Netball Australia
Netball Australia is the nonprofit national governing body for netball in Australia, administering the sport from grassroots participation through the eight-team Suncorp Super Netball league and the Australian Diamonds national team, and generating revenue via broadcast rights, sponsorships, and state member organisations.
- Company typePrivate
- Founded1927
- HeadquartersFitzroy, Australia
- Headcount—
- GTM typeB2C
- OfferingServices
What Netball Australia does
Netball Australia is the national governing body for netball in Australia, founded in 1927 and headquartered in Fitzroy, Victoria. It operates as a nonprofit organisation that administers the sport across the full pyramid from grassroots participation to elite professional competition, delivering national representation through the Australian Diamonds, the country's premier domestic league (Suncorp Super Netball, currently an eight-team competition expanding to ten teams by 2028), and a structured pathway connecting local clubs with state/territory member organisations in all eight Australian jurisdictions.
The organisation's core commercial products and platforms include the official netball.com.au website, the Netball Live mobile application (available on iOS and Android, providing live scores, fixtures, tickets, exclusive video, player profiles, ladder standings, and broadcast information), the Woolworths NetSetGO junior participation program, and the Made in Netball 10-year strategic plan launched in November 2025. It also oversees the international Diamonds team and will host the Netball World Cup in Sydney in 2027. Technology is principally consumer-facing content distribution and engagement infrastructure rather than proprietary IP.
Netball Australia generates revenue through three primary channels: broadcast rights (a new five-year free-to-air deal with the Nine Network at approximately $5 million per year for 2027-2031, replacing a prior Fox Sports arrangement at approximately $7 million per year), commercial partnerships including the Suncorp naming-rights sponsorship of Super Netball plus associate partners and 13 approved betting operators that share betting-derived proceeds, and member/membership funding flowing through the eight state and territory member organisations alongside government support. The business model is fundamentally B2C and B2B-sponsorship oriented, with consumers reached via free-to-air broadcast, the mobile app, in-venue attendance, and grassroots club participation; commercial counterparties are concentrated among a small number of major partners.
Netball Australia firmographics
Firmographics- Name
- Netball Australia
- Legal name
- Netball Australia
- Website
- https://netball.com.au
- Company type
- Private
- Founded year
- 1927
- Operating status
- Operating
- Short description
- Netball Australia is the nonprofit national governing body for netball in Australia, administering the sport from grassroots participation through the eight-team Suncorp Super Netball league and the Australian Diamonds national team, and generating revenue via broadcast rights, sponsorships, and state member organisations.
- Ownership category
- akta.pro rank
Netball Australia industry classification
Industry- Product category
- Sports Governance and Federation Administration
- NAICS
- Sports Teams and Clubs (711211)
- SIC
- Services-Membership Organizations (8600), Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- National Governing Bodies (NGBs) (MPAKAFAC)
- akta.pro secondary industry
- Anti-Doping & Integrity Bodies (WADA, match-fixing/integrity units) (MPAKAFAJ)
Keywords
Where Netball Australia is headquartered
LocationHeadquarters
- HQ city
- Fitzroy
- HQ country
- Australia
- HQ region
- Oceania
Markets served
Netball Australia business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Distribution channels5 records
Marketing channels5 records
Netball Australia product offering
Product offeringCore offering
Netball Australia is the national governing body for netball in Australia, responsible for administering the sport from grassroots through to elite level. It owns and operates the Suncorp Super Netball professional league, manages the Australian Diamonds national team, runs the Woolworths NetSetGo entry-level participation program, and supports the sport through the netball.com.au website and Netball Live mobile application alongside eight state/territory member organisations.
Product overview
Netball Australia operates primarily as a governing body managing the sport at national level rather than a software product company. Its core offerings include the official website (netball.com.au) providing news, fixtures, broadcast information, and tickets; the Netball Live mobile app available on iOS and Android delivering live scores, news, video, and stats; the Suncorp Super Netball professional league; the Australian Diamonds national team; Woolworths NetSetGo grassroots participation program; and eight state/territory member organisations managing community-level netball. The Made in Netball 10-year strategic plan (launched November 2025) includes developing a central digital hub app to engage community and fans.
Differentiator
Problem solved
Functional benefit
Brands
- Super Netball: Australia's premier professional netball league featuring eight teams competing at the highest domestic level.
- Diamonds
- Netball Live App
- Made in Netball
- Woolworths NetSetGo
Products and services
- netball.com.au Official website providing news, fixtures, broadcast schedules, tickets, team information, ladder, stats, and information about Super Netball, Australian Diamonds and grassroots netball participation programs. Audience is Australian netball fans, players and the general public.
- Netball Live App Official mobile application providing live scores, fixtures, tickets, latest news, exclusive video, ladder standings, player profiles, team pages and broadcast details for Suncorp Super Netball, Australian Diamonds and netball in Australia. Audience is Australian netball fans and followers on iOS and Android.
- Suncorp Super Netball
Quantifiable outcome
- 386,455 record attendance in 2024 Super Netball season
- +1 more outcomes
Companies that use Netball Australia
Customer profileSegments3 records
Ideal customer profiles4 records
Netball Australia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Netball Australia partnerships and signals
Strategic signalPartnerships
25 partnerships are on record, tiered core, minor and major.
- Nine NetworkcoreFive-year broadcast rights deal effective 2027-2031 worth approximately $5 million per year. All Super Netball matches shown across Nine's platforms with minimum two games per week on free-to-air television and all four games on Stan Sport.
- SuncorpcoreSuncorp Super Netball naming sponsor and principal partner of the elite domestic netball competition.
- Bet NationminorApproved betting operator sharing proceeds from betting on netball for reinvestment in Australian netball. Part of integrity maintenance agreements.
- Bet DeluxeminorApproved betting operator with revenue sharing arrangement for betting on netball matches.
- Bet365minorApproved betting operator with revenue sharing arrangement for betting on netball.
- BetfairminorApproved betting operator with revenue sharing arrangement.
- betMminorApproved betting operator.
- betrminorApproved betting operator.
- BetRightminorApproved betting operator.
- BlueBetminorApproved betting operator.
- DraftstarsminorApproved betting operator (daily fantasy sports).
- LadbrokesminorApproved betting operator.
- PointsBetminorApproved betting operator.
- SportsbetminorApproved betting operator.
- TAB LimitedminorApproved betting operator including TAB Wagering (Vic), UBET operations in QLD, SA, NT, TAS.
- Netball ACTcoreState member organisation overseeing grassroots netball in ACT at Netball Centre, Dickson with 02 6241 4088 contact.
- Netball NSWcoreState member organisation at Netball Central, Sydney Olympic Park overseeing NSW netball.
- Netball NTcoreState member organisation at Sitzler Netball Centre, Marrara, NT.
- Netball QLDcoreState member organisation at Queensland State Netball Centre, Nathan.
- Netball SAcoreState member organisation at Adelaide Arena, Findon.
- Netball TAScoreState member organisation at Blundstone Arena, Bellerive, Tasmania.
- Netball VICcoreState member organisation at State Netball Centre, Parkville.
- Netball WAcoreState member organisation at Gold Netball Centre, Jolimont.
- WoolworthsmajorWoolworths NetSetGO program partner supporting grassroots junior netball participation.
- Confident Girls FoundationmajorCommunity partner organisation supporting girls through netball programs mentioned in Made in Netball strategic plan.
Scale indicators7 records
Recent moves8 records
Expansion highlights7 records
Netball Australia competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Netball Australia social profiles
Digital presenceNetball Australia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Netball Australia leadership team
Management profileNumber of profiles
Profiles3 records
Netball Australia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Netball Australia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Netball Australia
What does Netball Australia do?
Netball Australia is the national governing body for netball in Australia, responsible for administering the sport from grassroots through to elite level. It owns and operates the Suncorp Super Netball professional league, manages the Australian Diamonds national team, runs the Woolworths NetSetGo entry-level participation program, and supports the sport through the netball.com.au website and Netball Live mobile application alongside eight state/territory member organisations.
Is Netball Australia a public or private company?
Netball Australia is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Netball Australia founded?
Netball Australia was founded in 1927.
Where is Netball Australia based?
Netball Australia is headquartered in Fitzroy, Australia, in the Oceania region.
Does Netball Australia have an API?
No public API is recorded for Netball Australia.
What industry is Netball Australia in?
Netball Australia's product category is Sports Governance and Federation Administration. Its primary akta.pro industry code is MPAKAFAC, National Governing Bodies (NGBs), with a secondary code of MPAKAFAJ, Anti-Doping & Integrity Bodies (WADA, match-fixing/integrity units). Its NAICS code is 711211 and its SIC code is 8600.