Confident Girls Foundation

What Confident Girls Foundation does

Confident Girls Foundation is an Australian registered nonprofit charity and the official charity of Netball Australia. The organisation delivers netball-based empowerment programs for girls and young women aged 5 to 30, operating 910 programs across 474 locations nationally, with approximately 50% of delivery occurring in rural and remote Australian communities. The Foundation reports cumulative support of 85,413 girls and women.

The Foundation runs on a small operational team, supplemented by a five-member volunteer board of directors who serve without remuneration. Its technology stack is limited to standard nonprofit SaaS: the Funraisin platform for online fundraising and integration with the Australian Sports Foundation (ASF) for processing tax-deductible donations. No proprietary technology product or platform is built or commercialised; the entity functions as a program-delivery and grant-making charity rather than a technology company.

Revenue is generated across six streams: individual donations, corporate partnerships, grants, fundraising events, gifts in wills, and cause-related commerce. Strategic and commercial partners include Netball Australia (the governing-body relationship), Suncorp, Shaw and Partners, the Melbourne Mavericks Suncorp Super Netball club, VISY (through the Container Deposit Scheme), and Shopnate (cause-related commerce). Formal agreements with all state and territory Netball Australia member organisations provide national distribution infrastructure into community netball clubs.

Name

Confident Girls Foundation

Legal name

Confident Girls Foundation

Website

https://confidentgirls.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Confident Girls Foundation is the official charity of Netball Australia, delivering netball-based empowerment programs for girls and women aged 5-30 across 474 locations nationally, with 50% in rural and remote communities.

Ownership category

akta.pro rank

Product category

Nonprofit Youth Sports Programs

NAICS

Child and Youth Services (62411), Grantmaking Foundations (813211), Grantmaking and Giving Services (8132), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Social Services (8300)

akta.pro primary industry

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

akta.pro secondary industries

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ), Youth Mentoring & Positive Youth Development Nonprofits (BPAGADAD), Disability & Adaptive Sports Organizations (Paralympic, Special Olympics) (MPAKACAH)

Keywords

• Youth sports charity
• Community grant programs
• Nonprofit fundraising platform
• Female empowerment programs
• Inclusive netball initiatives

Headquarters

HQ city

Fitzroy

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Donations: Tax-deductible donations through Australian Sports Foundation (ASF) partnership, enabling donations of $2 or more to be tax deductible. Individual donors support via online fundraising pages or direct contributions.
2. Corporate Partnerships: Partnerships with corporate sponsors including Shaw and Partners, Suncorp, Melbourne Mavericks, and others. Corporate partners support through fundraising activities, workplace giving, matching donations, cause-related marketing, and percentage-of-sale campaigns.
3. Grants: Community grants distributed to netball membership organisations and community organisations. Partnership with Suncorp for Natural Disaster Relief Grants supporting netball communities impacted by bushfires, floods, and pandemics.
4. Fundraising Events: Community fundraising events including trivia nights, fun runs, school fundraisers, workplace fundraisers, and celebration events. Participants create online fundraising pages to collect donations.
5. Gifts in Wills (Bequests): Legacy giving program allowing supporters to leave gifts in their Will including percentage gifts, residuary gifts, pecuniary gifts, or whole estate gifts.
6. Cause-Related Commerce: Partnerships with VISY Container Deposit Scheme (CDS Victoria) and Shopnate, where everyday shopping and recycling generate donations to the foundation at no cost to consumers.

Pricing tiers

Distribution channels5 records

Marketing channels5 records

Core offering

Confident Girls Foundation is an Australian national non-profit charity that empowers marginalised girls aged 5-30 through netball programs. It delivers grassroots community programs, distributes community grants (including Natural Disaster Relief Grants in partnership with Suncorp), facilitates online fundraising pages, accepts Gifts in Wills, and runs event participation fundraisers. Programs target financial, cultural, geographic, and ability-based barriers to sport participation, with 50% of reach in rural and remote communities.

Product overview

Confident Girls Foundation is a national Australian not-for-profit charity (ACNC registered) that empowers girls aged 5 to 30 through netball. The organization operates as a platform of interconnected programs including Community Programs that deliver grassroots netball initiatives addressing barriers to participation, Community Grants that provide financial assistance to netball organizations (including Natural Disaster Relief Grants in partnership with Suncorp), and Online Fundraising Pages enabling supporters to create personalized campaigns. The Foundation also offers a Gift in Wills planned giving program and an Event Participation Program. Strategic partnerships include the Marie Little Shield partnership supporting athletes with intellectual disabilities and the Principal Partnership with the First Nations Black Swans national team.

Differentiator

Problem solved

Functional benefit

Products and services

• Community Programs Grassroots netball programs designed to build confidence, resilience, and leadership skills in girls aged 5-30, particularly those from marginalised communities facing financial, cultural, geographic, or ability-based barriers to sport participation. Delivered via Netball Australia Member Organisations and community groups across 474 Australian locations.
• Community Grants Grant program providing financial assistance to Netball Australia member organisations, Suncorp Super Netball clubs, and community organisations running inclusive programs. Includes Natural Disaster Relief Grants delivered in partnership with Suncorp to support netball communities impacted by bushfires, floods, and pandemics.
• Marie Little Shield Partnership Program Major partnership support for the Marie Little Shield national netball competition celebrating inclusion for female athletes with intellectual disabilities, named in honour of Marie Little OAM.
• First Nations Black Swans Partnership Program Principal Partnership of the inaugural First Nations national netball team, the Black Swans, creating meaningful pathways and removing systemic barriers for Aboriginal and Torres Strait Islander netballers with culturally grounded high-performance experiences.
• Online Fundraising Pages Digital fundraising service enabling individuals and organisations to create personalised online fundraising pages to support the Foundation. Supports fundraising at clubs, schools, workplaces, celebrations, or custom community events.
• Gift in Wills Program Planned giving program allowing supporters to leave a bequest to the Foundation, including percentage gifts, residuary gifts, pecuniary gifts, or whole estate gifts to create lasting legacies for future generations of girls.
• Event Participation Program Program supporting individuals to participate in running, cycling, swimming, and trekking events while raising funds for the Foundation, including partnerships with Canberra Marathon, Sun Run, Cole Classic, Great Ocean Road Running Festival, and Nike Melbourne Marathon.

Named customers5 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core, major and minor.

• First Nations Black SwanscoreStrategic or Co-development Partner · 1 January 2024Confident Girls Foundation is Principal Partner of the inaugural First Nations national team, the Black Swans, launched in 2024. The partnership creates meaningful pathways and removes systemic barriers for Aboriginal and Torres Strait Islander netballers with culturally grounded high performance experiences.
• Australian Sports FoundationcoreStrategic or Co-development PartnerASF provides and facilitates fundraising services for sport, offering tax deductibility for donations through listing in the Income Tax Assessment Act 1997. The Confident Girls Foundation uses ASF's platform to enable tax-deductible donations of $2 or more and to develop philanthropy culture supporting sport.
• Netball AustraliacoreStrategic or Co-development PartnerConfident Girls Foundation is the official charity of Netball Australia, united by shared purpose to create space for women and girls to be the best version of themselves. Supported by Netball Australia as its sole member.
• SuncorpcoreStrategic or Co-development PartnerSuncorp partners with Confident Girls Foundation to provide Natural Disaster Relief Grants supporting netball communities impacted by bushfires, floods, pandemics, and other natural disasters. Suncorp CEO Insurance Product & Portfolio Lisa Harrison states the partnership aligns with Suncorp's values for building resilient communities.
• Marie Little ShieldmajorStrategic or Co-development PartnerConfident Girls Foundation is a proud major partner of the Marie Little Shield, a national netball competition celebrating inclusion for female athletes with intellectual disabilities. Named in honour of Marie Little OAM, pioneer for disability inclusion.
• Shaw and PartnersmajorGTM or Marketing PartnerShaw and Partners hosted a Trivia Night fundraiser on 26 March 2026 to raise funds for Confident Girls Foundation, with a video game arcade table donated for silent auction worth $1,425.
• Melbourne MavericksminorGTM or Marketing PartnerMelbourne Mavericks Suncorp Super Netball club donated 4 box-seat tickets worth $1,200 to the Easter Sunday clash against Thunderbirds as a raffle prize for the Shaw and Partners Trivia Night fundraiser.
• VISY Container Deposit SchememinorGTM or Marketing PartnerConfident Girls Foundation is registered with CDS Victoria as a recycling partner in both the East Zone and North Zone through the VISY Container Deposit Scheme. Every eligible container returned can help fund programs empowering girls through sport.
• ShopnateminorGTM or Marketing PartnerListed as a cause on Shopnate, an online shopping platform that partners with hundreds of stores. A portion of purchases made by supporters selecting Confident Girls Foundation is gifted to the foundation at no extra cost.
• Fathers of GirlsminorGTM or Marketing PartnerCommunity partner supporting the Confident Girls Foundation mission to empower girls through netball.
• Sheridan's Big Night OutminorGTM or Marketing PartnerCommunity fundraiser event created by the Apter family to honour Sheridan Apter, a passionate netball player who passed away in September 2025. The memorial event raised over $40,000 for Confident Girls Foundation.
• Netball Australia Member OrganisationscoreStrategic or Co-development PartnerFormal agreements with state and territory Netball Australia Member Organisations ensure strategic allocation and distribution of funds to support vulnerable girls through netball programs in each state.
• Suncorp Super Netball ClubsmajorStrategic or Co-development PartnerAgreements with Suncorp Super Netball clubs ensure a proportion of funds raised benefit communities in their respective states and territories, supporting local netball communities and girls programs.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Right To Play: Global nonprofit that uses sport and play to educate and empower children and youth facing adversity. Highly comparable to Confident Girls Foundation in mission, sport-for-development methodology, and focus on marginalised young populations.
• Women Win: International nonprofit advancing girls and women through sport. Directly comparable in targeting marginalised girls and women, sport-based empowerment programs, and grantmaking to local organisations across multiple countries.
• Girls on the Run International: US-based nonprofit that empowers girls through running-based programs focused on confidence, character, and life skills. Directly comparable to Confident Girls Foundation in mission (girls' empowerment through sport), volunteer-led program model, and youth development outcomes.

Broad incumbents

• Australian Sports Foundation: Australia's primary platform for tax-deductible sport-related donations, operating as a Deductible Gift Recipient under the Income Tax Assessment Act 1997. Comparable as the infrastructure partner enabling CGF's donation model, though operating at a broader multi-sport national scale.
• AFL Community Foundation (Buildcorp): Charitable arm of the AFL supporting community football programs, Indigenous engagement, and women's participation. Comparable as another major Australian sport's official foundation with national geographic reach and corporate partnership model.
• Tennis Australia Foundation: Charitable initiatives of Tennis Australia supporting community tennis programs and Indigenous engagement. Comparable as another national sport governing body's community foundation with similar partnership and outreach models in Australia.
• Cricket Australia Foundation: Official charity arm of Cricket Australia running community programs and development initiatives. Comparable as a national sport governing body's charitable foundation delivering youth and community programs in Australia with similar funding and partnership structures.
• Little Athletics Australia Foundation: National body supporting grassroots youth athletics programs across Australia. Comparable as a sport-based youth development organisation with national geographic footprint, club-based delivery, and community volunteer fundraising model.

Emerging players

• Indigenous Marathon Foundation: Australian nonprofit using running to drive education, employment, and health outcomes for Indigenous communities. Comparable as an Australian sport-for-development nonprofit with shared emphasis on First Nations inclusion and community-led program delivery.

Regional players

• Netball New Zealand Foundation: New Zealand's equivalent netball charitable/community arm supporting women's and girls' participation. Highly comparable in sport-specific (netball) mission and youth development focus, but operating across the Tasman rather than in Australia.

Market position

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/confidentgirls.foundation
• LinkedInlinkedin.com/company/confident-girls-foundation

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Confident Girls Foundation