service model.
- Hurb: Brazilian online travel platform focused on leisure packages, hotels, and experiences. Directly comparable to AD Turismo's individual and group leisure travel offerings through a digital-native interface.
- CVC Brasil: Largest travel agency operator in Latin America, offering retail and corporate travel packages across Brazil. Directly comparable to AD Turismo's retail and corporate travel segments, with broader retail scale and similar reliance on Brazilian consumer and corporate demand.
Others
- Sabre Corporation: Global travel technology company providing GDS, corporate booking, and agency technology solutions. Comparable as an enabling infrastructure provider for AD Turismo's airline ticketing and corporate travel workflow.
- Amadeus: Global GDS and travel technology provider enabling airline, hotel, and corporate booking workflows. Comparable as a key enabling infrastructure layer for AD Turismo's air ticketing and corporate travel operations.
- Hotelbeds: Global bedbank and B2B travel distribution platform powering hotel inventory for travel agencies. Comparable as a hotel-content and distribution provider underlying AD Turismo's 20,000+ hotel portfolio through Virotrip.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
AD Turismo social profiles
Digital presenceAD Turismo financial estimates
Financial estimateRevenue estimate
Valuation estimate
AD Turismo leadership team
Management profileNumber of profiles
AD Turismo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AD Turismo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AD Turismo
What does AD Turismo do?
AD Turismo is a Brazilian travel agency providing corporate travel management, individual and group travel arrangements (including religious tourism to Israel and destinations in Europe, the Americas, and Africa), hotel and airline ticket booking, event creation and production, and logistics services for trade fair and congress visitors and exhibitors. The company also operates the Virotrip corporate travel subscription program with access to 20,000+ hotels across 700 destinations.
Is AD Turismo a public or private company?
AD Turismo is a private company. It is classified as corporate owned and is currently operating.
When was AD Turismo founded?
AD Turismo was founded in 1985. It employs 11 to 50 people.
Where is AD Turismo based?
AD Turismo is headquartered in São Paulo, Brazil, in the Latin America region.
How does AD Turismo make money?
Three revenue lines are on record. Corporate Travel Services are the primary driver. The others are fair and Congress Logistics and event Creation and Production.
Who are AD Turismo's main competitors?
Broad incumbents on record are BCD Travel, CWT, Flight Centre Travel Group and American Express Global Business Travel. Direct peers are Decolar.com, Hurb and CVC Brasil. Others are Sabre Corporation, Amadeus and Hotelbeds.
Does AD Turismo have an API?
No public API is recorded for AD Turismo.
What industry is AD Turismo in?
AD Turismo's product category is Corporate Travel Services. Its primary akta.pro industry code is THALANAA, Online Booking Tools (OBT) & Corporate Booking Platforms, with a secondary code of THACABAA, Full-Service Corporate OBTs (Air/Hotel/Rail/Car). Its NAICS code is 561510.