Condor Electronics Tunisie

What Condor Electronics Tunisie does

Condor Electronics is an Algerian-founded (2002), family-controlled consumer electronics and home appliances manufacturer headquartered in Bordj Bou Arreridj, operating today as SPA Condor Electronics under the Benhamadi family. Its product portfolio spans smartphones (Allure, Plume, Griffe series), tablets, laptops, televisions (LED, Smart, UHD, OLED, Curved, plus the Quantum Dots-based Cristal QD line), washing machines, refrigerators, air conditioners, kitchen equipment, IT products, demodulators, IoT/connected objects, and photovoltaic panels. Manufacturing is largely in-house: TV output reached 10,000 units/day by 2018 (up from 200/day in 2002), smartphone output is 800,000–1,000,000 units/year, and the photovoltaic factory in Bordj Bou Arreridj runs at 50 MW/year on monocrystalline and polycrystalline silicon. The proprietary software stack — Breeze UI overlay, Manaheej distance-learning platform, and IQRAA virtual library — is pre-installed on Condor devices. ISO 9001/14001/26000/OHSAS 18001/27001/50001 certified, and the first Algerian company to receive the BASMA DJAZAIRIA national-origin mark.

Condor makes money primarily through unit hardware sales of consumer electronics and appliances, with smartphones positioned at roughly 50% below international competitors (entry-level from 9,900 DZD; premium Allure M2 6GB/128GB at 49,900 DZD; international flagships under €299). Distribution is omnichannel: 143+ company-owned showrooms covering all 48 Algerian wilayas, third-party POS retailer training programs, exclusive Black Friday partnership with Jumia Algeria, and international distributor channels across Tunisia, Morocco, Libya, Mauritania, Senegal, Congo, Benin, Mali, Tanzania, Jordan, UAE, Egypt, France, and 15 European countries via Lyca Mobile. Beyond consumer electronics, the group has expanded into electrical cables (ENICAB, 70% stake), photovoltaic manufacturing (Aures Solaire, 50%), real estate development (Batigec, ~5,000 housing units), pharmaceuticals/medical devices (GB Pharma with UK Implant), and automotive (15.5% in PSA Algeria). The customer base is dominated by mass-market Algerian households (90% household coverage, 30–40% home appliance market share ahead of Samsung and LG), with secondary exposure to government, enterprise, agricultural, and international distributor segments. Marketing leans heavily on Algerian national football team sponsorship, MWC/GITEX/IFA/MEDPI trade shows, university innovation programs, and the "Condor as companion" brand narrative.

Name

Condor Electronics Tunisie

Legal name

SPA Condor Electronics

Website

https://condor-tunisie.tn

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Condor Electronics is an Algerian family-owned manufacturer of consumer electronics, home appliances, IT products, and solar panels, serving mass-market households in Algeria through 143+ owned showrooms, with growing international distribution across Africa, the Middle East, and Europe.

Ownership category

akta.pro rank

Headquarters

HQ city

Bordj Bou Arreridj

HQ country

Algeria

HQ region

Africa

Offices7 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations

Revenue model

1. Electronics and Appliance Sales: Core revenue from manufacturing and selling smartphones, tablets, televisions, air conditioners, refrigerators, washing machines, kitchen equipment, and IT products through owned showrooms and third-party retailers in Algeria and export markets.
2. Photovoltaic Panels: Solar panel manufacturing and installation for domestic, agricultural, rural electrification, public lighting, and solar station applications. Factory capacity of 50 MW/year.
3. Real Estate Development: Through acquisition of Batigec, Condor develops residential housing under LSP formula and social housing, delivering approximately 5,000 units including projects in Draria, El-Biar, Sebbala, and Setif.
4. Cable Manufacturing: Through 70% ownership of ENICAB (Biskra), manufacturing electrical cables with 30% stake held by Algerian state.
5. Pharmaceutical Products: Through GB Pharma subsidiary, manufacturing ocular implants and contact lenses in partnership with UK Implant.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

Core offering

Condor Electronics Tunisie is the Tunisian market presence of SPA Condor Electronics, an Algerian-based manufacturer that designs, assembles, and sells consumer electronics, home appliances, IT products, and photovoltaic panels. The company produces smartphones (Allure, Plume, Griffe series), tablets, televisions (LED, Smart, UHD, OLED, Curved, Cristal QD), air conditioners, refrigerators, washing machines, kitchen equipment, laptops, workstations, set-top boxes, and solar panels under its own brands for distribution through retail showrooms and dealer networks across North Africa and select export markets.

Product overview

Condor Electronics is an Algerian manufacturer producing a comprehensive portfolio of consumer electronics, home appliances, IT products, and solar panels. The product range includes mobile phones (Allure, Plume, and Griffe series), tablets, connected objects, televisions (LED, Smart TV, UHD, OLED, Curved), air conditioning, refrigerators, washing machines, kitchen equipment, laptops, workstations, demodulators, and photovoltaic panels. The company operates across 48 wilayas in Algeria with 142+ showrooms and has expanded internationally to Tunisia, Morocco, Libya, Mauritania, Senegal, Congo, Benin, France, Jordan, and UAE.

Differentiator

Problem solved

Functional benefit

Brands

• Allure: Premium smartphone series featuring full screen displays and advanced camera technology (quad cam). Includes models M1, M2, M3, M3 Lite, A9.
• Plume
• Griffe
• Feature Phone
• Convia
• Nardi
• Cristal QD
• LiteBook

Products and services

• Condor Smartphones (Allure, Plume, Griffe series)
• Condor C-series Smartphones (C4+, C5, C2, C8s)
• Condor Tablets (7", 8", 10")

Quantifiable outcome

• 30-40% market share in home appliances
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• PSA AlgeriacoreStrategic or Co-development Partner · 16 March 2018Condor Group holds 15.5% stake in PSA Algeria automobile factory project. The Chairman met with Tunisian automotive suppliers to establish supply chain connections for the project. This represents Condor's entry into automotive manufacturing.
• University of MsilaminorImplementation/ SI/ Consulting Partner · 8 March 2018Partnership for research, training, and professional orientation. Condor will fund research doctoral scholarships and establish a research unit. University will provide technical solutions and professionalize Condor's internal training.
• Lyca MobilecoreChannel Partner/ Reseller/ Distributor · 26 February 2018Contract signed at MWC Barcelona 2018 for distribution of Condor smartphones across 15 European countries where Lyca Mobile operates.
• Croissant Rouge Algérien (Algerian Red Crescent)minorOthers · 18 February 2018Condor is the first Algerian company to establish official partnership with the Red Crescent, committing to humanitarian and social actions through its various subsidiaries for a two-year period.
• UK ImplantminorStrategic or Co-development Partner · 7 December 2017Partnership between GB Pharma (Condor subsidiary) and UK Implant for manufacturing ocular implants and contact lenses in Algeria.
• ENICAB (Cables de Biskra)coreStrategic or Co-development Partner · 30 October 2017Condor acquired 70% of General Cable's stake in ENICAB, becoming majority owner while Algerian state retains 30%. ENICAB manufactures electrical cables with 3,700 employees.
• Aures SolaireminorStrategic or Co-development Partner · 29 October 2014Condor acquired 50% of Aures Solaire, an Algerian-French joint venture manufacturing photovoltaic panels at Ain Yagout (Batna), with Vincent Industrie holding 49%. Partnership brings bi-glass technology capability.
• DjezzyminorGTM or Marketing Partner · 17 May 2014Joint organization of Algeria 3G Cup technology competition between Djezzy and Condor Electronics, two industry leaders in telecommunications and electronics respectively.
• Batigec (Belgium)minorStrategic or Co-development Partner · 16 March 2014Acquisition of Belgian real estate developer Batigec by Group Benhamadi. Company employs 3,700 workers and has 5,000 housing units in development. Debt of 15 billion DZD ($200 million) was inherited with the acquisition.
• Vincent IndustrieminorStrategic or Co-development Partner · 1 January 2013French partner in Aures Solaire joint venture, holding 49% stake alongside Condor's 50%, bringing bi-glass photovoltaic technology to Algeria.

Scale indicators14 records

Recent moves10 records

Expansion highlights6 records

Emerging players

• Xiaomi: Xiaomi is a Chinese smartphone and consumer electronics brand rapidly expanding in Africa and the Middle East with aggressive value-tier pricing. It competes against Condor's smartphone lines on similar price points in African export markets.
• itel Mobile: itel is a Transsion-owned entry-level smartphone brand focused on Africa and emerging markets. It is directly comparable to Condor's Griffe and entry Plume smartphone lines targeting budget-conscious African consumers.

Broad incumbents

• LG Electronics: LG is a global consumer electronics and home appliance leader and is named alongside Samsung as a competitor that Condor's market share exceeds in Algeria. LG also previously attempted to acquire Condor, underlining their direct competitive overlap.
• TCL Electronics: TCL is a leading Chinese TV and appliance manufacturer with strong presence in MENA and Africa. Its product breadth (TVs, white goods, soundbars) overlaps directly with Condor's electronics and home appliance lines.
• Samsung Electronics: Samsung is a global leader in smartphones, TVs, and home appliances with broad African distribution. It is explicitly named as a competitor Condor's home appliance share leads in Algeria, making it a direct incumbent in Condor's core categories.
• Hisense: Hisense is a major Chinese TV and home appliance manufacturer with significant African and Middle East market share. It competes head-to-head with Condor's Cristal QD and broader TV/appliance portfolio across emerging markets.
• Haier Smart Home: Haier is the world's largest home appliance manufacturer by volume and a major player in refrigerators, washing machines, and ACs. It is a direct competitor to Condor's white-goods range, particularly in African and Middle Eastern export markets.

Direct peers

• Transsion Holdings: Transsion is the parent of Tecno, Infinix, and itel — the dominant smartphone brands across Africa. Like Condor, it competes on value-tier smartphones priced for African consumers, making it the most direct comparable for Condor's mobile phone business.

Regional players

• Arcelik (Beko/Grundig): Arcelik is a leading Turkish white-goods manufacturer selling under Beko and Grundig brands globally, with deep MENA and African presence. It is directly comparable to Condor's home appliance business, especially refrigerators and washing machines.
• Vestel: Vestel is a major Turkish manufacturer of TVs, white goods, and electronics with strong MENA and European distribution. It is structurally comparable to Condor as a regional, vertically integrated electronics/appliance OEM targeting export markets from a MENA base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Condor_Mobile
• YouTubeyoutube.com/channel/UC1hi_DWWez7E73iJfq1OLzw
• Facebookfacebook.com/CondorMobileDZ
• LinkedInlinkedin.com/company/condorelectronicstunisie
• Instagraminstagram.com/condor_mobile

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Condor Electronics Tunisie