CONECT Forsikringsformidling

What CONECT Forsikringsformidling does

CONECT Forsikringsformidling, operating as Conect Insurance Agency ApS, is an independent Danish commercial insurance brokerage headquartered at Lavgade 50, 6200 Aabenraa, Denmark. The firm advises Danish businesses across at least seven verticals — construction and trades, transport and logistics, restaurants and hospitality, IT and consulting, industrial and manufacturing, and retail and e-commerce — on commercial insurance coverage including liability, workers' compensation, cyber, fleet, fire, machinery, and retail-shop policies. The customer-facing flow is a four-step digital funnel: the prospect enters a CVR (Danish business registry) number, the system auto-populates company data, the customer signs a power of attorney, and Conect retrieves the existing policy and negotiates with multiple European insurance carriers to produce a tailored quote in roughly two minutes.

The firm's revenue model is commission-based: as an independent insurance agent (forsikringsagentur), Conect places coverage with multiple European carriers and earns transaction commissions on each policy, with a savings claim of "up to 30%" versus the customer's prior arrangement promoted on the website. GTM is direct-to-business, with SEO-driven website landing pages by industry as the top-of-funnel acquisition channel, supplemented by phone outreach, email marketing, and prominently displayed customer testimonials and named-case-study savings (e.g., 38,000 DKK for a 12-person craft business, 24,500 DKK for an 8-person IT consultancy, 67,000 DKK for a 35-person transport firm). A channel partnership with Systemkøb, a Danish business purchasing cooperative, provides an additional distribution route to cooperative members at preferential pricing.

Conect has 8 employees, is privately held with no disclosed external investors or funding, holds no patents or recognized certifications, and operates exclusively in Denmark despite procuring coverage from pan-European carriers. Management team, M&A history, and financial disclosures are absent from the source material; the firm describes itself as founder- or management-owned with no parent or institutional investor identified.

Name

CONECT Forsikringsformidling

Legal name

Conect Insurance Agency ApS

Website

https://conectforsikring.dk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

CONECT Forsikringsformidling is an independent Danish commercial insurance brokerage that uses a CVR-based digital funnel to advise SMBs across construction, transport, hospitality, IT, manufacturing, and retail on multi-line business insurance, earning commissions from European carriers.

Ownership category

akta.pro rank

Headquarters

HQ city

Aabenraa

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Insurance Agency Commission: As an independent insurance agency (forsikringsagentur), Conect earns commissions from insurance companies for policies placed on behalf of clients. The company represents multiple insurance providers and negotiates on behalf of businesses to secure better pricing and coverage.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

CONECT Forsikringsformidling is an independent commercial insurance agency that advises Danish businesses on their insurance needs, reviews existing coverage, negotiates with insurance carriers, and assists in acquiring insurance policies. The firm earns commissions from insurance carriers for policies placed on behalf of its 500+ business clients.

Product overview

Conect Forsikring is an independent Danish insurance advisory agency that offers a single unified service for business insurance advisory, not a multi-product platform. Their core offering is commercial insurance advisory services where they analyze existing policies, identify gaps and over-insurance, and negotiate better terms with insurance providers. The service covers multiple industries including construction, transport, hospitality, IT consulting, manufacturing, and retail. They provide specialized insurance products including liability insurance, workers' compensation, cyber insurance, fleet insurance, fire insurance, machine insurance, product liability, and retail shop insurance. The company operates on a 4-step process: CVR lookup, confirmation and signing, policy acquisition, and personalized advisory with tailored offers.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Insurance Advisory and Brokerage Independent insurance advisory service for Danish businesses that reviews existing insurance coverage, identifies gaps, negotiates terms with insurance carriers, and handles policy acquisition on behalf of the client. Targeted at Danish commercial businesses seeking expert guidance on business insurance.
• Insurance Portfolio Review Review of an existing business insurance portfolio to identify coverage gaps, redundancies, and potential cost-savings. Delivered to Danish business clients as part of the firm's advisory offering.
• Insurance Policy Acquisition and Negotiation Handling of negotiations with insurance carriers and completion of policy acquisition on behalf of the business client. The firm earns commissions from carriers for policies placed.

Quantifiable outcome

• 500+ businesses served with improved insurance coverage
• +4 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• SystemkøbminorChannel Partner/ Reseller/ DistributorConect is a partner of Systemkøb, a Danish business purchasing cooperative. Systemkøb members gain access to Conect's insurance services with special products and preferential pricing. This partnership extends Conect's reach to the cooperative's member businesses.

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• CoverWallet: US-focused digital commercial insurance brokerage for SMBs, offering quotes from multiple carriers across liability, workers' comp, and specialty lines. Closely comparable tech-enabled brokerage serving small businesses with multi-line coverage.
• Next Insurance: US SMB-focused digital commercial insurance carrier/broker offering tailored policies for trades, retail, and professional services with streamlined online quoting. Comparable in its SMB-segment specialization and digital onboarding.
• Simply Business: UK-based digital commercial insurance brokerage focused on SMBs across multiple verticals. Operates a similar model of comparing quotes from multiple carriers and serving small businesses with simplified advisory — directly comparable to Conect's SMB multi-vertical approach.

Broad incumbents

• Aon: Global insurance brokerage with significant Nordic presence. Comparable commercial insurance intermediary but serving large corporate clients rather than Conect's SMB focus.
• Tryg: Leading Nordic insurance company with strong Danish presence offering commercial and personal insurance. Comparable in commercial insurance coverage but operates as a carrier, not an independent broker.
• Gjensidige: Major Nordic insurance group with operations across Scandinavia. Overlaps with Conect in commercial insurance offerings for Nordic SMBs but is a carrier with broad product portfolio rather than a focused independent broker.
• Codan: Major Danish insurance company offering commercial and personal lines. Operates in the same Danish commercial insurance market as Conect but as a carrier rather than an independent broker.
• If Skadeförsäkring: Nordic insurance leader (part of Sampo Group) with strong presence across Scandinavia. Offers commercial insurance products competing for the same SMB customers that Conect serves, but as a large carrier rather than independent advisor.
• Alm. Brand: Danish insurance and banking group providing commercial and personal insurance products. Operates in the same Danish commercial insurance market as Conect but as a traditional carrier with captive distribution.
• Marsh: Global insurance brokerage and risk advisory firm with Danish operations. Operates in the same commercial insurance brokerage space but at enterprise scale, providing broad advisory services versus Conect's SMB specialization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/conect-forsikringsformidling

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CONECT Forsikringsformidling